AI for Architects

AI for Architects

Exploring how artificial intelligence is transforming the AEC industry and what it means for the future of your practice and our profession. Hosted by Aya Shlachter, founder and CEO of MGS Global Group.

  1. How Architects Can Use AI Without Losing the Human Touch with Mark R LePage

    30 JAN

    How Architects Can Use AI Without Losing the Human Touch with Mark R LePage

    In a profession facing rapid technological change, understanding how to use AI without losing the human element has become one of the most important challenges for architects today. In this episode, Aya Schlachter sits down with Mark R. LePage, an entrepreneur architect and Chief Executive Officer and co-founder of Gābl Media Group, Inc., to explore how AI is reshaping the AEC industry and what it means for the future of architectural practice. With decades of experience building firms, communities, and media platforms, Mark shares how his journey from practicing architect to business educator has shaped his perspective on leadership, creativity, and growth. They discuss why AI should be viewed as a powerful tool rather than a threat, how architects can build AI literacy at every level of their business, and why human connection will remain the profession's greatest differentiator. Mark also breaks down the business gaps left by traditional architectural education, the rise of community-driven learning, and how initiatives like EntreArchitect and the EntreArchitect Academy are helping architects build stronger firms. Tune in for practical insights on building sustainable firms, developing leadership skills, preserving institutional knowledge, and preparing the next generation of architects for long-term success. Key Takeaways: AI is a powerful tool that can improve efficiency, productivity, and creativity at every level of architectural practice. Architects who build AI literacy early will be better prepared as technology continues to accelerate. AI will not replace architects, but architects who fail to adapt risk falling behind. Human connection, trust, and empathy remain the strongest differentiators in an AI-driven profession. Architecture requires emotional intelligence and human judgment that technology cannot replicate. Financially stable firms create better architecture by giving architects time, focus, and freedom. Strong culture and flexibility are critical for attracting and retaining the next generation of architects. Timestamps:  00:00 – Episode Snippet 01:43 – Introducing our guest, Mark R. LePage 03:07 – Mark's early foundations of building and problem-solving 08:16 – The power of openly sharing business knowledge within the profession 10:01 – Sponsor Spotlight: Struggling to meet deadlines with limited staff? MGS Global Group is here for you. We provide qualified architectural professionals on demand so you can scale your projects without compromising quality. Visit https://mgsglobalgroup.com today. 