Send It!

Send It!

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

  1. 16 DEC

    EP 60: Gmail’s new rules: What every email marketer needs to know

    Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email. In this episode, Jimmy Kim and Chase Dimond break down the new Gmail features that are shaking up deliverability, unsubscribe rates, and how messages show up in the Promotions tab. They cover everything from the new Manage Subscriptions view (which ranks senders by frequency and makes unsubscribing easier than ever) to Postmaster Tools v2 and Google’s new compliance enforcement rules for bulk senders. EP 60: Gmail’s new rules: What every email marketer needs to know Here's what we're diving into: - The 3 Gmail updates every marketer needs to understand - How frequency and engagement now determine inbox visibility - What the new “Purchases” view means for transactional emails - How Gmail’s smarter Promotions tab changes your send strategy - The truth about Postmaster Tools v2 and new compliance rules - How to audit your setup before November 2025 enforcement kicks in Read more about the deliverability report: https://e.eemtrk.com/gmail-changes-sendit Thank you our friends at Omnisend, eCom Email Certified, and Kintsugi for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox ______ 00:00 Welcome to The Show 00:53 Overview of Gmail Changes 03:47 Gmail's Managed Subscription View 11:27 Gmail's New Purchase View 17:42 Promotions Tab Overhaul 19:10 Gmail's New Relevance Ranking System 22:08 Strategies for Improving Email Engagement 26:37 Technical Changes in Gmail's Postmaster Tools 29:24 Compliance and Enforcement for Bulk Senders 36:05 Summary and Key Takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    42 min
  2. 9 DEC

    EP 59: The real lessons from Black Friday + Cyber Monday 2025

    BFCM 2025 didn’t play out the way anyone expected. In this special report, Jimmy Kim and Chase Dimond break down what actually happened, why it happened, and what it means for ecommerce brands heading into 2026. Pulling fresh data from Omnisend, Shopify, Adobe Analytics, and hundreds of brand conversations, they unpack the consumer behavior, sales trends, offer performance, inbox shifts, SMS usage, and emerging AI-driven shopping habits that defined this year’s results. Jimmy and Chase also share real examples of what worked, what flopped, and how brands can approach 2026 with smarter pre-launch planning, tighter segmentation, stronger waitlists, better bundling, and more intentional offer design. EP 59: The real lessons from Black Friday + Cyber Monday 2025 Here's what we're diving into: - Why Black Friday still dominated, even with earlier offers - Why Cyber Monday surged for many brands - How offer fatigue and creativity collapse hurt performance - What Omnisend data showed about AOV, flow revenue, and list behavior - How AI-driven shopping and inbox filtering changed results Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox ______ 00:00 Welcome to The Show 01:15 The Importance of BFCM Buyers 02:42 Maximizing Post-BFCM Engagement 03:10 Understanding BFCM Buyer Behavior 06:52 Effective Follow-Up Strategies 10:12 Tactical Campaign Ideas 20:33 Key Metrics to Track 23:44 Conclusion and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    39 min
  3. 2 DEC

    EP 58: Don’t go silent after BFCM (Here’s what to send next)

    Most brands blow their budget on BFCM and then ghost their best customers. In this episode of Send It, Jimmy Kim and Chase Dimond break down what happens when you go silent after Black Friday and how to fix it. You’ll learn how to turn high-intent, one-time buyers into loyal, high-LTV customers using a proven 4-stage retention strategy. They share the campaigns to send, the exact follow-up timing, and 5 post-BFCM metrics to track to keep your Q4 profitable after the sale. EP 58: Don’t go silent after BFCM (Here’s what to send next) Here's what we're diving into: - Why second purchases are the key to post-BFCM profitability - The biggest mistake brands make after Black Friday - A 4-stage post-purchase flow: onboarding, education, bridge offer, nurture - 5 plug-and-play campaigns to send right now - The metrics that matter: time-to-second-purchase, flow conversion, and more Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox ______ 00:00 Welcome to The Show 03:56 The Importance of Recency, Intent, and Volume 07:37 Common Mistakes Brands Make Post-BFCM 12:50 Stage One: Onboarding Emails 14:16 Stage Two: Educational Content 15:29 Stage Three: The Bounce Back Offer 17:40 Stage Four: Long-Term Nurture 18:49 Effective Email Campaigns 23:48 Metrics to Track Post BFCM 28:56 Final Recap and Closing Remarks ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    31 min
  4. 21 NOV

    EP 57: How often should you really email your list?

