The Kelly Roach Show

Kelly Roach
  • 4.9 (918)
  • Entrepreneurship
  • Updated Semiweekly

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. 2d ago

    What Billion-Dollar Leaders Actually Talk About

    When you put 9 and 10-figure leaders, women running multi-hundred-million and billion-dollar companies in a room, they don't talk about virality, AI, or the next tactic. They talk about conviction around purpose, being undistractable, surrounding yourself with the right people, and relationships. In this reflective episode, Kelly shares how Called to Lead has become a legacy project, and gets honest about where she sees the world heading. As AI pushes people deeper into isolation, she's running the opposite direction, toward community, simplicity, and quiet millions, and she invites listeners into a very different kind of conversation. In this episode:  Why the wisest leaders talk about purpose and relationships, not tactics The sign of real growth Why Kelly believes there's a blowback coming from the AI rabbit hole An invitation to the State of the Union conversation Timestamps  01:30 — Ministry in the marketplace in a time of isolation 04:30 — What the 9 and 10-figure leaders are actually talking about 11:00 — The sign of growth: craving wisdom over copy-paste tactics 14:30 — Running from the digital cage 16:30 — The blowback coming from the AI rabbit hole 18:00 — Building community and a village on purpose 19:30 — The State of the Union: perspective plus a game plan 21:00 — The Conviction Marketing parallel: watching the cycle before it plays out Resources & Mentions Join Kelly's LIVE State of the Union on October 13th: Kelly is hosting a free, live training on the state of online marketing, why and how she changed her business model, and how to build financial freedom without living in a digital cage: https://www.virtualbusinessschool.com/quiet-millionaire-era--8c046  The 30-Day Called to Lead Implementation Challenge officially kicks off October 19th- join HERE: https://www.calledtoleadmovement.com/implementation-challenge  Grab a copy of Kelly's book, Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK

  2. 5d ago

    The Good, the Hard, and the Lessons From Our Biggest Event Yet

    Called to Lead 2026 is a wrap, and in today's episode, Kelly takes you FULLY behind the scenes: she shares the honest debrief of what it actually takes to leap from a 200-person event to 500 (a leap she admits she underestimated), what worked, and what she'd do differently moving forward.  She gets into the philosophy behind the event, and reminds us that no matter how much we show up online, nothing collapses the speed of trust like being in the room. What's inside: The real jump from a 200-person to a 500-person event Why Called to Lead is a non-selling, non-tactical event on purpose The wins, the misses, and next year's plan to level up even more Why in-person connection is the one thing you can't replace Timestamps  01:30 — A 10x improvement over last year (and 20 things to improve) 02:30 — Next year's dates: October 28–29, 2027, South Florida 03:30 — The goal: helping top women in business find each other 05:30 — From lone wolf to community: the story behind Called to Lead 07:30 — From The Advance to Called to Lead 09:00 — Two ways to plug in: the Implementation Challenge and 2027 tickets 10:30 — Creating a room that heals 12:30 — Hosting a non-selling event in a sell-everything industry 14:00 — The speaker lineup and the strategic advisory debrief 16:00 — The Implementation Challenge details 17:30 — The honest truth about leaping from 200 to 500 people 21:00 — Giving back through Kiva microloans 22:30 — The cons, the misses, and the production lessons 29:00 — Kelly's faith-centered talk on the calling of leadership 30:30 — You can't replace being in the room Resources & Mentions Called to Lead 2027 is happening on October 28–29, 2027, in South Florida; grab your ticket now: https://www.calledtoleadmovement.com/event  The 30-Day Called to Lead Implementation Challenge kicks off October 19th; Kelly and Sandi will break down every talk and session with playbooks, all session recordings, a private WhatsApp group, live call support, and community building. Get access for just $497 for a few more days before the price increases: https://www.calledtoleadmovement.com/implementation-challenge  Follow the Called to Lead movement on Instagram: http://instagram.com/calledtoleadmovement

  3. Oct 5

    Return to Real: Why Authenticity Is the Last Advantage (with Ryan Levesque)

