Only Apps: Tech Marketing Secrets

Jax Dwyer
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Only Apps: Million Dollar Distribution brings you raw, unfiltered conversations with the founders and growth minds behind the world's fastest-scaling mobile apps. We go deep on what actually works — user acquisition, monetisation, retention, and the moves most founders never talk about publicly. If you're building, growing, or investing in mobile apps, this is the show. Only Apps content is strictly educational and is not investment or business advice.

  1. 16 MAR

    +29,000 New Users With TikTok Marketing (UglyCash)

    In this episode, Gabo, founder of UglyCash, discusses the app's mission to democratize financial services in Latin America. The conversation covers user demographics, initial adoption strategies, and the role of stablecoins in remittances and inflation hedging. Gabo shares insights on using TikTok and social media for rapid scaling, addressing challenges with local banking on ramps, and adding trading features to increase lifetime value. The episode also explores brand building, strategies to defend against commoditization, and the importance of social layers for engagement and retention.Timestamps: 00:00 - Introduction to Ugly Cash01:00 - Primary users of Ugly Cash02:18 - Social and investment features05:10 - Stablecoin adoption in Latin America08:53 - Remote work and stablecoins11:25 - Market entry in El Salvador13:35 - Scaling and user acquisition16:48 - TikTok for market testing18:43 - Managing social media virality22:20 - Integrated trading tools30:07 - Commoditized financial services33:48 - Brand building and identity36:49 - Social communities and gamification37:52 - Connecting with GaboGuest: https://x.com/stablecoinapp

    38 min

  2. 11 MAR

    Go To Market Secrets In Crypto

    Most crypto brands are struggling to build trust and achieve measurable results—until now. Jack Haldorsson, co-founder of Lunar Strategy, reveals the groundbreaking go-to-market strategies that are transforming how crypto projects win in a noisy, trust-scarce world. If you're tired of guesswork and desperate for concrete tactics to grow your crypto venture with precision, this episode is your game-changer. In this episode, Jack dives into the core differences between traditional e-commerce marketing and the wild frontier of crypto branding. He exposes how crypto’s trust deficit makes even the simplest campaigns an uphill battle, and shares how to build credibility from scratch—using proven frameworks like the classic "No Like Trust" model—and why trust isn't just a part of growth, but the foundation itself. https://x.com/Jackhaldorsson

    35 min

  3. 10 MAR

    OpenSea: Becoming the Crypto Everything Store

    Explore OpenSea's transformation into a seamless crypto hub, simplifying NFT and digital asset trading. Discover how their new mobile app enables easy cross-chain transactions with just an email. Adam Hollander shares insights on making crypto accessible to everyone, emphasizing the future of digital ownership. Tune in for a glimpse into OpenSea's upcoming innovations and their impact on the digital economy.https://x.com/HollanderAdam

    32 min

  4. 26 FEB

    AI For Prediction Markets

    AI agents aren't just a concept anymore...They're already trading, predicting, and making decisions in real time. In this episode, David Minarsch breaks down how he built a platform where users fully own their AI agents — self-custody, micro-payments, and all. We cover prediction markets like Polymarket and Kalshi, agent-to-agent commerce, and what decentralized AI actually looks like in practice. If you're a builder, investor, or just crypto-curious, this episode is a must listen. Guest Socials: https://x.com/david_enim Olas: https://x.com/autonolas Pearl: https://x.com/pearldotyou

    37 min

  5. 10 FEB

    $100M Marketing Playbook Polymarket & Fomo

    Most crypto projects are stuck in outdated marketing tactics while others crack TikTok-driven virality. Lachlan reveals the secret playbook behind Polymarket and FOMO, where creative content, subtle virality hacks, and relentless testing turn small budgets into millions in revenue daily. In this episode, we dive into how top Web3 projects are leveraging TikTok to bypass traditional KOL marketing—posting hundreds of clip variations, exploiting trending news, and tapping into the deepest inside jokes of their audiences. Lachlan shares hands-on insights from analyzing FOMO app’s explosive growth, revealing how they produce viral content that feels organic but is meticulously engineered for maximum impact. You'll discover strategies like creating newsworthy moments around viral events, using subtle endorsement placements, and remixing content at scale—making it cheaper, faster, and more effective than ever before. We break down why the old crypto marketing playbook—big spend on Discord and influencers—is dead, and why TikTok is now the ultimate growth engine for crypto and Web3. You'll learn how to identify hooks that generate millions of views, craft stories that resonate with mainstream users, and deploy content systems that validate your product while splashing across billions of global feeds. This isn’t just theory; it’s the blueprint that you can start executing immediately to blast through market noise and validate your project’s appeal—without blowing your entire budget or waiting years. If you're a founder, marketer, or investor craving the edge in this new era of viral marketing, this episode is your shortcut to understanding how top projects dominate the attention economy. Whether you’re working on a gambling app, privacy tool, or decentralized platform, these insider tactics will help you generate real users, build virality at scale, and ultimately, unlock the revenue potential that traditional crypto marketing can’t touch. Lachlan, a performance marketing expert with deep roots in crypto and Web3, reveals how he reverse engineers viral campaigns, finds winning angles, and outsources the right talent to keep the content machine running. His insights are backed by real-world examples, from MoonPay’s quirky affiliate stunts to Kalshi’s event-driven markets—demonstrating that creativity and systematized testing are the true keys to growth in 2026 and beyond. This episode is perfect for anyone who wants to cut through the noise, master the new marketing meta, and turn TikTok virality into the sustainable growth engine your project needs. Don’t wait for the next bull cycle—start dominating the attention game today.

