Legacy Branding

Laura Beauparlant

Legacy Branding is a podcast dedicated to helping founders navigate the complexities of selling their business, avoid post-sale crises, and build impactful personal brands for their next evolution, featuring expert interviews, real-life case studies, and actionable insights.

  1. Ep 46. Money as an Amplifier: Designing a Business That Serves Your Life with Anthony Englert

    4 FEB

    Ep 46. Money as an Amplifier: Designing a Business That Serves Your Life with Anthony Englert

    Building wealth isn’t about making more money.It’s about designing a business that gives you freedom, options, and impact. In this episode, Anthony Englert breaks down why your business should be treated as a wealth engine, not just a source of income and how money simply amplifies who you already are. We explore what separates lifestyle businesses from legacy businesses, why founders burn out when everything depends on them, and how building for exit can actually create more income, clarity, and optionality today. In this episode, you’ll learn: Why money is an amplifier, not the goalHow to shift from income thinking to building a true wealth engineThe difference between building for income vs. building for exitWhy burnout is often a design problem, not a motivation problemHow staying in your zone of genius increases both impact and wealthWhy more money doesn’t automatically create happiness or fulfillmentHow early money stories influence entrepreneurial decisionsWhat it really means to build wealth that supports your next chapterThis conversation is for founders who want to build real wealth with intention, and create a legacy that extends far beyond their business. Connect with Anthony Englert:⁠ Website⁠⁠ LinkedIn Anthony Englert LinkedIn⁠ Alfa Advisory   FOLLOW Legacy Branding Podcast so you never miss an episode, and if this one sparked something for you, leave a ⭐️⭐️⭐️⭐️⭐️ review, it helps more founders discover these conversations. -- Resources for Founders & Entrepreneurs:  📘 ⁠Founder's Brand Playbook⁠: Your step-by-step guide to position your business to sell + build a personal brand for what's next.  ✉️ ⁠Laura's Newsletter⁠: Get actionable insights, stories from founders, and branding tips delivered straight to your inbox.  Are we connected yet? 👋 I’m sharing tips, stories, and updates on ⁠Instagram⁠ and ⁠LinkedIn⁠! See you there!

    36 min
  2. Ep 45. The Real Risk After an Exit Isn’t Financial with Steve Adams

    21 ENE

    Ep 45. The Real Risk After an Exit Isn’t Financial with Steve Adams

    Building a business is hard. Keeping your health intact while doing it is even harder. In this episode of Legacy Branding, Steve Adams gets candid about the real risk founders face before and after an exit, and it’s not financial. After decades of high-pressure leadership, multiple successful exits, and relentless performance, Steve hit a wall. He wasn’t “sick,” but his body was breaking down. That wake-up call led him to redefine success, rebuild his health from the cellular level, and ultimately found Tiger Medical Institute, a personalized medicine company helping founders over 45 restore energy, clarity, and control. This conversation goes beyond health advice. It’s about what happens when success outpaces sustainability, and how founders can design a next chapter that includes vitality, purpose, and presence. You’ll learn: Why the real risk after an exit isn’t financial, it’s your health. The gap between lifespan and healthspan most founders ignore. Why “not sick” doesn’t mean you’re actually well. How burnout and stress show up after the deal closes. Why losing purpose accelerates decline. How redefining success beyond money protects your legacy. This is a grounded, eye-opening conversation for founders who want to enjoy what they’ve built, and stay healthy enough to live their next chapter on their own terms. Connect with Steve Adams:⁠ Website ⁠⁠Instagram⁠⁠ FOLLOW Legacy Branding Podcast so you never miss an episode, and if this one sparked something for you, leave a ⭐️⭐️⭐️⭐️⭐️ review, it helps more founders discover these conversations. -- Resources for Founders & Entrepreneurs:  📘 ⁠Founder's Brand Playbook⁠: Your step-by-step guide to position your business to sell + build a personal brand for what's next.  ✉️ ⁠Laura's Newsletter⁠: Get actionable insights, stories from founders, and branding tips delivered straight to your inbox.  Are we connected yet? 👋 I’m sharing tips, stories, and updates on ⁠Instagram⁠ and ⁠LinkedIn⁠! See you there!

