This Week in Business

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.

HACE 1 DÍA

Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year’s Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

12 min
HACE 6 DÍAS

The Economic Reality Behind Billionaires Taxes and State Budgets

Kent Smetters, Faculty Director of the Penn Wharton Budget Model and Professor of Business Economics and Public Policy at the Wharton School, analyzes the origins of billionaire and wealth taxes, explains why they consistently underperform revenue expectations, and explores their economic distortions at both the state and national level. Hosted on Acast. See acast.com/privacy for more information.

10 min
4 FEB

How Advertising Could Reshape ChatGPT and Digital Marketing

Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising. Hosted on Acast. See acast.com/privacy for more information.

13 min
30 ENE

What the Fed’s Pause Signals for Economy and Markets

Jeremy Siegel, Wharton Emeritus Professor of Finance and Senior Economist at WisdomTree, analyzes the Federal Reserve’s decision to hold rates, the significance of dissenting votes, the outlook for future cuts, shifting market leadership, and how AI-driven productivity may shape the economy and labor markets heading into 2026. Hosted on Acast. See acast.com/privacy for more information.

12 min
28 ENE

Why Interest Rates Can’t Fix Deeper Economic Problems

Patrick T. Harker, former President of the Federal Reserve Bank of Philadelphia and current Wharton Professor of Operations, Information, and Decisions, draws on his experience to discuss why monetary policy has clear limits, the need for political follow-through on fiscal and workforce issues, and how investments in education, skilled trades, and digital innovation are essential for securing the nation’s long-term economic future. Hosted on Acast. See acast.com/privacy for more information.

11 min
23 ENE

Affordable Care Act Subsidies, Coverage Losses, and What Comes Next

Professor Emeritus of Healthcare Management at the Wharton School, Mark Vincent Pauly, analyzes the consequences of the Affordable Care Act’s enhanced subsidy expiration, its effects on insurance coverage and costs, and the potential implications of proposed reforms allowing individuals to choose plans using direct government funding. Hosted on Acast. See acast.com/privacy for more information.

11 min
21 ENE

The Unintended Consequences of Affordable Housing Lotteries

Judd Kessler, Wharton Professor of Business Economics and Public Policy and author of Lucky by Design, tells how affordable housing lotteries function, why they generate hidden markets, and how better design could improve outcomes for renters. Hosted on Acast. See acast.com/privacy for more information.

12 min
16 ENE

Inside Saks Global’s Bankruptcy and the Future of Luxury Retail

Barbara Kahn, Wharton Professor of Marketing, discusses Saks Global’s bankruptcy, the strategic missteps behind it, and how luxury department stores can rebuild through experiential retail, omnichannel integration, and elite customer relationships. Hosted on Acast. See acast.com/privacy for more information.

13 min

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TRÁILER

Finding the Right Job Fit

Business Radio Insights: What are the most important things we can look for in a job to ensure job satisfaction and a good work/life balance? Sally Thornton explains her top two suggestions to Work and Life host and Wharton Prof Stew Friedman in this clip. Sally Thornton is founder and CEO of Forshay, a company that focuses on how people can do their best work through executive recruiting, project-based work, and improving the system of work through increased diversity, inclusion, and belonging. For the full interview with Sally Thornton, check out the Work and Life Podcast episode, here! http://www.workandlifepodcast.com/blog/st Hosted on Acast. See acast.com/privacy for more information.

16/10/2018

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.