The Marketplace: Online Business | Marketing | Finance| Lifestyle

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The Marketplace is a weekly podcast posted every Sunday. The podcast is created with you in mind and talks with a variety of industries such as education, business, sports, comedy, entrepreneurship and more!

  1. 04/18/2021

    Neuromarketing: Reducing Friction in Business & Life

    Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.   As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages. In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.   Roger's new book takes you step-by-step through the process of: Empowering frank conversations Guiding individual and team behaviors Getting ahead of friction Optimizing the customer experience Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. Sponsor/Partnership: Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

    47 min
  2. 03/14/2021

    The Business of Social Media and YouTube

    The desire to create is one of the deepest yearnings of the human soul ~ Dieter Uchtdorf That fully embodies Roberto Blake."Create something awesome today." Roberto Blake is the CEO and Creative Director of Create Awesome Media, LLC., where he develops and produces digital content and online media properties. Currently he is the host of a popular Creative Education Channel on YouTube, "Always Be Creating". Roberto also host and co-produces the "Create Something Awesome Today Podcast" Roberto Blake uses this tagline at the beginning of every video he creates, edits, and uploads on YouTube. He has a real passion for creative entrepreneurship and empowering others, and the community he's built around his creative philosophy is a reflection of his commitment to his following. Roberto and I discuss; How Roberto got his start in design and focus on being a "creative" How others can start in YouTube today and why it's not saturated? What's the future YouTube The next social media "thing" people and businesses should turn their attention to Tips for a budding vlogger to develop a strong relationship with followers? How to engage with followers in all three (Twitter / Instagram / YouTube) channels and platform he uses the most? The YouTubers and Bloggers that inspired him when he started and today and much more! Sponsor/Partnership: TubeBuddy's channel management browser plugin helps content creators, brands, and networks save time and grow their brands directly from within YouTube.

    1h 9m
5
out of 5
22 Ratings

About

The Marketplace is a weekly podcast posted every Sunday. The podcast is created with you in mind and talks with a variety of industries such as education, business, sports, comedy, entrepreneurship and more!