📌 Episode Summary In this creative-and-keep-it-real episode of Pretty Smart Too, Laura and Brandy welcome Raven Purifoy—digital creator, writer, and now spa manager at Kyle & Co in El Dorado. Raven breaks down what actually moves the needle for beauty businesses: choose your platforms, post consistently (not constantly), repurpose like a pro, and make your brand a lived experience—not just a pretty feed. The trio also dig into small-town vs. social media marketing, how to vet influencers (ask for social proof), and why your own team can be your best “influencers.” It’s equal parts strategy, encouragement, and community-first mindset. 🧠 What You’ll Learn * How to pick 1–2 platforms and find your lane (test, track, double down). * Weekly habits to stay consistent (batch content in one hour; use Canva + simple TikToks). * Small town playbook: when to use social, events, sponsorships, and word-of-mouth. * Influencers that convert: ask for ROI receipts and create your own internal influencers. * Build a reusable content library (photos, B-roll, treatment room shots) for media asks. * Repurposing content 101: reuse captions, re-cut clips, re-share seasonal posts. * Brand magnetism = authenticity + integrity + in-person experience (match online to IRL). * Target-market alignment: your content should attract the clients you actually want. * Mindset for “start-over seasons”: control what you can, light up the room, keep going. ⏱️ Chapters * 00:00 Catch-up & Weekend Vibes * 02:06 Intros & Who We Serve * 03:30 Meet Our Guest: Raven Purifoy * 05:06 Where to Start on Social (choose 1–2 platforms) * 06:35 Pivoting: What Worked Last Month May Not Work Next Month * 07:20 Small Town Marketing vs. Social Media * 08:50 Branding = Consistency (logo, fonts, daily story ritual) * 10:02 Weekly Habits: Batch 3–4 Posts in 1 Hour * 11:23 Influencers: Social Proof, Expectations & ROI * 15:55 Use Your Team as “House Influencers” + Media Days * 16:52 Build a Photo/Video Library for Press & Busy Season * 18:18 Repurposing Content (graphics, captions, multi-platform) * 20:37 Repetition Works (be seen 8–9 times) * 21:45 What Makes a Brand Magnetic (authenticity + in-store experience) * 24:10 Dress the Part & Match Your Feed to Reality * 25:31 Businesses that Nourish: Community-first and service mindset * 29:28 Purpose > Pressure (the feeling clients leave with) * 31:39 Target Market Snowball: Pitch the right people * 32:34 Outreach Idea: Speak at industry meetups (realtors, etc.) * 34:44 Starting Over: Bow-and-arrow mindset (pull back → propel forward) * 39:12 Taking Opportunities & Networking IRL * 41:20 Parting Words: Authenticity, Integrity, Consistency * 41:39 Tip of the Week ✨ Highlights ✨ Consistency You Can Keep: One focused hour a week → three posts + a couple TikToks. ✨ Repurpose Relentlessly: Old “we’re open” graphic? Repost it. Great caption? Turn it into a graphic. ✨ Influencer Reality Check: Ask for results, require deliverables, or tap your team as creators. ✨ Brand = Experience: Your store vibe must match your grid (cleanliness, tone, hospitality). ✨ Right Clients, Right Content: Fast-discount vibes attract fast-discount clients; post the experience you want to deliver. ✨ Community > Everything: Volunteer, show up, and let word-of-mouth compound. 💡 Tip of the Week: Build a community around your spa. Your spa isn’t just a place for treatments—it’s a space for connection. Share behind-the-scenes, spotlight loyal clients, and invite conversation. When people feel included, they become ambassadors who bring others along. 🔗 Resources & Mentions Book an Appointment with Laura in Pasadena: Book an Appointment with Brandy in El Dorado: Book an Appointment with Brandy in Little Rock: 💥 Connect with Us YouTube: @PrettySmartTooPod Instagram: @PrettySmartTooPod TikTok: @PrettySmartToo Facebook: Pretty Smart Too Website: prettysmarttoo.com ⸻ 🙌 If You Loved This Episode… Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you! ⸻ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
