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100 episodes
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Med Spa CEO Heather Terveen
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- Business
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.
Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
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3 Shifts to Achieve Weekly Premium Sales on Repeat
This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of offerings to speak directly to your ideal customer!
HIGHLIGHTS
How to market intentionally to ideal patients that invest in premium services.
The process to audit your current offerings to create your signature menu.
3 shifts to make in your business to get premium results.
The social media strategy to put in place
RESOURCES + LINKS
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
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How to Sell Skincare with Confidence and Boost Your Med Spas Revenue
Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than optional add-ons. Plus, stay tuned for an exciting announcement about our new course, Sold Out Skincare, designed to help you master these strategies on a deeper level. Get ready to boost your revenue, simplify your inventory, and see four-figure cash days become the new norm for your practice.
HIGHLIGHTS
The sales system that will boost your skincare sales revenue.
The biggest mistake Med Spas make that confuses clients.
Ways to integrate skincare into consultations.
The mindset that is costing your business (leaving tons of money on the table!)
RESOURCES + LINKS
Master your skincare sales - DM “skincare” to @heatherterveen for more info on Sold Out Skincare!
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
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The #1 Trait That Sets Apart the CEO’s Who Succeed
Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and fear that may be holding your business back from growth. So instead of catching yourself feeling stuck, you’ll have the tools to choose courage over complacency - taking the bold action your business needs.
HIGHLIGHTS
What Gary Vee said sets apart the businesses that succeed.
5 traits of courageous CEOs and how to develop them.
The difference between businesses that survived the pandemic.
How to expand your capacity and
RESOURCES + LINKS
Apply for the Med Spa Advantage to scale your med spa in 6 months!
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com -
Transforming Weight Loss Shots to Premium Programs
Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power of premium branding in the dynamic world of health and wellness. Join me in our upcoming live training series where I'll show you how to craft a branded program that stands out from the crowd.
HIGHLIGHTS
Marketing that got me to invest in a wellness program
How to transition your weight loss shots into premium branded programs.
How creating specialized programs will attract your ideal customers.
The training series that will take your wellness services to the next level.
RESOURCES + LINKS
Join the Live Training Program with us MESSAGE “WELLNESS” HERE
Book a Strategy Call with us HERE
FOLLOW
Follow Jenny: @jennythenutritionist
Heather: @heatherterveen
Website: heatherterveen.com
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10 Tips to Beat the Summer Slump and Sell More During Slow Seasons
Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your skincare sales with travel bundles, ship products to clients who are traveling, and incentivize summer appointments and services.
HIGHLIGHTS
How to prepare and protect your business from dips in revenue.
Creative ways to market your business during different seasons to increase sales.
How to leverage events to make more sales in any season.
Travel bundles to offer your patients before holiday seasons and summer breaks.
Incentives and special offers to bring more clients through your doors.
RESOURCES + LINKS
Increase your skincare revenue - DM me the word "skincare" on Instagram and we’ll send you the link for our Product Glow Up training program!
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com -
Designing Your Practice's Brand Architecture
Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you’ll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury.
HIGHLIGHTS
05:45 What is brand architecture?
07:00 What the Hell’s Kitchen restaurant can teach you about business.
12:00 The power of building a brand and having brand recognition.
14:15 How to make your business not skip a beat if you have team turnover.
22:00 Create a business that sets you apart from “just” having great service.
RESOURCES + LINKS
Book a Strategy Call with us HERE
DM us “BTS” on Instagram for a peek behind the curtain of our signature process for creating your practices Brand Architecture!
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com