ASofronas.com

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Channel • 6 Shows

Marketing

Marketing

Monthly
Management

Management

Updated twice weekly
Politics

Politics

Updated twice weekly
Entrepreneurship

Entrepreneurship

Updated weekly
Society & Culture

Society & Culture

Updated 26/04/2022
Arts

Arts

Updated 01/01/2020

22/04/2024

Influencer Marketing x Analytics, with Lephate Cunningham III

Watch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships. Follow Marketing x Analytics on social media! X | LinkedIn Need marketing help? Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

22/04/2024

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45 min
20/01/2025

Autonomous Marketing: The AI Evolution in Data Analytics, with Alex Buttler

Watch this episode on YouTube, and please subscribe to support this podcast! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from media buying to marketing analytics and his current role at Adverity. They explore how Adverity helps businesses manage and aggregate data, and the challenges large and small companies face in terms of data infrastructure. Buttler details the importance of data standardization and the potential future of marketing analytics, likening it to the progression seen in the automotive industry toward more advanced, autonomous systems. The conversation also delves into how AI could revolutionize the marketing sector by acting as a conductor for various marketing technologies, potentially enabling autonomous marketing analytics in the future. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

20/01/2025

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34 min
02/04/2021

Wisdom x Analytics, with Tanner Skenderian

Tanner Skenderian is a talented analytics professional who I had the pleasure of sitting down with in this week's episode. We discuss her background, interesting work experiences, and the wisdom we've been able to gain thus far. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.

02/04/2021

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31 min
07/07/2024

Marketing x Music Festivals, with Jeff Steinka

This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world. Join the Marketing x Analytics Community! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

07/07/2024

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54 min
30/06/2024

CMO Strategy x Analytics, with Katie Smith

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business. Follow Marketing x Analytics on social media! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

30/06/2024

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35 min
SEASON 1 TRAILER

AI x Automation Season 1 Teaser

Dive into the future of AI and Automation with host Alex Sofronas. Learn from interviews with leaders in AI and Automation and discover real world applications for these rapidly developing technologies. Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts Marketing x Analytics on Apple Podcasts Marketing x Analytics on Spotify AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com

S1 Trailer

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23 sec
14/07/2024

Startup Marketing x Strategy, with Payal Raj

This episode is sponsored by ASofronas Marketing Services, book a call here! Watch this episode on YouTube! In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success, hiring a fractional CMO, and strategies for marketing in new markets. Tune in to learn more about navigating the ever-evolving landscape of marketing and the critical role of leadership and creative thinking. Follow Marketing x Analytics on Social! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

14/07/2024

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33 min
13/11/2023 · BONUS • SUBSCRIBERS ONLY

Creative Personalization x AI, with Trevor Ferree

In this snippet from my latest episode with Trevor Ferree, we discuss the possibility of using AI to tailor every piece of creative to each individual customer, using a variety of datapoints about the customer.

13/11/2023 · Bonus

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7 min
03/05/2021

Data Science x Marketing Analytics, with Dr. Samar Deen

Dr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All views expressed in this podcast are our own.

03/05/2021

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34 min
30/12/2023

AI x Entrepreneurship, with Trevor Ferree and Guy Daniel

Watch this episode on YouTube here! Listen to a spontaneous conversation between three AI enthusiasts: Trevor Ferree and Guy Daniel and Alex Sofronas. We discuss the future of AI and Automation, Trevor and Guy's companies, and more. Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts Marketing x Analytics on Apple Podcasts Marketing x Analytics on Spotify AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com All views are our own.

30/12/2023

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26 min

13/11/2023 · BONUS • SUBSCRIBERS ONLY

Creative Personalization x AI, with Trevor Ferree

In this snippet from my latest episode with Trevor Ferree, we discuss the possibility of using AI to tailor every piece of creative to each individual customer, using a variety of datapoints about the customer.

13/11/2023 · Bonus

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7 min
28/09/2023 • SUBSCRIBERS ONLY

The Future of Media Buying, with Grey Scudder

This wasn't supposed to be an episode. It was supposed to be a research call for my new business, which optimizes the media buying process. Listen in for industry leading insight about media buying, DSPs, SSPs, and the advertising ecosystem.

28/09/2023

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48 min
21/11/2023 • SUBSCRIBERS ONLY

AI x Privacy

In this episode, I sat down with Daniela to discuss the future of AI, privacy, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

21/11/2023

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32 min
SEASON 4 TRAILER • SUBSCRIBERS ONLY

Season 4 Preview

In Season 4 I will be developing a new solution in the media buying space and exploring solutions with industry experts. Would you like to be a guest on the Marketing x Analytics Podcast? Please email me at alexandersofronas@gmail.com.

S4 Trailer

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1 min

A Podcast Network focusing on education in business and community enrichment.

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Contact Alexander Sofronas

ASofronas.com

Top Shows

Influencer Marketing x Analytics, with Lephate Cunningham III

Autonomous Marketing: The AI Evolution in Data Analytics, with Alex Buttler

Wisdom x Analytics, with Tanner Skenderian

Marketing x Music Festivals, with Jeff Steinka

CMO Strategy x Analytics, with Katie Smith

AI x Automation Season 1 Teaser

Startup Marketing x Strategy, with Payal Raj

Creative Personalization x AI, with Trevor Ferree

Data Science x Marketing Analytics, with Dr. Samar Deen

AI x Entrepreneurship, with Trevor Ferree and Guy Daniel

Creative Personalization x AI, with Trevor Ferree

The Future of Media Buying, with Grey Scudder

AI x Privacy

Season 4 Preview

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