Ladies Who Launch

Rochelle Humes
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  • ECONOMÍA Y EMPRESA
  • CADA SEMANA

Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  1. Ep 62: How I Turned Instagram Followers Into A Global Fashion Empire ft Matilda Djerf

    HACE 1 DÍA

    Ep 62: How I Turned Instagram Followers Into A Global Fashion Empire ft Matilda Djerf

    How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline. They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic. In this episode, we cover: How Matilda recognised the opportunity to build an online profileThe balance of sharing personal struggles while building an online profile and running a businessLaunching Djerf Avenue with a small team during the pandemicHow to hire the right people who protect your cultureKnowing when to step away and hire for the role of CEOThe journey to launching Djerf Avenue in Selfridges If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Matilda Djerf 06:49 Early Influences and Aspirations 13:59 Discovering Social Media 16:21 Building an Online Presence 20:58 Transitioning to a Full-Time Influencer 30:14 Founding a Business 30:47 The Birth of Djerf Avenue 34:46 The Big Idea: Starting Our Own Brand 44:35 Navigating a New Business in the Pandemic 48:28 Building a Strong Team 52:58 Hiring a CEO 58:03 Entering Retail: The Selfridges Launch 01:02:24 Balancing Personal and Professional Life 01:04:00 The Importance of Authenticity and Brand DNA 01:09:07 Future Plans and Exciting Collaborations 01:12:09 Rocket Round: Insights and Reflections 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW MATILDA  Instagram: https://www.instagram.com/matildadjerf/ TikTok: https://www.tiktok.com/@matildadjerf DJerf Avenue: https://www.instagram.com/djerfavenue/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h y 28 min
  2. Ep 61: The Truth Behind My Perfect Feed: Imposter Syndrome, Debt and Doubt

    4 FEB

    Ep 61: The Truth Behind My Perfect Feed: Imposter Syndrome, Debt and Doubt

    In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish. Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes. In this episode, we cover: The incredible journey from humble beginnings to industry icon.Why showing up every day is the secret to building an empire.Perrie’s secrets to connecting deeply with millions of people.Finding the right Co-Founder in Adam FrisbyHow Perrie achieved the "impossible" £1M revenue in 20 minutes.How to turn self-doubt into fuel for your ambition.Learning to accept compliments and enjoy the journey. If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Perrie Sian 06:17 Career Beginnings and Retail Experience 09:23 Transition to Content Creation 12:40 Rise to Social Media Fame 16:24 Navigating Influencer Life 31:23 Overcoming Imposter Syndrome 33:02 The Journey to Founding a Brand 37:12 The Challenges of Launching a Fashion Brand  38:44 Running reasn with Adam Frisby 45:05 Reflecting on Personal and Professional Growth 59:07 Perrie Sian’s Primark Partnership 01:03:28 Redefining Success and Personal Growth 01:15:55 The Dream Collaboration and Future Plans 01:18:13 Mentorship and Inspiration from Taylor Swift 01:24:53 Perrie’s Lunch Hour and Daily Routine 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PERRIE Instagram: ​​https://www.instagram.com/perriesian/ TikTok: https://www.tiktok.com/@perriesian reasn: https://www.instagram.com/reasn/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h y 29 min
  3. Ep 60: Inside ILIA’s Growth: The Realities Of Building A Beauty Brand

    28 ENE

    Ep 60: Inside ILIA’s Growth: The Realities Of Building A Beauty Brand

    When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder. We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else. In this episode, we cover: How Sasha’s formative years shaped the vision for ILIAThe beginning of clean beauty and what it took to stand out in a new categoryThe realities of scaling a beauty brand Raising money as a female founder Why Sasha decided to bring in a CEO, and how she knew it was time to step backNavigating balance as a woman in business, leadership, and life If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Sasha Plasik and ILIA Beauty 05:17 School Years and Early Career Aspirations 11:24 The Birth of ILIA Beauty 19:14 Early Business Challenges and Breakthroughs 26:10 Scaling Challenges and Operational Growth 32:49 Balancing Personal Life and Business 35:24 Selling ILIA Beauty 37:03 Bringing In a CEO 44:16 Future Plans and Product Development 46:31 Rapid Fire Questions 56:11 Final Thoughts and Advice for Entrepreneurs 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SASHA Instagram: https://www.instagram.com/sashaplavsic/ https://www.instagram.com/iliabeauty/ TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h
  4. Ep 59: 3 Mindset Shifts To Rewire Your Brain For Success ft Izzy Utterson

