Marketing Therapy

Anna Walker
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  • MARKETING

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

  1. 4 DAYS AGO

    65. What Your Website Is Saying When You're Not in the Room (And Why It Might Be Costing You Clients)

    Right now—literally as you’re listening to this—someone could be on your website. They’re scrolling. They’re deciding. They’re comparing you to 7–9 other therapists… and you’re not there to guide the conversation. That’s the role your website plays today. In this episode, Anna walks you through what your website is actually communicating when you’re not in the room—and why that matters more than ever in today’s saturated, comparison-driven market. If your website has been “fine” for a while… this episode will help you see why “fine” might not be enough anymore. Here’s what you’ll learn in this episode: 1️⃣ The three things your website is always communicating—and how they impact whether a client reaches out 2️⃣ Why first impressions are almost entirely visual (and how design can quietly build—or break—trust) 3️⃣ How specificity in your messaging helps right-fit clients self-select (and makes consults easier) 4️⃣ The role personality plays in helping clients feel connected to you before you ever speak Resources & Links Mentioned: Birthday Sale: https://walkerstrategyco.com/bs26Confident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesDIY Brand Kit (DBK): https://walkerstrategyco.com/dbk59. How to Write an About Page That Builds Instant Trust: https://walkerstrategyco.com/show-notes/5963. 7 Years, 5,000+ Therapists: What I’ve Learned: https://walkerstrategyco.com/show-notes/63 Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    31 min

  2. 7 APR

    64. Referrals Dried Up. She Niched Down. Here's What Happened: Taylor's Story

    If you’ve been feeling the shifts in the therapy industry—slower referrals, more competition, and uncertainty about what’s actually working anymore—this episode will meet you right where you are. In this conversation, Anna sits down with Taylor Williams, a private practice therapist who experienced both sides of the post-pandemic landscape: building a full caseload with ease as a generalist… and then watching referrals come to a complete halt. What followed was a process of refining her niche, rebuilding her messaging, and learning how to connect with clients in a way that actually works in today’s market. This episode is an honest look at what it takes to grow a sustainable, premium-fee practice now—and why specificity, honesty, and connection matter more than ever. Here’s what you’ll learn in this episode: 1️⃣ Why being a generalist stopped working—and what changed in the therapy industry after 2020 2️⃣ How getting specific in your niche leads to more aligned, longer-term clients 3️⃣ What private pay clients are really looking for (and why connection matters more than credentials) 4️⃣ How to build referral relationships that feel genuine and lead to “stickier” clients Resources & Links Mentioned: The Birthday Sale: https://walkerstrategyco.com/bs26Confident Copy: https://walkerstrategyco.com/ccDIY Brand Kit (DBK): https://walkerstrategyco.com/dbkTaylor’s website: https://www.trinitytraumatherapy.comGet Booked Out Facebook Group: https://www.facebook.com/groups/getbookedout Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    34 min

  3. 31 MAR

    63. 7 Years, 5,000+ Therapists: What I’ve Learned

    Seven years ago, I took a leap—leaving behind agency work that didn’t feel meaningful to build something that did. What started as copywriting for therapists has grown into something I could have never predicted: a business that’s supported thousands of clinicians and continues to evolve in ways that still surprise me. If you’re building (or growing) your private practice, this episode is a moment to zoom out. To reflect. To reconnect with what actually works—not just in theory, but in real life, over time. Because sustainable growth in your practice isn’t about doing more—it’s about doing the right things, in the right way, consistently. I’m sharing seven of the biggest lessons I’ve learned over the past seven years—lessons that have shaped not just my business, but how I think about marketing, integrity, and what it really takes to grow something that lasts. My hope? That you walk away with clarity, encouragement, and a renewed sense of trust in your own path. Here’s what you’ll learn in this episode: 1️⃣ Why your niche isn’t limiting—it’s the very thing that builds trust, clarity, and momentum in your marketing 2️⃣ How operating with integrity (even when it costs you in the short term) creates long-term loyalty and sustainable growth 3️⃣ The truth about confidence, mindset, and why doing a few things well will always outperform trying to do everything Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.comConfident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesDone-for-you services: https://walkerstrategyco.com/servicesPreview the birthday sale: https://walkerstrategyco.com/bs26 Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com. About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    32 min

  4. 26 MAR

    62. Specialty Pages vs. Method Pages: Which You Need & Why (Alumni Check-In Session #3)

    If you’ve ever stared at your website wondering how to talk about what you do without confusing your clients… you’re not alone. Because here’s the tension: your clients are searching for things like OCD or anxiety—but your actual work might center around specific methods like I-CBT, ERP, or ACT. So where does all of that go on your website without turning it into a wall of jargon or “alphabet soup”? In this episode, I’m walking you through exactly how to think about method pages vs. specialty pages—and why you likely need both. Using a real question from a Confident Copy graduate, we’re unpacking how to structure your site so it connects with clients at their point of need and positions your unique approach clearly and confidently. If your website has been feeling unclear, cluttered, or like it’s not fully reflecting your expertise, this will help you simplify and move forward with confidence. Here’s what you’ll learn in this episode: 1️⃣ The difference between specialty pages and method pages—and why both matter more than ever in the age of SEO and AI 2️⃣ How to talk about multiple modalities (without overwhelming or confusing your clients) 3️⃣ A simple way to structure your website so you attract the right clients while clearly owning your unique approach Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.comConfident Copy: https://walkerstrategyco.com/cc Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com. About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    15 min

