ProducerHead

toru
  • 0.0 (0)
  • Music Interviews
  • Every two weeks

Welcome to ProducerHead. A podcast for the Music Producer, Artist, Creative, and, Entrepreneur. I’m excited to present the ProducerHead podcast in the form of a series of conversations with accomplished producers who will share what’s in their heads to help you unlock your own. Whether you’re just getting started or you’re a professional producer, these conversations are here to offer information, encouragement, and community — a place to belong. ProducerHead will explore the entire spectrum of topics that are experienced as a producer. So, whether you’re interested in Growing your social media following Improving your Spotify release strategy Or Managing impostor syndrome ProducerHead is here for you. Connect at with ProducerHead at torubeat.com and @torubeat on social media. producerhead.substack.com

  1. 2 days ago

    This Will Sink You | ProducerHead Loops feat. Fog Chaser

    Fog Chaser is a producer and artist based in Portland. In today's Loop, he shares the challenges and pressures that emerge while building an audience. Subscribe free at producerhead.substack.com and immediately receive Sonic Stimulus Vol. 1 (a sample pack), Invisible Instruments, and access to The Pocket (in-studio production videos from guests). Get full access to ProducerHead at producerhead.substack.com/subscribe

    This Will Sink You | ProducerHead Loops feat. Fog Chaser

  2. 29 Jul

    Micromanage Your Music

    There are two types of motivation. One is macro. This is your greater sense of purpose. The micro is the day-to-day. And, in my experience, I’ve found it to be a little more variable. The most helpful way to maintain micro motivation is to create situations for yourself that generate genuine interest. That has meat to end sessions at the moment where I perceive the most potential in an idea, which is accompanied by a sense of feeling as though I could work forever. This sounds counter intuitive and counter productive, but as you’ll hear in this piece, it’s a helpful frame to develop self-awareness and a practical tactic for sustaining your creative process. For the complete breakdown: The Marathon Method: A Producer’s Tool for Managing Studio Trauma ProducerHead is a publication for independent music producers. Subscribe free and get access to Sonic Stimulus Vol. 1 — a free sample pack, The Invisible Instruments — a series of creative frameworks for producers, and The Pocket — behind the scenes production sessions from guests on the show. Get full access to ProducerHead at producerhead.substack.com/subscribe

    Micromanage Your Music

  3. 22 Jul

    You Can't Optimize This | ProducerHead Loop feat. Late London

    Steps cannot be skipped. Late London believes the producer arc follows three stages: (1) mastering the basics (2) making volume (3) identifying quality. Whether you agree on the form or not is irrelevant. The insight is the substance underneath: your experience is unlike anyone else’s and you are subject to the same rules as everyone else. The most direct route to the next phase of your development is to accurately assess and accept your current stage and dedicate your attention to your most immediate challenges. Productivity culture pressures people to squeeze out every last drop. And artists divert their attention to the search for shortcuts. The belief is: the most efficient process produces the best art. The truth: an efficient process for mass production works because the goal is to make each piece indistinguishable from the next. In that context, uniformity is quality. In art, it is failure. Subscribe for free and immediately receive Sonic Stimulus Vol. 1 (a sample pack), Invisible Instruments, and access to The Pocket (in-studio production videos from guests). Get full access to ProducerHead at producerhead.substack.com/subscribe

    You Can't Optimize This | ProducerHead Loop feat. Late London

  4. 15 Jul

    This Is Your Marketing Plan | ProducerHead Loop feat. Birocratic

    The obsession with content creation and a marketing-first emphasis as an artist creates pressure and an incentive structure that leads artists away from themselves. Birocratic reminds us of the truth: There is no better marketing plan than making good music. Nothing will endear you to potential fans more than that. It’s so simple and easy to forget this in the noisy world of content. If art is the artist’s product, then the rule of marketing is no different than for any other business. If the product isn’t of quality, no amount of marketing will develop a real relationship. Best case scenario, you sell one product, get one listen. That person’s trust is lost forever because of a hollow promise. Music is not content. Content is a container for your music. If you want to be an artist, yes you have to share your music, but you do not have to become a content creator. In the same way your art develops over time, so will the way that you deliver it. If you want to make music privately, you are not any less of an artist. If you want to be a content creator who makes music, go right ahead. If you want to build an audience, how will anyone discover your music if it isn’t consistently shared? If you want to be an artist, put your message in a bottle and send it out to sea. Over and over again. With practice, you will learn to adapt to the ever changing movement of the water. Subscribe for free and immediately receive Sonic Stimulus Vol. 1 (a sample pack), Invisible Instruments, and access to The Pocket (in-studio production videos from guests). Get full access to ProducerHead at producerhead.substack.com/subscribe

