Mind the Model: The Modern Marketer's Guide to AI

Emmalee Crellin and Nathan Guerra
  • 5.0 (1)
  • MARKETING
  • UPDATED FORTNIGHTLY

Buckle up! "Mind the Model: The Modern Marketer's Guide to AI" is here to cut through the BS and provide insight into how advertising and marketing teams are really using AI. Join Emmalee Crellin and Nathan Guerra, two seasoned advertising pros based in sunny Sydney, as they empower you to confidently integrate AI into your daily work. Each episode, Em and Nate, along with a special guest—from CMOs and agency leaders to consultants and "aifluencers"—will demystify what's happening in AI. You'll get practical, real-world applications and specific "how-to" insights to immediately start using AI in your work, understanding their concerns, wins, failures, and top tips. We translate the complex world of AI into immediate, day-to-day applications, helping you confidently get started and 'do more' with AI, regardless of your current expertise. Learn in an engaging and accessible format, exploring how to use AI to get better at your job, and confidently accelerate your journey with it. Send your questions or ideas for future guests to mindthemodelpod@gmail.com.

Episodes

  1. Mind the Model: Episode 002: Kate Russell

    2 DAYS AGO

    Mind the Model: Episode 002: Kate Russell

    Register for tickets to see Mind the Model live at SXSW at Clear Hayes House on Thursday 16 Oct from 12:30-1:30pm.  Get tickets at www.clearhayes.com/clearhayeshouse Get in touch with us at mindthemodelpod@gmail.com - we’re always interested to hear your thoughts, recommendations for guests or complaints about Nathan’s microphone OUR GUEST:https://www.linkedin.com/in/katealexandrarussell/ Kate Russell is a dynamic leader with over 18 years of experience across Brand Marketing, Communications, Community, Wholesale and People. She has worked with global and Australian brands including lululemon, Manning Cartell and the Australian Fashion Council, as well as Marketing/ PR agencies such as n2n (now Publicis) and Example, bringing a unique blend of strategic marketing and cultural leadership to the table. With deep roots in brand and community-building, Kate is known for creating inclusive, high-performing teams and communities, grounded in connection and purpose. Today, she is the founder of Hum[ai]n, a consultancy that helps businesses navigate the people and culture impacts of an AI-driven workforce. Kate partners with organisations to ensure technology enhances, not replaces, human potential, guiding leaders through the mindset and culture shifts essential for successful transformation. A trusted C-suite advisor and speaker at events including Vivid Ideas and Australian Grand Prix with Porsche Australia, Kate is also a long-time mentor with Marketing Women Inc. and passionate advocate for creating cultures that empower people and purpose-led, people-first change. To find out more visit Kate’s website - https://hum-ai-n.replit.app/ and check out Kate’s AI Readiness Playbook at https://hum-ai-n.replit.app/ai-readiness-playbook REFERENCES: Klarna: https://gizmodo.com/klarna-hiring-back-human-help-after-going-all-in-on-ai-2000600767 Bee AI Wareable: https://techcrunch.com/2025/07/22/amazon-acquires-bee-the-ai-wearable-that-records-everything-you-say/

    36 min
  2. Episode 001 - Kellyn Coetzee

    15 SEPT

    Episode 001 - Kellyn Coetzee

    Welcome to the very first episode of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Emmalee Crellin and Nathan Guerra, kick off their journey into the AI rabbit hole by sitting down with none other than Kellyn Coetzee, Head of Digital at Zenith Australia and a leading voice in applied AI. This episode is packed with practical tips, ethical considerations, and a visionary look at the future of marketing with AI. Get ready to revolutionize your approach to AI as Kellyn shares her expert insights on: • Navigating the "AI Black Hole": Discover how Kellyn tackles tricky AI challenges, bouncing between tools like Anthropic artifacts and Gemini to build mini-websites and overcome token limits. • Mastering the Art of Prompting: Learn Kellyn's two-pronged approach to AI prompting, including the powerful RISEN framework (Role, Instruction, Steps, End Goal/Context, Narrowing) for structured outputs, and even her secret "bribery" technique to get the best results! • Democratizing AI Skills: Hear Kellyn's passion for making AI accessible to everyone, shifting roles towards more strategic, collaborative, and client-facing work. • AI's Impact on Creativity: Unpack the role of AI in advertising creativity, from scaling AB testing to optimizing variations, and why the human element remains irreplaceable. REFERENCES: Character.ai: AI-powered platform that allows users to create and interact with customized digital characters through text and voice. Users can chat with characters based on fictional figures, historical personalities, or even popular culture icons, as well as create their own chatbots RISEN - the format that Kellyn uses for prompting More information can be found here: https://clickup.com/general-resources/playbooks/ai-prompts R - Role: Tell the AI who it should be or what expert persona it should adopt. I - Input: Give the AI the specific information, data, or clear instructions it needs to work with. S - Steps: Outline the exact sequence of actions you want the AI to perform to complete the task. E - End goal: Clearly describe the final result or the specific format you expect for the output. N - Narrowing: Add specific constraints, rules, or limitations to make the AI's response more focused.News that was mentioned in the chat: https://www.pbs.org/newshour/politics/vance-rails-against-excessive-regulation-at-paris-ai-summit AI For Everyone - AI Course that Em mentioned: https://www.coursera.org/learn/ai-for-everyone And for the record, Claire Polkinghorne is Australia's most capped footballer, with 169 appearances.

    39 min
  • 2 Episodes

About

Buckle up! "Mind the Model: The Modern Marketer's Guide to AI" is here to cut through the BS and provide insight into how advertising and marketing teams are really using AI. Join Emmalee Crellin and Nathan Guerra, two seasoned advertising pros based in sunny Sydney, as they empower you to confidently integrate AI into your daily work. Each episode, Em and Nate, along with a special guest—from CMOs and agency leaders to consultants and "aifluencers"—will demystify what's happening in AI. You'll get practical, real-world applications and specific "how-to" insights to immediately start using AI in your work, understanding their concerns, wins, failures, and top tips. We translate the complex world of AI into immediate, day-to-day applications, helping you confidently get started and 'do more' with AI, regardless of your current expertise. Learn in an engaging and accessible format, exploring how to use AI to get better at your job, and confidently accelerate your journey with it. Send your questions or ideas for future guests to mindthemodelpod@gmail.com.

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