    21 ENE

    Ep 59: 3 Mindset Shifts To Rewire Your Brain For Success ft Izzy Utterson

    This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being. Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps.  In this episode, we cover: Why “self-care isn’t just a face mask” and what’s actually essentialManaging burnout and energy for founders & busy womenSetting boundaries (without the guilt) in business and lifeMicro-habits and practical rituals to reset your mindsetBuilding a Positive Self-Concept and Protecting Your EnergyBook recommendations including “The Mountain Is You” and “Atomic Habits”Morning and evening routines that really work Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction 01:05 The Importance of Self-Care for Founders 03:21 The Evolution of Self-Care and Modern Challenges 09:30 The Impact of Social Media on Self-Perception 12:02 Practical Tips for Maintaining Mental Health 16:54 Setting Boundaries and Digital Detox 33:21 Digital Boundaries and Dopamine Hits 34:04 Top Three Priorities for Women This Year 38:50 Practical Tips for Habit Formation 45:05 The Power of Books and Journaling 50:49 Manifesting and Positive Mindset 54:36 Nourishing Your Body and Morning Rituals 58:44 Small Changes for Big Impact 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW IZZY Instagram:https://www.instagram.com/izzyutterson/ TikTok: https://www.tiktok.com/@izzyutterson FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h y 1 min
  5. Ep 58: The Only 3 Numbers Your Business Needs To Track

    14 ENE

    Ep 58: The Only 3 Numbers Your Business Needs To Track

    In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners. This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax.  In this episode, we cover: The power of financial educationWhy women feel uncomfortable talking about money and how to overcome itThree key things to create your own ‘business dashboard’ Simple habits to track finances and avoid common tax pitfallsHow money is an amplifier of your values We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction  01:12 Rachel Harris: Breaking Financial Stereotypes 02:54 The Emotional Side of Finances 04:49 Empowering Women to Talk About Money 14:57 Practical Financial Tips for Entrepreneurs 23:05 Delegation and Quality of Life 29:36 Creating Financial Processes 30:30 Common Financial Mistakes for Female Entrepreneurs 30:56 The Importance of Tax Planning 33:41 Monthly Financial Check-ins 37:57 HMRC and Self-Employment Tax Essentials 43:01 Actionable Financial Takeaways 55:21 Final Thoughts and Encouragement Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW RACHEL Instagram: www.instagram.com/accountant_she/?hl=en TikTok: www.tiktok.com/@accountant_she Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    56 min
  6. Ep 57: Iskra Lawrence: Why I Quit Modelling to Build Saltair

    7 ENE

    Ep 57: Iskra Lawrence: Why I Quit Modelling to Build Saltair

    Join Rochelle as she sits down with model, entrepreneur, and founder of Saltair, Iskra Lawrence, for an inspiring and empowering conversation. In this episode, Iskra Lawrence opens up about her journey from growing up in Kidderminster and her early entrepreneurial spirit to breaking barriers in the modeling industry. She shares personal stories of overcoming body image struggles, dealing with rejection, and finding her mission to create change in the world of fashion and beauty. Discover how Iskra turned internet trolling into a viral moment of empowerment, and how becoming a mother transformed her approach to business and self-care. We discuss real-life lessons about resilience, taking risks, building boundaries, and the realities of launching a successful brand. Plus, Iskra reveals the inspiration behind creating Saltair, a body care brand that champions inclusivity and daily moments of luxury. In this episode, we cover:  • Early Life and Family Influences  • Body Image and Industry Standards  • Motherhood and Career Balance  • The Vision and Growth of Saltaire  • Empowering Customers and Authentic Marketing We Are Ladies Who Launch!  CHAPTERS 0:00 Introduction 01:02 Early Life and Family Influences 02:38 Entrepreneurial Beginnings 10:58 Body Image and Model Industry Standards 13:19 Turning Point and Self-Empowerment 19:19 Experience in Social Media 26:57 Motherhood and Career Balance 39:51 The Brand Incubator Experience 41:48 The Vision and Growth of Saltair 43:06 Product Development and Market Success 47:38 Empowering Customers and Authentic Marketing 53:51 Quickfire Round and Final Thoughts 01:02:53 The Power of Pivoting and Future Plans 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW ISKRA Instagram: www.instagram.com/iskra/ TikTok: www.tiktok.com/@iskra Saltair: www.instagram.com/saltair/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h y 18 min
  7. Ep 56: Rochelle Humes: My Unfiltered Journey Of Business

