NWFA Real Answers

National Wood Flooring Association
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The NWFA's "Real Answers" podcast series features NWFA President & CEO, Stephanie Owen and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA. 

  1. 13 FEB

    Breaking Through: Making Your Wood Flooring Business More Profitable

    NWFA President & CEO Stephanie Owen and Chris Zizza talk with Katie Magoon of People Solutions Center about the common roadblocks that keep wood flooring businesses from reaching their full potential. Learn practical processes to implement, how AI can streamline your operations, the importance of role clarity, building trust with your team, and the key differences between coaching and managing. Packed with actionable insights to boost profitability.

    36 min

  2. 18/09/2025

    Shaping the Future: NWFA Emerging Leaders at the Fall Leadership Summit

    Reid Lambright, president of Lambright Flooring and chair of NWFA’s Emerging Leaders Council, joins Stephanie Owen and Chris Zizza to share his experiences with the council and why building relationships in the industry is key to growing a successful business. He reflects on how connecting with peers and leaders has shaped his journey and opened new opportunities. They also highlight the upcoming Emerging Leaders Panel Discussion and Reception on Wednesday, October 15 at NWFA’s Fall Leadership Summit.

    23 min

  3. 09/09/2025

    A Conversation with Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company

    Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company joins Stephanie Owen and Chris Zizza to talk about what to look for when choosing insurance for your hardwood flooring business. He highlights common hazards contractors and manufacturers often overlook, including fire and weather-related risks. The discussion offers practical guidance to help business owners protect their operations and prepare for unexpected challenges.

    19 min

  4. 27/08/2025

    Positioning Your Hardwood Flooring Business Above the Competition: Small Business Workshop Preview

    Stephanie Owen and Chris Zizza are joined by Doug Howard of Growth Team Strategies and Jon Czeranna, co-owner of Wit & Craft and creator of the Brand Lab, to preview the Real Answers Small Business Workshop on October 16. They explore branding and marketing strategies for hardwood flooring businesses, emphasizing the importance of knowing your customer, overcoming the fear of losing bids, and learning to sell on value instead of price. Jon shares a proven framework to help you position your business above the competition, communicate your worth clearly, and attract clients who respect both your work and your rates.

    28 min

  5. 19/08/2025

    Running your Business Proactively and the 2025 NWFA Leadership Development Summit

    Chris Zizza and NWFA President & CEO Stephanie Owen are joined by Doug Howard of Growth Team Strategies and Lynette Watson of the University of Missouri Extension-Small Business Development Center to talk about running your business proactively instead of reacting to challenges. They dive into managing cash flow, knowing when to invest in equipment, hire, or expand, and how to make decisions that set your business up for long-term success. The conversation highlights practical ways to grow strategically while improving processes and profitability.

    25 min

  6. 08/08/2025

    2025 NWFA Leadership Summit This October - Why it is a Must Attend Event for Hardwood Flooring Business Owners

    Chris Zizza and NWFA President & CEO Stephanie Owen talk with Doug Howard of Growth Team Strategies about the upcoming NWFA Leadership Development Summit on October 15-17, 2025, at Live! by Loews – Ballpark Village in St. Louis. Tailored for business owners and contractors in the hardwood flooring industry, the event features training, networking, and Master Mind breakout sessions focused on overcoming challenges, developing brand strategies, and driving growth. They discuss finding ways to improve business, refine processes, understand profit and margins, and achieve lasting success.

    23 min

  7. 30/04/2025

    Hardwood Federation Fly-in 2025

    The annual Hardwood Fly-In to D.C. is quickly approaching! This year, we will meet in Washington D.C. from May Tuesday, 13 through Thursday, May 15, to take our story to the Hill. Please make plans to join us as we advocate for the U.S. Hardwood industry in Washington, D.C! https://nhla.com/news/the-hardwood-federation-fly-in-2025-join-us-in-d-c-and-make-your-voice-heard/

    10 min

  8. 20/01/2025

    Lessons from the Leadership Conference - A Conversation with Ryan Jazdzewski of Jazz Custom Wood Flooring

    Michael Martin and Chris Zizza chat with Ryan Jazdzewski of Jazz Custom Wood Flooring about growing a wood flooring business, the importance of networking, using credit to your advantage, good debt vs. bad debt, and more.

    28 min
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About

The NWFA's "Real Answers" podcast series features NWFA President & CEO, Stephanie Owen and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA. 

Information

  • Creator
    National Wood Flooring Association
  • Years Active
    2019 - 2026
  • Episodes
    119
  • Rating
    Clean
  • Copyright
    © 2026 NWFA Real Answers
  • Show Website
    NWFA Real Answers