100 afleveringen

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

Everyone Hates Marketers Everyone Hates Marketers

    • Marketing

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

    How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)

    How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)

    When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”
    This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.
    We covered:

    Why most marketing is bullsh*t? (and examples of it)
    Why experienced marketers often fall into the “shiny object” trap
    Why over-obsession with personalization can backfire
    Why Edward takes a stand for effective, no-bs marketing
    4-step processes to build a solid no-BS marketing team
    How to figure out the ROI of marketing channels
    How branding can help improve your other marketing metrics
    How to identify your most profitable customers
    What Edward think marketers should learn in 5, 10, and 50 years

    Resources:

    Marketingbs.com
    General Assembly
    A Place for Mom
    Expedia
    David Heinemier Hansson
    DHH and Basecamp’s Guide to No-Bullshit Digital Marketing
    Warburg Pincus
    Joan Lunden
    TripAdvisor
    Zillow
    Byron Sharp 
    Mark Ritson 
    4-Steps to Creating a Rock Solid Marketing Strategy
    How Brands Grow
    How Brands Grow: Part 2
    MarketingBS Newsletter
    Stratechery
    Ben Thompson
    Marginal Revolution
    iPassExam.com

     

    • 58 min.
    [Replay] Why People Don't Connect With Your Marketing & How To Fix It

    [Replay] Why People Don't Connect With Your Marketing & How To Fix It

    My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.
    Topics Discussed in this Episode:

    Growing immunity to bad marketing
    The importance of side projects
    Conversation marketing and Drift
    Offline vs. online sales
    Sales barriers and how to avoid them
    Empathy and connecting with customers
    Company alignment and building a brand
    Dave’s recommended resources

    Resources:

    Drift
    Seeking Wisdom
    The Boron Letters by Gary and Bond Halbert
    Tech In Boston podcast
    A Side Project Helped Jumpstart My Career by David Gerhardt
    Nobody Wants to Read Your Sh*t by Steven Pressfield
    Ca$hvertising by Drew Whitman
    Scientific Advertising by Claude Hopkins
    Noah Kagan Presents podcast
    Behind the Cloud by Mark Benioff and Carlye Adler
    louis@everyonehatesmarketers.com

    • 53 min.
    How to Start & Scale a Profitable Blog (On the Side)

    How to Start & Scale a Profitable Blog (On the Side)

    Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills. My guest today will tell you how you can build a profitable blog from scratch.
    This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant. In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers.
    We covered:

    The biggest misconception in blogging
    Will blog still exist 5 to 10 years from now?
    Why the term “passive income” is bullsh*t
    How guest posting can help you grow your blog
    Ryan’s recent mistake that made him “punished” by Google
    How to find your own blogging “voice”
    How to work and find freelance writers to help you scale
    Top 3 questions that Ryan ask his new email subscribers
    What Ryan thinks marketers should learn in the next 5,10, and 50 years

    Resources:

    The Side Hustle Project
    Creative Live
    Ramit Sethi
    Derek Halpern
    Lewis Howes
    Mark Manson
    The Subtle Art of Not Giving a F*ck
    AWeber
    AddThis
    Forbes
    Fast Company
    F*ck Overnight Success: 3 Ways to Patiently Grow a Profitable Side Project
    Neil Patel
    Ryan Levesque
    Ask Method
    Guest Blogging 101: How to Guest Blog Post (for SEO and Traffic) in 2020
    Ahrefs
    Brian Dean
    Backlinko

    • 57 min.
    How to Retain Customers With Email Marketing

    How to Retain Customers With Email Marketing

    Marketing channels come and go, but email is, for the moment, here to stay. My guest today will tell you how to use emails to increase customer retention and establish trust.
    This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn.
    We covered:

    Why email will still be relevant in 5,10, and 50 years
    How customers can be your “free marketing team”
    How to segment your customers for survey
    Why customer research is the foundation of great email campaigns
    The top 3 questions Val asks in customer surveys
    Signs that you need an onboarding and retention email sequence
    Why you should check-in with customers from time to time
    Why onboarding sequence is an excellent place to put a referral/affiliate program

    Resources:

    André Chaperon: How to Send Emails w/ 83%+ Open Rates
    Fix My Churn
    Podia
    Buffer
    Stripe 
    InVision
    AppCues
    How To Use Jobs To Be Done to Read Your Customers’ Minds
    How to Use the Jobs-To-Be-Done Framework to Create Better Products
    Drip
    QuickBooks
    FreshBooks
    Customer.io
    Outdoor Voices
    Klaviyo
    Neil Patel
    The Jobs-to-be-Done Handbook 
    Email Marketing Rules 
    Nonviolent Communication
    Val Geisler’s website
    Val’s Twitter

    • 1 u.
    Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

    Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

    To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.
    My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.
    We covered:

    What Andy think “positioning” exactly is
    An example of a company that does narrative positioning well
    Can you measure the success of product positioning?
    How to create urgency in your positioning
    Why the CEO should lead the product positioning exercise
    How Andy implements his framework in 5 steps
    The one question that sparks debate in positioning discussion
    How you should approach positioning when you have multiple target audience
    What Andy thinks marketers should learn for the next 5,10, and 50 years

    Resources:

    Andreesen Horowitz
    First Round Capital
    Salesforce
    Intel
    Square
    Uber
    5 Proven Methods for Positioning Your New Product
    Crossing the Chasm
    Drift
    Marc Benioff
    Zuora
    The Greatest Sales Deck I’ve Ever Seen
    Tailoring Your Pitch for Multiple Audiences
    Never Split The Difference
    Story: Style, Structure, Substance, and the Principles of Screenwriti

    • 55 min.
    How to Improve Your Marketing With Social Proof (4-Step Framework)

    How to Improve Your Marketing With Social Proof (4-Step Framework)

    Building trust with social proof is more than just putting reviews on your website and hoping for the best.
    My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders. In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.
    We covered:

    What is “social proof”?
    Examples of social proof in real life
    What social proof can and can’t do
    How to map out the customer’s journey of your product or service
    How social proof can help you answer customers’ objections
    The 7 sources where you can mine social proof
    The different formats of social proof
    How to reach out and get people to give you testimonials
    The biggest mistake people make when utilizing social proof
    What Louis thinks marketers should learn for the next 5,10, and 50 years

    Resources:

    Gymhopper
    Influence by Robert Cialdini
    Yelp
    Friends
    How To Use Jobs To Be Done to Read Your Customer’s Minds - Claire Suellentrop
    Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones - Adele Revella
    Gary Vaynerchuk
    Fomo
    Mark Ritson
    Website Personalization: What Is It and How To Get Started - Brennan Dunn 
    Double Your Freelancing
    RightMessage
    The Brain Audit: How to Sell More - Sean D’Souza
    Baremetrics
    Stripe
    Louis’ Twitter

    • 52 min.

Klantrecensies

A Smithy Amsterdam ,

Something for everyone

Great podcast to get you inspired on a number of marketing topics. Great for those starting out looking to get some guidance and those who are more experienced to take their work to the next level.

Top-podcasts in Marketing

Luisteraars hebben zich ook geabonneerd op