    1 ENE

    Ep 56: Rochelle Humes: My Unfiltered Journey Of Business

    Welcome to my first solo episode as I reflect on my entrepreneurial journey, the lessons learned from building my brand My Little Coco, and the creation of this incredible empowering podcast community. In this episode, I share behind-the-scenes insights about starting and running a business, real talk on overcoming failures, how to build and grow the right team, setting boundaries, and managing the ups and downs of balancing motherhood and my career. In this episode, I cover:  • Realities and behind the scenes of building of My Little Coco  • Launching, growing and building the Ladies Who Launch community   • How and when to build a team in business  • Finding the right partnerships   • Work-life balance and mum guilt  • Key lesson and advice for upcoming entrepreneurs This episode is perfect for anyone interested in starting a business, business growth, mindset shifts, personal development, and authentic career stories. We Are Ladies Who Launch!  CHAPTERS 00:00: Introduction 1:12: Starting My Little Coco 7:00: Trademark Issues & Rebranding 11:06: Building with a Small Team & Unique Business Structure 13:41: Why I Started the Podcast & The Power of Female Community 16:06: Self-Funding, Authenticity, and Evolving the Podcast 21:11: Reflections & Wins of 2025 24:30: Key Lessons & Advice for 2026 29:09: Advice on Building the Right Team and Taking Feedback 32:24: Setting Boundaries & Protecting Your Energy 36:24: What’s Next for 2026: Vision Board & Live Events 38:44: Time Management 41:51: Finding the Right Business Partner 43:48: Dealing with Setbacks 45:12: Juggling Work and Family/Mum Guilt 52:48: Favourite Salad Order 54:08: Final Advice: Taking Risks & Launching Your Ideas 57:21: Closing & Motivation for 2026 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    59 min
  8. Ep 55: How The Elf on the Shelf Became a Global Empire, with Co-Founder Christa Pitts

    10/12/2025

    Ep 55: How The Elf on the Shelf Became a Global Empire, with Co-Founder Christa Pitts

    How do you turn a childhood tradition into a 31-million-unit global phenomenon? In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Christa Pitts, co-founder of The Elf on the Shelf — a brand that transformed Christmas for families around the world. Christa opens up about the real startup story behind one of the most iconic holiday brands: • How a family tradition became a bestselling product • Why every major publisher rejected their book (including being told it was “destined for the damaged goods bin”) • The scrappy, bootstrapped tactics that got their first 5,000 units made • How a single paparazzi photo and an appearance on the TODAY Show changed everything • The power of patience, storytelling, and word-of-mouth marketing • Managing cashflow, saying “no” to the wrong partners, and building slow, sustainable growth • How a small family business built its own production company, sold a Christmas special to CBS, and secured a balloon in the Macy’s Thanksgiving Day Parade • The mindset every founder needs: grit, resilience, and the courage to keep going when no one believes in your idea If you’ve ever wondered how global brands are built from nothing, or you need a reminder to stay persistent, this episode will light a fire under you. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. Key talking points 00:00 — Meet Christa Pitts: Co-founder of The Elf on the Shelf   02:15 — The family tradition that sparked a global brand   05:42 — Every publisher said no (and why they kept going)   09:18 — Bootstrapping: the first 5,000 units   12:27 — Taking on debt and betting on themselves   15:50 — The moment everything changed: TODAY Show exposure   18:30 — From small business to global phenomenon   21:14 — Building a brand through storytelling   24:40 — Managing growth and protecting the mission   27:55 — Launching a production company and TV special   31:10 — Breaking into retail and surviving scaling challenges   34:42 — Leadership, doubt, and building confidence   38:55 — Advice for women building brands   42:10 — Slow growth, grit, and long-term success   45:02 — Christa’s advice for corporate women climbing the ladder FOLLOW THE ELF ON THE SHELF https://www.instagram.com/elfontheshelf/ tiktok.com/@elfontheshelf www.youtube.com/@ElfOnTheShelf elfontheshelf.com  FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    40 min
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Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Información

  • Creador
    Rochelle Humes
  • Años de actividad
    2024 - 2026
  • Episodios
    63
  • Clasificación
    Explícito
  • Copyright
    © Rochelle Humes
  • Mostrar sitio web
    Ladies Who Launch

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