Roofing Podcast: Hook Better Leads

Tim Brown
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✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

  1. 1 DAY AGO

    Setter Closer Model for Roofing Door-knocking (Mistakes to Avoid)

    Guest: Ryan Fitzgerald — Plumbing Department Leader, Fitzgerald Heating Air and Plumbing (Las Vegas, NV) Guest Links: Facebook: Ryan Fitzgerald (Las Vegas, Nevada) This episode covers how to layer a plumbing department onto an existing HVAC company and scale it from almost nothing to over $5 million in a single year. Ryan Fitzgerald joined a company in Las Vegas that was doing $14 million in HVAC but only $400,000 in plumbing, and within his first full year built the plumbing side to $5.4 million with a team of eight technicians and four installers. He breaks down exactly how that happened: a dedicated outbound team hammering phones to fill the board, assigning calls based on each tech's strengths and weaknesses, a four-option sales process where the homeowner feels empowered to choose rather than pressured, and leveraging HVAC cross-selling to get plumbing in the door. The conversation gets into why implementing systems too early can actually hurt you, including a real example of a field manager role they tried at $5 million that created friction between installers and sales techs and had to be pulled back until $7 or $8 million. Ryan also shares how growing too fast led to warranty callbacks when his install crew got overloaded, how he trains techs to turn leak detection and water quality testing into high-ticket opportunities in the Las Vegas market through education rather than pressure selling, and why the culture shift between HVAC and plumbing went from "redheaded stepchild" to healthy competition once the plumbing guys started keeping pace on revenue. He explains his leadership approach of quarterly deep dives with each team member, leading by example by still jumping into the trenches, and why accountability has to go both ways between leaders and the team.

    48 min

  2. 14 APR

    How Roofers Can Utilize Claude w/ Brad Strawbridge

    Guest: Brad Strawbridge — Founder, Capital City Roofing & BuilderLync Guest Links: Website: https://builderlync.com/ This episode covers practical, real-world ways roofing companies are using AI right now to automate non-revenue tasks and free up teams to focus on selling and customer experience. Brad Strawbridge walks through how he uses Claude Co-Work to build reusable workflows that automate everything from proposal creation to dispatching sales reps, how the teach feature lets you record clicks and turn any repetitive CRM process into a saved workflow you can trigger with a forward slash command or put on a schedule. He explains how he built Capital City University, a full training curriculum for roofing using Notebook LM with manufacturer materials and RCA-approved content uploaded as knowledge sources. The conversation also covers BuilderLync, an all-in-one CRM built specifically for roofers that replaces five or six separate tools, handling everything from AI-powered cold outreach and lead nurturing to scheduling, dispatching, supplements, bookkeeping, and payment collection. Brad shares his take on why newer roofing companies have a massive advantage right now by starting AI-first instead of trying to retrofit old processes, why the best way to use AI is to give it a ridiculous amount of context before asking for answers, and his five-year outlook on where roofing is headed with the Roofing Alliance bringing the trade into universities and driving technology adoption across the industry.

    47 min

  3. 7 APR

    Is PE is Scared? PE is Not Only Buyer in 2026

    Guest: Claudio Vilas – Roofing Biz Broker Guest Links: Website: https://theroofingbizbroker.com/ This episode breaks down what is actually changing in private equity for roofing in 2026, why the easy “gold rush” era has cooled off, and what roofing owners need to understand before they assume a sale is guaranteed. It explains how a weaker recent roofing market, tougher integration lessons, and more mature buyers have made private equity groups significantly more selective, with many now looking for stronger EBITDA, more sustainable leadership structures, better earnings visibility, and businesses that operate like real transferable assets instead of owner-dependent lifestyle companies. The conversation dives into what buyers are getting pickier about, including sustainable growth, crisis resilience, variable cost structures, leadership depth, financial sophistication, and repeatable processes, while also unpacking the difference between being sold as a platform company versus an add-on and why those two paths come with very different risks and upside. The episode also explores the growing skepticism many roofing owners now feel toward private equity, why that fear is not necessarily a bad thing, and how sellers should respond by asking better questions about leverage, prior acquisitions, capital structure, management quality, and how buyers behaved during downturns. It also explains why the fine print matters as much as the multiple, why the wrong rollover structure can quietly destroy a deal, and why owners should never go into a transaction without strong legal and financial guidance. At the same time, the conversation makes the case that private equity is not the only buyer in town and not every buyer is the same, emphasizing that ethical, long-term-minded capital partners do exist—and that the real opportunity for good roofing companies is learning how to identify the right kind of partner before signing away the biggest asset they have ever built.

