Deconstructor of Fun Deconstructor of Fun

Phillip Black, Michail Katkoff, and guest analyst Matthew Emery deconstruct Supercell's 6th billion Dollar franchise just before it is launched to the global audience.

To read the full deconstruction, go to:
https://www.deconstructoroffun.com/blog/2024/5/26/squad-busters-supercell-hits-the-apex-or-spins-off-track



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Anime corrections, baseless speculation about Applovin, Take-Two earnings, and the GTA 6 launch date window. We speculate on the reason for Squad Busters’ massive 40M pre-registrations. Phil can’t wait to talk xDefiant. Mishka cosplays Jen and covers ad creative.  All that and more on today’s TWIG



your hosts: Jen Donahoe, Eric Kress, Phillip Black and Michail Katkoff


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Join seasoned UA and marketing consultant Matej Lančaric as he shares his decade-long journey from being an employee to running a global user acquisition consulting business. Discover his transition to solopreneurship, client management tips, and leveraging AI tools. Gain insights on balancing work, creativity, and family life alongside the importance of genuine passion and unique goal-setting approaches. 

This episode is packed with valuable advice for both aspiring and veteran consultants, including tips on growing professionally, networking, and content creation. Perfect for anyone looking to master the solopreneur path with hard work, persistence, and enjoyment.



Matej’s solopreneur journey in his own words

https://lancaric.me/matej-lancaric-the-story-of-a-solopreneur/



The state of ad creatives in-app marketing report:

https://www.appsflyer.com/resources/reports/gated/state-of-creative/?formsent=true


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The big topic of the episode is Netflix which struck a partnership with Roblox. What does this mean to Netflix Games? Hear our hypothesis. The crew has BIG debates about Eurovision, and Tencent's role is Supercell's turnaround as well as anime.

Your hosts:
Jen Donahoe, Michail Katkoff, Phillip Black, and Eric Kress

Segments:

00.00 Shill & Banter

09:20 News & HOT takes
44:23 Netflix Games is in trouble?
61:30 Xbox PR disaster


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In this episode of the Deconstructor of Fun podcast, host Mishka Katkoff engages with Ben Porter, NewZoo's Director of Consulting, to delve into the profound shifts within the gaming industry reflected in NewZoo's latest report. 

They explore a variety of pressing topics such as the industry trends post-COVID-19, console market dynamics, opportunities for game developers, the impact of AI and technological advancements, and the shifting dynamics of player engagement. Additionally, they address the economic aspects influencing the industry, including inflation and the increase in demand for profitability over growth. 

A key discussion revolves around the challenges and strategies for future growth, touching on the importance of breaking through market concentration with innovation and versatility in game development. Ben provides insights into the role

Chapters:
00:00 Welcome to the Deconstructor of Fun Podcast
01:39 Introducing Ben Porter and NewZoo
04:29 The Pulse of the Gaming Market in 2023
13:30 The Challenges and Opportunities in PC and Console Gaming
30:31 Navigating the Mobile Expansion for PC and Console Publishers
38:05 PS5 Exclusives and Market Diversification
39:18 The Shift from Mobile to AAA: Challenges and Changes
40:01 Xsolla: Empowering Game Developers for Global Success
40:34 Analyzing Market Concentration in PC and Console Gaming
42:04 The Secret Sauce Behind Top PC and Console Titles
44:20 Navigating the Competitive Landscape of New Game Titles
52:16 The Impact of Remakes and Remasters in the Gaming Industry
58:02 The Role of Transmedia in Engaging and Expanding Game Audiences
01:03:38 Understanding Playtime Trends and the Future of Gaming
01:12:52 High-Level Predictions and Closing Thoughts


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Players prevail with Helldivers 2 vs Sony PSN, Nintendo announces Switch 2 is coming before the end of Q125, Unity gets a new boss, Squadbusters racks up the pre-registrations, and Turkish Spyke Games goes to the Moon (Active).

Hosts: Eric Kress, Jen Donahoe, Laura Taranto & Phillip Black


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