The Memory Project

Mixbook
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On The Memory Project, Mixbook CEO and co-founder Andrew Laffoon talks with psychologists, researchers, and storytellers who study how memory works and the role it plays in our lives. Each episode pairs research with real stories, exploring how memory shapes identity, how families hold onto what matters, and how we navigate loss, milestones, and everything in between. You'll leave each episode with something you can use: a new way to think about memory, ideas for capturing and remembering important moments, or a reason to call someone today. The Memory Project is part of Mixbook's ongoing work to understand, preserve, and celebrate the memories that make us who we are.

Episodes

  1. 5 days ago

    More Than Memory: What Dementia Really Looks Like

    What does dementia really look like? Ty Lewis, a Certified Dementia Practitioner, Educator, and Advocate, has cared for her mother, Gertrude, through Alzheimer's for more than a decade. In this episode of The Memory Project, she tells host Andrew Laffoon, CEO and Co-founder of Mixbook, what the early signs looked like, what families often miss, and how she finds joy on the hardest days. In this conversation, you will hear: - The early signs of dementia, from repeated questions to getting lost on a familiar route, and how they differ from ordinary forgetfulness  - Why dementia is more than memory loss, and why it is not always Alzheimer's - Why it is never too late to get a loved one tested  - How photos and videos help families hold onto memories as dementia progresses - How a caregiver finds joy alongside the hard days Ty also shares her family's story: the red flags that led to her mother's diagnosis, how family roles shift, the sacrifices her family makes each day, and the decision to care for her mother at home. She explains how she built an online community of more than 120,000 people, and how she uses photos and stories to help her children know the woman their grandmother was.  This episode shares one caregiver's experience and is not medical advice. If you are worried about your own memory or a loved one's, please speak with your healthcare practitioner.  Follow Us Mixbook WebsiteFacebookInstagramTikTokYouTube Chapters  01:09 How Ty Became a Certified Dementia Practitioner 03:40 Early Signs Before an Alzheimer's Diagnosis 05:33 Finding Joy in the Final Stages of Alzheimer's 07:39 Caregiver and Educator: Holding Two Roles 09:30 Meeting a Loved One Where They Are 10:29 Aging in Place: What Caregiving Asks of a Family 12:39 The Biggest Surprises of Dementia Caregiving 13:50 Dementia vs. Alzheimer's: More Than Memory Loss 16:12 It Is Never Too Late to Get a Loved One Tested 17:21 Early Signs of Dementia: What Is Not Normal Aging 19:58 Using Photos and Videos to Keep Memories Alive 22:59 Treasured Memories and What Photos Capture 23:07 Keeping a Grandmother's Story Alive for the Next Generation 25:32 Sharing a Dementia Caregiving Journey Online 27:25 Choosing Joy Alongside the Hard Days 29:56 Where to Find Ty Lewis Online 30:48 Closing Reflections from Andrew Laffoon  32:29 Where to Find Ty Lewis Online 33:01 Closing Reflections from Andrew Laffoon   Presented by Mixbookmixbook.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  2. 19 Oct

    Leave Nothing Unsaid: Keeping Family Memories Alive After Loss

    When a fire took her home, Anne Albertson learned what a fire takes, and what it can’t. They were safe, and she is grateful. But the hardest part came after: learning to be grateful and heartbroken at the same time. In this episode of The Memory Project, Andrew Laffoon, CEO and Co-founder of Mixbook, sits down with Anne for an honest conversation about loss. Anne calls this a hard story to tell but she tells it with humor, grace, and the belief that even after loss, life keeps moving forward. They talk about what survives when the objects are gone, how a family rebuilds one small detail at a time, and why the memory Anne holds closest has no object attached to it at all. If you are carrying a loss of your own, press play. Then call someone you love, and leave nothing unsaid. Follow Us Mixbook WebsiteFacebookInstagramTikTokYouTubeChapters 0:00 Introduction: What Grief Does to Memory 1:18 The Morning of the Fire 3:24 The Farm, and Four Generations in One House 5:57 What Survived 7:58 What Couldn't Be Replaced 10:40 Why She Photographs Everything Now 12:07 Nine Months Later: Insurance, Inventory, and a Cabin 14:25 Rebuilding on the Same Footprint 14:56 This Wasn't Her First Time Starting Over 17:00 Why the Objects Mattered 19:39 What No One Can Take From You 20:02 Her Advice: Take Pictures, Leave Nothing Unsaid 20:53 "It's Never Too Late" 23:24 Her Most Meaningful Memory 25:25 Closing Reflections Presented by Mixbookmixbook.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  3. 15 Oct

