43 episodes
Chew on This - Digestable DTC Content Chew on This
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- Business
Chew on This - Digestable DTC Content
The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.
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Improve CVR & CPC with ONE Simple Trick
In S3 E12 of COT, Ron and Ash sit down with Arthur Root, Founder and CEO of Nostra AI, as he discusses his journey from starting an e-commerce business to developing a personalization engine focused on enhancing site speed and customer experience. The conversation highlights the importance of listening to brands for feedback, optimizing user experience to compete with major platforms like Facebook, and the significant impact of deploying Nostra on e-commerce metrics. Case studies demonstrate improved conversion rates with faster loading times, emphasizing continuous improvement and collaboration with brands to achieve better results. Arthur's insights underscore the value of prioritizing user experience and leveraging tools like Nostra to enhance performance in the competitive e-commerce landscape.
🏢 Embrace a solution-oriented mindset to identify and address customer pain points.
👂 Prioritize customer feedback to constantly improve products and services.
🚀 Leverage partnerships to expand reach, gain expertise, and drive innovation.
🎯 Set clear and focused goals to guide decision-making and track progress.
📈 Simplify business processes and strategies to enhance efficiency and clarity.
0:00 - Intro
1:11 - Arthur's background in starting an e-commerce business and working on personalization tools.
3:02 - Launching a personalization engine and the importance of listening to brands for feedback.
6:03 - Evolution from a personalization tool to focusing on site speed and customer experience.
9:08 - The impact of deploying Nostra on e-commerce metrics like site speed, conversion, and revenue.
11:05 - Importance of optimizing user experience to compete with big companies like Facebook.
13:16 - Case study with Facebook showing improved conversion rates with faster loading times.
15:09 - Emphasizing continuous improvement outside of the ad account for better results.
17:05 - Collaboration with brands to test and optimize performance using Nostra.
21:57 - Companies struggle with profitability, impacting the entire business.
24:16 - Concerns about traffic being driven by major platforms like Amazon and TikTok.
26:04 - Predictions about changes in internet processes over the next decade.
28:06 - Importance of site speed for SEO and utilizing an Edge delivery engine.
30:04 - Addressing the issue of crawl budget with static content on websites.
31:01 - Shopify's SEO limitations compared to other platforms.
33:01 - Long-term approach needed for SEO success.
35:04 - Building organic search traffic over time.
37:12 - Importance of having a good team for business growth.
39:01 - Emphasizing the need for rigorous expectations in managing employees.
Sponsored by:
📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself.
🔗 https://motionapp.com/chewonthis
📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc -
The Key to Winning Back YOUR Customers!
In Episode 2 of Chew on This: Retention & Subscription powered by Stay Ai, Ron and Ash sit down with Gina to discuss the significance of leading offers with subscriptions first to enhance retention. They emphasize starting retention strategies from the moment site visitors land on the page and suggest shipping bundles quarterly for better business margins. The importance of storytelling and targeting the right customers for acquisition is highlighted, along with the implementation of punch cards in subscription programs. The episode also touches on testing different discount strategies and their impact on customer retention. Overall, the key focus is on building sustainable businesses through effective subscription management and customer engagement strategies.
💸 Focus on acquisition first, as a profitable AOV is needed to afford a high enough customer acquisition cost.
🤝 You don’t have to do monthly shipments or bundles only. Quarterly shipments can also work.
💡 Product education and storytelling are crucial for subscription success.
🔍 Cancellation surveys are highly valuable for understanding why customers cancel and improving your program.
📧 Optimize your upcoming order email subject lines to build accountability and remind customers to take their supplements.
0:00 - Intro
1:00 - Increasing average order value (AOV) by selling more of the same product.
2:25 - Offering bundle deals to encourage longer subscriptions.
3:06 - Implementing bundle offers to increase average order value.
5:02 - Best practices for subscriber acquisition include running multiple offers simultaneously.
6:00 - Building community and storytelling to retain subscribers.
9:29 - Testing different subscription lengths to optimize conversion rates.
11:00 - Addressing customer pain points to reduce cancellations.
14:01 - Providing flexibility in subscription options to enhance customer experience.
15:06 - Utilizing communication tools to reduce churn and improve retention.
18:27 - Highlighting new products to encourage subscription upgrades.
19:04 - Implementing subscription portals for brands.
20:08 - Utilizing banner ads to upsell additional products.
21:06 - Educating customers through communication tools like email and SMS.
22:01 - Offering bundle deals to increase subscription frequency.
23:29 - Focusing on customer retention strategies.
25:00 - Using cancellation surveys to understand reasons for churn.
26:02 - Implementing quick actions to reactivate canceled subscriptions.
28:04 - Providing educational content to engage subscribers.
29:37 - Encouraging brands to keep customers engaged through the subscription journey.
30:05 - Discussing building healthy habits and accountability through subscription emails.
31:04 - Building accountability and routine through subscription products.
33:02 - Discussing the effectiveness of email and SMS for customer engagement.
37:14 - Final Chew
🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.🔗 https://stay.ai
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc -
How to SAVE MONEY and STREAMLINE Warehouse Management!
In this special episode of Chew on This, Ash sits down with Jared Ward, Founder and CEO of Luminous, a company aimed at streamlining warehouse and inventory management for mid-sized brands at a fraction of the cost. Jared highlights the importance of having the right tools for inventory management, especially for mid-sized e-commerce companies facing growth challenges. The conversation delves into the evolution of e-commerce towards being omni-channel and the struggles with forecasting and replenishment. Jared emphasizes the need for a tailored inventory solution from brand to brand, and how Luminous accomplishes this in ways Netsuite doesn't. Jared shares insights into building a complex company like Qualtry and the fundraising process for developing a platform like Luminous to streamline warehouse management for mid-market e-commerce companies.
