A/B Charity

Oliver Daysmith
  • 0.0 (0)
  • NON-PROFIT

A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.

Episodes

  1. Nicole Young - Do Longer Legacy Letters Always Land Better?

    4 DAYS AGO

    Nicole Young - Do Longer Legacy Letters Always Land Better?

    Nicole is an experienced fundraiser and charity sector leader who manages the legacy and in-memory programmes at Rethink Mental Illness and Mental Health UK. Skilled in high-value legacy stewardship, proposition development, income growth and delivering data-driven, multi-channel campaigns, in this episode, Nicole looks back on a career spanning more than a decade and shares some of her favourite fundraising tests, including... how does the length of a fundraising letter influence supporter interest in leaving a legacy?

    14 min
  2. Lulu Smithwick - Who Wins Supporter Trust: Staff, Celebs or Service Users?

    14 JAN

    Lulu Smithwick - Who Wins Supporter Trust: Staff, Celebs or Service Users?

    Lulu is an experienced fundraiser and compassionate charity sector leader who heads up the Mass Engagement & Digital Team at Reprieve, an international human rights charity. Skilled in developing people, creating innovative strategies and boosting income/engagement, in this episode, Lulu looks back on a 15 year career and shares some of her favourite fundraising tests, including... who supporters want to hear from: frontline charity staff, clients or celebrities?

    15 min
  • 2 Episodes

About

A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.

Information

  • Creator
    Oliver Daysmith
  • Years Active
    2k
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    A/B Charity