Startup To Scale

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Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.

  1. 272. When Is It Time to Refresh Your Packaging?

    29 jun

    272. When Is It Time to Refresh Your Packaging?

    Packaging is often the first thing consumers notice, but knowing when and how to update it is one of the toughest decisions founders face. In this episode of Startup to Scale, I sits down with Christopher Jane founder of Proper Good to discuss the real story behind his brand's packaging refresh. They unpack what prompted the redesign, the challenges of evolving a brand without losing existing customers, and what it was like working through a comprehensive packaging audit with EO Space. Whether you're considering a subtle refresh or a complete overhaul, this conversation offers a behind-the-scenes look at the decisions, tradeoffs, and lessons every CPG founder should understand before changing what sits on the shelf. Sponsored by EO Space. EO Space is an agile food & beverage design studio helping growth-stage CPG brands create world-class branding, packaging, and marketing built for modern retailers and today’s consumers. Get an expert review of your packaging. Limited Offer: Free Packaging Audit Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    23 min.
  2. 271. How to Fund Growth Without Losing Control of Your CPG Brand

    22 jun

    271. How to Fund Growth Without Losing Control of Your CPG Brand

    Growth creates opportunity but also financial pressure. As brands expand distribution, increase production, and invest in marketing, founders are often forced to make difficult decisions about how to fund that growth. In this episode, I sits down with Dakota Sheets, founder of Dog Sauce, and Emily Reeves, VP of Capital Solutions at Bridge, to discuss the realities of scaling a CPG business. Dakota shares lessons from growing the brand and navigating cash flow challenges, while Emily provides an inside look at how lenders evaluate brands and what founders should know before pursuing capital. Whether you’re preparing for your first major retail expansion or simply trying to better understand your financing options, this conversation offers practical insights from both sides of the table. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    21 min.
  3. 270. Why CPG Founders Need to Know Their Numbers

    15 jun

    270. Why CPG Founders Need to Know Their Numbers

    In this episode, I talk with Adam O’Connor, founder of Smidge Beverage, about the financial side of building a CPG brand. We discuss cash flow, margins, inventory planning, forecasting, trade spend, billbacks, and why knowing your numbers is essential for growth. Adam also shares how working with the right accounting partner helped him make better decisions and build a stronger financial foundation. This episode is sponsored by BELAY, formerly Accountfully, which helps CPG brands with bookkeeping, accounting, tax support, and financial visibility. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    22 min.
  4. 269. Why Your CPG Brand Might Be Losing Money on Amazon

    9 jun

    269. Why Your CPG Brand Might Be Losing Money on Amazon

    Amazon can drive sales, but that doesn’t always mean your brand is profitable.  In this episode, I talk with Ryan Eales of The Amazon Whisper about the common mistakes CPG brands make on Amazon, from ads and inventory to listings, keywords, and agency expectations. If you’re selling on Amazon or thinking about launching there, this episode will help you understand what it really takes to grow profitably. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    24 min.
  5. 268. Building a Brand People Believe In

    3 jun

    268. Building a Brand People Believe In

    What actually happens when a CPG founder and a creative agency build a brand together from the ground up? In this episode, I sit down with Dana Francks of JK Creative NYC and Grace Finerman of Date Smarter Snacks to break down the real-world branding process behind an emerging snack brand. We walk through how Date Smarter developed its visual identity, packaging, ecommerce presence, and overall customer experience and why having one connected creative partner can make scaling a brand significantly easier. The conversation also explores: The hidden operational cost of fragmented brandingHow cohesive design improves retail readiness and ecommerce conversionWhat founders should prioritize first when budgets are tightHow to create premium perception without overspendingThe relationship dynamics between founders and creative agenciesLessons learned from building a modern snack brand in a crowded categoryIf you’re building a CPG brand and trying to make your packaging, website, social content, and customer experience actually feel connected, this episode is packed with practical insights. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    21 min.
  6. 267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG

    26 mei

    267. From $0 to $100M and Back Again: Jeff Church on Building, Breaking, and Rebuilding in CPG

    Jeff Church has built, scaled, and rebuilt in CPG. As co-founder of Suja Life, he helped take the brand from zero to $100M+ in just over five years, becoming one of the most recognized names in the beverage space. We also get into what he’s building now, from mentoring founders and writing his book to launching a new protein soda brand, Proda, nationwide at Sprouts Farmers Market, and developing a CPG-focused AI tool.  As an 8x founder and BevNET Person of the Year, Jeff shares practical, execution-focused advice through CPG Founders Group that you can actually apply as you grow. Check out his free CPG toolkit at cpgfoundersgroup.com/resources. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    24 min.
  7. 266. He Fixed His Own Coffee Problem. Then Built a $300K+ Brand Without Retail or Funding

    18 mei

    266. He Fixed His Own Coffee Problem. Then Built a $300K+ Brand Without Retail or Funding

    In this episode, I sit down with Danny Walsh, co-founder of Peak State Coffee, to talk about how he turned his own coffee and health problem into a $300K+ brand without relying on retail or outside funding. We get into how Peak State grew through farmers markets, ecommerce, and repeat customers, why Danny chose to bootstrap, and how he’s balancing growth, profitability, and impact as a B Corp certified brand. Sponsored by Peasy - the free operating system built by former CPG founders for modern, scrappy teams. Peasy gives CPG brands 100% free access to its full platform, no limits, no credit card, no contracts replacing spreadsheets with one simple system for purchasing, receiving, production, inventory, and sales. You can get started in under 10 minutes with hands-on onboarding support in just one week. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    21 min.
  8. 265. How CPG Brands Can Use Off-Price Retail as a Strategic Growth Channel

    11 mei

    265. How CPG Brands Can Use Off-Price Retail as a Strategic Growth Channel

    Off-price and value retail is often misunderstood. A lot of founders think of it as a last resort for excess inventory, but it can actually be a strategic channel for discovery, customer acquisition, and incremental revenue. In this episode, I talk with Matt Goldbloom, Founder and CEO of Common Shelf, about how brands can approach retailers like TJ Maxx, Marshalls, Ross, Burlington, and HomeGoods with the right strategy. We break down what buyers are looking for, how the treasure hunt model works, and how founders can think about pricing, packaging, and protecting brand equity. We also get into how Matt is building a lean team using global talent and AI-supported workflows to move faster and reduce founder bottlenecks. This episode is sponsored by Plus Forty, which helps CPG brands and service providers build lean, reliable teams with vetted global talent. Exclusive Foodbevy Offer: Plus Forty is giving 2 brands 5 free VA hours with no upfront costs. Their CPG- and AI-capable VAs can help with retail research, content repurposing, admin cleanup, inbox support, data entry, SOPs, and reporting. Apply for 5 free VA hours to see what a Plus Forty VA can do for your business. APPLY HERE Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

    24 min.
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Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.

Informatie

  • Maker
    Foodbevy
  • Jaren actief
    2021 - 2026
  • Afleveringen
    271
  • Beoordeling
    Veilig
  • Copyright
    © 2026 Startup To Scale
  • Website van aflevering
    Startup To Scale

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