    What's the perfect email cadence? Daily, weekly, or just when you have something to say? In this episode, Jimmy and Chase break down the pros and cons of different email frequencies (daily sends, weekly campaigns, and launch-only strategies) and help you figure out what cadence is right for your brand. They share real examples, revenue-impacting data, and a step-by-step framework to test and dial in your ideal email frequency; without burning your list or obsessing over unsubscribes. EP 57: How often should you really email your list? Here's what we're diving into: - Daily vs. weekly vs. campaign-based sending (and what actually works) - A real-world test: 2 emails/week vs. 5 emails/week (+70% revenue) - Why open rates and unsubscribes matter less than you think - 5 factors that determine the right cadence for your brand - How to segment your list by frequency without overwhelming subscribers - The “steady + burst” strategy top brands use to scale email without burnout Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit ______ 00:00 Welcome to The Show 04:40 Pros and Cons of Daily Emails 07:00 Who Should Send Weekly (and Why) 08:35 Campaign-Only Sending: When It Works 10:20 Real-World Cadence Test: 2x vs 5x Per Week 14:00 Unsubscribes, Open Rate Myths & What Actually Drives Revenue 18:40 5 Factors That Determine the Right Cadence 22:00 Segmenting by Frequency (VIPs vs Unengaged) 23:15 Smart Suppression & Total Email Count 25:00 Red Flags That You're Over-Sending 28:30 Your Email Cadence Optimization Playbook ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    36 min
  5. 11 NOV

    EP 56: The secret quarter most brands ignore (Q5)

    The biggest week in ecommerce is the one everyone forgets. In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secrets: Q5. The week between Christmas and New Year’s that quietly drives massive revenue for brands that don’t go dark. Most brands shut off campaigns after BFCM, but consumers aren’t done buying. They’ve got gift cards, return credits, and “treat yourself” energy. That’s your big window. Jimmy and Chase reveal exactly how to plan, message, and automate your Q5 campaigns so you can capture the easiest money of the year while your competitors are on vacation. EP 56: The secret quarter most brands ignore (Q5) Here's what we're diving into: - Why Q5 works (returns, gift cards, and self-gifting behavior) - 4 winning campaign angles: encore sale, gift card push, self-care, flash sale - How to message Q5 differently from BFCM - The ideal Q5 cadence for email + SMS (with examples) - How to automate everything before Dec 26 and still cash in - What NOT to do (hint: stop copy-pasting your Black Friday sale) Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox ______ 00:00 Introduction to Q5: The Secret Fifth Quarter 02:36 Understanding Q5: Why It Matters\ 04:12 The Q5 Playbook: Strategies for Success 10:32 Promotional Strategies for Q5 15:38 Flash Sales and What Not to Do During Q5 17:55 Meeting Customers Where They Are 18:24 Creative Angles for Post-Holiday Marketing 20:45 Optimizing Email and SMS Cadence 25:21 Automating Q5 Campaigns 30:21 Q5 Checklist and Best Practices 33:10 Final Thoughts and Promotions ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    35 min
  6. 3 NOV

