There is a cost to choosing freedom.And an even greater cost to taking yourself seriously. In this episode of The Lone Wolf Podcast, Nicole sits with filmmaker, producer, and writer Tolulope Itegoje to challenge one of the biggest myths about creativity — that it’s chaotic, carefree, and irresponsible. Tolu thought creative life would mean ease, travel, films, and escape from rigid systems. What he found instead was discipline: constant mental labour, financial negotiation, and the responsibility of showing up every day — even when no one is watching. This conversation becomes a grounded guide for creatives, especially at the start of a new year. Tolu speaks openly about the power of journaling — how writing helps him release heavy thoughts, find clarity, and reconnect with himself before the day begins. He shares how inspiration often arrives quietly, but only becomes meaningful when you honour it with time, attention, and intention. We explore his process of going down rabbit holes — following curiosity deeply rather than rushing outcomes. What began as a simple idea for a music video eventually grew into AWON BOYS, a documentary rooted in empathy, inquiry, and human truth. They also discuss negotiating with time — deliberately creating pockets for creativity. While making his short film; BAM BAM, Tolu chose focus over busyness, limiting work, protecting his energy, and building the stability required to create with care. At its core, this episode is about learning how to honour responsibility alongside freedom, giving yourself permission to take your work seriously, building stability without abandoning ambition, and understanding that leaving the wilderness — creatively, financially, emotionally — is a lifelong process.If you’re entering a new year looking for clarity, inspiration, and a grounded way to feed your creativity, this episode is for you.