    Ryan Levesque is a 7X Inc. 5000 CEO who's generated over $100 million and sold two companies, and in this conversation he makes the case that in a world of artificial everything, real is the last true advantage. Kelly sits down with him to talk about his new book, Return to Real, and the personal unraveling that led to it. He and Kelly go deep on the pattern they both know firsthand, the belief that achievement is how we earn love, and why that wiring builds great companies and hollow lives in equal measure. Then Ryan lays out the three shifts from the book: the analog advantage, the oxytocin advantage, and the contrarian advantage.  What's inside: The storm that snapped Ryan out of growth-at-all-costs Why "achievement equals love" builds hollow success The three advantages: analog, oxytocin, and contrarian The double craving: what you want is what your market wants Timestamps 00:00 — The 2021 Texas storm and the first domino 07:00 — Deciding to sell the company and reclaim time with his kids 08:30 — Where is the "enough" point? 10:00 — Who Ryan was before vs. who he is now 12:00 — Achievement as the way we learned to earn love 14:30 — The Tylenol principle: ambition is dose-dependent 16:00 — The $70M deal that collapsed, and the thread he couldn't drop 18:30 — The double craving: what you crave is what your market craves 20:30 — The recoil effect of AI and the move to analog 22:30 — Shift 1: the analog advantage 24:00 — Shift 2: the oxytocin advantage (trust over dopamine) 27:00 — Shift 3: the contrarian advantage (a category of one) Resources & Mentions Grab Ryan's new book, Return to Real, and the bonuses at www.returntorealbook.com (also available wherever books are sold).  Follow Ryan on social: https://www.instagram.com/askryanlevesque/?

  4. Oct 2

    Taking Your Book Global: Why Your Book Is Your Business Card to the World (with Gautam Ganglani)

    Most authors and speakers build their entire brand in one market and never realize how small that is compared to what's possible. In this episode, Kelly sits down with Gautam Ganglani, who has spent three decades bringing the world's biggest authors (Jack Canfield, Brian Tracy, Robin Sharma, Marshall Goldsmith, and more) to the Gulf region and India, to talk about how to take a book and a speaking career truly global. Gautam shares the story of Right Selection, the 30-year family legacy his father started as a Dubai bookstore and grew into live events and executive development, and the principle that kept it thriving across generations. He and Kelly get into the exact playbook for going global, finding a regional publishing partner, building the brand virtually through podcasts and webinars, then landing a concentrated speaking roadshow, and the hard data behind the 10,000-copy tipping point that can take a book from a few thousand sales to 6-figures. What's inside: How to take your book global (publishing, virtual brand-building, and a roadshow) The 10,000-copy tipping point, and how bulk buys accelerate it The common trait of the world's top authors and speakers Breaking Bread: relationships as your best marketing strategy Timestamps 01:30 — London, Dubai, Mumbai: Gautam's global background 03:30 — Right Selection: a 30-year family legacy in three decades 06:00 — The key to lasting across generations: adapt, pivot, reinvent 08:00 — Reinvention as an invitation, not a sign of failure 10:00 — The hallmarks of the world's top authors and speakers 12:30 — The "power hour" every great speaker protects 14:00 — Your book as your business card, built across multiple verticals 15:30 — How to take your book global, step by step 18:00 — Comparing the US book landscape to the Gulf and India 20:30 — Bulk buys in place of speaker fees 22:00 — The 10,000-copy tipping point (and the data behind it) 24:30 — Why US success gets noticed globally 26:30 — Building an international speaking roadshow in one trip 28:30 — Breaking Bread: the origin of the concept 33:00 — 150 dinners at home: relationships as the best marketing 35:30 — Human AND AI, not human vs. AI 38:30 — Where to connect with Gautam, and what's next Resources & Mentions Connect with Gautam Ganglani, CEO of Right Selection, author of Breaking Bread: Building Meaningful Relationships for Long-Lasting Success, on LinkedIn: https://www.linkedin.com/in/gautamganglani/  or visit https://www.gautamganglani.com to get a preview of Breaking Bread.