    This Is Your Marketing Plan | ProducerHead Loop feat. Birocratic

  5. 8 Jul

    058. Success: Appearance or System? | feat. Greg David

    A company can be a source of opportunity, maybe even a partner, but if you want something to rely on, look to community. No matter what your goals or existing sources of income, a consistent component of a musician’s career is connection to a fan base. Today, this is represented through an email list. And in that sense, it is not different than any other business. Artists ignore this basic idea. They try to build a creative business without a fan base or believe that someone else will do that for them. An email list lacks the allure of a social media following and monthly listener count — the appearance of success. Social media and streaming platforms don’t ask you to build anything. They actually prefer that you don’t. Greg David didn’t take a day off in five years and he produced 200 songs in 5 years that generated millions of streams. This extreme focus is also, as he put it, tunnel vision. His life and career were out of balance. He developed a single source of revenue that was controlled by a label. When it came time to move on from that label, he realized that millions of streams meant nothing without an email list to back them up. Uploading your catalog to Spotify without an audience is like putting up flyers in your city. Millions of people pass by it, some will see it, few will read it, and none will remember it. The appearance of access is not a substitute for connection. That is found through the quiet and patient work of cultivating a community. The allure of reaching the entire world is a shiny distraction from the humble and meaningful possibility that you can serve your community of fans in the same way as a neighborhood butcher. If you feed people, they will take care of you. If you want to look successful, put your faith in a corporation. If you want to sustain a career, serve a community. Offer free meals and begin a conversation. Subscribe for free and immediately receive Sonic Stimulus Vol. 1 (a sample pack), Invisible Instruments, and access to The Pocket (in-studio production videos from guests). Get full access to ProducerHead at producerhead.substack.com/subscribe

    058. Success: Appearance or System? | feat. Greg David

  6. 1 Jul

    Time: Are You Spending or Investing?

    You don't need more time. You need to decide when you're spending time and when you're investing time. That is about intention and organization. This is where Frequency comes in — a simple system to direct your time intentionally. If you've ever felt you don't have enough time to do what you want, this one's for you. Full post is up at producerhead.substack.com. Subscribe to ProducerHead on Substack at producerhead.substack.com and get access to Sonic Stimulus Vol. 1, a curated sample pack, Invisible Instruments, a collection of writing on the creative and psychological side of making music, and The Pocket, a video library of guests sharing behind the scenes of their sessions. Get full access to ProducerHead at producerhead.substack.com/subscribe

    Time: Are You Spending or Investing?

  7. 24 Jun

    Go Numb Chasing Numbers — ProducerHead Loops | feat. Gnarly

    Gnarly is a British Sri Lankan producer, finger drummer, and performer based in London. In this clip from episode 025, she makes the case for building a small, engaged audience over chasing viral numbers — and explains why she's never once tried to go viral. This is a short one. But it might reframe how you think about the whole game. Listen to the full conversation: Episode 025 — Gnarly Part 1: Working Quickly, Not Frantically. Subscribe to ProducerHead on Substack at producerhead.substack.com and get access to Sonic Stimulus Vol. 1, a curated sample pack, Invisible Instruments, a collection of writing on the creative and psychological side of making music, and The Pocket, a video library of guests sharing behind the scenes of their sessions. Get full access to ProducerHead at producerhead.substack.com/subscribe

    Go Numb Chasing Numbers — ProducerHead Loops | feat. Gnarly

  8. 17 Jun

    057. Don't Be The Best, Be This Instead feat. Alsogood

    Alsogood is an Italian producer, multi-instrumentalist, and bandleader. In this conversation we get into Dilla, instinct over technique, why he intentionally puts himself in rooms where he's the worst musician, and what it actually means to be confident as an artist. Subscribe free at producerhead.substack.com and immediately receive Sonic Stimulus Vol. 1, Invisible Instruments, and access to The Practice — a behind-the-scenes look at how ProducerHead guests work in the studio. Connect on IG: Alsogood ProducerHead Toru Get full access to ProducerHead at producerhead.substack.com/subscribe

See All (107)

About

Welcome to ProducerHead. A podcast for the Music Producer, Artist, Creative, and, Entrepreneur. I’m excited to present the ProducerHead podcast in the form of a series of conversations with accomplished producers who will share what’s in their heads to help you unlock your own. Whether you’re just getting started or you’re a professional producer, these conversations are here to offer information, encouragement, and community — a place to belong. ProducerHead will explore the entire spectrum of topics that are experienced as a producer. So, whether you’re interested in Growing your social media following Improving your Spotify release strategy Or Managing impostor syndrome ProducerHead is here for you. Connect at with ProducerHead at torubeat.com and @torubeat on social media. producerhead.substack.com

Information

  • Creator
    toru
  • Years Active
    2023 - 2026
  • Episodes
    107
  • Rating
    Explicit
  • Copyright
    © toru
  • Show Website
    ProducerHead

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