Debe Fennell: Best Practices For Joint Ventures

In this episode, Debe Fennell shares her strategies to set up profitable partnerships!

What You'll Hear In This Episode:

-Debe's background in sales and marketing, and her experience in the music industry and her transition to affiliate and joint venture marketing.

-The difference between affiliates (who mail for a commission) and JVs, which involve reciprocal partnerships.

-Tips for choosing and vetting JV partners, including thorough research, checking for negative online mentions, and consulting with other marketers in your network.

-The importance of questioning list sizes and mailing practices to assess the truthfulness of potential partners …

-The challenges of organizing live webinars, and the need to evaluate customer service when partnering for high-ticket offers.

-The need for transparency with email lists and the importance of obtaining explicit consent for email marketing …

-The ethical importance of reciprocating solo emails and avoiding misleading practices in email marketing.