The Landscaping Growth Script

Script Marketing
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Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs. - Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand. Think of this as your marketing masterclass for scaling your business in the premium home space.

  1. 6 DAYS AGO

    #83: 7 Ways to Sell More Enhancements

    Most landscaping companies say enhancements are a priority — but they’re selling them like optional extras.  In this episode of The Landscaping Growth Script, Katy Doss breaks down 7 practical, psychology-backed ways to turn enhancements into predictable, high-margin revenue.  If you’re tired of quoting mulch refreshes only when someone asks… If enhancement revenue feels random instead of strategic… If you want to grow without adding more trucks or territory…  This episode walks you through how to:  Stop selling add-ons and start selling outcomes Build enhancements into your client process from day one Create a system that turns field observations into sold work Use marketing to prime existing clients for upgrades Package services to reduce decision fatigue Make confident recommendations instead of soft suggestions Use before-and-after photos — and AI — to increase approvals  Enhancements aren’t “extra.” They’re one of the most efficient growth levers in your landscaping business.  Download the free companion guide, The Landscaping Enhancement Revenue Playbook here.

    25 min

  2. 24 FEB

    #82: How to Do a Competitor Audit (And Why It Might Be the Smartest Marketing Move You Make This Year)

    Your clients are already comparing you to someone. The question is — do you know who that someone is?  In this episode of The Landscaping Growth Script, we’re talking about competitor audits — what they are, why they matter, and how to use them to sharpen your message, clarify your value, and attract the kind of clients who aren’t just browsing... they’re ready to buy.  You’ll learn:  What to include in a strong competitor audit (it’s more than just “what they charge”)  How to uncover competitors you didn’t even know existed  Where to look for strategic gaps you can fill  And how to use ChatGPT to speed up the whole process  If you're tired of second-guessing your marketing — or if you just want to stop blending in with every other “outdoor expert” on Google — this episode is for you.  🎧 Plus, grab our free Competitor Audit Guide to make this even easier.

    22 min

  3. 17 FEB

    #81: Why Bing Ads Might Be Your Luxury Brand’s Secret Weapon

    Google Ads might get all the attention, but if you’re only advertising there, you could be missing a big slice of your ideal audience — and paying more than you need to.  In this episode, we’re talking about Microsoft Ads (yep, Bing Ads) and why they deserve a spot in your marketing mix — especially if you're targeting affluent homeowners planning high-end outdoor projects.  You’ll learn:  Why Bing Ads are perfect for reaching older, wealthier, desktop-using buyers  How to get started (hint: it’s easier than you think)  The real reason these ads often cost less and convert better  Why this platform is tailor-made for luxury outdoor brands  If you’ve ever felt like your best clients aren’t seeing your ads — this might be the missing piece.    Other episodes mentioned: #61: Gen X: The Hidden Buying Power of the Middle Child Generation

    11 min

  4. 10 FEB

    #80: Sponsorships: How to Maximize, and How (and When) to Say No

    You get asked to sponsor things all the time — charity galas, golf tournaments, fun runs, your crew leader’s kid’s baseball team. Some are great. Some are a waste of money. In this episode, we’re breaking down how to tell the difference.  You’ll learn:  How to evaluate sponsorships quickly (without a spreadsheet meltdown)  What makes a sponsorship actually worth the spend  How to politely decline when it’s not a fit — without burning bridges  And if you do say yes, how to make sure it delivers real ROI  If you’re tired of being guilt-tripped into “exposure” opportunities that don’t align with your brand, this one’s for you.

    16 min

  5. 3 FEB

    #79: How to Build a Referral System for Your Outdoor Business

    Most outdoor product and service businesses say their best clients come from referrals. But very few have an actual system in place to encourage, track, and grow those referrals.  In this episode of The Landscaping Growth Script, Katy Doss breaks down the 7 steps to building a real referral system for your outdoor business — one that turns happy clients into consistent, high-quality leads without awkward asks or gimmicky incentives.  You’ll learn:  Why referrals don’t happen by accident (and why “hope” isn’t a strategy)  How to make your business truly referable from the inside out  What tools you need to make referrals easy for clients  How to choose thoughtful referral thank-you gifts that actually get used  When and how to ask for referrals without sounding salesy  How to track, nurture, and grow referrals over time  How to build a referral culture, not just a one-off program  If you’re tired of relying on word-of-mouth without any control over it, this episode will show you how to turn referrals into a repeatable growth engine.  👉 Download the free Build Your Referral System guide at scriptmarketingco.com/resources

    24 min

  6. 27 JAN

    #78: Lessons from Luxury: What the Hospitality Industry Can Teach Your Outdoor Business

    What do luxury hotels and five-star restaurants have to do with your outdoor business? A lot more than you think.  In this episode, Katy Doss shares insights from her agency days working with high-end hospitality brands — plus a few standout lessons from the book Unreasonable Hospitality by Will Guidara — and breaks down how outdoor product and service businesses can create unforgettable client experiences that lead to stronger referrals, repeat clients, and premium pricing without lowering their standards (or their prices).  You’ll learn:  Why beautiful work isn’t enough anymore  How small, thoughtful gestures can create big ROI  What affluent buyers really expect from the process (hint: it's not just a nice patio)  Five questions to audit your own client experience today  If you’re ready to turn your service into a true luxury experience, this episode is for you.  Plus: Grab our free Hospitality Audit at scriptmarketingco.com/resources

    20 min

  7. 20 JAN

    #77: Promo Products That Don’t Suck: Gifts Clients, Leads, and Employees will Love

    You’ve seen the bad promo items—cheap pens, stress balls, and koozies that go straight in the trash. But when promotional products are done right? They create loyalty, spark referrals, and keep your brand top-of-mind.  In this episode, Katy breaks down how to choose branded gifts and swag that feel thoughtful, useful, and aligned with the kind of high-end work you do—whether you’re designing luxury outdoor spaces or managing long-term maintenance contracts.  You’ll learn:  What to give clients after a project wraps (at any budget)  Small, smart branded leave-behinds that make a strong first impression  Employee swag that builds loyalty—and actually gets used  No gimmicks. No landfill-filler. Just promo products that make your business unforgettable.

    19 min

  8. 13 JAN

    #76: Marketing, Party of 1: 9 Ways to Survive and Thrive as a Solo Marketer

    Let’s be real — being a solo marketer in a luxury outdoor business is like planning a black-tie gala… by yourself… while also designing the invitations, handling RSVPs, cooking the meal, and live-tweeting the event.  In this episode of The Landscaping Growth Script, host Katy Doss of Script Marketing dives into the reality of being a one-person marketing team trying to serve an affluent audience with sky-high expectations. You’re responsible for polished branding, compelling messaging, social media, email, events, ads — all while explaining what a “click-through rate” is to your boss who has no clue what you’re talking about.  But here’s the good news: you don’t have to do it all. Katy shares 9 survival (and success) strategies to help you work smarter, stay focused, and build systems that make your solo role more scalable and sustainable. From protecting your creative time to setting quarterly goals, building a shadow team, and celebrating the small wins, this episode is packed with real-world advice for marketers who are flying solo — but still aiming high.  Whether you're the solo marketer or the business owner who relies on one, this is a must-listen.  ✨ Plus, don’t miss the free resource mentioned in the show: “Marketing Systems for One” — available now at scriptmarketingco.com/resources

    21 min
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About

Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline. Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You won’t find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs. - Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand. Think of this as your marketing masterclass for scaling your business in the premium home space.

Information

  • Creator
    Script Marketing
  • Years Active
    2024 - 2026
  • Episodes
    82
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Landscaping Growth Script