The Content Byte

Lynne Testoni and Rachel Smith

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

  1. Content chief Keshnee Kemp on social media, working with Woolworths and setting up an agency

    12 OCT

    Content chief Keshnee Kemp on social media, working with Woolworths and setting up an agency

    This week, Rachel and Lynne dive into what’s working (and what’s not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One. Keshnee shares insights on: her career journey, from mags to TV to working in client-side and in agencies how traditional media, brand side and agency-side differs why media prepped her for Woollies, then Woollies prepped her for agency work bringing journalists into marketing, and why they can make great marketers running a lean agency operation and how she does it using AI for grunt work so you can use your creative brain for the exceptional work why social teams need to go back to basics on a clear channel strategy right now how the best brands have a distinctive voice - and use trend-jacking rarely winning stakeholder buy-in with data and calculated risk (e.g., launching TikTok) biggest mistakes she sees brands making on social at the moment advice for freelancers right now when it comes to staying relevant and getting work Connect with Keshnee via LinkedIn linkedin.com/in/keshnee and sign up to her newsletter via her profile. You can also check out her agency here: www.augustone.com.au Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    27 min
  2. You Might Also Like: On Purpose with Jay Shetty

    12 OCT · BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing MALALA: The Story The World Hasn’t Heard Until Now from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Today, Jay sits down with Malala Yousafzai to uncover the woman behind the global symbol of courage and education. From the very start, Jay sets the tone with an intention rooted in empathy, to help people not just know Malala, but understand her. Together, they revisit her extraordinary journey, from growing up in Pakistan’s Swat Valley under Taliban rule to surviving an assassination attempt at fifteen. Malala shares what it was like to wake up in a hospital far from home, and how she slowly began to realize that the world had already decided who she was before she could decide for herself. As the conversation unfolds, Malala opens up about the emotional aftermath of her survival, the years spent trying to live up to the image of bravery the world created for her while quietly struggling with fear, trauma, and loneliness. She reflects on how therapy helped her begin to process the pain she had long suppressed, and how rediscovering humor, friendship, and love became essential parts of her healing. Malala also talks about her marriage, her insecurities after the attack, and the importance of learning to love herself before fully believing that someone else could. Her honesty reveals a side rarely seen, that even those who inspire millions still wrestle with doubt and self-acceptance. Malala and Jay explore what courage truly means, not as a public act of heroism, but as a quiet, daily choice to keep going. She reflects on her mission to ensure education for every girl, the ongoing fight for women’s rights in Afghanistan, and how real change begins with local voices and global solidarity. Through her words, Malala reminds us that strength and softness can coexist, that healing is never linear, and that every person has the power to turn pain into purpose. In this interview, you'll learn: How to Stay Brave When You’re Afraid How to Heal From Trauma With Time and Therapy How to Find Yourself Beyond What the World Expects How to Rebuild Confidence After Losing It How to Create Change Through Education How to Love Yourself After Feeling Unworthy How to Redefine Courage in Everyday Life How to Keep Hope Alive in Dark Times How to Be the Voice for Those Who Can’t Speak No matter what you’ve been through, your story isn’t over, it’s still being written every single day. Healing doesn’t happen all at once, and courage isn’t about never breaking down; it’s about finding the strength to rise again, even when you feel unsure. With Love and Gratitude, Jay Shetty Join over 750,000 people to receive my most transformative wisdom directly in your inbox every single week with my free newsletter. Subscribe here.  Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:00 Intro 10:03 The Life Others Tried to Define for You 12:38 Winning the Nobel Peace Prize at 15 16:20 School as a Sanctuary for Children 21:00 When Education Becomes a Privilege 24:42 The Power of Having Someone Stand Up for You 25:45 Why Women Deserve Equal Opportunities to Thrive 27:52 Living Through the Violence of the Taliban 32:33 What Sparked the Activist Within 34:00 Choosing Courage Over Silence 37:25 Surviving the Taliban Attack 45:20 Fighting for Every Girl’s Right to Learn 48:45 When Trauma Returns Years Later 52:49 The Weight of Being a Symbol of Hope 55:45 Healing from Grief One Step at a Time 58:42 The Life-Changing Power of Therapy 01:03:36 Finding Real Friendship and Belonging 01:05:49 Becoming the Unexpected Relationship Guru 01:09:39 Learning to Love and Be Loved 01:20:50 Investing in the Future of Girls’ Education 01:23:39 Changing the Narrative for Equality 01:27:10 Empowering the Next Generation of Women 01:29:10 Thirteen Years After the Attack 01:31:50 The Heart of True Activism 01:34:30 Building Schools That Transform Lives 01:39:41 Malala on Final Five       01:49:45 Child Marriages Should Stop Episode Resources: Malala Yousafzai | Website Malala Yousafzai | Instagram Malala Yousafzai | Facebook Malala Yousafzai | TikTok Malala Yousafzai | YouTube Malala Yousafzai | X See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. How a services guide will attract clients, with Kendall Cherry

    21 SEPT

    How a services guide will attract clients, with Kendall Cherry

    This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective. Kendall shares insights on: What a services guide is Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy How a services guide can help build an email list Why freelancers should be displaying their rates, even if your pricing can vary The essential elements for a compelling services guide  Tips for incorporating authentic brand voice and storytelling Connect with Kendall through her website: https://candidcollective.co/  or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/  Sign up for her newsletter via: https://wallflowerfridays.com/  Listen to the Beyond Margins podcast here: https://open.spotify.com/episode/6l5VbkGzhcZvUot9optKPf?si=nXFQIPaITIeynS3Y9cJw4g  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    38 min
  4. Liv Steigrad on 5 things you need to talk about in your business

    7 SEPT

    Liv Steigrad on 5 things you need to talk about in your business

    This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers.  We also chat about: How to effectively position your services The impact of AI on freelancing Liv's experiences with financial transparency through her 'Dirty Money' series Liv's podcast, which is focused on neurodivergence in business Connect with Liv via these links: Mindset & Markets course: https://mindset-and-markets-masterclass.teachery.co/get-acess Podcast: The One That Works For You https://open.spotify.com/show/4WQ5rnPR0EXqyNg7MQquC3?si=1394a4220cbd460b Website: https://theidentitydept.com/ Instagram: https://www.instagram.com/theidentitydept/ Tiktok: https://www.tiktok.com/@theidentitydept Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/    Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    39 min
  5. When a major life event makes you re-evaluate your career, with Chris Stead

    31 AUG

    When a major life event makes you re-evaluate your career, with Chris Stead

    This week Rachel and Lynne explore how you can use trauma as a catalyst to change your freelance career with guest Chris Stead, an award-winning journalist and content producer. Chris shares how an e-bike explosion in his home and the subsequent fire led to re-evaluating work priorities, embracing family travel, and developing new income streams as he talks about the profound impact this traumatic event had on his professional and personal life. It's a fascinating chat as we dive into Chris's journey from traditional journalism to running a YouTube channel, self-publishing children's books, and offering consulting services. It will make you think about how to manage multiple income streams, leverage technology for content creation, and how you can use personal experiences as a catalyst for growth. Connect with Chris via  Old Mate Media, https://oldmatemedia.com/ or Motivated Travel https://www.youtube.com/@motivated_travel Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/   Find Lynne www.lynnetestoni.com  Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

    55 min

About

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

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