The Edward Show

Edward Sturm
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. hace 1 día

    Google Isn't Indexing Your Pages? Fix These 3 SEO Mistakes

    E1105: Google is not indexing every page it discovers. As the web keeps growing, Google has to decide which pages are worth crawling regularly, storing in its index, and showing in search results. That means weak site structure, accidental noindex tags, and poor internal linking can make it harder for your important pages to get indexed. We break down three simple SEO mistakes shared by Mike Friedman (SEO Pub) that can reduce crawling and indexation across your website. You'll learn: - Why you should be careful about adding noindex tags to category pages - How noindexed category pages can make it harder for Google to discover new content - Why internal links help Google understand which pages matter most - What it tells Google when an important page only has one or two internal links - How crawl depth affects how frequently pages are crawled - Why your most important pages should ideally be reachable within three clicks of the homepage - How to use high-authority pages on your site to help Google find deeper pages - How to check crawl depth inside Screaming Frog - How accidental noindex tags commonly appear during website redesigns - How to quickly identify non-indexable pages that return a 200 status code - Why duplicate or undifferentiated content may struggle to remain indexed - How stronger page titles can help your result stand out and earn more clicks Before changing your site structure, also check the basic technical problems that frequently prevent indexing: - Review your robots.txt file for accidental blocks - Check your WordPress SEO plugin for unintended noindex settings - Make sure staging-site noindex tags were removed when the new site went live - Crawl your website and confirm that every intentionally published page is indexable - Look for important pages buried too deeply inside your site A page can be technically accessible without being treated as important. If your own website rarely links to a page, Google may crawl it less frequently. If it takes nine clicks to reach from your homepage, Google may treat it as less important than a page linked directly from your main navigation or strongest pages. Good indexing starts with making your content easy to find. Your important SEO pages should be: - Unique enough to add something useful - Internally linked from relevant pages - Close to your homepage or other high-authority pages - Free from accidental crawling and indexing restrictions - Part of a clear site structure that search engines can follow ⭐️ The article - https://theseopub.com/3-simple-ways-to-improve-the-indexing-of-your-webpages/  ⭐️ Ep 779 - "Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles" - https://www.youtube.com/watch?v=jkTnuOxCYT4  ⭐️ Ep 951 - "Why Google Crawls Your Page but Refuses to Index It (And How to Fix It)" - https://www.youtube.com/watch?v=ahNhcLDa1LQ  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Why Indexing Got Harder 00:36 Common Sense Indexing Checks 01:26 Avoid Duplicate Content 01:42 Titles That Earn Clicks 02:49 Robots Txt Pitfalls 03:27 Accidental Noindex Tags 04:22 Tip One Index Categories 05:23 Tip Two Internal Linking 05:45 Tip Three Crawl Depth 07:25 Wrap Up 08:32 Final Thanks and Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #technicalseo #digitalmarketing

  2. hace 1 día

    Former Google Search Quality Analyst Reveals How Google Really Ranks Websites

    E1106: Pedro Dias spent six years working in Google Search Quality, where he investigated web spam, reviewed search results, and helped identify quality problems across different markets. In this episode, Pedro explains how Google evaluates websites, why many popular SEO metrics are misleading, and what site owners should focus on if they want stronger rankings. We begin with the LinkedIn post that caused Google's AI Overview to describe Pedro as the "world's most renowned AI visibility expert." Pedro explains why the result was partly a joke, but also why his experience, authority, and consistent online positioning likely helped Google make that connection. We also discuss what his work inside Google actually involved. Spam detection was not simply about finding one suspicious pattern and applying a penalty. Google had to consider intent, context, false positives, user satisfaction, language markets, and the quality of the search results that would remain. We cover: - What Pedro did as a Google Search Quality Analyst - How Google investigated spam, abuse, and low-quality results - Why suspicious patterns do not automatically prove manipulation - Why search quality decisions were often handled case by case - How Google's processes may have changed with AI - What "quality content" actually means - Why longer content is not automatically better - Why people scan a page before deciding whether to read it - How design, structure, and presentation affect perceived quality - Why content quality declines as user expectations increase - Why Google is moving away from repetitive commodity content - What makes firsthand experience and original information more valuable - How brands become associated with specific topics in Google - Why consistency strengthens topical authority - Why trying to cover every topic can weaken a website - Why backlinks still matter in 2026 - Why referral traffic and qualified leads matter more than link scores - Why Domain Rating, Domain Authority, and other third-party metrics can mislead you - How supposedly natural link building can still look manipulated - Why content at scale repeatedly causes problems - The difference between controlled programmatic SEO and uncontrolled AI content - How to use AI for structured tasks where the output can be checked - Why producing more pages is not automatically better - What companies can do to improve visibility in ChatGPT and Google AI Overviews - Why websites must be crawlable, fast, retrievable, and internally consistent - Why schema, JSON-LD, and LLMs.txt may not work the way many SEOs claim - Whether GEO requires different tactics from traditional SEO - Whether semantic HTML helps search engines understand a page - The technical SEO problems Pedro repeatedly finds on large websites - Why architecture, click depth, server speed, and caching still matter - The common SEO audit recommendations that waste time without improving traffic Pedro also gives listeners three practical assignments: - One SEO action to complete tomorrow - One controlled AI project to build over the next 30 days - One capability SEOs should develop over the next year This conversation explains Google rankings from the perspective of someone who worked inside Search Quality and then spent years applying those lessons to real websites. ⭐️ Pedro Dias on LinkedIn - https://www.linkedin.com/in/pedrodias/  ⭐️ Pedro Dias on 𝕏 - https://x.com/pedrodias  ⭐️ Pedro Dias consulting - https://visively.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Welcome and Intro 00:50 Pedro's Google Journey 03:12 Matt Cutts Era Stories 03:31 Viral LinkedIn AI Title 05:21 Spam Signals and Intent 10:33 Webspam Work Then vs Now 15:17 Defining Quality Content 21:30 Non Commodity Content SEO 27:21 Entity Authority Consistency 32:56 Do Backlinks Still Matter 37:55 Earning Links with Great Assets 40:58 SEO Myths and Fake Natural Links 46:29 Safe AI Content Scaling 53:58 AI Visibility and GEO Theater 54:49 Many Bots Era 55:22 SEO Mindset Shift 57:08 LLMs Txt And Schema Myths 01:00:35 Be Retrievable And Fast 01:04:19 Semantic HTML Debate 01:07:30 Top Technical SEO Fixes 01:11:02 Internal Linking And Crawl Budget 01:15:01 Pruning Weak Pages 01:18:53 Diagnosing Traffic Drops 01:22:31 Search Intent And Topicality 01:27:14 SEO Polishes Value 01:29:13 Vanity Metrics To Ignore 01:31:23 Tomorrow 30 Days 1 Year 01:37:30 GEO Vs SEO Future 01:40:36 Google Memories And Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #technicalseo #webdevelopment

  3. hace 2 días

    The 1-Hour SEO Update That Makes Your Best Pages Rank for More Keywords

    E1104: Your best-performing pages may already be ranking for dozens or hundreds of searches that they do not fully cover. I show you a practical one-hour SEO update that uses Google Search Console and Claude to find those missed opportunities, add the right sections to your content, and help pages that already perform well rank for even more keywords. You are not guessing which topics to add. You are using the actual searches Google already associates with your page. I walk through the complete process: - Find your most-clicked pages in Google Search Console - Choose an existing page that is worth updating - Export every search query the page currently ranks for - Upload the article and query data to Claude - Identify keyword clusters with meaningful impressions - Find topics the article does not currently cover well - Turn those gaps into relevant new H2 sections - Decide exactly where each new section should be inserted - Rewrite the AI output so it is accurate, concise, confident, and sounds like you - Add two or three useful sections instead of unnecessarily expanding the entire page - Use the updated page to internally link to other pages you want to rank - Add context when an internal link would otherwise feel unrelated - Update the introduction so it reflects the expanded article - Update the published date after making a substantial revision - Request indexing through Google Search Console I also share the exact prompt you can use: "I'm attaching my article and a CSV of Google Search Console queries it currently ranks for. Analyze the queries against the article's existing content, identify keyword clusters with meaningful impressions that aren't well-covered in the article, and suggest new H2 sections to add - so the article can rank for more of the queries it's already partially matching." You will also learn how to use a ranking page to support other pages on your site. Pages that already rank and receive clicks pass value through internal links. Instead of adding links randomly, you can find the most natural place to link to a page you want to improve. The internal-link prompt covered in the episode is: "This is the page I want to boost. Find the most natural place in the first article to add an internal link to it. Give me only where to add it, the sentence or H2 section to insert, and the anchor text. Keep it concise and in my voice." When the two pages are not closely related, adding a short section can give the link the context it needs. That makes the link more useful to readers and strengthens the connection between the two topics. This process helps you: - Get more value from content that already ranks - Find keyword opportunities using your own Search Console data - Improve existing pages without rewriting them from scratch - Build more relevant internal links - Support existing or weaker pages - Expand your site's coverage of related topics - Spend your time on updates backed by real search demand You probably already know that updating old content is important. This episode gives you a clear process you can complete in about an hour. ⭐️ Ep 675 - "How to Humanize ChatGPT Content" - https://www.youtube.com/watch?v=7_bmGoLFfRo  ⭐️ Ep 1100 - "The SEO Colony Hack That Ranks Money Pages Without Backlinks" - https://www.youtube.com/watch?v=FFGNSAjdz6Y  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 One Hour SEO Win 00:16 Find Top Pages In GSC 00:46 Export Ranking Queries 01:01 Claude Prompt For New H2s 02:04 Rewrite And Humanize AI 03:39 Add Sections Then Link Boost 04:29 Internal Link Placement Prompt 05:39 Refresh Intro And Reindex 06:08 Why This Works 07:47 Podcast Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #googlesearchconsole #digitalmarketing

  4. hace 3 días

    Google Just Added Instagram, TikTok, X & YouTube to Search Console

    E1103: Google has added a new Search Console property type that shows how content from Instagram, TikTok, X, and YouTube performs across Google Search and Discover. The new "platform properties" feature lets creators and businesses see which search terms lead people to their social and video content, along with data about how people interact with those posts. This is further evidence that Google's increased focus on social media content is not temporary. I explain: - What Google's new platform properties are - Which social and video platforms are currently supported - How to connect Instagram, TikTok, X, and YouTube to Search Console - Why this update matters for SEO - How social posts can rank for valuable keywords - Why the first words of a LinkedIn post matter - How LinkedIn uses those words in the page title and URL - Why placing your target keyword near the beginning of a post can improve relevance - How to reuse the same text post across LinkedIn, X, Threads, and Facebook - Why detailed video descriptions are better than a few words and hashtags - How transcripts can help Google and AI systems understand your videos - Why websites are still important even as social content becomes more visible in search - What happened when I used an indexer to get a LinkedIn post indexed within 30 minutes - Why getting indexed does not necessarily mean the post will rank on page one - The risks of using indexers across every social post Most creators are not intentionally targeting keywords with their social content. Their descriptions are often short, vague, or filled with hashtags that give search engines very little useful context. That creates an opening for businesses that understand how keyword targeting works. You can continue building bottom-of-funnel pages on your website while also targeting related searches through social posts and short-form videos. The platforms receiving the most attention may change, but your website remains the foundation that you control. Google says platform properties are rolling out gradually over the coming weeks. At launch, the feature supports Instagram, TikTok, X, and YouTube. ⭐️ See how content from social and video platforms performs on Google Search - https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms  ⭐️ My Exact Social Media Posting Strategy - https://edwardsturm.com/articles/social-media-posting-strategy/  ⭐️ GaryVee: Gemini Is the Only Guaranteed Winner in AI Search - https://www.youtube.com/watch?v=EUnV-xaH32k  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Google Embraces Social 01:02 Websites Not Dead 01:20 LinkedIn Keyword Hack 02:50 Cross Post Everywhere 03:44 Short Form Reality Check 04:12 X Video Opportunity 04:58 Transcripts For AI SEO 05:32 Website Plus Social Strategy 06:19 Enable Platform Properties 06:53 Keyword Edge On Social 07:39 Indexers Testing Risks 08:51 Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #socialmediamarketing #digitalmarketing

  5. hace 4 días

    They Ranked #1 on Google and Got Only 5 Calls a Month - So He Told Them to Move

    E1102: Ranking #1 on Google does not matter if the market is too small to produce meaningful business. Legal SEO expert Nick Cohen explains why he told a law firm to move offices even though it ranked first for nearly every important personal injury keyword in its city. The firm had around 200 reviews but received only about five calls per month from SEO. The problem was not its rankings. The problem was the city. Nick has worked in local SEO for 17 years and runs Matador, an agency serving more than 180 law firms. He also has his own personal injury firm, giving him direct insight into which SEO strategies generate cases rather than just rankings. We discuss: - Why ranking #1 in a small city may still produce almost no calls - How to choose cities based on population, competition, reviews, and demand - Why Nick recommends targeting markets with at least 50,000 people for a Google Business Profile - How opening a real satellite office can give a business access to an entirely new county - Why his Ventura office now generates roughly 50% of his cases - Why mailbox locations and fake offices are not a reliable long-term strategy - How to structure city and service pages - When a competitive page needs supporting content - How internal links from supporting pages strengthen higher-value pages - Why Nick focuses on only two or three cities at a time - How he expands outward from an office in five-mile stages - Why publishing hundreds of nearly identical city pages is likely to fail - How to make location pages unique with case results, statistics, intersections, and local resources - Why he usually targets cities instead of neighborhoods - How he updates pages in stages instead of publishing 4,000 words at once - When to add more copy, images, video, links, and footer placement - Why strong rankings still need reviews, real photos, clear phone numbers, and conversion-focused pages - Why low-volume keywords can still produce extremely valuable cases - Why rankings should be judged by calls and clients, not position alone Nick also explains how he tracks cities, keywords, population, rankings, and published pages, why rank trackers often need manual verification, and how search results can differ depending on where the searcher is located. This episode is about choosing better markets, building pages that deserve to rank, and expanding without putting the entire website at risk. ⭐️ Matador Solutions - https://www.matadorsolutions.net/  ⭐️ Nick Cohen on LinkedIn - https://www.linkedin.com/in/nickecohen/  ⭐️ Get in touch with Nick - nick@matadorsolutions.net  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Nick Cohen Returns 00:36 From Teen SEO to Matador 02:15 What Rapid City Scaling Means 06:25 Spreadsheet Tracking System 07:48 Clean URL Structure Strategy 12:08 Supporting Pages for Rankings 14:43 Making Location Pages Unique 18:48 GBP Impact and New Offices 20:26 Satellite Offices and Compliance 22:22 Ventura Content Buildout Model 24:38 Links and Outreach Partners 25:53 Buying Links Smart 27:05 Vetting Sites and Traffic 27:34 Rank Tracking Reality Check 28:39 Geo SERP Volatility 30:57 GBP Population Strategy 33:21 Satellite Offices and Value 36:55 Scaling Cities Safely 39:56 Avoiding Common Mistakes 41:17 AI Images and Trust 45:24 Footer Links Rotation 47:38 Three Month Content Loop 49:18 Wrap Up and Takeaways The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #legalseo #searchengineoptimization #legalmarketing #localseo

  6. hace 5 días

    The Reddit SEO Hack That Ranks Your Website Instead of Reddit

    E1101: People search Google with the word "Reddit" because they want real opinions, real discussions, and answers that feel less filtered. But here's the part most SEOs miss: Google does not always rank Reddit for those searches. ChatGPT, Perplexity, and Gemini do not always pull Reddit pages when the query includes Reddit either. That means you can build pages on your own website that target these "Reddit" searches and rank your site where people expect Reddit to appear. David Quaid returns to the show and walks through how he does this in practice, why it works, and how he uses these pages to collect Search Console data that keyword tools often miss. We get into: - How people add "Reddit" to searches - Why AI tools also use Reddit-style search modifiers - How Google can rank non-Reddit pages for Reddit keywords - Why Semrush and Google Ads often show no data for these searches - How to find Reddit keywords before your competitors - How David builds short pages to test search demand - Why the page title and URL slug matter so much for long-tail keywords - How to use Search Console data to expand pages after they rank - Why Reddit searches can reveal hidden buyer intent - How to build topical authority from lower-competition keywords - How David "cornerstones" from easy queries into harder queries - Why ranking in the click zone matters more than simply getting indexed - How internal links help newer pages rank - Why you should not publish hundreds of new pages on a new site - Where the line is between legitimate SEO and scaled content abuse - Why Reddit parasite SEO is getting more crowded - How to participate on Reddit without making moderators hate you - Why listicles can dilute your own brand in AI search - How spammy hacked pages get indexed so quickly - Why legitimate pages often struggle to get indexed - What the Japanese keyword hack reveals about crawl discovery - How indexing tools may be creating false hope for newer sites David also shows examples of live rankings, Search Console queries, and how he thinks through creating pages from scratch. This is a practical episode for anyone doing SEO, SaaS SEO, local SEO, affiliate SEO, content strategy, or AI search optimization. The core idea: If people are searching for your category plus "Reddit," you may not need to rely on Reddit to capture that demand. You may be able to rank your own website instead. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David Quaid's agency - https://primaryposition.com/  ⭐️ The GaryVee podcast - https://www.youtube.com/watch?v=EUnV-xaH32k  ⭐️ The Kass and Mike Lazerow podcast - https://www.youtube.com/watch?v=OslN_eLOCes  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Reddit Search Hack 00:43 Why LLMs Miss Reddit 01:59 Build Reddit Resource Pages 02:37 Keyword Data Blind Spots 06:17 Search Console Proof 09:23 Live Ranking Examples 12:38 Finding Starter Keywords 14:06 Parasite SEO Reality 16:30 SaaS Cornerstoning Demo 20:50 Indexing Click Zone 30:27 Slug Title Relevance 35:30 Going For Money Terms 36:20 Search Console Query Fanout 38:53 Reddit Keyword Ranking Timeline 41:54 PAA Publishing Limits 44:43 Scaled Content Abuse Explained 47:14 LinkedIn Parasite Indexing Idea 55:34 Listicles Without Dilution 58:18 Why Hack Pages Index Fast 01:03:44 GaryVee Episode Backstory 01:09:45 Anti GEO Propaganda Rant 01:11:52 Final Thanks And Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #generativeengineoptimization #searchengineoptimization #seo #answerengineoptimization

  7. hace 5 días

    The SEO Colony Hack That Ranks Money Pages Without Backlinks

    E1100: Breaking down the SEO colony strategy: how to use easy, low-competition pages to build topical authority, pass that authority through internal links, and rank money pages without needing to rely on backlinks first. This comes from one of my favorite Reddit posts about topical authority, PageRank, clicks, links, and how Google ranks pages. The post explains a simple but important idea: every keyword you rank for puts you into a topical space, and every satisfied click you earn helps build authority in that space. That matters because SEO is not just about publishing more blog posts. It is about creating pages that rank, earn clicks, build authority, and then using internal links to direct that authority toward pages that can actually make you money. I cover: - Why topical authority is built through clicks, links, and repeat user behavior - Why PageRank is page-level, not just domain-level - How easy keywords can create their own authority over time - Why People Also Ask questions are a great starting point for SEO colonies - How to use FAQ-style pages to start ranking in your topical space - Why internal links can pass authority from one ranking page to another - How Page A can help Page B rank, then Page A and Page B can help Page C rank - Why harder keywords may need more internal authority pointed at them - How to use SEO colonies to support bottom-of-funnel pages - Why money pages should usually be landing pages, not blog posts - How to use your page title, URL slug, H1, and first sentence to target keywords clearly - Why bottom-of-funnel keywords often have less competition than obvious high-volume keywords - How this strategy helps you build authority before you have strong backlink acquisition - Why Google rewards the external signals around content, not content quality in isolation - How clicks can act like votes with time and attention attached The big idea is simple: you can create your own authority. You do this by publishing pages that target easy keywords, getting those pages to rank, earning clicks from Google, and then using internal links to push that authority into new pages. Over time, your site becomes stronger inside a specific topical space. Then you use that strength to rank pages that bring in leads, sales, calls, demo requests, or customers. I also talk about how this connects to my Compact Keywords method, where the goal is not just to get traffic, but to find high-intent keywords and build conversion-based SEO landing pages around them. This is episode 1,100 of the podcast. ⭐️ A Few Things That Finally Clicked About Authority, Topics, and How Google Actually Ranks Pages - https://www.reddit.com/r/SEO/comments/1p06nk4/a_few_things_that_finally_clicked_about_authority/  ⭐️ The SEO Colonies Strategy: Turn One Ranking Page Into Dozens - https://edwardsturm.com/articles/seo-colonies-strategy-turn-one-page-into-dozens/  ⭐️ Turn People Also Ask Questions Into Easy Traffic, Authority, and Sales - https://edwardsturm.com/articles/people-also-ask-seo-traffic-authority-sales/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Reddit Post Setup 00:53 Topical Authority Basics 01:29 Page Level PageRank 01:58 Topical Bridges Explained 03:07 Signals Over Craft 03:52 Links And Clicks Proxy 05:07 Colony Strategy Overview 05:51 People Also Ask Workflow 06:47 Internal Linking Flywheel 08:49 Turning Traffic Into Sales 11:56 Thanks And Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #growthhacking #digitalmarketing

