The Resilient Retail Game Plan

Resilient Retail Club's Catherine Erdly
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Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.

  1. Dead Stock to Cash Flow: Access Trapped Cash Tied Up in Inventory

    6 DAYS AGO

    Dead Stock to Cash Flow: Access Trapped Cash Tied Up in Inventory

    Ever feel like your money’s gone missing—but you know you’ve already spent it? In this episode, I’m diving into one of the most common and costly problems I see in product-based businesses: trapped stock. That unsold inventory piling up in your stockroom, storeroom, or studio? It’s not just taking up space—it’s tying up thousands of pounds you could be using to pay yourself, invest in your bestsellers, or boost your marketing. I share a story that’s stuck with me for years: a shop owner who discovered over £7,000 worth of untouched stock hidden away in plastic totes. We’ll unpack why this happens (spoiler: buying on gut, not data), how to spot the mental and emotional weight of dead stock, and why clearing it isn’t failure—it’s smart, strategic retailing. If you want to start freeing up cash in your business right now, this episode is your clean slate moment. Mentioned in this episode: Freebie download Stock Freebie

    19 min
  2. Christmas Stock Management: How to shift slow sellers and avoid brown bananas

    20 NOV

    Christmas Stock Management: How to shift slow sellers and avoid brown bananas

    Christmas is close enough to smell the cinnamon, but I know for many indie retailers this is also the “please don’t let me be stuck with this stock in January” moment. In this episode, I’m talking you through the three big troublemakers you need to get on top of right now: slow sellers, overstocks, and the infamous “brown bananas” — those products that basically lose all their value the second Christmas week ends. I’ll show you how to read your Shopify reports properly, how to spot the items that won’t budge in January no matter how hopeful you are, and why targeted discounts nearly always beat the big “panic discount” button. If you want to protect your cash flow, avoid a messy January, and make smarter decisions while the footfall is still high, this one will help. Perfect for any product business juggling stock levels, nerves, and the final push of the Golden Weeks. Mentioned in this episode: Stock doctor

    21 min
  3. What Shopify and Klaviyo Agree On: Christmas 2025 Spending

    13 NOV

    What Shopify and Klaviyo Agree On: Christmas 2025 Spending

    Christmas 2025 is shaping up to be a season of cautious confidence — and coziness. With thanks to this episode's sponsor Faire (https://faire.com/) Use the code 'GamePlan25' to claim 50% off and free shipping with your first order! Hi, I'm Catherine Erdly. In this episode of The Resilient Retail Game Plan, I'm sharing insights from my Forbes.com research, drawing on data from Shopify, Etsy, Klaviyo, LoyaltyLion and more to reveal what shoppers are really planning this festive season. Discover why UK consumers are expected to spend over £91 billion, how AI is reshaping holiday shopping, and why “comfort, connection and coziness” are the emotional triggers driving this year’s trends. I'll also break down what all this means for independent retailers — from loyalty strategies to smarter stock planning — so you can make this Christmas your most profitable yet. Make sure you grab my freebie at http://resilientretailclub.com/freebie Mentioned in this episode: Faire 50% offer Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com Faire 50% off - use code 'GamePlan25' Freebie download Stock Freebie

    25 min
  4. Get more sales with less stock!

    6 NOV

    Get more sales with less stock!

    Ever wish a retail expert would walk into your stockroom, pull up your numbers, and just tell you exactly what to do? Hi, I'm Catherine Erdly. This week on the Resilient Retail Game Plan, I’m tearing down the myths and fears behind a stock audit and showing why getting your inventory under control is the most powerful move a product-based business owner can make. After 25 years in retail, I’ve seen it all: wasted cash in stagnant shelves, business owners drowning in data but starving for answers. So I created Stock Doctor — a done-for-you service that cuts through overwhelm with actionable clarity. Click play to hear real-world product business advice, cash flow for retailers, and inventory management tips that make strategy feel personal. If you want independent retailer tips with zero judgement, this audit episode is your toolkit. Why Listen Discover how to squeeze more margin from your current stockholdingSee why smart inventory management means better cash flow—and a healthier bank balance Get simple, practical techniques to clear excess stock without damaging your brandLearn demand forecasting tricks specifically for small product businessesFind out how to price products for wholesale, set minimum order quantities, and scale a product business confidentlyHear success stories from real retailers who’ve used Stock Doctor to boost sales, decrease surplus, and claim more owner pay DM your biggest takeaway or guest suggestions to @resilientretailclub on Instagram. Rate/follow the Resilient Retail Club Podcast in your favourite app to stay ahead. Mentioned in this episode: Faire 50% offer Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com Faire 50% off - use code 'GamePlan25'

    22 min
  5. The Power of Planning Your Retail Sales Year: How Structure Creates Freedom (and Profit)

    30 OCT

    The Power of Planning Your Retail Sales Year: How Structure Creates Freedom (and Profit)