💸 Save money and streamline warehouse management with Luminous, the all-in-one platform for mid-market e-commerce companies.
🛠️ Customize your system with multiple distribution points and seamless integration with tools like FBA and Shopify.
📊 Streamline inventory planning and forecasting with real-time data and AI-powered insights.
🤝 Gain access to free implementation and 100% support to ensure a smooth onboarding process.
🚀 Scale your business and optimize operations with Luminous’s scalable team and sustainable growth model.
0:00 - Intro.
0:58 - What is Luminous?
2:15 - Challenges Faced by Mid-Sized Businesses.
4:51 - Importance of having the right tools for inventory management.
7:16 - Evolution of Modern E-commerce Companies Towards Being Omni Channel.
9:02 - Challenges in Forecasting and Replenishment.
10:06 - Luminous VS. Netsuite.
13:06 - Building a Complex Company like Qualtry.
13:58 - Fundraising and Investment in Building Luminous.
21:08 - Challenges of Onboarding with Other Platforms like Netsuite.
22:01 - 100% Implementation with No Extra Charge.
23:25 - Filling in the Gaps Based on Customer Needs and Market Research.
25:43 - Luminous Integrates the Best Features from Other Platforms.
26:55 - Finding the Right Co-Founders.
34:00 - What Makes Luminous Better.
36:17 - Luminous' Growth.
39:33 - Final Chew.
💡 Luminous - Spreadsheets suck. Cheap software doesn't work. Enterprise software is overkill. Enter Luminous: the first system for scaling your ecommerce business from painful growth to lasting success.
🔗 https://www.joinluminous.com/
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc -
How to Expand Your Brand's Team Like a PRO!
In this episode of Chew on This, Ron, Ash and Ankit sit down to chew on how to expand your brand's team the right way, from knowing when you need to hire, to hiring the right people, to providing fair pay and empowering your employees to succeed. They go on to discuss what they have been improving at Obvi and how you can use the same tools to improve customer communication and streamline your marketing!
💸 Pay more for great talent.
📈 Look for better-than-you candidates.
📅 Create a structured onboarding process.
👋 Communicate what’s working and what’s not.
🎁 Empower your team to innovate.
0:00 - Intro
1:13 - Hiring the Right People
3:28 - The Importance of Fair Pay
7:07 - When is it Time to Start Hiring?
10:15 - Prerequisites Before Hiring
13:19 - How to Empower Your Employees
14:33 - Analyzing Top-Performing Creatives
16:56 - Staying Lean VS. Fattening Up
20:35 - Remote VS. In-Office
24:52 - How to Hire and Onboard Effectively
28:45 - Obvi Critical Updates
34:19 - How to Unify Email and SMS
35:18 - Improving Customer Communication
38:01 - New Product Launches
40:13 - Selling a Solution VS. a Product
41:20 - Final Chews
Sponsored by:
📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself.
🔗 https://motionapp.com/chewonthis
📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc -
Reduce YOUR Brand's Churn Rate by 50%!
In Episode 1 of this brand new series, Ron and Ash sit down with Gina and Pierson of Stay Ai to chew on retention and subscription, and how using Stay Ai can help you grow your brand! They will walk you through how and why they built Stay Ai, what Stay offers that the other legacy providers fail to, and how you can use Stay to achieve real results for your brand, such as reducing churn by 50%, through use of their Experience and Retention Engines, world-class dashboard, and different graphs to provide you the best insights into your brand! Plus, catch some sneak peeks of new upcoming features that haven't been released yet!
0:00 - Intro
3:18 - The Origin of Stay Ai
5:59 - Why Obvi Uses Stay Ai
8:09 - The Benefits of Stay Ai
9:32 - Legacy Providers VS. Stay Ai
11:18 - Saving Churn Rate by Over 50%
14:42 - Retention Engine
17:15 - Cancellation Surveys
19:52 - Reacquiring a Customer
25:05 - The Stay Ai Dashboard
27:09 - Risk Analysis Graph
28:17 - Cohort Graph
30:36 - Zombie Subscribers
34:30 - Successful Brand Case Studies
40:31 - Upcoming New Features
46:45 - Final Chews
🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.
🔗 https://stay.ai
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc -
How to GROW Your Cash! 💸
In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Additionally, they discuss the challenges of managing a growing team in a remote work environment and the potential of AI in forecasting for better financial planning. Robbie encourages all founders to be open and spend time analyzing financial numbers for improved decision-making and risk assessment.
0:00 - Intro
1:45 - Financial literacy for brand building.
4:00 - Access to capital for small businesses.
6:00 - Importance of finance in forecasting and operations.
8:00 - Revenue vs. actual cash flow.
11:19 - Financial tools for business success.
15:20 - The significance of cash flow predictability.
19:03 - Financial services for better cash management.
26:56 - Accounting as a science for obtaining financing and leveraging distribution.
28:10 - Balancing the balance sheet with inventory, debt, and invested capital.
29:00 - Planning for cash flow predictability to avoid liquidity traps.
30:07 - Creative ways to manage cash flow and debt.
32:02 - Inward growth and small tests for financial stability.
33:01 - Scaling financial services and accounting statements.
41:00 - Challenges of managing a growing team remotely.
45:01 - AI vs. human advice in finance.
47:06 - Importance of being open with your financial numbers.
Sponsored by:
📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself.
🔗 https://motionapp.com/chewonthis
📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
🔗 https://sendlane.com/chewonthis
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc