The Entrepreneur DNA

Justin Colby, Bleav

This podcast is focused on YOU, the entrepreneurs that want more than they have. That have experienced failure, or maybe are too scared to get off the bench because they have no guidance or advice. Maybe you are looking to finally scale your business and create the life you dreamed about. Justin and his guests will advise you in all of the ways they have become successful in business, along with all of the miss steps to avoid. This is not just all about business as these interviews gets personal and can bring just as much value to your personal life as it does to your business. I hope you enjoy, each and every episode as they are guaranteed to deliver.

  1. hace 3 días

    Semi-Passive, Fully Profitable: Inside the World of Non-Food Franchising | Jon Ostensen

    I sat down with Jon Ostenson, a two-time Inc. 5000 founder and the top 1% franchise consultant behind FranBridge Consulting, to break down everything most people get wrong about franchising. We talked about why "non-food franchising" is such an underrated path to business ownership, how to actually evaluate a franchise opportunity instead of just chasing passion, what it really costs and how long it really takes to get one off the ground, and why following the system matters more than being the smartest person in the room. Jon also walked me through what it takes to scale into multiple territories, how private equity is playing in this space right now, and the tax and exit benefits that come with owning a real asset instead of just a job. If you've ever thought about buying into a franchise, or even just wondered what's actually available outside of fast food, this conversation will change how you think about it. Grab Jon's free book: Want the full breakdown on non-food franchising? Jon is giving away a free copy of his book, Non-Food Franchising: The Better Path to Business Ownership. Just drop your email at FranBridgeConsulting.com and it's yours. Book a free consultation: Curious if franchising is right for you? Talk to Jon and his team at FranBridge Consulting. It costs you nothing. Head to FranBridgeConsulting.com to get started.   About Jon Ostensen: Jon Ostenson is the Founder and CEO of FranBridge Consulting, a two-time Inc. 5000 company, and a top 1% national franchise consultant. He is the bestselling author of Non-Food Franchising: The Better Path to Business Ownership, and a frequent contributor on franchising for Forbes, Inc., Bloomberg, and The Franchise Journal.   Before founding FranBridge, Jon spent 15 years in the corporate world, including a long run as Vice President of Sales for Carter's Inc., where he was responsible for more than $350M in annual sales. He then stepped in as President of ShelfGenie, a national non-food franchise system with 200+ locations, where he supported franchise owners across North America. That experience led him to fall in love with the franchise model — he has since personally invested as a multi-brand franchisee and built FranBridge Consulting into a firm that has helped thousands of people step into business ownership, entirely free to the client. Jon holds BBA and MBA degrees from the University of Georgia and lives in Atlanta with his wife and three children.     About Justin: Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    40 min
  2. hace 3 días

    Stop Building for Yourself: How to Build What the Market Wants | Michael Burcham

    Are you ready to stop treating your startup like a side project and start building a scalable business? In this episode, Dr. Michael Burcham shares the hard-earned wisdom of a veteran who has transitioned from a physical therapist to a multi-million dollar private equity investor.   We dive deep into the mindset shifts required to go from a day job to a full-time founder, the critical importance of customer discovery, and why most investors won't touch your project until you have skin in the game. Michael breaks down the common mistakes technical founders make and how to navigate the emotional rollercoaster of anxiety and frustration that comes with the territory. You will learn how to differentiate your brand in a noisy market, the power of personal touches in networking, and how to align your vision with what investors are actually looking for. What You’ll Learn in This Episode Why most early-stage businesses are still just “projects” ● The biggest mistake founders make before launching ● Why investors care about paying customers more than perfect decks ● How to build awareness without wasting money ● Why failure is part of the entrepreneur DNA ● How to avoid chasing every opportunity ● Why your network can become your biggest growth engine ● How anxiety, insecurity, and frustration show up in business ● What investors see that founders often miss ● Why selling your company can trigger an identity crisis About Justin:   Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.   Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.   Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby About Michael Burcham Dr. Michael Burcham is an investor, author, business strategist, and private equity operator who has spent decades building, scaling, and advising high-growth companies. After starting his career in healthcare, he went on to build and grow multiple companies before transitioning into venture capital and private equity, where he now helps founders navigate growth, fundraising, leadership, and long-term business strategy. He is also the author of multiple books focused on startups, scaling, failure, and investor relationships. Connect with Dr. Michael Burcham: LinkedIn: linkedin.com/in/michaelburcham Instagram: instagram.com/dr.michaelburcham  Website: www.michaelburcham.com Chapters 0:00 Intro and meeting Dr. Michael Burcham 3:15 The journey from physical therapy to private equity 6:30 Why relationships and local ecosystems matter 9:45 The biggest misconception for early stage founders 13:10 Diversifying your offerings and solving customer pain 16:20 The framework for launching a successful venture 19:40 Building awareness and the sales pipeline 23:05 How to differentiate your brand in a noisy market 26:30 The power of handwritten notes and networking 30:00 Projects vs businesses and getting investor attention 33:50 Learning from failure and the importance of grit 37:20 Managing the seven deadly emotions of entrepreneurship 41:00 Identity shifts and the new book Blood Sweat and Equity 44:49 Final thoughts and where to find Michael #entrepreneurship #startupgrowth #venturecapital #businessstrategy #entrepreneurmindset Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    45 min
  3. 22 jun

    The Disease of Wimpy Goals — Why Your Business Isn't Growing | Brad Sugars

    FREE RESOURCE FROM BRAD SUGARS DM Brad on Instagram @BradleySugars the word "PLAYBOOK" and he'll send you his free business playbook on how to succeed in business. --- In this episode, I sit down with Brad Sugars — the Founder and Chairman of ActionCOACH, the world's #1 business coaching firm with over 1,000 offices in 85 countries — to break down exactly what separates the entrepreneurs who scale from the ones who stay stuck. Brad calls out what he sees as the biggest epidemic in business right now: wimpy goals. We dig into the three stages of business growth (0 to $1M, $1M to $10M, $10M to $100M), why the skills that get you to your first million will actually hold you back from your next ten, and why most business owners have built themselves a job with overheads instead of a real business. Brad also gets honest about his own failures — from team members who liked his money more than he did, to reinvesting $4M right before COVID hit — and shares the mindset shifts that let him operate his companies in just one hour a week. We also get into work-life harmony, the epidemic of loneliness among male entrepreneurs, and why Brad believes the most expensive advice in the world is free advice from a poor person. GUEST BIO Brad Sugars is the Founder, Chairman, and President of ActionCOACH — the world's #1 business coaching firm with more than 1,000 offices in 85 countries. Internationally recognized as one of the most influential entrepreneurs alive, Brad is a bestselling author, sought-after keynote speaker, and has been called the Godfather of Business Coaching for over 30 years. He started his entrepreneurial journey at age 7 and founded ActionCOACH in Brisbane, Australia in 1993 — when business coaching as a profession barely existed. He has since become the CEO of 9+ companies and helped hundreds of thousands of business owners across the globe scale, systematize, and ultimately exit their businesses. Brad lives in Las Vegas with his wife Lauren and their five children.   GUEST SOCIAL LINKS Instagram: @BradSugars Facebook: Brad Sugars ActionCOACH X (Twitter): @BradSugars LinkedIn: Brad Sugars YouTube: Brad Sugars ActionCOACH Website: actioncoach.com About Justin: Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  4. 17 jun

    From Navy Discipline to $18M Entrepreneur in 3 Years | Eric Winegard

    What does it really take to walk away from a seventeen-year corporate career and build an $18 million marketing agency in just three years? In this episode, Eric Winegard shares the mindset, discipline, and relentless commitment that helped him go from a troubled childhood and military structure to becoming the CEO of Rare Blue Moon Marketing. We dive into the realities of entrepreneurship, the difference between paid ads and organic content, and why most businesses fail before marketing even begins. Eric breaks down the importance of networking without an agenda, building a real personal brand online, and why commitment is the trait that separates successful founders from everyone else. You’ll also learn how sales psychology, leadership, and self-belief became the foundation for scaling one of the fastest-growing agencies in the space. What You’ll Learn in This Episode How Eric went from a troubled childhood to military discipline Why sales became the skill that changed his life The difference between networking and selling Why most marketers don’t understand sales How Rare Blue Moon Marketing scaled so quickly Why organic content and paid ads need to work together What business owners get wrong when hiring agencies Why commitment matters more than talent About Justin:   Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.   Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.   Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby About Eric Winegard Eric Winegard is the CEO and cofounder of Rare Blue Moon Marketing, a fast-growing digital marketing agency helping businesses scale through paid advertising, SEO, content strategy, and lead generation. After spending seventeen years in corporate sales leadership, Eric transitioned into entrepreneurship and rapidly built an $18 million agency by combining high-level sales psychology with modern marketing systems. His story spans a difficult upbringing, military discipline, and years of mastering sales, networking, and leadership before becoming a founder. Today, Eric works with businesses across multiple industries to help them grow through strategic marketing, brand positioning, and scalable customer acquisition. Connect with Eric Winegard: Instagram: @ericwinegardofficial YouTube: @ericwinegard8088 Facebook: winegard1 LinkedIn: Eric Winegard Website: rarebluemoon.io   Chapters 0:00 The road from W2 to eighteen million dollars 2:45 Is sales a born talent or a learned skill 5:30 Why high level masterminds are worth the investment 9:15 Overcoming a difficult childhood and foster care 13:40 How the military builds a wartime mentality 17:50 Why Eric left a safe CEO track to start over 22:10 The role of faith and grit in business growth 26:45 Burning the boats and making success a necessity 30:15 Paid ads vs organic content strategy 33:50 Humanizing your brand on social media 37:20 Geofencing and targeting for local businesses 41:05 Lessons from the Gold Coast Podcast and Brad Lea 44:30 Why marketing cannot fix a broken business model 46:46 Final advice for aspiring entrepreneurs   #entrepreneurship #digitalmarketing #salesstrategies #scalingbusiness #mindset   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min
  5. 26 may

    Why Effort Alone Won’t Scale Your Business — The Shift to Intentional Leadership | Sarah Gibbons

    Exclusive listener discount: Use code ATTEND25 for 25% off your registration! Register here: sarahgibbons.com/shop/p/when-effort-stops-working Join Sarah for a 75-minute virtual live workshop on Wednesday, June 3rd at 12 PM PT. This is the second in a series of four workshops and is designed for leaders who sense that the problem isn’t motivation — it’s the system they’re operating from. You’ll learn to work with capacity, timing, and internal alignment instead of against yourself. In 75 minutes, you’ll identify: Where your work has become unnecessarily heavy What actually matters right now (and what to ignore) The decisions and actions you already know you need to make In this episode, I sit down with executive coach and founder Sarah Gibbons for a deeply honest conversation about what it really takes to sustain entrepreneurial success without burning out. We explore why hustle culture is a trap, and how intentionality — not more effort — is what separates entrepreneurs who scale from those who stall. Sarah shares how she built a thriving, referral-based coaching practice over 17 years by prioritizing her inner world first: her values, her sleep, her relationships, and her capacity to lead. Together we dig into self-leadership, the courage to pivot, the power of “three-foot tosses,” the myth of time blocking, and why spaciousness is the secret ingredient to creativity. We also talk about navigating uncertainty — whether that’s the LA fires, economic shifts, or the messy middle of entrepreneurship — and what it means to show up as the leader you’re being called to be right now. About Sarah Gibbons: Sarah Gibbons is an accomplished executive coach and founder of Sarah Gibbons & Co., a global coaching practice dedicated to helping individuals and organizations unlock transformational leadership. With over 15 years of experience, she has worked with top executives and creatives from leading organizations including Goodby Silverstein & Partners, 22 Squared, Hey Wonderful, The LA Clippers, and TBWAChiatDay. A former tech-industry leader with roles at Amazon, IMDb, and Fox Interactive Media, Sarah transitioned her career after earning a Master’s in Spiritual Psychology. She is the co-author of The Chalk Collective: Drawing the Life You Deserve and host of The Tidal Podcast. Sarah lived in the Pacific Palisades, a community recently ravaged by devastating fires, where she cultivated her passion for fostering connection and resilience. As a mother of three, she is committed to helping others discover aliveness, self-trust, and legacy impact in both their personal and professional lives. Connect with Sarah: Website: sarahgibbons.com Instagram: @sarahgibbonsco Facebook: facebook.com/sarahgibbons.co LinkedIn: Sarah Lyons Gibbons Substack: @sarahgibbonsco About Justin Colby: Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    39 min
  6. 22 may

    The Shadow Side of Entrepreneurship: Stress, Money Shame & Why You’re Already OK | Tim Grimes

    Get your FREE copy of Tim's book 'Money, Your Friend' here: https://www.radicalcounselor.com/money-book In this episode, I sit down with Tim Grimes—radical counselor, somatic coach, and bestselling author of Money, Your Friend—to tackle the side of entrepreneurship nobody puts on their Instagram highlight reel: the internal pressure, money shame, and chronic overthinking that silently sabotage even the most driven business owners. Tim breaks down why so many of us started this journey craving freedom but ended up more stressed than ever, and he shares the daily 10–15 minute practice from his book that helps you get radically honest about what you actually want and why you want it—not the Wolf of Wall Street version, but your truth. We go deep on somatic techniques for releasing stress through the body, the dangerous trap of becoming too passive with self-improvement and manifestation, why comparison culture on social media is making entrepreneurs anxious and broke, and why the real shift happens the moment you stop shaming yourself and accept that you’re already okay right now. Tim Grimes Tim Grimes is a radical counselor, somatic coach, and multiple-time bestselling author with over 20 years of experience working at the intersection of stress management, money psychology, and personal transformation. Known for his grounded, no-nonsense approach, Tim specializes in the “shadow side” of entrepreneurship—the internal pressure, fear, and shame that most business coaches don’t talk about. He is the author of Money, Your Friend, Relax More Try Less, and several other books on manifestation and self-improvement. Tim’s work helps entrepreneurs and individuals shift their relationship with money from fear-driven to grounded and calm—without toxic positivity or empty affirmations. Tim’s Social & Contact Links Website: https://www.radicalcounselor.com Coaching: https://www.radicalcounselor.com/radical-change-coaching Instagram: https://www.instagram.com/radicalcounselor Email: radicalcounselor@gmail.com About Justin: Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    43 min
  7. 1 may

