Work Less, Earn More

Gillian Perkins
Gillian Perkins
  • 5.0 (1)
  • Entrepreneurship
  • Updated weekly

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

  1. 1 day ago

    Ep 341: The 'just be consistent' advice is keeping you broke — here's why.

    Work with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-growEveryone repeats the same advice: just be consistent and everything will click. I followed it for 2 years - posting as consistently as I could - and at the end of it my audience had barely grown and I wasn't making any real money. Sound familiar? In this episode I want to take the pressure off and tell you the truth about consistency. It's not that you're lazy, undisciplined, or somehow broken. It's that consistency on its own was never the thing that grows an audience. Being consistent with a strategy that isn't working just helps you waste time faster. What actually changes everything is having a strategy you're confident in - because once you believe it's going to pay off, showing up every week stops being a fight. In This Episode, I Cover: The consistency trap: why "try harder and just show up" quietly costs creators years, and how I lost 2 years to it myselfThe 3 most common reasons your content isn't growing: you're not actually being consistent, you're picking topics that aren't popular enough, or the quality isn't high enough yetConfidence over willpower: how belief in your strategy makes consistency almost automatic (even when you're traveling or sick)My 18-month experiment: the break I took to study YouTube like a scientist, analyzing thousands of channels to find what actually predicts growthWhat to do instead: stop muscling through, start experimenting, then double down on what's actually producing resultsWork with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow FREE Resources to Grow Your Online Business:  🎧 Free audio course: Stuck at Zero - https://gillianperkins.com/stuck  📚 Free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/Connect with Gillian: 🌐 https://gillianperkins.com 📺 https://youtube.com/gillianperkinsonline/ 📲 Instagram: @GillianZPerkins

  2. 28 Jul

    Ep 340: Why Hiring an Assistant DIDN'T WORK (But Hiring an OBM Did) with Sarah Noked

    Most people hire help too early, delegate the wrong things, and wonder why they're somehow busier than before. I've made every one of those mistakes - so this episode is the conversation I wish I'd heard back when I was hiring my first team members. This one's a little different. My friend Sarah Noked, founder of OBM School, had me on her OBM Show to talk about the client side of a long-term OBM relationship: what actually happens after the honeymoon phase, after the first launch together, after you've handed over real ownership. I've worked with my online business manager, Cortni, for almost eight years now, and I loved the conversation so much I wanted to bring it here to Work Less, Earn More. We get into when you're truly ready to hire an OBM (hint: it's not a revenue number), the difference between hiring help and hiring leadership, and why more time won't save you if nothing in your business is working yet. In this episode, I cover: The real difference between hiring a VA and hiring an OBMThe one sign you're actually ready to hire (it's not a revenue number)Why more help won't save a business that isn't working yetWhat made me pass on the cheaper candidate and never regret itHow trust really gets built with an operational leaderThe work you should never hand off, no matter how busy you areResources: Get matched with an accredited OBM: https://www.obmschool.com/matchmaking/Become an accredited OBM: https://www.obmschool.com/gillian-perkins/Find out more about Sarah: https://www.sarahnoked.comWork with Gillian Perkins: Get your online biz started with Startup Society: https://startupsociety.comThe 100K Method - my free limited podcast series on building an automated sales funnel: https://www.gillianperkins.com/100k-method-signupLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

  3. 14 Jul

    Ep 339: 3 Reasons Your Audience Isn't Growing (Biggest 2026 Audience Growth MISTAKES)

    Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck Most people who are trying to grow their audience aren't failing because they're lazy or untalented. They're failing because of a handful of very specific, very fixable mistakes. In this episode, I break down the five most common ones — and I'll be honest, I've made most of them myself. Whether you're building on YouTube, podcasting, Instagram, or a blog, these patterns show up the same way. And once you can see them, you can fix them. In This Episode, I Cover: Poor packaging: Why the appearance of your content matters more than almost anything else, and what "packaging" actually includes beyond just designInconsistent output: This isn't just about posting on a schedule; it's about topic, tone, and the experience people expect when they find youDoing too much: How spreading across too many platforms (or producing too much content) dilutes your results and prevents the snowball effect from ever startingContent that's too vague: Why general "success" or "mindset" content struggles to attract subscribers, and how to make your content more specific and stickyUnpopular topics: The balance between being specific and making sure there's actually an audience for what you're talking abouWork with Gillian Perkins: 👉 Build Your Audience Bootcamp (6-month program — join the waitlist!): https://gillianperkins.com/buildStartup Society (membership): https://startupsociety.com$100K Mastermind: https://gillianperkins.com/100k-mastermindLearn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

    Ep 339: 3 Reasons Your Audience Isn't Growing (Biggest 2026 Audience Growth MISTAKES)

  4. 7 Jul

    Ep 338: Stop Creating New Content — Why 12 Posts Beats Publishing Forever (with Jana Osofsky)

