Process The Podcast

Arielle Thomas
  • 5.0 (4)
  • Fashion & Beauty
  • Updated Weekly

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape!

  1. 2 days ago

    Allow me to reintroduce myself: The story behind Process the Podcast

    "My parents owned a five star luxury hotel that they built when I was ten... it formed me in a way that I cannot even comprehend." — Arielle Thomas For over 140 episodes, Arielle's been the one asking the questions. This week, she turned the mic on herself. With so many new listeners joining after the Merit episode went viral, it felt like time to rewind the tape, who she actually is, how Process the Podcast came to exist, and where her seven-figure production company, Cinema Thom, stands today. From growing up behind the scenes of her parents' five-star hotel, to a teenage sales job at Scanlan Theodore, to acting school in New York, to directing a Kmart TikTok vertical that helped drive enormous value for shareholders.  This is the full, unfiltered walk through everything that built the person behind Process. It's personal, it's honest, and it's the episode to send anyone who's ever asked, "wait, how did you get into this?" INSIDE THE EPISODE: 00:00 — Process the Podcast and Arielle's Origin Story01:45 — Growing Up in Hotels: The Lyall03:42 — Learning the Value of a Dollar05:20 — Moving to New York for Acting School06:00 — Coming Home & Arielle's Acting Career08:17 — Behind the Camera with Meat and Potatoes10:54 — Working with Kmart14:09 — The TikTok Era17:45 — Global Expansion: Anko Philippines19:43 — How Process the Podcast Came to Be21:21 — Process Today27:52 — Cinema Thom Today28:30 — What's Next? Enjoyed this Episode? Join our Community! Your host, Arielle Thomas, on Instagram, @arielle.thomas Us, on Instagram, @processthepodcast Whatsapp Community @processthepodcast   New here? We're now on YouTube with a companion panel alongside the video, worth a watch if you're a visual person! Follow us to get notified every time a new episode drops every Tuesday. See you at the next one! This episode references past projects (Meat and Potatoes, Deadline Gallipoli) discussed for personal/educational commentary. All rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. 27 Aug

    The Story Behind Persona's Debut Issue, with Bella Freud

    "It's an object of obsession about one woman... you genuinely get an intimacy that you cannot find anywhere else." — Grace O'Neill & Paulina Paige Grace O'Neill and Paulina Paige have built magazines and campaigns for some of the biggest names in fashion media. But this time, they threw out every rule they knew and started from zero with no guardrails, no existing audience, no safety net. The result is Persona: a biannual, single-subject magazine that reads more like a coffee table book than a glossy, with its debut issue built entirely around Bella Freud. In this exclusive interview, Grace and Paulina walk through exactly how Persona came together, the cold email that convinced Bella Freud to say yes, the unpublished 90s photo archive they talked a photographer into handing over, getting the rights to a Lucian Freud portrait, and the real numbers behind launching a $75 magazine with zero followers. It's a rare, honest look at what it actually takes to build a print product from scratch in 2026 - the creative risk-taking, the budget conversations, and the trust it takes to hand a stylist "a little kernel of an idea" and let them run the thing. INSIDE THE EPISODE: 00:00 — Intro: Grace & Paulina The Lead-Up to Persona 05:27 — From Massive Infrastructure to Doing It All Themselves 07:41 — What They Knew Going In 14:26 — What If a Magazine Had No Rules? 16:47 — Deciding on Bella Freud 18:52 — The Cold Email That Got Bella Freud on Board 22:08 — The Moment They Knew It Was Really Happening 22:57 — Building the Book Around What They Had 31:35 — Is It Really an Australian Magazine? 34:16 — Talking Budgets: Landing Dior & Reframing Beauty With Mecca 42:14 — What It Actually Takes to Print 44:18 — Production vs. Printing 48:23 — The Launch Gamble 53:32 — How Much Room Does This Take Up in Your Life? 58:24 — Partnership 1:00:29 — Where the Creative Stimulus Comes From 1:04:00 — Second Issue? 1:08:32 — Where to Find Them 1:10:15 — Persona Launch Party Take a look at Persona: Persona Magazine:⁠ www.persona-magazine.com⁠  Instagram ⁠@thepersonamagazine⁠ Connect with our Guests: Grace O'Neill on Instagram: ⁠@grceoneill⁠ Paulina Ortega on Instagram: ⁠@paulinapaige⁠ Enjoyed this Episode? Join our Community! Your host, Arielle Thomas, on Instagram, ⁠@arielle.thomas⁠ Us, on Instagram, ⁠@processthepodcast ⁠ Whatsapp Community⁠ @processthepodcast ⁠ Follow us to get notified every time a new episode drops every Tuesday. See you at the next one! This episode includes references to third-party archival imagery and licensed material (including works connected to the Lucian Freud estate) discussed for educational commentary. All rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. 4 Aug

    How Merit Built a Cult Following Before It Had a Name with Aila Morin

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    How Merit Built a Cult Following Before It Had a Name with Aila Morin

  4. 21 July

    Petit: Why Your Portfolio Isn't Getting You Hired Anymore

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    Petit: Why Your Portfolio Isn't Getting You Hired Anymore

  5. 15 July

    Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze

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    Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze

  6. 8 July

    Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin

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    Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin

  7. 30 June

    Petit: Creatives Are The New Athletes

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    Petit: Creatives Are The New Athletes

  8. 23 June

    Encore: Vogue Receptionist to Editor in Chief with Kirstie Clements

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    Encore: Vogue Receptionist to Editor in Chief with Kirstie Clements
See All (149)

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape!

Information

  • Creator
    Arielle Thomas
  • Years Active
    2022 - 2026
  • Episodes
    149
  • Rating
    Explicit
  • Show Website
    Process The Podcast

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