The Pulp

Yasmine Mustafa

The Pulp is a podcast about trending topics in the media business and creator economy industries. Based in the UAE, it covers the region, but has a consciousness that extends beyond geography. The guests on this podcast are chosen for their unique outlooks in their chosen industries, and invited to shine light on their personal journeys, insights, and to impart their wisdom for your enjoyment. New episode every Wednesday.

  1. 16 JUL

    The Truth About Running a Creative Agency in Dubai

    Welcome back to The Pulp Podcast! In this episode, I sit down with Karan Menghani, DJ and founder of Groundwork, a Dubai-based creative agency that went from signing its first client to landing projects with Sephora, Emirates, and Nike. We talk about: - How he turned a free CGI video into a viral post seen by half a million people - What really happens behind the scenes of a creative agency in Dubai - How to start a business in Dubai without big capital - Why family support and timing matter in business - Building a multi-service agency: paid media, CGI, branding, influencer marketing, and more - Honest insights on growth, setbacks, and navigating partnerships - If you're interested in business, marketing, CGI content, or Dubai’s creative scene — this one’s for you. Timestamps: 0:00 – Intro 2:00 – How Groundwork Started 10:00 – The Warehouse Gym Story 18:00 – How Sephora Found Him 26:00 – Creative Process Behind CGI Projects 40:00 – Business Tips for Dubai Agencies 50:00 – Final Thoughts 🔗 Follow Groundwork: https://www.instagram.com/groundwork.ae/ 🔗 Follow Karan: https://www.instagram.com/karanmenghani/ 🔗 Follow The Pulp Podcast: https://www.instagram.com/thepulppod 🔗 Follow Yasmine Mustafa: https://www.instagram.com/yazzy_tv #DubaiBusiness #CreativeAgency #CGIVideo #Entrepreneurship #MarketingPodcast #PulpPodcast #MadeInDubai #GroundworkDubai #BusinessGrowth #SephoraMiddleEast    If you enjoyed my show and are interested in advertising with us, please click the link below to book a campaign on my show.https://podmanager.fm/podcast/thepulppodcast

    39 min
  2. 26/05/2024

    Ep 18 | The Speaking Expert: How to Amplify Yourself from Within

    In this inspiring Pulp Podcast episode, Yasmine Mustafa sits down with Andreea Zoia, a renowned public speaking coach in Dubai, to explore the transformative power of embracing your unique voice and accent. 🌟 Join me as Andreea shares her personal journey from struggling with a strong Eastern European accent to becoming a confident and celebrated speaker in the UAE's diverse landscape. Discover how she overcame her challenges, worked tirelessly with a private coach, and taught so many people how to find their unique voice. In this episode, you'll learn: - How to turn your accent into an asset and communicate with confidence. - The importance of finding something you love in any script or presentation. - Techniques to memorize a script for the stage - The role of thoughts and physiology in cultivating confidence. Inspirational stories of Andrea's students who transformed their public speaking skills. Andrea also dives into practical tips, including breathing exercises, posture adjustments, and mindset shifts that can help anyone become a more confident and effective communicator. Whether you're a business owner, educator, or simply looking to improve your public speaking skills, this episode is packed with valuable insights and actionable advice. Follow Andrea: Instagram: @andreeazoia LinkedIn: Andrea Voice Coach YouTube: @AndreeaZoia If you enjoyed my show and are interested in advertising with us, please click the link below to book a campaign on my show. https://podmanager.fm/podcast/thepulppodcast

    58 min

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The Pulp is a podcast about trending topics in the media business and creator economy industries. Based in the UAE, it covers the region, but has a consciousness that extends beyond geography. The guests on this podcast are chosen for their unique outlooks in their chosen industries, and invited to shine light on their personal journeys, insights, and to impart their wisdom for your enjoyment. New episode every Wednesday.