  8. 7 jul

    GaryVee: Gemini Is the Only Guaranteed Winner in AI Search

    E1099: Gary Vaynerchuk joins the podcast to talk about AI search, Gemini, social media, content volume, and what brands need to understand before the internet changes again. The biggest moment from this conversation is Gary saying Gemini is the only guaranteed winner in AI search because of the stack Google already has: YouTube, YouTube Shorts, Gmail, Calendar, and the rest of Google's infrastructure. We also get into why social content may become even more important as AI tools decide which brands, people, and companies to cite. We cover: - Why Gary Vaynerchuk believes AI search is a real marketing change, not a passing trend - How VaynerMedia is thinking about AEO, GEO, and AI search for clients - Why SEO people need to understand how AI search changes discovery - Why social content, video descriptions, Substack, Reddit, LinkedIn, and YouTube may matter more inside AI answers - Why Gary thinks Gemini has a major advantage over other AI tools - How YouTube transcripts could become a huge advantage for Google - Why Gmail and Calendar give Gemini a different kind of edge - Why Gary believes social media already weakened the old niche blog model before AI did - Why AI probably will not kill the internet, but will change how people reach information - Why Meta and ByteDance could become major players in AI search - Why brands should think carefully about where their content actually lives - Whether posting more still matters when AI content is flooding the internet - Gary's view on volume, content quality, and why "AI slop" is not that different from human slop - Why analog experiences, events, pop-ups, and in-person marketing may become more valuable - How real-world events can create social content, mentions, links, and stronger brand signals - What Gary Vaynerchuk learned from building a team around his personal brand - Why he says to hire fast, fire faster, and promote fastest - The mistake Gary made carrying underperformers too long - How VaynerMedia kept 134 people for more than 10 years in an industry where tenure is usually much shorter This conversation is about where attention is moving next. AI tools are pulling from websites, social platforms, video transcripts, forums, descriptions, and brand mentions. The companies and creators who understand that early will have a major advantage. Gary Vaynerchuk explains why Gemini may be positioned better than anyone else, why social content is becoming part of search, and why brands that still treat social as separate from SEO may be missing what is happening. ⭐️ Gary Vaynerchuk's Substack - https://garyvee.com/substack  ⭐️ Gary Vaynerchuk on LinkedIn - https://www.linkedin.com/in/garyvaynerchuk/  ⭐️ Gary Vaynerchuk on Instagram - https://www.instagram.com/garyvee/  ⭐️ VaynerMedia - https://vaynermedia.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Future Internet With GaryVee 00:16 AEO GEO Inside VaynerMedia 04:52 Social Search And TikTok Trips 09:08 Why Social Still Underrated 11:20 AEO Boosts Social Budgets 12:22 Will AI Kill Websites 15:31 Gemini YouTube Advantage 19:58 Volume Versus AI Slop 23:58 Rise Of Analog Events 25:34 Building Your Brand Team 26:57 Hire Fire Promote Fast 30:38 Closing Thanks And Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #digitalmarketing #marketing

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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

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  • Creador
    Edward Sturm
  • Años de actividad
    2023 - 2026
  • Episodios
    1.1 k
  • Clasificación
    Explícito
  • Copyright
    © 2026
  • Mostrar sitio web
    The Edward Show

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