Working Forward

PeopleForward Network
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Working Forward explores future-of-work trends—from AI to remote work—to help leaders plan ahead. Global experts share insights and strategies to thrive in a rapidly evolving world.

  1. The Psychology of Swag: The $6 Billion Waste Problem

    3 DAYS AGO

    The Psychology of Swag: The $6 Billion Waste Problem

    What if the biggest branding opportunity your company has is quietly ending up in the trash? 🗑️ Eric and Crissy unpack the hidden emotional, financial, and environmental costs behind the billions spent on promotional products each year. Together they challenge the idea that branded merchandise is just a giveaway, reframing it instead as a powerful people-first experience that can shape trust, loyalty, and identity. From cultural missteps that lead to wasted budgets to the surprising science behind creating a product someone actually loves, Crissy shares actionable frameworks leaders can use to turn "brand filler" into meaningful brand equity. If you've ever questioned whether swag really matters, this conversation will change how you think about connection, strategy, and the objects that live in people's everyday lives.   Additional Resources: Learn how to build your strategy to swag! Connect with Crissy on LinkedIn Learn more about Robertson Marketing Connect with Eric on LinkedIn Subscribe to PFN's YouTube for more insights like this! Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Promotional waste costs companies nearly six billion dollars annually Merchandise should connect emotionally, not just functionally Culture shapes how branded products are received globally Purpose driven merch creates lasting brand equity Measure impact through usage, not just distribution

    29 min
  2. The Psychology of Swag: Why We Keep What We Keep

    13 APR

    The Psychology of Swag: Why We Keep What We Keep

    That branded mug on your desk might be doing more than holding coffee. It could be shaping memory, emotion, and loyalty in ways most leaders never stop to consider. Eric and Crissy have a fascinating conversation on the psychology behind why some merchandise becomes meaningful while most gets tossed aside. Together, they explore how neuroscience, sensory engagement, and emotional attachment influence whether a simple object turns into a lasting brand connection. From favorite pens and nostalgic mugs to innovative gifting strategies that drive real engagement, Crissy shares practical insights leaders can use to make every branded moment intentional and impactful. If you have ever wondered how to turn everyday touchpoints into powerful relationship builders, this episode will change how you think about swag, storytelling, and the small details that shape culture.   Additional Resources: Learn how to build your strategy to swag! Connect with Crissy on LinkedIn Learn more about Robertson Marketing Connect with Eric on LinkedIn Subscribe to PFN's YouTube for more insights like this! Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Emotional connection determines whether branded merchandise is remembered Utility increases frequency of use and brand visibility Sensory engagement strengthens memory and loyalty Choice increases perceived ownership and product value Intentional gifting drives measurable engagement and influence

    35 min

  3. 7 APR

    Building Real AI Value with Wes Bender and Mikey Ames

    In this episode of Working Forward, Jason Cochran sits down with Wes Bender, Head of Business Development at Admired Leadership, and Mikey Ames, Digital Marketing and Social Media Lead at Admired Leadership, to explore what it takes to build and deploy AI that creates genuine value for organizations. Wes and Mikey share how their firm developed Alex, an AI executive leadership coach grounded in 35 years of behavioral leadership research and why most leaders are getting AI wrong. They break down the difference between AI slop and real value, explain how AI actually works at a fundamental level, and make the case that the most important question isn't whether to use AI, but how to use it to make your people better.   Additional Resources: Connect with Wes on LinkedIn: https://www.linkedin.com/in/wesleybender/ Connect with Mikey on LinkedIn: https://www.linkedin.com/in/mikeyames/ Watch the Working Forward Podcast on YouTube! Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-d-cochran/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/posts/?feedView=all Learn more about PeopleForward Network: https://peopleforwardnetwork.com/   Key Takeaways: Understanding how AI works, specifically next token prediction, is foundational before any leader can effectively deploy or trust it. Use AI to make people better, not replace them; organizations that take this approach drive higher adoption and more sustainable outcomes. Don't outsource your AI strategy; the values and cultural DNA of your organization need to shape how AI tools are built and trained. Starting a conversation with AI by asking "what's the best way to use you?" and providing rich context dramatically improves the quality of responses. Watch for skills erosion; AI can take over tasks, but leaders must protect the foundational sub-skills those tasks were quietly building. Human moments can't be outsourced; AI is great for preparation and analysis, but the relationships and conversations that build trust must still come from you.

    1hr 22min
  4. Introducing The Psychology of Swag: A New Series on Working Forward

    6 APR

    Introducing The Psychology of Swag: A New Series on Working Forward

    A cheap pen or a lasting symbol of belonging. In this special kickoff to The Psychology of Swag series on Working Forward, Eric Bransteter sits down with branded merchandise strategist Crissy Manwaring to unpack why the physical artifacts companies send say more about their culture than they realize. Drawing from decades of experience, Crissy reveals how thoughtful merchandise can move relationships from transactional to meaningful. Together, they explore the hidden psychology behind why some branded items become trusted favorites while others end up forgotten or discarded, and how leaders can use intentional gifting to strengthen connection across the employee and customer journey. If you care about building people-first cultures, this conversation reframes swag from a marketing afterthought into a powerful strategy for belonging, loyalty, and long-term impact.   Additional Resources: Learn how to build your strategy to swag! Connect with Crissy on LinkedIn Learn more about Robertson Marketing Connect with Eric on LinkedIn Subscribe to PFN's YouTube for more insights like this! Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Branded merchandise signals culture, value, and organizational intention. Strategic swag builds belonging across the entire employee journey. Cheap giveaways often create waste instead of lasting brand equity. Physical artifacts strengthen emotional connection more than digital messages. Quality, context, and timing determine perceived value instantly.