11:56 – The power of public accountability (12-12-12) 13:24 – Financial success enables better architecture 16:31 – Masterminds scale through shared leadership 20:06 – How EntreArchitect Academy fills a critical education gap 22:51 – How Gābl Media gives architects a stronger voice 25:10 – A website should be a sales tool 30:28 – Fear of AI is common but misplaced 32:24 – Human connection is irreplaceable 34:33 – AI creates time to invest in relationships 36:12 – Mastery comes from repetition and self-review 39:31 – Start small with AI to avoid overwhelm 40:56 – The limits of AI and the role of human judgment 43:43 – How business pulse surveys help firms measure progress against peers 45:48 – Economic data supports smarter planning 49:28 – Becoming irreplaceable means focusing on people 51:26 – Strong culture attracts the next generation 53:40 – Internal podcasts preserve and activate firm knowledge 56:22 – What's next for Mark? 57:51 – The passion and purpose to serve architects About the Guest: Mark R. LePage is an entrepreneur architect based in the Charlotte Metro area who is known for helping architects think differently about business, leadership, and creativity. He is the co-founder and CEO of Gābl Media Group, where he works to give architects and AEC professionals a stronger voice through podcasting, storytelling, and education. Mark is also the founder of EntreArchitect, a platform he started in 2007 to support small firm architects who want to build successful businesses without losing sight of good design. Through writing, podcasting, and community building, he has helped thousands of architects grow their firms with more clarity and confidence. Connect with Mark R. LePage:  Web: https://gablmedia.com/; https://entrearchitect.com/ IG: https://www.instagram.com/gablmedia/ YT: https://www.youtube.com/channel/UCSQNTZAcGQ9hxt-8ngzj5WA LinkedIn: https://www.linkedin.com/in/markrlepage/ About the Host:  Aya Shlachter is the CEO and Founder of MGS Global Group and the creator of the Architect My Life Community and Podcast. With degrees from Columbia University and NJIT, plus advanced studies at Harvard, she helps architects and designers grow their businesses while living more fulfilling lives. Outside of work, Aya is a wife, mom of two, world traveler, and recreational triathlete. Connect with Aya Shlachter: Facebook: https://www.facebook.com/aya.shlachter Instagram: https://www.instagram.com/aya_shlachter/ LinkedIn: https://www.linkedin.com/in/ayashlachter/ _______________________________________________ 🎙️ This episode is brought to you by MGS Global Group Running a growing architecture firm? You're probably not short on projects. You're short on people. That's where MGS Global Group comes in. We provide qualified architects on demand so you can deliver more without overloading your team or sacrificing quality. Whether you need help with Construction Documents, Design Development, BIM support, or just don't have time to train someone new, our team integrates seamlessly with yours — no long hiring process, no hand-holding. We work across time zones, so your projects keep moving even after you log off. Learn more at mgsglobalgroup.com (https://mgsglobalgroup.com/)   Listen to the Architect My Business Podcast: Spotify: https://open.spotify.com/show/3G3Z1oswyqSw2RGQUsHuKc?si=7533d0188b4a409c Apple Podcasts: https://podcasts.apple.com/ph/podcast/ai-for-architects/id1772216915 Podcast Website: https://www.architectmybusiness.com   Connect with Us! Instagram: https://www.instagram.com/architectmybusinesspodcast/ LinkedIn: https://www.linkedin.com/company/architectmybusiness/ Get in Touch: Ask Aya anything: www.speakpipe.com/AskAya  (https://www.speakpipe.com/AskAya)  Be a Guest: bit.ly/AMBPodcastGuest (https://bit.ly/AMBPodcastGuest)