    32 min

  6. 2 FEB

    How Clutch Reached +$500K Betting Volume with Web3 Prediction Markets

    Oxsimplefarmer shares how his platform Clutch Market hit half a million in betting volume in just a few months by turning prediction markets into decentralized information engines. If you’re tired of building products that struggle to scale or find your first users, this episode reveals the game-changing strategies that turn NFT communities and chain agility into explosive growth. Discover how deploying on Apechain turbocharged their early traction, leveraging NFT communities like Bored Apes to rapidly build a loyal user base. Learn the insider secrets of incentivizing community participation through NFT-linked vaults and transparent fee sharing (creating a sustainable, engaged ecosystem rather than fleeting hype). We break down practical tactics for balancing reward mechanisms with platform stickiness, ensuring your audience stays long-term and invested. You’ll also uncover the future of rapid Web3 development with vibe coding tools—turning ideas into fully functional products in days, not months. Oxsimplefarmer dives into the next evolution of prediction markets—rebranded as Leveraged Prediction Markets—with a sleek new UI, and explains how these tools turn simple bets into powerful information sources that can bank billions in trading volume. Plus, his vision for community-driven platforms that give ownership back to users—like minting NFTs linked to real-world assets—opens a new era of decentralized innovation. This episode is essential listening if you’re a builder feeling stuck, a community leader seeking to activate your NFT holders, or anyone curious about the next wave of Web3 infrastructure—where speed, transparency, and community power unlock real-world value. Get ready to rethink everything you know about launching, scaling, and transforming your crypto projects. Connect with Oxsimplefarmer and Clutch Labs for cutting-edge deployments and upcoming tokens designed to create game-changing utility and growth opportunities in Web3.

    24 min
  7. Web3 Analytics

    29/05/2025

    Web3 Analytics

    In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Krystyna from Cookie3 to explore how data analytics, KOL scoring, and smart attribution are transforming Web3 marketing. Cookie3 is building the data layer for Web3, helping founders and marketers understand user journeys from off-chain traffic to on-chain actions. From KOL Intelligence to Cookie Snaps, Krystyna breaks down how to run effective influencer campaigns, track conversions, and reward real users—not bots. If you're in Web3 marketing, launching a token, or building a community, this episode is your blueprint for growth backed by on-chain data. 🔑 Topics include: On-chain analytics for Web3 projects Scoring KOLs using smart engagement Running airdrops that actually work Fixing attribution in crypto campaigns Building products for real users—not bot farms The evolution of Cookie3, Cookie.fun, and Cookie Snaps Chapters 00:00 – What is Cookie3? 01:00 – Tracking Off-Chain to On-Chain Behavior 02:15 – Scoring KOLs & Avoiding Bots 04:30 – Why Founders Need Real Data 06:00 – KOL Budgets: How to Avoid Wasting Money 07:30 – Building & Scoring a KOL Campaign 10:00 – How to Shortlist High-Quality KOLs 13:30 – Benchmarks, Comparisons & Final Selection 15:00 – Tracking Attribution with Cookie3 16:30 – Best Performing Campaign Types in Web3 18:30 – Email, Ads, PR, and What Actually Works 20:00 – Why Most Airdrops Fail (And How to Fix Them) 23:00 – Building Loyalty & Reducing Dump Pressure 25:00 – Overview of CookieDAO Products 27:00 – Cookie.fun, API Access & Agent Use Cases 28:45 – Cookie Snaps & Campaign Customization 30:30 – What’s Next: Decentralized Reward Pools 31:20 – Where to Learn More About Cookie3 Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer Connect with Jax on Twitter: https://x.com/jaxxdwyer Connect with our Guest: https://x.com/krysiakozak http://cookie3.com Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed. Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

    35 min
  8. The IP Layer for Agents

    27/05/2025

    The IP Layer for Agents

    In this episode of the Building Web3 podcast, host Jax Dwyer sits down with Nirav Murthy, cofounder of Camp Network, to unpack how Camp is pioneering the user-owned data economy. As AI moves from general-purpose to user-specific agents, Camp is building a vertically integrated blockchain — purpose-built for decentralized applications, agent deployment, and IP monetization. From user-owned data and real-time royalty flows to chain-level UX optimization and the future of AI agents, Nirav breaks down how Camp Network blends crypto infrastructure with practical Web3 adoption. You'll learn why Camp needs a dedicated L1, how it prioritizes IP and AI transactions over MEV, and why horizontal integration can’t deliver the same developer experience. If you're building decentralized applications, optimizing onchain UX, or rethinking the future of human work in an AI-native world — this episode is for you. We also dive into: Why vertical integration matters in Web3 How to tokenize and license your own data AI agents, chain abstraction, and real-world adoption What DePIN, stablecoins, and royalties have in common Whether every app really needs a token ⏱️ Chapters: 00:00 – What is Camp Network? 02:00 – Why user-owned IP is the future of AI 04:00 – Building a vertical L1 optimized for AI & IP 07:00 – UX maxis and app ecosystem fragmentation 10:00 – Modular vs monolithic: what's the future? 13:00 – Do all apps need a token? Nirav's take 17:00 – Wallets, chain abstraction, and onramps 20:00 – Agentic future: compute, model, and IP layers 23:00 – How agents will interact with payments 25:00 – Future of work: 10x productivity, not UBI 27:00 – Where to find Camp and connect with Nirav Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer Connect with Jax on Twitter: https://x.com/jaxxdwyer Connect with our Guest: https://x.com/campnetworkxyz https://x.com/niravmurthy https://www.campnetwork.xyz/ Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed. Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

    30 min
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About

Only Apps: Million Dollar Distribution brings you raw, unfiltered conversations with the founders and growth minds behind the world's fastest-scaling mobile apps. We go deep on what actually works — user acquisition, monetisation, retention, and the moves most founders never talk about publicly. If you're building, growing, or investing in mobile apps, this is the show. Only Apps content is strictly educational and is not investment or business advice.

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