The Kate Show is a weekly marketing podcast for interior designers, home stagers & window treatment professionals. Each week, Kate explains simple, no-nonsense ways to effectively market your business online. Learn more about our products & services, go to www.katethesocialite.com.
FloDesk vs. Mailchimp: Which is better for Email Marketing?
Trying to pick the best email marketing platform for your home industry business can be daunting. In today's episode of The Kate Show, I'm comparing and contrasting the differences between the two key players, FloDesk and Mailchimp, and wrapping it all up with my suggestion on which one you should be using - and why - when marketing your design, staging, organizing, or window treatment business.
How to Own Your Schedule as an Entrepreneur & a Parent
We've been programmed to answer the question, "How are you doing?
" with an instant, "I'm doing great. How are you?" It's time to stop lying to ourselves and others in the name of nicety. If you are a business owner and parent, you are likely more stressed out right now than ever before. I feel you, and I have some tips. From how to plan your week and balance parenthood to true self-care beyond those cliched massage appointments, I hope you'll get at least one takeaway from this episode that will make this week just a little more manageable for you.
4 Email Newsletters for Your Home Industry Business
Figuring out what to say in an email newsletter can leave many home industry business owners feeling bewildered. In today's episode of The Kate Show, I'm sharing actual scripts taken from four of some of the most-loved email newsletter templates in Socialite Vault. If you want to see the design and layout of these scripts in a clean and crisp newsletter format, scroll down to watch the video tour.
How to Grow Your Pro Organizing Business
As a professional organizer, you are eyeballs deep in all things systems as you develop ways to organize and sort your clients' spaces. But how are you organizing your business? Do you have processes in place that streamline your client process, create a great client experience, and enhance your professionalism?
If you feel like your business needs a little help leveling up, you're going to love today's guest on The Kate Show.
How to Take the First Step in Marketing Your Business
In this episode of The Kate Show, I'm sharing the first thing you should do to market your business, which is entirely dependent on your ideal client, and how that will impact the other pieces of your sales funnel.
If you've ever felt overwhelmed and bewildered by marketing and growing your home industry business, this episode is for you.
3 Easy Social Media Posts to Get Leads from Instagram
Are you unsure about what to post on Instagram for your business? Whether you are an interior designer, stager, organizer, or window treatment professional, you've likely voiced concerns for your social presence.
I'll be answering your concerns in today's episode while also sharing the exact social media posting schedule you should follow to make the most of your social presence without living your life on the 'gram. The proprietary social media schedule that we use for our own clients - and our own brand - here at Socialite covers the three main categories your social presence should include, specifically if you are in the service-based home industry. From those categories, we've built out the number of posts you need to publish each week, right down to what you should say, and how you should say it.