    42 min

  4. 31 MAR

    Roofing Franchise vs. PE vs. Going it Alone

    Guest: Mark Easton – Founder, Bucko’s Roofing Guest Links: Website: https://www.buccosroofing.com/ Franchise: https://franchise.buccosroofing.com/ This episode breaks down the real differences between franchising, private equity, and scaling a roofing company on your own, using Bucko’s Roofing as a case study in how systems, timing, and long-term philosophy shape the growth path. It explains how Bucko’s started with just $1,500, a LegalZoom filing, a used truck deal, and a single Craigslist lead that turned into 60 roofs in one neighborhood, then grew into a business now focused on franchising instead of selling to private equity. The episode dives into what franchise support actually solves for roofing owners marketing waste, vehicle decisions, process maturity, training systems, and scalability while also comparing that with the private equity model, where buyers typically want established companies, optimize EBITDA, and prepare for a future roll-up exit rather than building something from scratch. It also explores why private equity can be attractive financially yet still fail to align with operators who care deeply about customer experience, company identity, and long-term control. Beyond business models, the discussion gets into founder psychology, including how to avoid burnout, why some owners sell because of accumulated misery rather than lack of money, and how growth can be designed in a way that protects quality of life without killing ambition. It also unpacks recruiting, compensation, culture, integrity, training systems, and the importance of building a business around strong relationships with employees, manufacturers, suppliers, and local partners. Ultimately, this episode is a practical guide for roofing owners trying to decide whether they should stay independent, plug into a franchise, or position themselves for private equity and what each path really costs and rewards.

    37 min

  5. 24 MAR

    The Hidden Bottleneck After Storms

    Guest: Micah Wilson – Founder, Emergency Tree Referral Network Guest Links: Website: www.emergencytreereferralnetwork.com Facebook: Emergency Tree Referral Network This episode breaks down the hidden bottleneck after major storms that most roofers are not prepared for: trees on houses, and why that one issue can delay everything from tarping to inspections to full reconstruction. It explains Micah Wilson’s background as an insurance adjuster and storm contractor, how repeated hurricane and tornado deployments exposed the urgent need for fast, qualified tree removal, and how Emergency Tree Referral Network was built to solve that problem at scale by using roofing companies as first-in sales partners after storms. The episode dives into why local tree companies are often too booked, under-equipped, or not qualified for complex emergency removals involving cranes, power lines, and structural hazards, and why speed matters when water is actively entering a home. It also unpacks how the referral network works operationally, including out-of-state tree crews, response-time guarantees, roofer commissions, insurance billing, and the technology layer that routes jobs to the fastest available qualified partner. Beyond the tree-removal problem, the episode expands into broader storm preparation for contractors, including having crews, tarps, tools, trailers, and pay structures ready before hurricane or tornado season begins, plus the importance of documentation, Xactimate scope writing, and photo time stamps to get emergency mitigation work properly approved and paid. It also introduces a highly tactical roof maintenance program and “roof health score” concept designed to create recurring revenue, lock in future replacement work, and help homeowners understand storm wear long before full replacement is needed. Overall, this is a highly practical playbook for storm-focused roofers who want to be more prepared, more useful to homeowners, and better positioned to win work before competitors even understand the real bottleneck.

