Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too.
Am I Normal? with Mona Chalabi
Today, a trailer from Am I Normal? with Mona Chalabi, a new TED Original podcast.
Everyone wants to know if they're normal. Is my body normal, is my brain normal, are my feelings normal? When it comes to defining “normal,” data journalist Mona Chalabi isn’t interested in averages: she goes beyond the spreadsheet and digs into the deviations, talking to experts, strangers (even her Mum!) to see the bigger picture. Along the way, she will tackle urgent, random and sometimes deeply personal questions: How long does it take to heal from heartbreak? How many friends should I have? What makes “good” sperm? And does normal even exist?
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How to let go of being a "good" person | Dolly Chugh
What if your attachment to being a "good" person is holding you back from actually becoming a better person? In this accessible talk, social psychologist Dolly Chugh explains the puzzling psychology of ethical behavior -- like why it's hard to spot your biases and acknowledge mistakes – and shows how the path to becoming better starts with owning your mistakes. After the talk, Modupe and Dolly give examples from their own lives of what it means to break down defenses, and be truly "good-ish."
Why gender-based marketing is bad for business | Gaby Barrios
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. After the talk, Modupe discusses why labeling and categorizing consumers in any way will negatively impact marketing strategy.
Has Apple Peaked? Plus, Celebrities Changing Hollywood
It's been 10 years since the death of Steve Jobs. Has Apple peaked after 10 years of Tim Cook's leadership, or is the best yet to come? Harvard Business School professors Youngme Moon, Felix Oberholzer-Gee and Mihir A. Desai debate the prospects for Apple -- and discuss the celebrities changing the way Hollywood does business, including Reese Witherspoon, Rihanna and more. After Hours is another member of the TED Audio Collective. For new episodes every week, follow After Hours wherever you get your podcasts.
The case for coops | Anu Puusa
Think capitalism is broken? Try cooperativism, says co-op enthusiast and researcher Anu Puusa. She lays out how cooperatives -- businesses owned, operated and controlled by their members -- can both make money and have a positive impact on the environment and local communities. With co-ops, Puusa says, doing good business and doing good at the same time becomes possible. After the talk, Modupe offers suggestions for listeners who are interested in participating in cooperativism.
Dignity isn't a privilege, it's a worker's right | Abigail Disney
What's the purpose of a company? In this bold talk, activist and filmmaker Abigail Disney imagines a world where companies have a moral obligation to place their workers above shareholders, calling on Disney (and all corporations) to offer respect, dignity and a living wage to everyone who works for them. After the talk, Modupe offers ideas for CEOS on how they can work collectively to treat workers better.