    1h 1m
  2. AI in AEC: From Knowledge Management to Intelligent Workflows

    26/11/2025

    AI in AEC: From Knowledge Management to Intelligent Workflows

    In a world where knowledge is power, having the right system to manage that knowledge might just be the smartest investment a growing firm can make. In this episode, Aya Schlachter sits down with Christopher Parsons, founder and CEO of Knowledge Architecture, the team behind Synthesis and the KA Connect conference. With over 15 years of experience shaping knowledge management in AEC firms, Chris shares his journey from history major to tech consultant during the dot-com boom, and eventually to leading Knowledge Architecture since 2009. They discuss how knowledge management has evolved from capturing information to strategically sharing it across firms, and now, how AI is embedding knowledge directly into workflows. Chris also highlights Synthesis's new AI search platform, already being used by over 80 firms, and shares real-world case studies demonstrating how knowledge infrastructure can transform firms. This episode explores the power of designing knowledge as an intentional part of business growth, creating sustainable learning systems, and preparing for the rapid changes AI is bringing to the AEC industry. Key Takeaways: Knowledge management in AEC firms has evolved from simply capturing information to embedding it directly into workflows. AI can transform knowledge management by making information instantly searchable and accessible across firms. Effective knowledge management treats knowledge as infrastructure, not just files or data. Career pivots are possible through curiosity, early tech exposure, and seizing opportunities during industry shifts. Building community is a powerful marketing tool, sharing knowledge and best practices accelerates adoption and growth. Proactive and intentional knowledge management differentiates high-performing firms from reactive ones. Learning management systems (LMS) deliver the right knowledge at the right time, supporting onboarding, role changes, and project-specific learning. Firms should focus on the knowledge that matters most rather than trying to capture everything. Successful adoption requires champions from both business and practice sides, but maintenance is low once the system is live. Timestamps:  00:00 – Episode Snippet 01:10 – Introducing our guest, Christopher Parsons 05:31 – Founding knowledge architecture to share best practices 08:01 – Growing the business from consulting to product development 10:07 – Creating Synthesis to scale knowledge management 12:26 – Launching KA Connect conference 14:32 – KA Connect focus on AEC professionals 16:45 – The "Smarter by Design" Newsletter 19:11 – How AI is shifting the industry 22:00 – Case Study: Bora Architecture 24:18 – Sponsor Spotlight: Struggling to meet deadlines with limited staff? MGS Global Group is here for you. We provide qualified architectural professionals on demand so you can scale your projects without compromising quality. Visit https://mgsglobalgroup.com today. 25:24 – AI adoption and firm readiness for onboarding 27:14 – Architecture as internal internet and search engine 30:28 – Prioritizing knowledge management and learning from peers 33:00 – Onboarding and Costs 37:03 – ROI: engagement, retention, efficiency, innovation 39:40 – Scaling operations and client success team 41:39 – Key people keep knowledge management simple and effective 42:59 – Build your business "as if to sell" to improve value 45:41 – Future plans: learning management and AI knowledge agents 48:44 – Emerging professionals: join open industry communities About the Guest: Christopher Parsons is the Founder and CEO of Knowledge Architecture, where he leads product design, marketing strategy, and organizational development. With over two decades of experience in the AEC industry, he has a deep understanding of knowledge management and technology. Christopher is also the executive producer of KA Connect, an annual conference focused on knowledge management in architecture, engineering, and construction.  Connect with Christopher Parsons:  Web: https://www.knowledge-architecture.com/ LinkedIn: https://www.linkedin.com/in/christopherjparsons/ About the Host:  Aya Shlachter is the CEO and Founder of MGS Global Group and the creator of the Architect My Life Community and Podcast. With degrees from Columbia University and NJIT, plus advanced studies at Harvard, she helps architects and designers grow their businesses while living more fulfilling lives. Outside of work, Aya is a wife, mom of two, world traveler, and recreational triathlete. Connect with Aya Shlachter: Facebook: https://www.facebook.com/aya.shlachter Instagram: https://www.instagram.com/aya_shlachter/ LinkedIn: https://www.linkedin.com/in/ayashlachter/ _______________________________________________ 🎙️ This episode is brought to you by MGS Global Group Running a growing architecture firm? You're probably not short on projects. You're short on people. That's where MGS Global Group comes in. We provide qualified architects on demand so you can deliver more without overloading your team or sacrificing quality. Whether you need help with Construction Documents, Design Development, BIM support, or just don't have time to train someone new, our team integrates seamlessly with yours — no long hiring process, no hand-holding. We work across time zones, so your projects keep moving even after you log off. Learn more at mgsglobalgroup.com (https://mgsglobalgroup.com/)   Listen to the Architect My Business Podcast: Spotify: https://open.spotify.com/show/3G3Z1oswyqSw2RGQUsHuKc?si=7533d0188b4a409c Apple Podcasts: https://podcasts.apple.com/ph/podcast/ai-for-architects/id1772216915 Podcast Website: https://www.architectmybusiness.com   Connect with Us! Instagram: https://www.instagram.com/architectmybusinesspodcast/ LinkedIn: https://www.linkedin.com/company/architectmybusiness/ Get in Touch: Ask Aya anything: www.speakpipe.com/AskAya  (https://www.speakpipe.com/AskAya)  Be a Guest: bit.ly/AMBPodcastGuest (https://bit.ly/AMBPodcastGuest)

