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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

  1. 2月14日 • 訂閱者搶先聽

    EXTENDED VSN - From Tiffany’s to Donkeys: Catalogues Rise Again

    This week, we look at the staying power of Catalogues. They’ve been around since the mid 1800s, and they helped build the country. We’ll talk about how catalogues let retailers reach people in far-flung towns and villages. How catalogues finally allowed rural folks to have access to the same goods as city dwellers. And how Seinfeld’s J. Peterman became an owner of the actual J. Peterman catalogue.

    30 分鐘
  2. Terry Ranks The Super Bowl 60 Ads

    2日前 · 附贈內容

    Terry Ranks The Super Bowl 60 Ads

    Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    35 分鐘
  3. Jingles: Rhythmic Instruction Manuals

    4日前

    Jingles: Rhythmic Instruction Manuals

    This week, we look at a sub-category of jingles. Most successful jingles are catchy little earworms. But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game. They’re not just catchy… they’re rhythmic instruction manuals. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    28 分鐘
  4. Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars

    2月3日 · 附贈內容

    Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars

    Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt. Her spouse is Kosh, who was the creative director of Apple Records for the Beatles. Her new book is titled “All Roads Lead To Punk: Riding the First Wave of the Phenomenal Los Angeles Punk Scene Through Music and Fashion" - and she has one fascinating story to tell. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    48 分鐘
  5. EXTENDED VSN - Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars

    2月3日 · 附贈內容 • 訂閱者限定

    EXTENDED VSN - Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars

    Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt. Her spouse is Kosh, who was the creative director of Apple Records for the Beatles. Her new book is titled “All Roads Lead To Punk: Riding the First Wave of the Phenomenal Los Angeles Punk Scene Through Music and Fashion" - and she has one fascinating story to tell.

    51 分鐘

  6. 1月31日

    Rage Marketing: Monetizing The Fury

    This week, we look at “Rage Marketing.” Where a company or organization intentionally provokes the public to get angry. And hopefully spend money. We’ll look at the American Eagle/Sydney Sweeney controversy. We’ll talk about an actress who faked her own death to make a point. And how Connecticut made New Yorkers furious when it said it makes the best pizza in the country. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    28 分鐘
  7. Clapback Advertising: The Art of the Response Ad

    1月24日

    Clapback Advertising: The Art of the Response Ad

    This week, we look at “Clapback Ads.” A clapback ad is a response or retaliation to another commercial. We’ll talk about a Canadian province that took offence to a Vrbo ad. A youth orchestra who retaliated against a big car commercial. And a tech company CEO who got caught having an affair – which forced his company to respond - with humour. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    27 分鐘
  8. Fakevertising

    1月17日

    Fakevertising

    The world of marketing has discovered there’s money to be made in creating fake ads. But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in order to gain your attention. The trick is to appear absolutely legitimate. While gently pulling your leg at the same time. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

    27 分鐘
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關於

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

資料

  • 創作者
    Apostrophe Podcast Network
  • 活躍年份
    2012年 - 2026年
  • 單集
    422
  • 分級
    兒童適宜
  • 版權
    © Apostrophe Podcast Network
  • 節目網站
    Under the Influence with Terry O'Reilly
  • 提供者
    Apostrophe Podcast Company Inc.

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