  5. 24 MAR

    61. Is PsychToday Still Worth It in 2026?: My Honest Take

    If you’ve been side-eyeing your Psychology Today profile lately… you’re not wrong. It’s more crowded, more competitive, and definitely not the client-generating machine it once was. But here’s the reframe: just because it’s changed doesn’t mean it’s useless. In this episode, I’m breaking down what’s actually true about Psychology Today in 2026—what it can do for your practice, what it can’t, and why I still believe every therapist should have a profile (yes, even now). We’re talking realistic expectations, surprising ROI, and the behind-the-scenes role it’s playing in your visibility—especially in the age of AI search. I’m also walking you through what’s actually working on profiles right now—so if a right-fit client does land on yours, it’s doing its job. Here’s what you’ll learn in this episode: 1️⃣ Why Psychology Today is no longer a “fill your practice” tool—but is still worth every penny 2️⃣ The unexpected way your profile is boosting your credibility in AI search (even if clients never contact you through it) 3️⃣ The key elements of a high-performing profile—from specificity to client-friendly language to the pieces most therapists are skipping Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.comPsychToday Success Pack: https://walkerstrategyco.com/ptspConfident Copy: https://walkerstrategyco.com/cc Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com. About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    21 min

  6. 17 MAR

    60. The Myth of the "Lucky" Clinician

    Have you ever looked at another therapist’s thriving practice and thought, they’re just lucky? It’s an easy story to tell ourselves when someone else seems to be attracting the kinds of clients we’d love to work with. But the truth is, what looks like “luck” on the outside is almost always the result of clarity, connection, and consistency in how someone shows up through their marketing. In this episode, I’m guiding you through a short visualization to help you reconnect with the real person behind your marketing. Not the vague idea of an “ideal client.” Not a demographic profile. A real human being—the kind of client who reminds you why you do this work in the first place. When you write your website, your Psychology Today profile, or your next post with that person in mind, everything changes. Your words become clearer, your message becomes stronger, and marketing stops feeling like a performance. It simply becomes an extension of the work you already care so deeply about. Here’s what you’ll learn in this episode: 1️⃣ How to ground your marketing in a real client relationship instead of generic advice or templates. 2️⃣ A simple visualization exercise you can return to anytime your marketing feels forced or unclear. 3️⃣ Why the clinicians who seem “lucky” are usually just the ones who communicate the most genuine connection. Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com. About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    24 min

  7. 10 MAR

    59. How to Write an About Page That Builds Instant Trust

    Most therapists treat their About page like an afterthought—a quick bio, a headshot, maybe a list of credentials. But here’s the reality: after someone reads your homepage, the About page is often the next place they click. And when they do, they’re not just browsing… they’re deciding whether they trust you enough to reach out. In today’s market—where clients are more discerning than ever—your website has to start building trust immediately. And your About page is one of the most powerful places to do it. In this episode, I walk you through how to rethink this page entirely. Because, despite the name, your About page isn’t actually about you. It’s about helping your ideal client feel seen, understood, and confident that you’re the right therapist to help them. Here’s what you’ll learn in this episode: 1️⃣ Why your About page is often the second most visited page on your website—and what that means for your marketing. 2️⃣ The two explorations you must go through before writing a strong About page: understanding your client and understanding your unique value as a clinician. 3️⃣ The biggest red flags I see on therapist About pages (including resume-style bios and “dating profile” content) and what to do instead. Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.comClear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfcConfident Copy: https://walkerstrategyco.com/ccDone-for-you website copy + design services: https://walkerstrategyco.com/services Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com. About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    33 min

  8. 3 MAR

    58. What Repels Premium-Fee Clients (Without You Realizing It)

    If you’ve been raising your fees—or want to—but your inquiries don’t reflect it, this episode is going to feel like a necessary reset. Premium-fee clients aren’t “better” clients. They’re not more deserving. But they do make decisions differently. And if your website is still written for someone who’s debating whether therapy is worth it… you may be unintentionally repelling the very clients who are ready to invest. In this episode, I’m breaking down the subtle messaging shifts that separate “shopping” inquiries from “choosing” inquiries. Because the clients who are prepared to pay $200, $300, $400+ per session aren’t asking, Should I go to therapy? They’ve already decided. They’re asking: Who is the right expert for me? When your website aligns with that mindset, everything changes. Here’s what you’ll learn in this episode: 1️⃣ The key difference between “shopping” and “choosing” inquiries—and how to position your website for clients who are ready to choose. 2️⃣ Four subtle messaging mistakes that quietly repel premium-fee clients (even when your intentions are good). 3️⃣ How to shift your website from convincing people therapy works to confidently showing why you are the right fit. Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.comDone-for-you website copy + design services (limited availability before maternity leave): https://walkerstrategyco.com/servicesConfident Copy (step-by-step website + PT copy program): https://walkerstrategyco.com/ccClear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfc Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com. About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    26 min
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Trailer

About

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

Information

  • Creator
    Anna Walker
  • Years Active
    2025 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Anna Walker
  • Show Website
    Marketing Therapy
  • Provider

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