    50 min
  3. Why Architects Must Redefine Craft in the Age of AI

    22/10/2025

    Why Architects Must Redefine Craft in the Age of AI

    What happens when craftsmanship meets artificial intelligence? The future of architecture is changing fast, and it's challenging architects to rethink how they design, teach, and create. "We have a responsibility to adapt for the betterment of our environment. To stay connected to humanity, we must earn it through craft, our core value that drives sustainable design, better quality of life, and a stronger built environment. That's the future Super Architect envisions." In this episode with Beau Dromiack, Principal at WMA Architects in Phoenix, Arizona, we uncover the evolving intersection between architecture, craft, and artificial intelligence. Beau, a leading voice in mission critical design, shares how AI is beginning to reshape workflows. Drawing from his books The Craft Advantage and Super Architect, Beau explores how the architecture profession traded craft for efficiency and what it will take to reclaim influence in an AI-driven future.  He introduces the concept of "Success Empathy," a principle he teaches to future architects, emphasizing that care, creativity, and optimism are the enduring values that machines can't replicate. Through his vision of ArchiDom AI and future-ready architectural models, Beau challenges both practitioners and educators to redefine the role of craft and humanity in the age of intelligent design. Key Takeaways: Architecture lost influence when efficiency replaced craftsmanship, reclaiming craft is key to regaining leadership. AI is mainly used for documentation, but its real value lies in supporting creativity and innovation. Super Architect defines success through craft, skill, and optimism, traits AI can't replace. Strategic AI use lets architects focus on creative, high-value work instead of routine tasks. ArchiDom AI represents a future where AI serves architects, not replaces them. Education must evolve, blending empathy and technology to shape future-ready architects Architects who learn to work with AI will shape its role in the industry, those who don't risk being replaced. AI will shorten project timelines and cut costs, pushing firms to rethink their business models. Even as technology evolves, craftsmanship and creativity remain the architect's greatest strengths. Strong leadership and mentorship are essential to guide teams through this transformation. Timestamps:  00:00 – Episode Snippet 01:20 – Introducing our guest, Beau Dromiack 03:20 – How architects are using AI tools right now 05:30 – Why bringing back craft is key for architects 10:30 – Using AI as a helpful tool, not a threat 12:30 – Why the architecture field feels stuck 14:46 – What it means to be a "Super Architect" 17:55 – Why empathy is the new skill architects need 19:13 – What "Archidom AI" means for the future 23:57 – The good and bad sides of AI in the field 29:09 – AI adaption and reality check 30:02 – Sponsor Spotlight: Struggling to meet deadlines with limited staff? MGS Global Group is here for you. We provide qualified architectural professionals on demand so you can scale your projects without compromising quality. Visit https://mgsglobalgroup.com today. 32:00 – Combining craft and AI strengthens the profession 33:50 – The need for future-focused leadership 38:30 – Adopting new tech takes time and effort 40:07 – Contractors adapt faster and gain advantage 44:02 – We can't control AI's pace, but we can master craft 47:04 – Rapid Fire Questions 49: 52 – Connect with Beau Dromiack About the Guest: Beau Dromiack is the Principal at WMA Architects in Phoenix, Arizona, and a leading thinker on the future of architecture in the age of AI. With over 30 years of experience in mission-critical and high-tech design, he's known for his work in semiconductor and advanced manufacturing facilities. As the author of The Craft Advantage and Super-Architect, Beau challenges architects to reclaim their influence through excellence in craft while strategically embracing AI. Through his teaching at Arizona State University and industry thought leadership, he's shaping how the next generation of architects balance technology, creativity, and human skill. Connect with Beau Dromiack:  Web: https://www.dromiackinvention.com/ FB: https://www.facebook.com/Thecraftadvantage LinkedIn: https://www.linkedin.com/in/beau-dromiack-aia-dbia-ncarb-scup-310747124/ Book: https://www.amazon.com/Craft-Advantage-Architecture-Environment-Influence/dp/1953315313 About the Host:  Aya Shlachter is the CEO and Founder of MGS Global Group and the creator of the Architect My Life Community and Podcast. With degrees from Columbia University and NJIT, plus advanced studies at Harvard, she helps architects and designers grow their businesses while living more fulfilling lives. Outside of work, Aya is a wife, mom of two, world traveler, and recreational triathlete. Connect with Aya Shlachter: Facebook: https://www.facebook.com/aya.shlachter Instagram: https://www.instagram.com/aya_shlachter/ LinkedIn: https://www.linkedin.com/in/ayashlachter/ _______________________________________________ 🎙️ This episode is brought to you by MGS Global Group Running a growing architecture firm? You're probably not short on projects. You're short on people. That's where MGS Global Group comes in. We provide qualified architects on demand so you can deliver more without overloading your team or sacrificing quality. Whether you need help with Construction Documents, Design Development, BIM support, or just don't have time to train someone new, our team integrates seamlessly with yours — no long hiring process, no hand-holding. We work across time zones, so your projects keep moving even after you log off. Learn more at mgsglobalgroup.com (https://mgsglobalgroup.com/)   Listen to the Architect My Business Podcast: Spotify: https://open.spotify.com/show/3G3Z1oswyqSw2RGQUsHuKc?si=7533d0188b4a409c Apple Podcasts: https://podcasts.apple.com/ph/podcast/ai-for-architects/id1772216915 Podcast Website: https://www.architectmybusiness.com   Connect with Us! Instagram: https://www.instagram.com/architectmybusinesspodcast/ LinkedIn: https://www.linkedin.com/company/architectmybusiness/ Get in Touch: Ask Aya anything: www.speakpipe.com/AskAya  (https://www.speakpipe.com/AskAya)  Be a Guest: bit.ly/AMBPodcastGuest (https://bit.ly/AMBPodcastGuest)