    EP 55: Why we’re betting big on retention tools

    Ever wondered what Jimmy and Chase are up to behind the scenes? In this episode, the duo reflect on their first year of partnership and pull back the curtain on what they’re building next… two new tools designed to change the way ecommerce brands do retention marketing. From analyzing millions of emails to redefining attribution, they break down how Inboox.ai and eClickTrack are solving the biggest problems email and SMS marketers face today: lack of visibility, disconnected data, and shallow insights. Pull up a seat because Chase and Jimmy are breaking down their roadmap for the next wave of retention marketing tools. EP 55: Why we’re betting big on retention tools Here's what we're diving into: - The vision behind Inboox.ai and why it’s the “search engine” for ecommerce emails - How eClickTrack will give marketers real attribution clarity without iOS blind spots - Lessons from scaling media, agencies, and SaaS under one retention brand - Why retention marketing needs smarter data, not louder campaigns - The future of ecommerce tech stacks in a post-BFCM world Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit ______ 00:00 — Intro + Behind the Scenes 02:00 — The Vision: Building the Future of Retention Marketing 05:00 — The Origin of eClickTrack 10:15 — Solving Bot Clicks + Real Attribution 13:00 — Use Cases: Creators, Brands, and Agencies 19:45 — Introducing Inboox.ai 23:45 — The AI Breakdown: Email Analysis Engine 26:30 — Who It’s For 30:30 — Pricing + Agency Collaboration Tools 32:00 — Closing Thoughts + Next Steps ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    39 min
  7. 28 OCT

    EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less

    What if 80% of your email revenue comes from just 20% of your effort? In this episode, Jimmy Kim and Chase Dimond unpack the real data behind ecommerce email performance; revealing the flows, segments, and campaigns that actually move the needle (and the ones you can delete today). They’ll show you how to stop over-engineering your automations, focus on the top-earning flows, and simplify your email strategy to drive more revenue with fewer sends. If you’ve ever felt overwhelmed by 47 flows, endless A/B tests, or bloated lists, this episode is your reset button. EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less Here's what we're diving into: - The 3 flows that drive 60–80% of automated revenue (and how to optimize them) - The segments that matter: VIPs, one-time buyers, and engaged subscribers - Why your welcome and sunset flows don’t deserve your energy - Campaign types that convert - and how to balance promo vs. content sends - The metrics that matter in 2025 (hint: it’s not open rates) - How to cut 50% of your email workload and still grow faster Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit ______ 00:00 Welcome to The Show 02:14 The 80/20 Rule in Email Marketing 04:24 Key Revenue-Generating Email Flows 10:13 The Power of Post-Purchase Flows 12:21 The Importance of Browse Abandonment 13:28 Overrated Email Flows 16:16 High-Value Segments in Email Campaigns 21:15 Segments That Don't Matter: Avoiding Common Pitfalls 24:31 Effective Campaign Strategies 28:15 What Not to Send: Avoiding Common Mistakes 35:47 The 80/20 Rule: Simplifying for Success ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    41 min
  8. 21 OCT

    EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS Playbook

    Didn’t plan your BFCM campaigns yet? You’re not alone (and it’s not too late). In this episode, Jimmy Kim and Chase Dimond walk you through a flexible, week-by-week playbook for Black Friday and Cyber Monday that any ecommerce brand can execute… fast. They break down how to start strong, end smarter, and turn Q4 buyers into long-term customers using email and SMS. From offer strategy to channel orchestration, this episode is packed with tactical advice for brands who want to finish the year profitably without burning out their list. EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS Playbook Here's what we're diving into: - How to choose your BFCM launch lane: Early Bird, Core Week, or Late Burst - 4 proven offer types that drive margin, not just clicks - The 3-step pre-launch flow to warm your list before Black Friday - How to plan your “encore” for post-sale revenue lift - Why Cyber Monday should be your retention moment, not a rerun - Best timing for email + SMS and how to orchestrate both together Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit ______ 00:00 Welcome to The Show 01:36 Introduction to the Black Friday Cyber Monday Playbook 03:06 Mindset Shift: BFCM as a Season 03:59 Flexible Start Framework for BFCM 06:31 Offer Archetypes and Strategies 15:13 The Role of Email and SMS in BFCM 18:59 Aligning BFCM with Business Goals 20:19 Final Thoughts and Recap ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    24 min

About

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

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