    In today's episode, I’m sharing a conversation with content strategist Jana Osofsky all about how to simplify your content marketing strategy while increasing conversions. Jana explains her “capsule blog library” approach — a system built around creating a small collection of intentional, evergreen content that helps your audience feel ready to buy. We discuss why repetition matters more than constantly creating new content, how to repurpose long-form content effectively, and why blogging can still be one of the most powerful low-lift marketing tools for digital entrepreneurs. Listen to the full episode to hear:  Why creating 12–20 intentional blog posts can outperform constantly publishing new content How to repurpose long-form content into emails, social posts, collaborations, and sales assets The biggest mistake entrepreneurs make with content marketing — and what to focus on instead Why repetition and clear messaging help you become known for your expertise faster How creating content helps refine your offers, messaging, and overall business strategyWant to quit your job in the next 6-12 months with passive income from selling digital products online?Check out Startup Society:https://startupsociety.com Have you already started your business, but it isn’t generating consistent income?Schedule a free, 30-minute strategy session with our team to get unstuck!https://gillianperkins.as.me/?appointmentType=57013246 FREE Resources to Grow Your Online Business:  Grab our free course: Small Business 101: https://gillianperkins.com/free-training-small-business-101 Learn “The $100K Method” with our free audio course: https://www.gillianperkins.com/100k-method-signupWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    Ep 338: Stop Creating New Content — Why 12 Posts Beats Publishing Forever (with Jana Osofsky)

  5. 30 Jun

    Ep. 337: $75 MILLION with Amazon KDP?? Here's how this guy did it. (with Chandler Bolt)

    Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck Want to grow your business without a massive personal brand or a big ad budget? Chandler Bolt did it — to the tune of $75 million — and in this episode, he breaks down exactly how. Chandler is the founder of Self-Publishing School, which has helped over 7,000 authors publish their books and has done over $75M in gross revenue. His secret? Books and partnerships. In this conversation, he shares the full strategy — including how one book has generated $7 million in the last 12 months alone. Listen to the full episode to hear: Why a book is the new business card — and why giving it away for free actually makes you more money, not lessThe 5 Ps of the 8-Figure Profit Bridge — Chandler's framework for thinking through every stage of business growth (paying customers → product market fit → profit → people → process)The $6–8M partnership playbook — how Chandler's team does 40–70 speaking events per year and runs webinars with partners to drive the majority of their revenueThe 4 Ps of a bestselling book — person, pain, promise, price — and why getting clear on these before you write a single word changes everythingThe 30-day rough draft challenge — write 1 hour a day for 30 days, and you'll have most of your book doneBook vs. paid program — why writing a book on the same topic as your course won't cannibalize sales (book = strategy; program = tactics)Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

  6. 25 Jun

    Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)

    Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck  If you've built any kind of following on Instagram — even a small one — you've probably noticed the same pattern: people like your posts, watch your stories, maybe even comment. But when it comes time to sell? Crickets. In this episode, I explain exactly why that's happening and share the strategy I use to bridge the gap between Instagram engagement and actual revenue. In This Episode, I Cover: The three reasons your Instagram followers aren't buying — low engagement on sales posts, followers who aren't ready to buy yet, and the friction created by the infamous "link in bio"Why common fixes don't work — posting more consistently, upgrading your content quality, chasing more followers, and rewriting your sales page all miss the root problemThe fix that actually works — using Instagram comment automation (via ManyChat) to turn engagement into email subscribers, without a link in bio or a hard sellWhy I close 90% of my sales via email — and why converting Instagram followers into subscribers is the highest-leverage move you can make on the platformTwo specific ways I use this strategy — to fill free webinars and workshops, and to grow my email list from every single postWant to get more out of your Instagram following? Get 30 days of ManyChat free → https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT — use code GILLIANPERKINS at checkout. Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

    Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)

  7. 23 Jun

    Ep 335: Best Free & Affordable Online Course Platforms 2026

    Is your online business making as much as you hoped it would?If not, listen to my free private podcast series:👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck In today's episode, I’m breaking down the best free and affordable online course platforms in 2026. Teachable used to be the clear winner for new course creators, but with its free plan gone and prices rising, it’s time to look at better options — especially if you’re trying to launch lean. Listen to the full episode to hear: Why Teachable may no longer be the best starter option for course creatorsHow to use tools you already pay for — like Squarespace, Wix, Shopify, WordPress, SamCart, ThriveCart, Kit, or MailerLite — to host your courseThe best truly low-cost options, including YouTube memberships, Patreon, Skool, and GumroadWhich dedicated course platforms are still relatively affordable, including Thinkific, Zenler, and KartraHow to choose the right platform based on what you already have and what you’re trying to buildWhy building an audience matters more than choosing the perfect course platform Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

    Ep 335: Best Free & Affordable Online Course Platforms 2026

  8. 16 Jun

    Ep 334: Do THIS Today If You Want to Start a Business "Someday"

    Is your online business making as much as you hoped it would?If not, listen to my free private podcast series👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It)🔗 https://gillianperkins.com/stuck  In today's episode, I’m sharing the one simple thing you should do right now if you dream of starting your own business someday. Even if you’re months or years away from launching, getting your email list set up today can give you a huge advantage and make growing your business so much easier when the time comes.  Listen to the full episode to hear: Why having even a tiny email list puts you far ahead of most aspiring entrepreneursHow to quickly set up a free email list using Kit (formerly ConvertKit)(Get it here: https://gillianperkins.com/kit)The difference between a landing page and a form — and which one to use firstSimple ways to customize your signup page to start attracting subscribersHow to create a free resource that encourages people to join your email listWork with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn “The $100K Method” with our free audio course - https://www.gillianperkins.com/100k-method-signup

    Ep 334: Do THIS Today If You Want to Start a Business "Someday"
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Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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