    54 min
  4. The AI Revolution That Architects Can't Afford to Ignore

    24/09/2025

    The AI Revolution That Architects Can't Afford to Ignore

    Ever spent weeks figuring out if an AI tool is actually worth your time? Welcome to the AEC industry, where researching companies, checking funding, sitting through demos, and dodging overpromises can feel like a full-time job. AI has huge potential, but without a game plan, it can quickly become chaos in a spreadsheet. In this episode with Stjepan Mikulić, we explore how AI is reshaping the architecture, engineering, and construction (AEC) industry through both education and technology management. Our guest breaks down the challenges firms face when evaluating AI tools, how to avoid biased recommendations, and how to choose the right technology to save time, reduce costs, and improve workflow efficiency. We also discuss strategies for implementing AI across teams, addressing common misconceptions about data privacy, and creating a structured approach that aligns tools with a firm's long-term goals. Beyond AI, we explore entrepreneurship, success, and values, from family influences to the choice between city life and simple living, showing that true success comes from following your own mission, not chasing numbers.   Key Takeaways: Finding the right AI tools can be confusing, but Neostack makes it simple and unbiased. AI works best when it's part of a structured plan, not just a shiny gadget. Firms need a strategy to align AI with real goals. Following a step-by-step process helps firms implement AI efficiently, saving time, money, and resources. AI allows professionals to focus on creative, high-value, and meaningful work instead of getting bogged down by routine tasks. Most fears about AI stealing data are overblown; with proper security, information remains safe. True success is personal. It comes from living and working in alignment with your own mission, not just chasing money or trends. Every professional has a unique version of success, and AI can help them focus on what truly matters while avoiding burnout. The goal is for every AEC professional to use AI well and focus on the work that matters most.   Timestamps:  00:00 – Episode Snippet 01:20 – Introducing our guest, Stjepan Mikulić 05:39 – Why doing business in the US is different 09:08 – Building a global team across 4 continents 15:43 – Making courses fair with Purchasing Power Parity (PPP) 19:07 – Who do you serve and want to serve more? 24:44 – What is NeoStack and the problems it solves 29:04 – NIO (built-in AI) spots blind spots and recommends apps 29:59 – Sponsor Spotlight: Struggling to meet deadlines with limited staff? MGS Global Group is here for you. We provide qualified architectural professionals on demand so you can scale your projects without compromising quality. Visit https://mgsglobalgroup.com today. 31:30 – Firms can scale faster with support partners 36:40 – The Nine-step process of AI implementation 39:00 – AI must align with firm strategy, not just tools 46:57 – The biggest misconception about AI 51:31 – Stjepan's upcoming courses and speaking engagements 53:52 – Connect with Stjepan 58:14 – Curious about AI in architecture? Subscribe to the podcast and join our newsletter at AIforArchitects.AI/subscribe for exclusive content and AI tool reviews.   About the Guest:  Stjepan Mikulić is the CEO of AI in AEC and founder of the AEC AI Hub, the world's largest database of AI tools for the architecture, engineering, and construction industry. Recognized as one of Architizer's leading experts in AI, he has trained hundreds of professionals, helped firms save millions, and built a global community of over 27,000 LinkedIn followers. With his mission to make AI education accessible and practical, Stjepan is a trusted voice helping AEC professionals harness the power of AI.   Connect with Stjepan Mikulić:  Email: stjepan@aiinaec.com Website: https://www.aiinaec.com/  LinkedIn: https://www.linkedin.com/in/stjepanmikulic/ Testimonials: https://testimonial.to/mastering-ai-in-aec-course/all    About the Host:  Aya Shlachter is the CEO and Founder of MGS Global Group and the creator of the Architect My Life Community and Podcast. With degrees from Columbia University and NJIT, plus advanced studies at Harvard, she helps architects and designers grow their businesses while living more fulfilling lives. Outside of work, Aya is a wife, mom of two, world traveler, and recreational triathlete.   Connect with Aya Shlachter: Facebook: https://www.facebook.com/aya.shlachter Instagram: https://www.instagram.com/aya_shlachter/ LinkedIn: https://www.linkedin.com/in/ayashlachter/ _______________________________________________   🎙️ This episode is brought to you by MGS Global Group   Running a growing architecture firm? You're probably not short on projects. You're short on people. That's where MGS Global Group comes in.   We provide qualified architects on demand so you can deliver more without overloading your team or sacrificing quality. Whether you need help with Construction Documents, Design Development, BIM support, or just don't have time to train someone new, our team integrates seamlessly with yours — no long hiring process, no hand-holding.   We work across time zones, so your projects keep moving even after you log off. Learn more at mgsglobalgroup.com (https://mgsglobalgroup.com/)     Listen to the Architect My Business Podcast: Spotify: https://open.spotify.com/show/3G3Z1oswyqSw2RGQUsHuKc?si=7533d0188b4a409c Apple Podcasts: https://podcasts.apple.com/ph/podcast/ai-for-architects/id1772216915 Podcast Website: https://www.architectmybusiness.com     Connect with Us! Instagram: https://www.instagram.com/architectmybusinesspodcast/ LinkedIn: https://www.linkedin.com/company/architectmybusiness/   Get in Touch: Ask Aya anything: www.speakpipe.com/AskAya  (https://www.speakpipe.com/AskAya)  Be a Guest: bit.ly/AMBPodcastGuest (https://bit.ly/AMBPodcastGuest)

