The Kelly Roach Show

Kelly Roach
  • 4.9 (919)
  • Entrepreneurship
  • Updated Semiweekly

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. 11h ago

    1161. The Business Breakthrough Hotline: Substack, Sales Conversions, and Finding Your Dream Clients

    This week's Hotline opens with a topic Kelly gets asked about constantly: what exactly is Substack, and why is everyone suddenly moving there? Kelly breaks down why conscious creators and consumers are leaving the mainstream, AI-flooded platforms for a place that still feels human, how her own team grew a paid Substack faster than she ever expected after starting with zero plan, and why she now believes it's one of the best places to build a business in 2026. She explains how to use Substack as a trust-building offer, how the tiers actually work, and why the weekly deep-dive newsletter lands somewhere most content never does: the inbox. Then, we hear from two business owners:  Christina (sales & enrollment consultant) — how to convert more of your marketing audience into sales calls, and stop losing revenue between launches Dr. Erin (psychologist turned coach & speaker) — how to strategically find her high-performing women clients instead of waiting for them to find her A throughline across the whole episode: no matter what happens with AI, people still buy from people, and there's a person on the other side of every million-dollar door. What's inside: Why Substack is becoming a trust engine for serious businesses How to structure the tiers to move people into your ecosystem Converting marketing attention into actual sales conversions Speaking for conversion vs. speaking for branding Timestamps 00:00 — Welcome and the two ways to participate in the Hotline 01:30 — What is Substack, and why creators are leaving mainstream platforms 05:00 — How Kelly's team grew on Substack (and why it surprised her) 08:00 — The newsletter as the heartbeat, and how the tiers work 11:00 — Using Substack as a trust-building offer (the middle and Founding Members tiers) 14:00 — Why Substack works: constant marketing, real community, a compressed buying cycle 17:00 — Caller 1, Christina: converting more launch leads into sales calls 22:00 — Following up and moving buyers through the pipeline between launches 24:00 — Caller 2, Dr. Erin: finding high-performing women clients through speaking 28:00 — Virtual vs. in-person speaking, and building the referral pipeline Resources & Mentions The Sacred Art of Selling by Kelly Roach (on Substack) — Kelly's newsletter and community; free tier, a middle paid tier focused on leveraging and monetizing Substack, and the Founding Members tier that bridges into her core offers: https://kellyroachofficial.substack.com/subscribe  The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!

    31 min

  2. 3d ago

    1160. The New Success Paradigm for Women Who Refuse to Settle

    This is a replay of a live Called to Lead info session Kelly hosted with co-founder Sandi Glandt, to answer the questions everyone's been asking: what is Called to Lead, who is it for, and how do you know if you should be in the room? Because it was recorded live, you'll hear real-time Q&A and references to ticket availability, pricing, and dates that were accurate as of the session. Called to Lead is built on faith, family, and freedom, a new success paradigm for ambitious women who refuse to believe they have to choose between a wildly successful business and a rich, faith-centered life. In this session, Kelly and Sandi share the story behind the movement, the gap they saw in a space full of bro-marketing pitch fests and rah-rah woo events, and exactly what to expect at the 2026 flagship event on October 1st in Boca Raton, plus the special Diamond day in Miami on October 2nd. You'll hear the full speaker lineup revealed so far, the ticket tiers and what's included, the year-round community and micro events, and a first look at the brand-new philanthropic arm of the movement. Inside this session: The origin story and the three (really four) pillars: faith, family, freedom, and fitness The full two-day event breakdown and who's in the room The speakers announced so far and why each was chosen How to get involved year-round, and the new Dress for Success partnership Timestamps   02:00 — The origin story and the gap Kelly and Sandi saw 05:00 — The pillars: faith, family, and freedom 09:00 — A litmus test: does this describe you? 12:00 — Why proximity beats consuming more content 15:00 — Called to Lead 2026: connection, collaboration, elevation 18:00 — The two-day format (Boca Oct 1, Miami Diamond day Oct 2) 22:00 — Who's in the room: 500+ women from around the globe 24:00 — The live speaker lineup 36:00 — The year-round community and micro events 39:00 — Ticket tiers, pricing, and what's included 43:00 — The new philanthropic arm: Dress for Success RESOURCES + LINKS Called to Lead 2026:  grab your ticket for the the flagship women's leadership and business growth event. Day 1: October 1, 9:00 AM–6:00 PM, Boca Raton Innovation Campus. Day 2 (Diamond experience): October 2, 1:00–4:00 PM, The Moore, Miami. Ticket tiers: Diamond, VIP, General, and Virtual, with payment plans and bulk/bundle options available:  www.sandiglandt.com/called-to-lead  Keep up with the Called to Lead Movement onInstagram, where event and speaker announcements are shared: https://www.instagram.com/calledtoleadmovement

