Sliced Bread

BBC Radio 4
Sliced Bread

Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out. Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS? Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it's worth spending their hard earned money on. For this brand new series of Sliced Bread, episodes will be released weekly on Thursdays wherever you get your podcasts. But if you're in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. If you have a suggestion for a product to investigate, you can email the team on sliced.bread@bbc.co.uk or send a WhatsApp voice note via the number 07543 306807. Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.

  1. Toast - Reader's Digest UK

    7 NOV

    Toast - Reader's Digest UK

    Why did we lose Reader's Digest magazine when it is still going in America? The BBC Business journalist, Sean Farrington, discovers what happened to the brand which started over a hundred years ago and became the most widely read magazine in the world. Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes. How did a magazine which pinched articles from other publications become so successful? And why did it end up toast in the UK? Sean speaks to: - Sir Alexander McCall Smith, the best-selling author of The No.1 Ladies Detective Agency who also wrote for The Reader's Digest - Richard Junger, Professor of Communication at Western Michigan State University - Tom Browne, a former editor of Reader's Digest UK - Gary Hopkins, a former owner of the business's UK division - Jason Buhrmester, Chief Content Officer for Magazines & Books at Trusted Media Brands which owns the Reader's Digest brand, still publishes it in America and licenses it for publicaiton in other parts of the world. Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds. You can email the programme at toast@bbc.co.uk Feel free to suggest topics which could be covered in future episodes. Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

    28 min

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About

Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out. Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS? Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it's worth spending their hard earned money on. For this brand new series of Sliced Bread, episodes will be released weekly on Thursdays wherever you get your podcasts. But if you're in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. If you have a suggestion for a product to investigate, you can email the team on sliced.bread@bbc.co.uk or send a WhatsApp voice note via the number 07543 306807. Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.

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