eCommerce MasterPlan eCommerce Podcast Network

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.
Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. 
Hit PLAY to hear: 
Emily’s exciting eCommerce journey Why brands should leverage customer feedback in their marketing strategy What the critical role of community is in long-term growth How to gain organic growth through owned channels Ambassador programs and how to implement them Community engagement as an important business component 
 Key timestamps to dive straight in: 
[04:25] How Emily ended up doing community marketing. 
[08:02] Unlocking sustainable organic growth without paid media. 
[10:51] Centering customer in decisions, creating two-way dialogue. 
[13:59] Investing in ambassador program takes time, dedication. 
[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. 
[20:11] Find out how your customers are being motivated. 
[22:46] Incorporate community into business strategy for success. 
[23:54] Listen to Emily’s Top Tips! 
Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services.
Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store. 
 
Hit PLAY to hear: 
Paul’s eCommerce journey Founding gloveglu Expanding the business to cover eCommerce Growing their social media presence How a lean team of 5 works for the brand Staying focused and keeping things simple 
 
Key timestamps to dive straight in: 
[05:58] gloveglu idea stemmed from working with Ulsport. 
[09:09] Shopify technology facilitates global b2b and b2c. 
[12:29] Core products produced in-house, b2b distribution. 
[14:43] Gloveglu offers grippy, wash, and refresh options. 
[16:49] Soccer stores upsold Glove Group products effectively. 
[20:14] Considering expansion in sporting niche market focus. 
[23:00] Keeping it simple and focused. 
[24:14] Listen to Paul’s Top Tips! 
Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Yup, we're doing another multi-guest mashup!
This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: 
 "What is your top tip for Tech Stack Optimisation in 2024?" 
Tech Stack Optimisation – but what’s that??! I hear you cry. 
Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. 
Our guests are:  
Rachael Jones from Studio Rotate, James Gurd of Digital Juggler and the Re:Platform Podcast, Rachel Tonner from Klevu, Deepak Anand of SHOPLINE, İrem Işık from Storyly, Jodie Guichard of Brightpearl by Sage, And Chris McCarthy-Stott from PushON. 
Plus! You'll also hear the thoughts of our host Chloe Thomas.  
Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins. 
Find all the notes at https://ecmp.info/485
Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Checkout the Upflip Podcast https://ecmp.info/upflip


This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle.
Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials. 
 
Hit PLAY to hear: 
Kate’s eCommerce journey and inspiration The founding of Flotsam Flo How community engagement and sustainability intersect Expanding beyond eCommerce 
 
Key timestamps to dive straight in: 
[04:00] Graphic design degree taught to see differently. 
[06:19] Seizing opportunities after brain hemorrhage realization. 
[09:29] Upcycling items into new products with purpose. 
[15:18] Reusing waste for sustainable gifts and workshops. 
[16:11] Teaching sewing, reducing plastic waste, empowering others. 
[19:42] Kate’s Top Tips! 
Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. 
She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. 
Hit PLAY to hear: 
Sarah’s B Corp journey Why businesses need to work on continuous improvement  What B Corp recertification entails Post-certification work for businesses The importance of governance and stakeholder engagement 
 
Key timestamps to dive straight in: 
[04:54] B Corp recertification includes review and reverification. 
[07:49] Evolving standards, global changes call for action. 
[10:19] Annual report publication focused on people, planet, profit. 
[13:34] Rethinking business purpose and choices for impact. 
[16:52] Emphasizing governance as essential for business success. 
[19:36] Sarah’s Top Tips! 
Find the notes here: https://ecmp.info/483
Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp.
Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses. 
 
Hit PLAY to hear: 
How customer feedback became a catalyst for change at Priory Direct Why they run sustainability and purpose-driven business The significance of becoming a B Corp and its impact Their charity rewards program The market shift towards sustainability 
 
Key timestamps to dive straight in: 
[02:44] Josh’s eCommerce journey. 
[05:49] Transition from eager marketing to validated sustainability. 
[07:24] Successful B Corp certification, achieved with pride. 
[09:51] Sustainability means people, planet, and profit. 
[14:29] Packaging efficiency saves money and promotes sustainability. 
[17:49] New job titles reflect changing stakeholder needs. 
[19:25] eCommerce brands struggle with physical world impact. 
[20:47] Josh’s Top Tips! 
Find our notes at https://ecmp.info/482
Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Checkout the Upflip Podcast https://ecmp.info/upflip


This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/