New episodes on Mondays and Thursdays for free, with 1-week early access for Wondery+ subscribers. Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com.
Jo Loves: Jo Malone CBE (2020)
As a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's, Jo was running her own skin care and cosmetics business, which eventually grew to include bath oils, scented candles, and fragrances under the brand Jo Malone London. Jo sold the brand to Estée Lauder in 1999 and then left the business after a life-changing diagnosis. She now has a fragrance company called Jo Loves, where she innovates with new kinds of scents and explores new ways to present them.
HIBT Lab! Babish Culinary Universe: Andrew Rea
Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mounting relationship troubles, his therapist suggested he find a new creative outlet. Andrew decided to make a short cooking video inspired by an episode of Parks and Recreation and uploaded it to YouTube...
This week on How I Built This Lab, Guy asks Andrew about his journey from TV and movie buff to YouTube cooking sensation. His channel, Babish Culinary Universe now has nearly 10 million subscribers. Plus, Andrew candidly shares how his struggles with mental health have shaped his career.
HIBT Lab! Yolélé: Pierre Thiam
Pierre Thiam was robbed within days of arriving in New York City. It was 1989, and he had just traveled to the U.S. from Senegal to study chemistry and physics. This chance incident, however, set Pierre’s life on an entirely different course. Today, he’s a renowned chef, restaurant owner, cookbook author, and co-founder of Yolélé – a company working to introduce the world to an ancient West African grain called fonio.
This week on How I Built This Lab, Pierre talks with Guy about his company’s work to circulate this nutrient-dense and drought-resistant food source. Pierre also shares how he overcame cultural norms to embrace his cooking career, and his take on the connection between colonization and the vulnerability of our global food systems.
Roblox: David Baszucki
In 2003, David Baszucki wanted to go viral. He had already sold a company that made educational software, and now he wanted to build something with mass appeal; with build-your-own avatars and myriad opportunities for users to compete and connect online. So in 2006, he and his co-founder Erik Cassel launched Roblox, a platform where you can play millions of different games, set in a wide array of virtual worlds.
You can adopt a pet, escape from jail, build and run your own restaurant, or solve a murder mystery; you can even create games of your own. During the start of the pandemic in 2020, half of the kids in the US were keeping in touch via Roblox, and today, the company is worth over 28 billion dollars.
HIBT Lab! Universal Standard: Polina Veksler
In 2014, friends Polina Veksler and Alex Waldman went clothes shopping at a major department store. To Polina’s surprise, Alex’s options were quite limited, and tucked away in one of the store’s less-traveled upper levels: the ‘plus-size’ section.
This unnerving realization that women could have such completely different shopping experiences at the same store drove Polina into research mode. She found that about 70% of women in the U.S. wear a size 14 or larger, but less than 20% of clothing is made in those sizes. Meanwhile, much of the double-digit-sized clothing available is fast fashion: not particularly well-fitting or built to last.
Alex and Polina decided to create Universal Standard: a clothing brand where size was irrelevant – where any woman could shop and ask herself, “do I like this?” – not “does this come in my size?”
This week on How I Built This Lab, Guy and Polina discuss the $100 billion opportunity to serve women of all sizes, as well as the challenges that come with building a size inclusive clothing brand.
Noom: Saeju Jeong
When Saeju Jeong moved from South Korea to the U.S. in his mid-20's, he barely knew anyone, didn't speak much English, and had only $5,000 in savings. Today, he's the CEO of Noom, one of the most popular weight loss/wellness apps in the U.S. Inspired by his late father—a doctor who criticized the profession for treating people only after they got sick—Saeju and his co-founder built their first fitness product in 2007. Several pivots later, they arrived at Noom, an app that carefully tracks what you eat, how you sleep and when you're stressed out. Noom has hinted it may go public this year—if so, the valuation could be as high as $10 billion.
My Favorite Podcast - Hands down!
Every single episode leave me motivated, inspired and very hungry to create. Put on you running shoes, go outside, press play.
A great show ! Entertaining and informative
This is a great podcast ! Not only is it entertaining but it’s also informative. They always have interesting guests and the host is a great interviewer. Always asks relevant and meaningful questions so you get to know the person behind the successful business. I Highly recommend it
This is a great podcast very thankful whit Guy Raz, is my new companion listen to his podcast every day traveling in and out from work.
The stories have positively surprise me and I learn from each one of them.