    30 min
  3. Ep 44. Designing Wealth With Purpose with Mike Prokop

    7 ENE

    Ep 44. Designing Wealth With Purpose with Mike Prokop

    Designing wealth isn’t about chasing the biggest exit, it’s about aligning money with what matters most. In this episode, comprehensive financial planner Mike Prokop shares how founders and leaders can build a wealth strategy rooted in clarity, purpose, and long-term impact. From preparing years before a sale to avoiding the post-exit identity crisis, Mike explains why true financial stewardship starts with one essential question: What is all this for? You’ll learn: Why early planning creates peace of mind and better outcomes.The smartest financial moves founders should make before selling.How to separate personal and business finances to increase valuation.How to design a wealth strategy that reflects your values, not just your net worth.Why money should mirror what you care about, family, faith, lifestyle, or legacy.What legacy really means beyond inheritance and documents.A grounded, insightful conversation for anyone who wants their wealth to create meaning, not just numbers on a spreadsheet.  Connect with Mike Prokop:⁠ Website LinkedIn⁠⁠ Facebook FOLLOW Legacy Branding Podcast so you never miss an episode, and if this one sparked something for you, leave a ⭐️⭐️⭐️⭐️⭐️ review, it helps more founders discover these conversations. -- Resources for Founders & Entrepreneurs:  📘 ⁠Founder's Brand Playbook⁠: Your step-by-step guide to position your business to sell + build a personal brand for what's next.  ✉️ ⁠Laura's Newsletter⁠: Get actionable insights, stories from founders, and branding tips delivered straight to your inbox.  Are we connected yet? 👋 I’m sharing tips, stories, and updates on ⁠Instagram⁠ and ⁠LinkedIn⁠! See you there!

    29 min
  4. Ep 43. The Mindset Behind Meaningful Scale with Brendan McGurgan

    04/12/2025

    Ep 43. The Mindset Behind Meaningful Scale with Brendan McGurgan

    Scaling a company is hard, scaling yourself is harder. In this episode, Brendan McGurgan gets real about why founders hit a wall: fuzzy vision, reactive decisions, the fear of letting go, and avoiding the one thing that shapes the entire journey, designing your exit. Brendan breaks down the mindset and frameworks behind intentional scale, including the thought → feeling → action → result loop and the four founder archetypes that influence how leaders show up in their business. You’ll learn: How to reverse-engineer your exit by defining what “great” actually looks like. Why only 0.1% of leaders have a real vision, and how to become one of them. Why mindset creates results long before strategy does. What happens when you don’t plan your exit (spoiler: you lose control of it). Why being busy doesn’t matter if it’s not aligned. What it means to leave your business better than you found it. This is a sharp, energizing conversation for founders who want to scale with intention, not by accident. Connect with Brendan: ⁠Website⁠⁠ LinkedIn⁠⁠ 10 Proven Principles to 10x Your Business FOLLOW Legacy Branding Podcast so you never miss an episode, and if this one sparked something for you, leave a ⭐️⭐️⭐️⭐️⭐️ review, it helps more founders discover these conversations. -- Resources for Founders & Entrepreneurs:  📘 ⁠Founder's Brand Playbook⁠: Your step-by-step guide to position your business to sell + build a personal brand for what's next.  ✉️ ⁠Laura's Newsletter⁠: Get actionable insights, stories from founders, and branding tips delivered straight to your inbox.  Are we connected yet? 👋 I’m sharing tips, stories, and updates on ⁠Instagram⁠ and ⁠LinkedIn⁠! See you there!

    37 min
  5. Ep 42. The Dark Side of a “Successful Exit” and the Courageous Comeback with Adam Miller

    19/11/2025

    Ep 42. The Dark Side of a “Successful Exit” and the Courageous Comeback with Adam Miller

    Everyone talks about selling a business.No one talks about what happens after. Adam Miller lived the dream exit… until he found out his company was about to be shut down.That same night, he started the process of buying it back. This episode is a raw, honest look at the emotional and strategic rollercoaster behind selling, and reclaiming, the business you built from nothing. You’ll learn: Why a “successful exit” can break your identity more than build it.The red flags in investors and private equity no one warns you about.How to evaluate an offer beyond the money.What to do when your legacy is at risk.How to rebuild with integrity, not ego.And the uncomfortable truth: selling won’t set you free… if you don’t know who you are after the exit.A must-listen for founders in transition, ambitious leaders, and anyone building, or protecting, a legacy that actually means something. Connect with Adam: Website Instagram LinkedIn Facebook YouTube FOLLOW Legacy Branding Podcast so you never miss an episode, and if this one sparked something for you, leave a ⭐️⭐️⭐️⭐️⭐️ review, it helps more founders discover these conversations. Resources for Founders & Entrepreneurs: 📘 Founder's Brand Playbook: Your step-by-step guide to position your business to sell + build a personal brand for what's next. ✉️ Laura's Newsletter: Get actionable insights, stories from founders, and branding tips delivered straight to your inbox. Are we connected yet? 👋 I’m sharing tips, stories, and updates on Instagram and LinkedIn! See you there!

