Get Keen

Daniel Lee
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  • Entrepreneurship
  • Updated Weekly

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

  1. 4 days ago

    #127 - What Agents Need To Do Now To Start Their Own Agency in 2027

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan explains why 2027 could be the best window to launch your own agency, and the 10 key steps agents should start preparing now. He breaks down the differences between franchise, independent, and Plum Partners models, showing the real costs, benefits, and control each path offers. You’ll hear: ◼️ Licensing requirements and compliance setup ◼️ Start‑up costs for franchise vs independent vs Plum Partners ◼️ Company structure and trust accounts ◼️ Branding, premises, and staffing decisions that set you up for success Timestamps: 00:00:00 - Introduction 00:00:21 - Starting during the shift 00:00:27 - 10 things agents must prepare 00:01:01 - Licensing requirements 00:02:06 - Franchise vs independent start-up costs 00:03:00 - Company structure with accountant 00:04:04 - Bank accounts and trust accounts 00:04:32 - Branding and creation phase 00:05:42 - Finding premises 00:07:30 - Plum Partners support 00:07:59 - Deciding who to hire 00:09:09 - Subscriptions and suppliers 00:10:17 - Marketing plan for first 90 days 00:10:51 - Securing listings before launch 00:11:30 - Summary of 10 steps 00:11:41 - No right or wrong path Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

  2. 1 Sept

    #126 - Why A $2M GCI Agent Can Still Be Cash-Poor

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan breaks down exactly where the money goes, why so many high‑GCI agents stay cash‑poor, and how lifestyle creep, ego spending, tax, team costs, and “looking successful” quietly drain your profit. You’ll hear: ◼️ The real math behind a $30K commission ◼️ Why a $2M GCI agent may only keep 14–25 cents per dollar ◼️ How luxury spending becomes a silent business expense ◼️ The danger of ego, comparison, and “status purchases” ◼️ Why 40% of agents still don’t own property ◼️ The capital allocation habits that actually build wealth Timestamps: 00:00:00 - Introduction 00:01:30 - GCI isn't wealth 00:06:36 - GCI vs actual income breakdown 00:08:21 - Spending to maintain status 00:12:09 - Ego’s impact on financial decisions 00:18:48 - Party culture and success perception 00:19:19 - Cocaine’s impact on real estate 00:25:50 - Capital allocation for agents 00:26:56 - Financial structure for wealth 00:30:59 - Teaching agents financial responsibility 00:34:55 - Private finances vs public performance Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

  3. 18 Aug

    #125 - Most Real Estate Business Owners Get These 8 Things WRONG

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan breaks down the eight mistakes that quietly derail most real estate businesses, based on helping more than 60 agencies launch and grow. ◼️ The partnership traps that destroy businesses ◼️ Why stepping off the tools too early kills momentum ◼️ The spending habits that quietly drain cash flow Timestamps: 00:00:00 - Introduction 00:01:04 - Mistake 1 00:05:07 - Mistake 2 00:07:49 - Mistake 3 00:09:42 - Mistake 4 00:14:00 - Mistake 5 00:19:34 - Mistake 6 00:21:55 - Mistake 7 00:24:08 - Mistake 8 00:26:24 - Full Summary of All 8 Mistakes Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

  4. 11 Aug

    #124 - The Hard TRUTHS of Real Estate

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with Tristan Rowland to unpack what’s really happening in today’s market. Buyers are still there, vendors still need guidance, and the agents struggling right now are the ones who lost their match fitness during six straight years of a hot market. You’ll hear: ◼️ Why the market isn’t as bad as agents claim ◼️ How buyers are quietly paying back rude agents ◼️ The danger of carrying blame into vendor meetings ◼️ How to handle overpriced vendors with clarity ◼️ The strategy behind tripling your stock in a slow market Timestamps: 00:00:00 - Introduction 00:01:44 - Lost Agents and Vendor Guidance 00:02:26 - Biggest Mistakes by Experienced Agents 00:02:57 - Lessons from the GFC 00:04:09 - Importance of Volume and Exposure 00:05:01 - Correcting Agent Behavior 00:06:04 - Handling Vendor Meetings 00:07:16 - Match Fitness and Basics 00:08:51 - Strategies for Increasing Stock 00:10:21 - Setting Standards with Vendors 00:12:01 - Building a 3x Pipeline 00:13:43 - Positivity and Hard Work 00:15:04 - Working Harder Than Others 00:17:02 - Owning Your Real Estate Business 00:17:23 - Handling Overpriced Listings 00:20:50 - Importance of Competition 00:22:58 - Walking Away from Listings 00:24:46 - Distressed Vendors 00:26:08 - Off-Market Listings 00:27:51 - Qualifying Buyers 00:30:45 - Handling Buyer Hesitation Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow https://www.instagram.com/tristanrowland_teamrowland/ https://www.facebook.com/BNEAgent/ Get in touch: https://teamrowland.au/contact-us-1

  5. 4 Aug

    #123 - Labor Has Cooked The Economy, Here’s What It Means For Agents

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan breaks down how Labor’s tax changes are reshaping Australian property and what agents need to act on now. You’ll hear: ◼️ Negative gearing restrictions ◼️ Flat 30% CGT and shrinking after‑tax returns ◼️ SMSF borrowing ban and its impact on everyday investors ◼️ The investor sell‑down window ◼️ How to win in a quieter, more skilled market Timestamps: 00:00:00 - Introduction 00:04:02 - New 30% CGT rules 00:06:59 - SMSF borrowing ban explained 00:11:29 - Investor sell‑down window 00:13:45 - Buyer opportunities in a quieter market 00:17:28 - Order‑taker agents fading out 00:19:30 - 12‑week prospecting strategy 00:26:38 - Handling rejection and owner psychology 00:28:01 - Shifting from complaining to action 00:29:32 - Decision points and market opportunities Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