  5. Sep 28

    Millions are Made in the Fundamentals {The Business Breakthrough Hotline}

    Three live callers, three plateaus, and a set of answers that apply to almost any business that is currently experiencing a growth ceiling. First, interior designer Christine wants to know when a newer business should make its first hire, and who that hire should be.  Then massage therapist Bridgette, five years into transitioning toward somatic coaching, asks how to finally land her ideal clients.  Finally, marketing coach Melissa wants the 10x unlock to mid-six and seven figures. On this episode's Hotline: Christine (interior design) — when and who to hire first Bridgette (somatic coaching) — landing your ideal client during a transition Melissa (marketing coaching) — the one-to-many unlock to scale past six figures Timestamps: 00:40 — Welcome to the Business Breakthrough Hotline 01:20 — Christine: when should a newer business hire? 02:30 — Map the role's three profitable pursuits 04:00 — The onboarding and training capacity most people skip 11:00 — Simplicity scales, complexity kills 12:30 — Bridgette: transitioning from massage to somatic coaching 14:30 — Auditing your Dream 1000 for who can actually afford you 16:30 — The market moment match: interviewing real buyers 19:00 — "What circumstances would need to be true?" to find your buyer 21:30 —Melissa: the 10x unlock to mid-six figures 23:00 — Delivery model vs. sales model 24:30 — Building a one-to-many customer acquisition system 26:30 — Turning a weekly Substack live into single sessions that sell RESOURCES: The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Miracle Hour, the Dream 1000, and the "single sessions that sell" one-to-many model: https://www.virtualbusinessschool.com/virtual-business-school  The Miracle Hour: Kelly's daily relationship-building and sales system, referenced for outreach, reactivations, and referrals: https://a.co/d/03P8YQ9x

  6. Sep 25

    God First: How Faith Reorders Everything with Emily Ford

    In her first-ever Keeping the Faith segment on The Kelly Roach Show, Kelly sits down with Emily Ford, a woman who built a nine-figure sales organization by 26, and then hit rock bottom at age30. That crisis became the doorway to finding the real Jesus, and everything changed from there. Kelly and Emily trade stories that mirror each other in uncanny ways: two women who climbed to the top, felt the void that success couldn't fill, and had to be broken of their old reliance. They share about their healing journeys, praying in the wait, feeling like a beginner every time you open the Bible, and the surprising lesson Kelly learned when she begged God for the right faith mentors. They get into why community and a Bible-based church matter, how to work through church hurt, why your business is a vehicle for your calling rather than your identity, and the daily practice of keeping your life in order and God first.  What's inside: The rock-bottom moment that reordered Emily's whole life Why chasing significance leaves you hollow Praying in the wait, and feeling unqualified but doing it anyway Business as a vehicle for your calling, not your identity Timestamps 02:30 — Emily's trajectory: from a small town to a nine-figure organization 04:30 — The mountaintop that felt like rock bottom 06:30 — The MGM Grand moment 10:00 — Why you can't fill the void alone  14:00 — Spiritual warfare, daddy issues, and generational patterns 16:30 — Praying in the wait 21:00 — Feeling like a beginner every time you open the Bible 23:30 — Keeping your life in order and God first 26:00 — Speaking about Jesus in secular rooms 28:30 — Working through church hurt 31:30 — Your business is the vehicle, not the calling or your identity 34:30 — "If he can't wake you up, he'll shake you up" 36:30 — Who does God say you are? Your identity beyond the business 38:30 — Emily's work at For Divine and Called & Crowned 40:30 — A closing invitation: pray, then act Resources & Mentions Connect with Emily Ford: host of the Called & Crowned show, and founder of For Divine, a personal branding and business brand studio helping women become "crowned authorities" - https://www.fordivine.com/discover  Listen to Called & Crowned on Spotify: https://open.spotify.com/show/3NfU2rU3yIKhvnGl8vn7gn or Apple: https://podcasts.apple.com/ca/podcast/called-crowned/id1573481905  Follow Emily on Instagram: https://www.instagram.com/itsemily/

