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Updated 02/10/2025
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Updated 14/11/2025

20/02/2025

The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.

In this episode, Seth sits with Calvin Klein CMO Jonathan Bottomley to talk about lessons learned from—and applied outside—luxury; the important distinction between overthinking and overcomplicating, and the way ideas travel. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20/02/2025

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1 hr
14/02/2025

The one with Chime CMO Vineet Mehra about commercial leadership, capital allocation, and a Biggie versus Tupac marketing metaphor.

In this conversation, Seth and Chime CMO Vineet Mehra talked about the CAC (customer acquisition cost) valley of death, explaining unit economic payback, and how a CFO’s willingness to invest money—especially when they don’t understand the consequences of not investing it—can effect growth for good or ill. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14/02/2025

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45 min
02/10/2025

The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.

In this conversation, Nicole and I talk about why problem-solving is a team sport, the value of intrigue, the too-often divorce of product and marketing teams and why it’s okay not to achieve every big goal. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

02/10/2025

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53 min
15/01/2025

The one with Pinterest Chief Marketing and Communications Officer Andréa Mallard about the marketing value of marketers undervaluing their work.

In this episode, Seth sits down with Andréa Mallard, Chief Marketing and Communications Officer at Pinterest. Dré has a broad portfolio and a relatively unusual breadth of accountability, overseeing teams responsible for marketing, comms, product design, UX and all go-to-market efforts for both consumers and advertisers. Among other things, her perspectives on how marketing earns the right to grow bigger and better, and why no CEO has ever loved a brand because of its bottom of the funnel strategy, made this a great conversation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15/01/2025

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57 min
03/12/2024

The one with New Balance CMO and President of Brand Chris Davis about 50/30/20

In this episode, Seth speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company’s CEO, but because as a marketer he’s acutely aware that he’s not just a brand leader but a commercial one, and because of his perspective on strategic and calculated risk taking. Chris Davis, started working at New Balance in 2008. As a member of New Balance’s Senior Leadership Team since 2016, Davis is responsible for New Balance’s product and demand creation initiatives and commercial strategies around the globe. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

03/12/2024

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56 min
23/07/2025

The one with Cannes Lions CEO Simon Cook on what was said at the Festival’s inaugural Global CEO Forum about why creativity is an organizational imperative, the high cost of “not now”, and why “creativity” may have a brand problem.

In this conversation I sit with Cannes Lions CeO Simon Cook, to talk about what we both heard at the Festival’s inaugural Global CEO Forum, which I moderated and facilitated. Some 50 CEO’s from around the world took part (Under The Chatham House Rule), and in this episode Simon and I explore what we heard from them, creativity as a financial engine, and why CEOs who don’t embrace it may be quietly choosing stagnation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23/07/2025

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37 min
16/07/2025

The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.

In this episode I talk with Meta’s CMO and VP Analytics Alex Schultz, whose work has probably influenced the work of more marketers than just about anyone else’s over the past decade. Besides correcting my misperception about the origins of the “performance marketing” phrase, Alex explains why he thinks performance marketing should die, driving change, the value of full funnel approaches, and how to properly evaluate that which can’t be measured among other things. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16/07/2025

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51 min
27/02/2025

The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketing too narrowly.

In this episode, Seth sits with Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP, to talk about Antonio’s advice to CEOs and CMOs, what marketing is in service to, the consequences of isolating and not integrating marketing, and pitching an idea to Mark Zuckerberg. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27/02/2025

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44 min
06/08/2025

The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.

In this conversation, Kelsey and Shelley unpack McKinsey’s latest research into the CEO and CMO relationship which at the risk of giving away the punchline isn’t that good. We get into and underneath the numbers and the broader and bottom-line implications on growth that they illustrate. (Look for their full report here: The CMO’s comeback: Aligning the C-suite to drive customer-centric growth) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

06/08/2025

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42 min
02/07/2025

The one with the founder and CEO of Alembic Technologies, Tomás Puig, about what to do when you just don't know, cause and effect correlation, and what may be the most advanced marketing attribution model today.

When I first heard Tomás speak at a conference about problem-solving and attribution, I knew I wanted to have him on the show. In this conversation, we talk about marketing's deep hunger for actual solutions, the cost of vanity metrics, and among other things, the difference between certainty and statistics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

02/07/2025

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51 min

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