Contractor Evolution

Breakthrough Academy
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Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

  1. 6 DAYS AGO

    264. How To Build a Modern Marketing Strategy - Matt Jones

    To learn more about Breakthrough Academy, click here: https://trybta.com/EP264  Stop obsessing over lead generation and start building a real marketing machine.  In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads. If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever. 🔥 What You’ll Learn in This Episode By the end of this episode, you’ll know how to: Build a real marketing strategy (not just random tactics or “more leads”)Define the right success markers so you know if your marketing is actually workingUse customer lifetime value to make smarter marketing decisionsIncrease conversions without just pumping more cash into adsPosition yourself as the go-to expert in your marketUse 58 ai marketing tools to boost SEO, follow-up, and customer supportTake the first practical AI step as a contractor today 00:00-Intro 03:35-Defining a Marketing Strategy 07:58-The Truth About Generating Leads 10:10-Defining the Ideal Customer and Screening Process 13:07-Focusing on Customer Lifetime Value (LTV) 25:18-Achieving Consistent Growth and Predictability 30:53-Balancing Lead Generation and Branding 42:37-Implementing a Paid Priority Program for High-Ticket Services

    1hr 1min

  2. 11 MAR

    263. Mike Matalone: 3 Onboarding Steps to Stop Employee Turnover - Mike Matalone

    To learn more about Breakthrough Academy, click here:  https://trybta.com/EP263  Make training your next hire a breeze by grabbing a copy of our training checklist template: https://trybta.com/DL263 High employee turnover is killing profitability in the trades. And unfortunately, there is no quick fix.  In this episode of Contractor Evolution, we sit down with Mike Matalone, author of Hire. Train. Retain., to break down exactly why you’re losing your best people and how to stop the bleeding. Managing employee retention isn't just about paying more; it requires building robust systems at every stage of the employee lifecycle. Mike reveals the secrets to unlocking 40-60% more productivity from your current team by tapping into their "discretionary effort." If construction hiring and retention are constantly giving you headaches, this episode gives you the blueprint to build a culture that keeps top talent engaged for the long haul. You'll learn the difference between hiring for roles versus people, the three onboarding steps that make new hires stick, and why career paths often matter more to your crew than their paycheck. Check out Mike’s book here: https://www.amazon.ca/Hire-Train-Retain-People-Things/dp/0578551438 00:00-Intro 03:34-Why New Hires Leave in the First 90 Days 06:42-The XP3 Talent System and People Systems 11:17-Shifting from Management to Coaching and Creating Careers 14:19-Role Clarity and Defining Success in Hiring 21:17-The Importance of Personality, Skill, and Core Values in Hiring 35:24-Training and Onboarding Objectives: Creating an Amazing Experience 50:17-Retention Strategies and Interviewing for Fit

    1hr 11min

  3. 25 FEB

    261. Construction Project Management Fundamentals (Build Show Live Session) - Danny Kerr

    To learn more about Breakthrough Academy, click here: https://trybta.com/EP261 Grab your free Project Management Resource Bundle here: https://trybta.com/DL261 In this episode of Contractor Evolution, we’re releasing a talk Danny did at Build Show Live. In just 60 minutes, he breaks down the exact project management system he’s seen hundreds of contractors use to cut waste, increase profit and leave both their teams and customers happy. Danny walks through: - The four principles of good project management - How to properly structure a project manager role and hold them accountable through -effective goal setting and review rhythms - Foolproof templates for a project communication plan and status update 00:00-Intro 01:01-Four Principles of Project Management and Danny's Background 04:04-Red Flags and The Four Systems to Discuss 07:36-Employment Agreements, KPIs and Goal Setting & Review (GSR) 20:33-Project Communication Plan and Status Updates 29:49-Proper Use of Software and Hiring Project Managers 37:58-Growth Seen in Breakthrough Academy Businesses and The Contractor Growth Method 42:19-Takeaways, Implementation and Audience Questions

    52 min
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About

Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Information

  • Creator
    Breakthrough Academy
  • Years Active
    2020 - 2026
  • Episodes
    264
  • Rating
    Clean
  • Copyright
    © Copyright 2025
  • Show Website
    Contractor Evolution

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