  7. Sep 21

    The Recoil Effect: Why the Money Is Moving Offline

    A quiet millionaire is an entrepreneur with a full bank account and a rich life OFFLINE. And today's podcast episode is about how the very thing everyone's panicking over, AI, is quietly handing you the opening to become one. Kelly introduces the concept of the activation era, and why right now people are moving their money, time, and attention back toward analog experiences, real relationships, and human-first businesses. She backs it with the data, and then lays out 8 specific ways to grow simpler, faster, and with less time online by leveraging that recoil. What's inside: The activation era and the recoil effect of AI, explained Why relationships are now your most strategic competitive advantage The 8 ways to grow while spending less time online Why the middle market got outsourced to AI, and the swing that's coming Timestamps 00:00 — The quiet millionaire: a full bank account and a rich life offline 01:01 — Introducing the activation era 02:22 — Where the money is moving: analog experiences and flip phones 04:00 — Your most strategic advantage in the age of AI 04:16 — The data behind the shift  05:09 — The recoil effect of AI 06:28 — #1: Conscious creation (and why long-form wins) 07:35 — #2: Depth of relationships (and the Miracle Hour to multiply LTV) 08:52 — #3: Intimate rooms and the 62% higher close rate 09:58 — #4: Nuanced deep consultancy, and the swing back that's coming 12:38 — #5: Long-form content (84% of premium buyers prefer it) 14:21 — #6: Analog interface (being offline as a status symbol) 15:40 — #7: Depth of activation over activity 16:36 — #8: Community-led growth 17:25 — Why the activation era is the opportunity of our time 18:32 — Two things to do right now, and closing Resources & Mentions The Miracle Hour: Kelly's best-selling book that breaks down her smple, one-hour-a-day sales system (the 20-second sale, extending lifetime value, Miracle Hour Mastery): https://a.co/d/0ik1Q7h9  Register for our upcoming workshop and learn our Email + SMS sales strategy for just $37: https://www.virtualbusinessschool.com/sept28th  Virtual Business School (VBS):  where Kelly teaches these activation-era strategies, Miracle Hour Mastery, and trust-building offers. Join the Membership: https://www.virtualbusinessschool.com/virtual-business-school  Subscrbe to Kelly's substack: https://kellyroachofficial.substack.com/

  8. Sep 18

    The Time Freedom Formula with Brian Herriott

    Entrepreneurs get into business chasing freedom, and then build the hardest, worst job anyone could imagine. This episode is about getting the freedom back. Kelly sits down with Brian Herriot, author of the brand-new book Time Freedom, for a conversation on the reason most of us started a business in the first place. Brian shares the story that changed everything, his wife's double lung transplant 27 years ago and the vow they made leaving the hospital to stop waiting on some far-off retirement, and how he still drifted right back onto the corporate track before finally designing a life around what actually mattered. He and Kelly unpack why we get stuck (we start optimizing for money out of survival and never change gears), the danger of not knowing your "enough" number, and his core framework, the Time Freedom Formula, that aligns what it costs to live with your investments and flexible work so you can claim freedom years sooner. They get into the levels of freedom, why a 401(k) may not be the move everyone told you it was, what to do if you feel like you're already behind (Brian's promise: many people can reach time freedom in three years), and the reframe that unlocks it for most high achievers: time freedom usually isn't a completely different life, it's a one-step variation on the one you already have. What's inside: Why we optimize for money and forget to change gears Knowing your "enough" number and your definition of freedom The Time Freedom Formula, and the free calculator behind it What to do if you feel like you're already too far behind Timestamps 00:00 — Welcome: why time freedom is the reason we start businesses 00:34 — Brian's story: a lung transplant, and a vow to live differently 02:07 — Building the hardest job imaginable in pursuit of freedom 02:53 — Why we get stuck: optimizing for money and never changing gears 04:26 — The first small experiment: take the first Friday of the month off 05:24 — Knowing your "enough" number and evolving the need you're chasing 06:49 — Money confidence: getting your advisor and your coach in the same room 07:26 — The free Time Freedom Calculator (and mapping your numbers) 09:18 — "Why don't we do that now?" Brian's 2020 turning point 10:51 — When social media turns all your fun into work 11:19 — What freedom actually looks like (and choosing the highest value for your time) 13:23 — Inside the book: taking the conventional path head on 14:26 — The Time Freedom Formula explained 15:59 — The levels of freedom and getting your money working for you 17:20 — The 401(k) rethink 17:40 — "Am I too late?" What to do if you feel behind 19:17 — The promise: time freedom in about three years 20:41 — Time freedom doesn't mean you stop working 22:05 — Stepping out of the business as a catalyst for your next big leap 23:30 — Where to get the book, and closing (Timestamps pulled from the transcript timecodes — verify against your final edit.) Resources & Mentions Time Freedom by Brian Herriot — the guest's new book on optimizing for time over money and designing a business around your life. Available wherever books are sold- Amazon, Barnes & Noble, and more: https://www.amazon.com/dp/1774587122?lv=shuf&channelId=500&plpRedirect=mhFallback  The Time Freedom Calculator:  Brian's free tool at timefreedomcalculator.com  for plugging in your business, personal, and lifestyle numbers to see how time freedom plays out. Free to use, no book purchase required. (Confirm the exact URL.) Concepts referenced: the Time Freedom Formula (cost to live vs. investments plus flexible work), knowing your "enough" number, money confidence, the levels of freedom, the 401(k) rethink, and the "catalyst" idea (stepping out of the business to find the one thing that makes it 10x better)

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About

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

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