    How Memory Shapes You: What a Core Memory Really Is

    What if memory isn’t just something you have, but the very thing you’re made of? In this episode of The Memory Project, host Andrew Laffoon sits down with cognitive psychologist and Palo Alto University provost Dr. Christie Chung to explore how memories don’t just record your life — they shape who you become. Memory isn’t a filing cabinet. It’s an ongoing personal narrative, and every time you revisit it, you rewrite it. Dr. Chung breaks down the science behind why emotional moments stick, what “core memories” actually are (and why the concept is more complicated than it sounds), and how nostalgia can be less about the past and more about building your future. You’ll also learn why family traditions matter more than you think, how storytelling is hardwired into the brain, and how to use your memories — painful ones included — to give your life more meaning and direction. Follow Us Mixbook WebsiteFacebook InstagramTikTokYouTubeChapters: 0:00 Introduction: What If Memory Is What You're Made Of 0:43 Is "Core Memory" Real? What Inside Out Invented 3:27 How Memory Builds Your Sense of Self 5:22 Trauma, Crucible Moments, and Redemptive Stories 7:11 Why Photo Books Change What You Remember 10:14 Rose and Thorn: A Family Memory Ritual 12:01 Is Nostalgia Bad for You? 13:19 The Positivity Effect in Aging, and What It Misses 15:51 How Nostalgia Helps You Imagine the Future 18:11 Dr. Chung's Most Meaningful Memory 21:47 Memory as Storytelling 25:09 Core Memories and Neural Networks 26:25 How to Keep Your Memory Sharp as You Age 29:20 Closing Takeaways Presented by Mixbookmixbook.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  4. 12 Oct

    How Memory Actually Works

    You remember it perfectly. The problem is that you rewrote it the last time you told the story. Cognitive psychologist Dr. Christie Chung, provost at Palo Alto University, joins Mixbook CEO and co-founder Andrew Laffoon to explain what your brain actually does when you remember. Memories aren't recordings. You reconstruct them every time you bring them up, which means they change, and that turns out to be a feature, not a flaw. In this episode: - Why long-term memory has no limit, and what does hold you back - Why photos, music and smells unlock memories nothing else can reach - Flashbulb memories, and why even 9/11 memories shift over time - What Alzheimer's takes first, and why older memories hold on longest - The memory palace, and a two-second habit change that builds new connections Memory isn't a perfect record of your life. It's the story you keep telling, and you get a say in how it's told. Follow Us Mixbook WebsiteFacebook InstagramTikTokYouTubeChapters: 0:00 Introduction: The Memory You'd Bet Money On 0:57 Is Memory a Recording? Why Memories Are Reconstructed 2:20 How Rehearsal Strengthens Memory 4:53 Nostalgia and Imagining the Future 7:09 Why We Forget, and Which Cues Bring Memories Back 9:31 Flashbulb Memories: Are They Really Photographs? 12:05 Memory as Story: Why Our Past Gets Reframed 14:48 Is Memory Limitless? How Neural Connections Grow It 23:12 The Memory Palace Technique 24:47 The File Drawer Analogy 26:26 Is Technology Changing How We Remember? 28:38 Alzheimer's and Memory: What Goes First 32:18 Why Older Adults Retell the Same Stories 33:59 How a Memory Scientist Handles Her Own Memories 37:03 Key Takeaways and What's Next Presented by Mixbookmixbook.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  5. 21 Sept

    Welcome to The Memory Project

    On The Memory Project, Mixbook CEO and co-founder Andrew Laffoon talks with psychologists, researchers, and storytellers who study how memory works and the role it plays in our lives. Each episode pairs research with real stories, exploring how memory shapes identity, how families hold onto what matters, and how we navigate loss, milestones, and everything in between. You'll leave each episode with something you can use: a new way to think about memory, ideas for capturing and remembering important moments, or a reason to call someone today. The Memory Project is part of Mixbook's ongoing work to understand, preserve, and celebrate the memories that make us who we are. Subscribe to The Memory Project so you never miss an episode. Follow Us Mixbook WebsiteFacebook InstagramTikTokYouTube  Presented by Mixbookmixbook.com   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  • 1 Trailer
    4 Episodes

Trailer

About

On The Memory Project, Mixbook CEO and co-founder Andrew Laffoon talks with psychologists, researchers, and storytellers who study how memory works and the role it plays in our lives. Each episode pairs research with real stories, exploring how memory shapes identity, how families hold onto what matters, and how we navigate loss, milestones, and everything in between. You'll leave each episode with something you can use: a new way to think about memory, ideas for capturing and remembering important moments, or a reason to call someone today. The Memory Project is part of Mixbook's ongoing work to understand, preserve, and celebrate the memories that make us who we are.

Information

  • Creator
    Mixbook
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 Mixbook
  • Show Website
    The Memory Project