    31 min
  6. Ep 41. How Inner Alignment Fuels Business Evolution with Sloane

    05/11/2025

    Ep 41. How Inner Alignment Fuels Business Evolution with Sloane

    You’ve built the business, achieved the goals, checked every box, but something still feels missing. In this episode, we explore the invisible burnout that often hides behind high achievement and the journey to rediscover who you are beyond your title, your company, and your success story. Through real, grounded conversation, we unpack what happens when your outer success no longer matches your inner truth, and how aligning from within changes everything: your energy, your clarity, your leadership, and your legacy. Here’s what you’ll learn: Redefine your identity beyond your professional role.Why overworking signals disconnection, not discipline.The surprising truth about self-judgment and why most of it starts within.How to realign when your professional identity no longer fits.“The way you feel on the journey is how you’ll feel at the destination”, why no external win can fix an inner misalignment.What “True Pleasure” really means, the calm, alive energy that comes when you’re fully connected to yourself. Because real success isn’t about doing more, it’s about feeling whole again. Connect with Sloane: Website Instagram LinkedIn Facebook Ted Talk: The Silent Struggle Of The Woman Who Has It All FOLLOW Legacy Branding Podcast so you never miss an episode, and if this one sparked something for you, leave a ⭐️⭐️⭐️⭐️⭐️ review, it helps more founders discover these conversations. Resources for Founders & Entrepreneurs: 📘 Founder's Brand Playbook: Your step-by-step guide to position your business to sell + build a personal brand for what's next. ✉️ Laura's Newsletter: Get actionable insights, stories from founders, and branding tips delivered straight to your inbox. Are we connected yet? 👋 I’m sharing tips, stories, and updates on Instagram and LinkedIn! See you there!

    33 min
  7. Ep 40. From Chaos to Calm: The Battle Plan for Entrepreneurs with Kevin McGrew

    22/10/2025

    Ep 40. From Chaos to Calm: The Battle Plan for Entrepreneurs with Kevin McGrew

    Chaos is every entrepreneur’s shadow… but it doesn’t have to run your life. Kevin McGrew breaks down how to master strategic entrepreneurship while balancing ownership, delegation, and trusting your team, even when it’s messy, imperfect, and uncomfortable. In this episode, you’ll get the SMACK Framework [Shoot. Move. Adapt. Communicate.] Kevin’s battle-tested system for: Acting with intention, not just activity Moving faster than your competitors Adapting before yesterday’s “best practice” becomes obsolete Communicating clearly so your team and customers rally behind you Here’s what you’ll walk away with: Design your own exit: Build your business on your terms and leave when you’re ready. From player to coach: Empower your team, trust them, and let go without losing control. Focus on outcomes, not perfection: Consistency beats imitation every time. Move fast, adapt faster: Action creates clarity, waiting creates doubt. Outsmart the giants: Use your unique edge, hit the weak spots, and stop playing by their rules. Stop being a “player” in your own business. Step into the role of the wise leader calling the shots, and building a legacy that actually lasts. Connect with Kevin McGrew: - Website - Instagram - LinkedIn - Facebook - Youtube FOLLOW Legacy Branding Podcast so you never miss an episode, and if this one sparked something for you, leave a ⭐️⭐️⭐️⭐️⭐️ review, it helps more founders discover these conversations. Resources for Founders & Entrepreneurs: 📘 Founder's Brand Playbook: Your step-by-step guide to position your business to sell + build a personal brand for what's next. ✉️ Laura's Newsletter: Get actionable insights, stories from founders, and branding tips delivered straight to your inbox. Are we connected yet? 👋 I’m sharing tips, stories, and updates on  LinkedIn and Instagram! See you there!

    44 min
  8. Ep 39. The Brand Formula That Creates Exponential Growth with Charles Gaudet

    08/10/2025

    Ep 39. The Brand Formula That Creates Exponential Growth with Charles Gaudet

    Ever wonder why some founders’ brands explode while others barely move? In this episode, Charles Gaudet breaks down how combining your founder brand + business brand can create growth that’s more than just “1 + 1 = 2” it’s exponential. You’ll learn how to: - Turn your personal brand into a magnet for leads, influence, and opportunity. - Align your founder and business brands so both grow faster, smarter, and more efficiently. - Use AI strategically to anticipate trends, sharpen your team, and stay ahead of the curve. - Apply human context to AI insights to make smarter, actionable decisions. - Evolve your brand to match your next chapter, selling, scaling, or reinventing. - Shift your mindset from fear of change to curiosity and opportunity. If you’re a founder, thought-leader, or entrepreneur ready to future-proof your brand and multiply your impact, this episode is your blueprint. Connect with Charles Gaudet: - Website - Instagram - LinkedIn - Facebook - X FOLLOW Legacy Branding Podcast so you never miss an episode. ⭐️⭐️⭐️⭐️⭐️ reviews help more founders discover these conversations. Resources for Founders & Entrepreneurs: 📘 Founder's Brand Playbook: Your step-by-step guide to position your business to sell + build a personal brand for what's next. ✉️ Laura's Newsletter: Get actionable insights, stories from founders, and branding tips delivered straight to your inbox.

    36 min

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Legacy Branding is a podcast dedicated to helping founders navigate the complexities of selling their business, avoid post-sale crises, and build impactful personal brands for their next evolution, featuring expert interviews, real-life case studies, and actionable insights.