    59 min
  5. The Future of Architectural Design: AI and Digital Twins

    29/08/2025

    The Future of Architectural Design: AI and Digital Twins

    In this episode of AI for Architects, host Aya Shlachter interviews Michael Jansen, Chief Business Officer of TwinMaster, an innovative AI platform leveraging digital twin technology to transform architectural design and project delivery. The conversation dives into the power of digital twins, the role of AI in speeding up processes, and the challenges architects face when navigating interoperability among today's tools. Michael shares how Twin Master is built to simplify these challenges, unlock new revenue opportunities for architects, and keep data privacy at the forefront. The discussion also explores pricing models, the user-friendly approach behind Twin Master, and practical advice for architects and entrepreneurs embracing AI. Subscribe to the AI for Architects newsletter 👉 aiforarchitects.ai/subscribe Takeaways: Digital twins integrate real assets with surrounding data. AI can significantly speed up architectural processes. Interoperability among tools is a major challenge for architects. TwinMaster allows architects to iterate designs faster. Architects can generate new revenue through digital twins. AI tools are becoming essential for modern architects. Data privacy is a priority in TwinMaster's design. TwinMaster is designed to be user-friendly and intuitive. The future of architecture will heavily involve AI integration. Entrepreneurs in architecture should embrace technology and AI.   ABOUT THE GUEST: Michael Jansen is the Chief Business Officer at TwinMaster, the company behind the world's first AI-powered copilot for architects. A graduate of Yale and Cambridge Universities and a Fulbright Scholar, Jansen has spent over two decades pioneering the use of digital twin technology in architecture and urban planning. Prior to TwinMaster, he founded and led CityZenith, where he developed groundbreaking smart city digital twin platforms for major projects including Amaravati, India's new capital city. His work has earned him recognition as a Building Design + Construction "40 Under 40" honoree and a World Cities Summit Young Leader. In 2025, TwinMaster won the prestigious Architosh "Best of Show" award at the AIA Conference in Boston for its innovative Arch-e platform, which allows architects to design and analyze projects using natural language. The platform is being piloted by leading firms including HOK, Gensler, and Jacobs. A sought-after speaker and World Economic Forum adviser, Jansen is recognized globally for his vision of how AI and digital twins can transform the built environment and create more sustainable communities. - - - Stay connected with AI for Architects! Subscribe to our newsletter at aiforarchitects.ai/subscribe and follow us on Instagram (@aiforarchitectspodcast) and LinkedIn for the latest updates and insights.