    Is Being "Too Healthy" Actually Toxic? | Rachel Harvest

    Are you pushing yourself to the brink of burnout in pursuit of the superhuman entrepreneur ideal? In this episode of The Entrepreneur DNA, host Justin Colby sits down with behavioral health specialist Rachel Harvest to break down the toxic side of perfectionism and how to find true balance. Throughout this deep dive, Rachel explains why high achievers often fall into the trap of extreme dieting, caffeine dependency, and emotional suppression. You will learn about the wise mind, a powerful combination of logic and emotion that allows for better decision making and sustainable growth. The conversation covers everything from the physical toll of caffeine on your adrenals to the psychological roots of binge behaviors and the importance of setting healthy boundaries. — Rachel also introduces the concept of orthorexia, an obsession with healthy eating that can actually become harmful, and explains why your day actually starts the moment you go to sleep. Whether you are struggling with the pressure to be perfect or looking for a more functional approach to your nutrition and mental health, this episode provides a roadmap for responding to life rather than just reacting to it. What You’ll Learn in This Episode Why “being healthy” can become harmful when it turns into perfectionism How caffeine can become a performance crutch instead of a ritual Why entrepreneurs often mistake burnout for discipline The difference between logic mind, emotion mind, and wise mind How binge behaviors often start with judgment and restriction Why extreme routines can be a sign of nervous system stress How your “why” drives almost every habit you have Why discernment may be the real superpower for high performers —- About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby — About Rachel Harvest: Rachel Harvest is a registered dietitian, behavioral health specialist, and founder of The Harvest Method. She works with high performers to uncover the “why” behind their habits — combining functional nutrition and behavioral therapy to address burnout, performance, and long-term health. Connect with Rachel: LinkedIn: linkedin.com/in/rachelharvest Website: www.theharvestmethod.com Chapters 0:00 Intro and the Logic vs. Emotion Mind 3:15 The Harvest Method and Behavioral Therapy 6:45 The Truth About Caffeine and Adrenal Fatigue 10:30 The Danger of Extremes and Perfectionism 14:15 Understanding Orthorexia and Health Obsession 18:00 Managing Stress and the Dialectical Path 22:30 Nutrition as a Medium for Life 26:00 Intermittent Fasting and Bio-Individuality 30:15 The Importance of Sleep and Circadian Rhythms 34:45 The Joy of Missing Out (JOMO) 38:30 Entrepreneurial Sensitivity and the X-Men Analogy 42:15 Emotions as Messages and Setting Boundaries 46:45 The Downside of Being Overly Rational 51:00 Taylor Swift and the Evolution of Empowerment 55:30 Identifying Binge Behaviors and Triggers 58:30 Final Advice on Discernment and Growth #entrepreneur #mentalhealth #wellness #productivity #nutrition Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1 h
  8. 29 abr

    1. $1 BILLION in Tax Savings: The Secrets Your CPA Won't Tell You | David Perez

    In this episode, I sit down with tax strategist David A. Perez, who has helped his clients save over $1 BILLION in taxes. We break down the fundamental difference between how wealthy people and broke people think about taxes, and David reveals specific strategies that anyone can use—from early-stage entrepreneurs making their first $50K to 7-figure earners looking to pay zero in taxes legally. We dive into depreciation strategies, the Augusta Rule, employing your children, turnkey investment opportunities, and why most CPAs aren't equipped to help high-income earners. David also explains the real reason people like Grant Cardone buy jets and helicopters (hint: it's not just to show off), and why focusing on making more money should be your #1 priority if you're under $250K. If you've ever felt frustrated paying too much in taxes or confused about what strategies actually work, this episode is a masterclass you can't afford to miss. --- ABOUT DAVID David A. Perez had been a widely regarded tax pro for nearly a decade when he was hit with his own six-figure tax bill, forcing him to realize how little he knew at a strategic level. When an experienced CPA mentor told him there was no fix, David dug deep to uncover the game-changing tax strategies that rarely get implemented. David now brings those strategies to the masses on both ends of the financial spectrum. To serve tax professionals directly, he founded Tax Maverick AI (see below). Meanwhile, he serves individual investors by sharing actionable tax strategies. From his frequent media appearances and viral social media posts to authoring three books, David’s aim is to make the public understand what’s possible: "The tax code wasn't written to punish you. It was written to reward those who understand it. Stop being punished. Start being rewarded." - David A. Perez Connect with David: Website - https://www.davidaperez.com/ Instagram - https://www.instagram.com/iamdavidaperez Facebook - https://www.facebook.com/david.a.perez.301182 YouTube - https://www.youtube.com/⁨@iamdavidaperez⁩  --- About Justin: Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: * Instagram: @thejustincolby * YouTube: Justin Colby * TikTok: @justincolbytsof * LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    43 min

Acerca de

This podcast is focused on YOU, the entrepreneurs that want more than they have. That have experienced failure, or maybe are too scared to get off the bench because they have no guidance or advice. Maybe you are looking to finally scale your business and create the life you dreamed about. Justin and his guests will advise you in all of the ways they have become successful in business, along with all of the miss steps to avoid. This is not just all about business as these interviews gets personal and can bring just as much value to your personal life as it does to your business. I hope you enjoy, each and every episode as they are guaranteed to deliver.

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