  6. 28 July

    #122 - 10 Lessons learnt from AREC 2026

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan breaks down the 10 biggest lessons he took away from AREC 2026, after sitting in a room with some of the best agents and speakers in the industry. From mindset to work ethic, health, consistency, scaling, patience and genuine care, this episode dives into the patterns that separate good agents from truly great ones. Timestamps: 00:00:00 - Introduction 00:01:00 Lesson 1 00:02:00 Gratitude, Mindset and Opportunity 00:03:00 Lesson 2 00:04:00 Energy, Confidence and Routine 00:05:00 Lesson 3 00:06:00 Hard Years Foundation 00:07:00 Lesson 4 00:08:00 Prospecting Discipline 00:09:00 Protecting Prospecting Time 00:10:00 Lesson 5 00:11:00 Backing Care with Action 00:12:00 Long‑Term Reputation 00:13:00 Caring for Sellers and Team 00:14:00 Actions Over Words 00:15:00 Lesson 6 00:16:00 Delegation and Evolution 00:17:00 Quarterly Role Review 00:18:00 Lesson 7 00:19:00 Marketing and Team Investment 00:20:00 Lesson 8 00:21:00 Long‑Term Payoff 00:22:00 Patience in Team Building 00:23:00 Lesson 9 00:24:00 Resetting Quickly 00:25:00 Avoiding Work Ethic Slumps 00:26:00 Lesson 10 00:27:00 Episode Wrap‑Up Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

  7. 24 July

    #121 - How NZ’s #1 Individual Agent Built His Business

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with Dean Tuffley, Ray White’s #1 individual agent in New Zealand, to unpack the prospecting habits, consistency and auction strategies behind his rise to the top. Timestamps: 00:00:00 - Introduction 00:02:11 Early Career & Corporate Background 00:03:56 Transition Into Real Estate 00:04:46 Starting During Covid 00:05:30 Door Knocking Before Day One 00:07:33 Value-Based Prospecting 00:09:21 Still Door Knocking as NZ’s #1 00:11:15 Weekly Prospecting Routine 00:12:47 Targeted Door Knocking Strategy 00:13:52 Relationship-First Appraisal Approach 00:14:21 Consistency & Ideal Week Structure 00:16:56 Protected Fridays & Time Discipline 00:19:18 Sustainable Prospecting Blocks 00:19:43 Hiring a PA & Building a Team 00:21:48 Main Listing Sources 00:23:10 Expired Listings & Private Sales 00:23:58 Area Marketing & Personalised Letters 00:25:25 Pricing in a Downward Market 00:26:45 Managing High-Price Vendors 00:28:07 Running Auctions With No Bidders 00:29:41 Controlling Auction Narrative 00:30:52 Product Issues: Plaster & Flood Zones Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow Dean Tuffley: https://www.instagram.com/deantuffleyrealestate/?hl=en https://www.facebook.com/deantuffleyrealestate Get in touch: https://www.deantuffley.com

  8. 7 July

    #120 -How Top Agents Scale Beyond Solo Performance

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with Riley Neaton to break down what actually scales an agent beyond solo performance. From removing financial pressure to building people better than you, Riley shares the real levers behind doubling your business year after year. ◼️ Why spending a minimum of 5% of your GCI on marketing is essential ◼️ How delegation is the shift from good agent to great agent ◼️ The mindset that stops silly decisions under financial pressure ◼️ The three keys to success in real estate, and why most agents fail one ◼️ How building the right team multiplies your output and removes anxiety Timestamps: 00:00:00 - Introduction 00:01:12 - The 5% Marketing Rule for Growth 00:02:34 - From Good Agent to Great Through Delegation 00:03:49 - Building a Team That Doubles Your Output 00:05:20 - The Three Keys to Real Estate Success 00:06:55 - Quality Connections Over Call Volume 00:07:43 - How Riley Marketed Himself Better Than Everyone 00:08:39 - Removing Financial Pressure to Make Better Choices 00:10:47 - Why Agents Must Invest in People and Marketing 00:12:09 - How Delegation Transformed Riley’s Business 00:13:55 - The Fear Agents Have About Growing a Team 00:15:24 - The Mindset Shift Behind 400K to 2M Growth 00:17:51 - Zero Texts, Zero Calls, Zero Emails Daily Routine 00:19:40 - How Faster Response Times Increase Listings 00:20:24 - Training Your Team to Handle Buyer Enquiries 00:21:05 - Why Vendors Don’t Care Who Makes the Calls 00:22:27 - Leveraging a Larger Team for More Buyers 00:23:43 - Why Associates Should Be on Your Marketing 00:24:29 - The Wrong Mindset: Fear of Training People Too Well Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Riley Neaton: https://www.instagram.com/riley_neaton/reels/ Get in touch: https://raywhiterockhampton.com.au/

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About

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

Information

  • Creator
    Daniel Lee
  • Years Active
    2024 - 2026
  • Episodes
    128
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Daniel Lee
  • Show Website
    Get Keen

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