    53 min
  6. Why AI Is a Business Strategy, Not Just a Tool — Insights from AEC Innovate 2025

    30/06/2025

    Why AI Is a Business Strategy, Not Just a Tool — Insights from AEC Innovate 2025

    AI isn't just a tool — it's a strategic decision that could reshape how your firm operates. In this episode, Aya shares key takeaways from AEC Innovate 2025, including how top firms are using AI to transform leadership, business models, and team structures. Aya highlights keynotes, firm case studies, and panel discussions from industry leaders—including Deltek, Nvidia, and top architecture firms—emphasizing how AI is impacting everything from design workflows to firm strategy, staffing, and client engagement. The episode encourages architects and firm owners to rethink AI as more than tech—it's a business model shift. Aya also explores the importance of investing in people, data systems, and long-term integration for AI success. Subscribe to the AI for Architects newsletter 👉 aiforarchitects.ai/subscribe Key Takeaways: AI is an amplifier and not a replacement. AI isn't about tech, it's about transforming business. Start your AI journey now. Your people are the key to AI's success. Invest in your people, systems, and security. Firms need to understand their own data. AI can predict physical outcomes instantly. Don't use AI as an isolated initiative. AI is a strategic business decision, not a tech add-on. Embrace a holistic approach to AI integration. Stay connected with AI for Architects! Subscribe to our newsletter at aiforarchitects.ai/subscribe and follow us on Instagram (@aiforarchitectspodcast) and LinkedIn for the latest updates and insights.

    34 min
  7. Marketing Smarter: How Architects Can Use AI to Win Better Projects with Richard Petrie

    27/05/2025

    Marketing Smarter: How Architects Can Use AI to Win Better Projects with Richard Petrie

    In this episode, host Aya Shlachter interviews Richard Petrie about his journey from a professional cricket career to founding the Architect Marketing Institute. The discussion revolves around the importance of niching down in marketing, particularly for architects, and the common challenges they face. Richard emphasizes the role of AI in enhancing marketing strategies and introduces his six+ AI framework, which includes AI agents designed to streamline marketing efforts for architects. The conversation also covers the onboarding process for architects to utilize these AI solutions effectively, and the significance of building a comprehensive marketing system to enhance project acquisition and business success. Subscribe to the AI for Architects newsletter 👉 aiforarchitects.ai/subscribe Takeaways: Richard Petrie transitioned from professional cricket to architecture marketing. Psychology plays a crucial role in both sports and marketing. Narrowing down to a niche can simplify marketing efforts. Architects often struggle with lead generation and fee objections. AI can significantly enhance marketing strategies for architects. AI agents can automate and improve marketing messaging. Using AI tools can save time and improve content quality. The six thinking hats method can help clients align their design preferences. Storytelling is crucial for effective marketing. Onboarding to AI solutions can be simplified for architects.   ABOUT THE GUEST: Richard Petrie, creator of the SIX-ai System and founder of the SIX+ai program, has coached over 1200 small firm architects globally for 15+ years, guiding them to win higher-value projects and elevate their practices. Richard's philosophy is that true success comes from winning the right projects. His program helps architects scale their firms or boost earnings with fewer, high-impact commissions by integrating core pillars—market, message, and media—with AI. This enables them to articulate unique value, create a competitive advantage, and confidently answer 'Why should I hire you?' Richard emphasizes, "You won't lose a project to AI, but you will lose to an architect using AI." Stay connected with AI for Architects! Subscribe to our newsletter at aiforarchitects.ai/subscribe and follow us on Instagram (@aiforarchitectspodcast) and LinkedIn for the latest updates and insights.   🔗 Connect with Richard Petrie and the Architect Marketing Institute (AMI) Tag and follow Richard Petrie and AMI on social media to stay up to date with their latest insights, AI frameworks, and marketing tips for architects: 📱 Instagram @archmarketing @petrie.richard 📘 Facebook Architect Marketing Institute Richard Petrie 💼 LinkedIn Architect Marketing Institute Richard Petrie 📚 Explore AMI's AI Marketing Resources for Architects Book a Game Plan Call: go.archmarketing.org/gameplan-call Webinars: go.archmarketing.org/six-ai-everwebinar-registration go.archmarketing.org/ai-powered-marketing-webinar-registration

    53 min

About

Exploring how artificial intelligence is transforming the AEC industry and what it means for the future of your practice and our profession. Hosted by Aya Shlachter, founder and CEO of MGS Global Group.

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