    10 min

  5. 3 MAR

    Creating Practical AI Strategies with Beth White

    In this episode of Working Forward, Jason Cochran sits down with Beth White, Founder and CEO of MeBeBot, to discuss how organizations can build practical and responsible AI strategies. Beth shares insights on the urgency of AI adoption, emphasizing that companies must move beyond hesitation to experiment and learn in real time. They explore how AI is already solving tangible business problems, particularly in HR, and the importance of leadership engagement in driving adoption. The conversation highlights the value of identifying clear use cases, measuring ROI, and establishing strong governance to ensure ethical and sustainable AI deployment. Additional Resources: Connect with Beth on LinkedIn: https://www.linkedin.com/in/whitebeth/ Watch the Working Forward Podcast on YouTube! Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-d-cochran/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/posts/?feedView=all Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: AI adoption is no longer optional; it's a business imperative. Leaders must actively support and model AI integration to drive momentum. AI is best implemented when aligned with a clear business case and ROI. Small, test-and-learn pilots help build internal confidence and buy-in. Responsible AI requires proactive governance, including policy and oversight.

    1hr 4min

  6. 3 FEB

    Reimagining Company Values for Modern Times With Steve Sorenson and Jordan Lindstrom

    In this episode, Jason Cochran speaks with Steve Sorensen and Jordan Lindstrom from Johnsonville about the company's approach to culture, values, and the integration of artificial intelligence. They discuss the importance of reimagining company values, the process of communicating and embedding these values into the organization, and the role of workshops in fostering cultural change. The conversation also explores how Johnsonville is cautiously implementing AI to enhance productivity while ensuring it aligns with their core values and culture.   Additional Resources: Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-sorenson-994a5915/ Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordan-lindstrom-60786b84/ Watch the Working Forward Podcast on YouTube! Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-d-cochran/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/posts/?feedView=all Learn more about PeopleForward Network: https://peopleforwardnetwork.com/   Key Takeaways: Johnsonville emphasizes the importance of company culture and values. Feedback is viewed as a gift and is integral to their culture. The company has redefined its values to be more memorable and actionable. Workshops are used to engage employees in living the company values. AI is being cautiously integrated to enhance productivity and efficiency.

    1hr 13min

  7. 6 JAN

    Reimagining Marketing in the Age of AI with Tanya and Tony Thorson

    In this conversation, Jason Cochran speaks with Tanya and Tony Thorson about the evolving landscape of marketing psychology, particularly in the context of B2B and B2C interactions. They discuss their book, 'Get Off Your Mask', which emphasizes the importance of personalization, authenticity, and the human connection in marketing. The Thorsons introduce their POISE framework, which focuses on personalization, omnichannel strategies, and emotional intelligence. They also share real-world examples of effective marketing strategies and predict future trends in the industry. Additional Resources: Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanyathorson/ Connect with Tony on LinkedIn: https://www.linkedin.com/in/tony-thorson-96878b10/ Join the PFN Community! Watch the Working Forward Podcast on YouTube! Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-d-cochran/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/posts/?feedView=all Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: Marketing is evolving with the integration of AI. The human connection is paramount in B2B and B2C. Personalization goes beyond just addressing the consumer by name. Authenticity in marketing builds trust and loyalty. Curiosity drives effective marketing strategies.

    54 min
  8. Community Conversation: Leading Well Starts with Living Well

    17/12/2025

    Community Conversation: Leading Well Starts with Living Well

    Episode Description: What if wellness wasn't just a perk, but a leadership necessity? In this Working Forward Conversations episode, Nikki Lewallen Gregory and Jason Cochran flip the script on workplace wellness, diving deep into why wellness is a non-negotiable requirement for modern leadership. From morning meditations and mid-day workouts to setting boundaries and asking for help, they share personal rituals and team-wide practices that fuel sustained capacity and impact. Get a behind-the-scenes of how People Forward Network lives out people-first values, with wellness baked into every level: micro (individual), mezzo (team), and macro (world-changing mission). Whether you're burned out or building a better culture, this convo offers a fresh, energizing perspective on leading well by living well.   Additional Resources: Join the PFN Community! Connect with Nikki on LinkedIn Connect with Jason on LinkedIn Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Define wellness clearly for yourself and your organization. Micro habits shape sustained leadership and personal energy. Team rituals protect energy and promote shared accountability. Modeling self-care encourages psychological safety and trust. Wellness supports impact beyond profit.

    24 min
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Working Forward explores future-of-work trends—from AI to remote work—to help leaders plan ahead. Global experts share insights and strategies to thrive in a rapidly evolving world.

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