    If you’re tired of winging it with your retail sales, this episode of The Resilient Retail Game Plan is your turning point. I'm Catherine Erdly, and in this episode I'm revealing how mapping out your sales year gives you more creativity, not less. Plus, we're all about calmer launches, better cash flow, and loyal customers. Learn how to replace last-minute panic with a confident plan that fits your life, not the other way around. Timestamped overview00:00 Planning Enhances Creativity 03:40 Avoid Reactive Selling Strategies 07:09 Predictive Marketing Example 10:57 Plan Themes, Fill Gaps 15:07 "Planning Ahead for Success" 18:14 Holiday Planning for Retail Success Website: https://www.resilientretailclub.com Invite: https://resilientretailclub.com/retailsales Podcast: https://www.resilientretailclub.com/podcast Tell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes. Mentioned in this episode: Faire 50% offer Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com Faire 50% off - use code 'GamePlan25'

    22 min
  6. When Numbers Finally Tell the Truth - Retail Reality Check That Changed Everything for My Client

    23 OCT

    When Numbers Finally Tell the Truth - Retail Reality Check That Changed Everything for My Client

    Resilient Retail Club member Petrina Reddy from "Saints at Sea" thought she was doing everything right — until the numbers told a different story. In this episode, she joins me, Catherine Erdly, to share the moment she realised her retail business wasn’t actually working the way she thought it was. We talk honestly about the emotional side of facing your figures, the hard decisions that come next, and how Petrina rebuilt her business with clarity and confidence. If you’ve ever avoided looking too closely at your sales or stock levels, this is the wake-up call you didn’t know you needed. Timestamped summary00:00 "Balancing Creativity and Growth" 03:18 Multitasking Beyond Comfort Zones 06:40 "Business Growth Light Bulb Moments" 10:24 Seasonal Travel and Road Trips 15:22 "Promoting Portugal's Culture Creatively" 18:18 "Saints at Sea Spotlight" Tell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes. Website: https://www.resilientretailclub.com Invite: https://www.resilientretailclub.com/waitlist Podcast: https://www.resilientretailclub.com/podcast Mentioned in this episode: Faire 50% offer Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com Faire 50% off - use code 'GamePlan25'

    20 min
  7. Overcome 'feast or famine' in your product retail business!

    16 OCT

    Overcome 'feast or famine' in your product retail business!

    Sound familiar? Ever felt your sales rhythm drop from celebration to silence overnight? Welcome to the Resilient Retail Game Plan podcast, where I, Catherine Erdly, cut through the feast-or-famine fog so many independent retailers face. In this episode, I crack open the real reasons your product business swings from record months to radio silence and arm you with retail-savvy strategies that’ve worked for multi-billion pound chains—plus the lean, scrappy shops braving the UK high street right now. Why listen? Ditch the rollercoaster: Learn why you’re stuck in boom-bust and how to end itBuild calm, repeatable sales systems—no chasing your own tail at payday or peak seasonSqueeze more margin by syncing launches with simple, effective marketingCreate a retail sales plan that powers up even on slow, confidence-testing daysSpot the “cycle of doom” before it derails your cash flow for retailersWalk away with independent retailer tips you can action before opening hours Tell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes. Mentioned in this episode: Faire 50% offer Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com Faire 50% off - use code 'GamePlan25'

    18 min
  8. 3 mistakes that keep small product retail businesses stuck!

    9 OCT

    3 mistakes that keep small product retail businesses stuck!

    Ever wondered why your sales are stuck in first gear – and what you can actually do to shift them? I'm Catherine Erdly and this episode of the Resilient Retail Game Plan drills into three mistakes I see again and again with small product businesses. If you’re posting on Instagram, trying in-person markets, running the odd promotion yet still seeing stubbornly flat sales month after month, you’re not alone. I draw on 25 years in retail, from big business stockrooms to indie brands, to break down what’s really holding back your growth – and what needs to change if you want momentum, not just busy work. Why listen? Diagnose the hidden traps behind sales plateaus – and get clarity on what to fix firstCraft a retail planning mindset that supports creative not cookie-cutter growthPinpoint how to build a product strategy rooted in data (not guesswork or feast/famine launches)Sift fact from feeling so your decisions support cash flow for retailersWalk away with indie retailer tips to create your own resilient retail game plan Let’s turn product business advice into action: DM me your thoughts or episode ideas on Instagram @resilientretailclub. If you’re finding the retail podcast UK series useful, hit follow and leave a rating – it’s the best way to help more makers and shop owners discover the Resilient Retail Club podcast. Mentioned in this episode: Faire 50% offer Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com Faire 50% off - use code 'GamePlan25'

    20 min
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Trailer

About

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.

Information

  • Creator
    Resilient Retail Club's Catherine Erdly
  • Years Active
    2020 - 2025
  • Episodes
    281
  • Rating
    Clean
  • Copyright
    Catherine Erdly ©2023
  • Show Website
    The Resilient Retail Game Plan

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