    38 min

  6. 17 MAR

    Ways To Get Your Roofing Customers to Refer

    Guest: Derick Hihn – Founder, Shingle Tomb Guest Links: Website: https://shingletomb.com This episode breaks down how roofing companies can increase referrals and stay top-of-mind for 20 years by turning leftover shingles into a functional branded asset instead of letting the relationship die after the install. It explains the core problem most roofers ignore: homeowners are excited right after the job, but that energy fades fast, business cards get buried in junk drawers, and even good companies get forgotten when the next roofing issue shows up years later. The episode walks through the origin of Shingle Tomb, how it evolved from rougher early prototypes into a cleaner “briefcase-style” shingle storage box, and why the product works best not as a gimmick but as one piece of a broader referral system. It dives into how the box gives leftover shingles real homeowner value, why a branded leave-behind keeps the contractor visible in garages and storage areas for years, and how that visibility increases the odds of referrals, repeat calls, and word-of-mouth recognition. The conversation also gets tactical on broader referral strategy, including using Yeti cups and functional swag, QR-based referral systems, Facebook community presence, neighbor-to-neighbor introductions during the sales process, and making every part of the roofing experience feel more polished and memorable. It also covers the psychology of standing out in a crowded roofing market, why homeowners remember unique professional touches more than standard install quality, and how a few differentiated “over-and-above” moves can make a company more referable than competitors who all look the same. Overall, this episode is a blueprint for contractors who want to stop relying only on cold lead generation and build a referral engine through memorable systems, functional leave-behinds, and stronger long-term brand recall.

    37 min

  7. 10 MAR

    How to Get More Leads from Facebook Groups

    Guest: Daniel Magazu – Founder, Ride The Wave Guest Links: Website: https://ridethewave.info This episode breaks down how Facebook groups can become one of the most overlooked lead-generation channels in home services when used with the right mix of community relevance, storytelling, and consistency. It explains how Daniel Magazu first discovered the strategy while growing a landscaping business during COVID, then turned that same playbook into Ride The Wave, a company now helping nearly 200 home service businesses generate brand awareness and inbound leads through local Facebook groups. The episode dives into why most companies fail in groups by posting like advertisers instead of community members, how personal stories and local relevance create engagement, and why the best-performing posts feel authentic rather than promotional. It also covers how to choose the right groups, how often to post, what kinds of photos get attention, and why small shifts in format, timing, and angle can dramatically improve results. The discussion gets tactical on using Facebook groups alongside referrals, personal profiles, customer reviews, and even simple landing pages to convert attention into actual leads. It also highlights the biggest mistakes contractors make when trying to do this alone, why reputation inside community groups matters more than most people realize, and how a single strong post can create long-tail lead flow when the community starts recommending you for free. Overall, this episode is a practical blueprint for contractors who want to turn Facebook groups into a repeatable local lead source instead of treating them like an afterthought.

    33 min

  8. 3 MAR

    Roofing Social Media Playbook so They “See You Everywhere”

    Guest: Tearah Rice – Marketing Director, Eco Roofing Solutions (Arizona) Guest Links: Website: https://ecoroofaz.com/ Instagram: https://www.instagram.com/notyouraveragerooferaz/ This episode lays out a ruthless roofing social media playbook for becoming the company homeowners say they “see everywhere,” without billboards or dumping tens of thousands into SEO, by winning attention inside the feeds people already scroll every day. It breaks down why most contractors don’t post even when they know they should—camera fear, imposter syndrome, overthinking their voice/face, lack of time, inconsistency, and getting emotionally derailed by negative comments—and shows how to flip those into advantages by treating posting like reps in the gym. It explains how frequency creates more “shots on goal,” why posting four times a day across platforms accelerates learning, and why relying on one post per day is a slow way to find what actually works. It dives into the real separation between content types, including why Stories are the relationship engine (DM starters, trust building, warm behind-the-scenes), while feed content is the growth engine, plus how to start without talking on camera by using B-roll, tripods, and meme templates that are designed to be reused. It also breaks down the “secret sauce” most roofing companies miss: building a personal brand page that reps the company hard because people psychologically expect to be sold by a business page but connect with a human page, and how that translates into referrals, power partners, realtor relationships, and neighborhood momentum. Finally, it gets tactical on giveaways (what prizes actually work), events and sponsorships (what’s a waste vs what prints money), chamber/community strategy for “five-mile fame,” and why showing up as your real self—corny, cringy, imperfect—beats polished corporate content every time if you want homeowners to trust you and buy.

    37 min
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✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

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