Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-lv/ ********************************************************** Mary Olson-Menzel is the Founder and CEO of MVP Executive Development, executive coach, leadership advisor, speaker, and USA Today bestselling author of What Lights You Up? In this episode of The Principal Podcast, we explore how professional services leaders can build firms rooted in trust, alignment, and long-term relationships. Mary shares insights from years of coaching executives, founders, and leadership teams through growth, career transitions, organizational change, and leadership development, while building a consulting business powered by relationships, reputation, and human connection. ********************************************************** Links: StreamYard (for guest): https://streamyard.com/miyn4rf9w9 YouTube (for sharing): https://www.youtube.com/watch?v=U7rIfwzAyzU Apply to be a guest: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/ ********************************************************** Mary's Bio: Mary Olson-Menzel is the Founder and CEO of MVP Executive Development, a leadership development and executive coaching firm specializing in executive coaching, leadership development, career coaching, and organizational transformation. She is an executive coach, speaker, facilitator, and the USA Today bestselling author of What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career. Mary has worked with executives and leadership teams across communications, healthcare, media, consumer products, private equity, non-profits, and other professional services sectors. Mary is also affiliated with Marshall Goldsmith’s 100 Coaches Agency and regularly lectures on leadership and career development at NYU. Her work focuses on helping leaders and organizations create stronger cultures, more aligned leadership teams, and sustainable long-term growth. ********************************************************** Show Notes: Mary Olson-Menzel has spent more than a decade advising executives, founders, and leadership teams on how to grow stronger organizations and more effective leaders. Through MVP Executive Development, she works with firms across industries including consulting, communications, healthcare, media, private equity, and professional services. Her work sits at the intersection of leadership, career development, and organizational growth. Rather than approaching leadership as a purely operational challenge, Mary focuses on helping leaders create alignment between purpose, performance, and long-term business success, something increasingly important for firms competing in fast-changing markets. In this conversation, we discuss how professional services firms can build trust-based client relationships, how leadership consulting businesses scale through credibility and thought leadership, and why humane leadership is becoming a differentiator for firms that want to attract both clients and top talent. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into executive coaching and leadership development, and how did that evolve into building MVP Executive Development? 2. What specific problem are you helping leaders and organizations solve today, and why does solving that problem matter so personally to you? 3. Who are your ideal clients today, and who usually makes the decision to bring you in for leadership consulting or executive coaching? 4. You’ve built a strong brand through relationships, speaking, LinkedIn, and thought leadership. What has worked best for you when it comes to attracting new clients and building credibility in the professional services space? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What role do you think podcasting can play for consultants, coaches, and professional services firms trying to build authority and trust in their market? 5. Executive coaching is a relationship-driven business with long trust cycles. How do you typically build enough trust to move from an initial conversation into a long-term client engagement? 6. How do you retain clients over time and continue creating value so organizations keep coming back and deepening the relationship with you? 7. Where do you find yourself most stuck right now as a leadership consultant and business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for executive coaching and leadership development over the next few years?
