It's Been a Minute

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Want in on a secret? Your likes and dislikes didn't develop by accident. There are subtle and not-so-subtle forces around you, shaping what you think, how you act, and even who you think you are. Brittany Luse is here to break the spell and help you feel wiser in a society that makes things blurry.THE BEST POP CULTURE PODCAST AWARD WINNER AT THE 2025 SIGNAL AWARDSIt’s Been A Minute with Brittany Luse is the best podcast for understanding what’s going on in culture right now, and helps you consume it smarter. From how politics influences pop culture to how identity influences tech or health, Brittany makes the picture clearer for you every Monday, Wednesday, and Friday.It’s Been A Minute reaches millions of people every week. Join the community and conversation today. Support public media by joining NPR+ at plus.npr.org. You’ll get perks for over 25 NPR podcasts, including sponsor-free listening for It's Been A Minute.

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  1. Jul 27

    The hidden money financing your favorite songs

    There are influencers taking money to promote music – and not telling you about it. It's great when you find people who put you on to hot new music that matches your taste. But online tastemakers might be getting secretly paid to shill for labels. This is not a conspiracy theory – it's a real practice. NPR music reporter Isabella Gomez Sarmiento spoke to several online content creators who told her about how labels approached them – and who they’re being asked to promote. By the way – this is potentially illegal. But what does it mean for regular music enjoyers that music discovery is so weighed down by dollars? And can we ever disentangle money from the Internet – and from culture? Brittany is joined by Isabella to get into the juicy details and the broader implications of this practice. (00:00) Whose music recommendations do you trust?(02:21) The influencers secretly paid to boost musicians(04:31) The tea on which artists are getting promoted(05:43) Is this secret money ethical - and legal?(12:39) Why music fans are so wary of "industry plants"(15:51) Do musicians need these secret campaigns to be successful?(18:12) Is the internet kind of dead? For more episodes on the state of music in culture, check out:The shelf life of a pop starThe D-List pop star purgatoryCan TikTok spark a new era of protests? Support Public Media. Join NPR Plus.Follow Brittany on Instagram: @bmluse See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. NPR Privacy Policy

    The hidden money financing your favorite songs
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Want in on a secret? Your likes and dislikes didn't develop by accident. There are subtle and not-so-subtle forces around you, shaping what you think, how you act, and even who you think you are. Brittany Luse is here to break the spell and help you feel wiser in a society that makes things blurry.THE BEST POP CULTURE PODCAST AWARD WINNER AT THE 2025 SIGNAL AWARDSIt’s Been A Minute with Brittany Luse is the best podcast for understanding what’s going on in culture right now, and helps you consume it smarter. From how politics influences pop culture to how identity influences tech or health, Brittany makes the picture clearer for you every Monday, Wednesday, and Friday.It’s Been A Minute reaches millions of people every week. Join the community and conversation today. Support public media by joining NPR+ at plus.npr.org. You’ll get perks for over 25 NPR podcasts, including sponsor-free listening for It's Been A Minute.

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