    49 min

  3. Jul 6

    1159. The Business Breakthrough Hotline: Leveling Up, Going Analog, and Trust-Building Offers

    In today's episode of the Kelly Roach Show, Kelly kicks off the very first Business Breakthrough Hotline segment. The hotline exists to close the biggest gap Kelly sees in podcasting: consumption without application. Instead of theory, this is where real business leaders can call-in with real questions, confessionals or challenges, and walk away with a breakthrough within minutes. In this episoe, you'll hear from 5 business leaders across industries: Heather (VA staffing & systems) — how to level up her ideal client avatar as the middle market gets squeezed Chris Williams (coaching for holistic women coaches) — the shift from online to in-person, and how to build community-led growth Kelly, The Points Maven — building a trust-building offer alongside the Miracle Hour as a solo business owner Ranelli (CPA & CFO) — how to finally launch her trust builder and finish the book without stalling Heather (business coach for nurses) — what it really takes to expand capacity from seven to eight figures A running theme across all five: the middle market is collapsing, high-ticket buyers now move on referral and relationship, and your Dream 1000 plus in-person connection are the fastest paths forward. Timestamps  00:00 — The big announcement: Keeping the Faith and the Business Breakthrough Hotline (plus a peek at the new studio) 06:00 — Caller 1 — Heather: leveling up your ideal client avatar as the middle market shrinks 15:00 — Caller 2 — Chris Williams: the move from online to in-person and building community-led growth 24:00 — Caller 3 — Kelly (The Points Maven): running a trust-building offer and the Miracle Hour side by side 32:00 — Caller 4 — Ronelli: launching a trust builder (and finally finishing the book) without stalling 38:00 — Caller 5 — Heather: expanding capacity from seven to eight figures, and where to invest Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!

    44 min

  4. Jul 3

    1158. Introducing the Business Breakthrough Hotline: Your Million-Dollar Breakthrough in 10 Minutes or Less

    After more than 10 years and two episodes a week without ever missing, Kelly is changing the dynamic of the show, and inviting you into it. In this episode, she introduces the brand-new Business Breakthrough Hotline: a live call-in format housed right here on the Kelly Roach Show feed. This is real, raw, unscripted problem-solving, built to give you a breakthrough in real time while you listen. Kelly shares why she's making this shift in the age of AI, the wide-open range of topics she'll tackle, and exactly how to get your own question on the show, whether you want it answered as an anonymous business confessional or you want to come on live with her. How to get involved: Text the live line at 916-418-9799 any time. Submit a question, send an anonymous confessional, or request to come on the show live. What's inside: Why Kelly is evolving the show after a decade The topics the Hotline will cover (team, sales, faith, hard decisions, and more) The three ways to participate How paid Substack subscribers get first priority Timestamps 00:30 — The announcement: the Business Breakthrough Hotline is here 01:30 — Why now: changing the dynamic in the age of AI 02:30 — Why Kelly stepped back from traditional interviews 04:00 — The topics the Hotline will cover 05:30 — Paid Substack subscribers get first priority 06:30 — How to participate: the live text-in line 07:30 — Three ways to engage: submit, confess anonymously, or come on live RESOURCES: Resources & Mentions The Business Breakthrough Hotline text-in line: text our live manned phone line at 916-418-9799 any day, any time to submit a question, send an anonymous business confessional, or request to come on the show live. (To submit: text your name, note you're "submitting a topic for the Business Breakthrough Hotline," and include your question.) Subscribe to Kelly's Substack:  paid subscribers get first priority to come on live, and select Hotline episodes will be broadcast there: https://kellyroachofficial.substack.com/subscribe

    11 min

  5. Jul 1

    1157. [Bonus Replay] How to Make Sales by 9:00 AM Every Single Day

    This is a special BONUS episode, where we are sharing the replay of our condensed live Miracle Hour sales workshop.  In this session, Kelly breaks down why most businesses don't have a sales problem, they have a collection of random acts of marketing that never connect into a funnel. She walks through the three parts of the Miracle Hour, the system that lets her team make sales by 9:00 AM (and even overnight), and explains the order of activity that keeps you in warm, ready-to-buy conversations instead of grinding on cold outreach that's seven times more expensive and ten times harder. She also gets into the philosophy underneath it all, the Sacred Art of Selling, plus why relationship capital is the one compounding asset AI can't touch, and the four barriers quietly keeping your sales stuck. What's inside: Why "random acts of sales" keep your business small The three parts of the Miracle Hour, from lead gen to conversion Starting with WHO before what, how much, or how often The four barriers to a sales system that scales Note: This replay includes live enrollment segments for the Virtual Business School. Any dates, deadlines, and bonuses mentioned were tied to the original live workshop. Resources & Mentions Learn more about The Virtual Business School (VBS), Kelly's sales membership and daily-sales system where we offer templates, trainings and live guided implementation every Wednesday at 1:00 PM EST: https://www.virtualbusinessschool.com/virtual-business-school  The Miracle Hour: grab our USA Today bestselling book and the core system taught in this workshop: https://a.co/d/059E586r  Follow Kelly on Substack to learn more about The Sacred Art of Selling: Kelly's sales philosophy and forthcoming book: https://kellyroachofficial.substack.com/subscribe

    1h 23m

  6. Jun 29

    1156. My 19-Point Plan to Sell 100,000 Books

    After five book launches, Kelly is convinced: a book launch is the single best strategy on the planet for growing a business. And she's about to attempt her biggest one yet. In this episode, she takes you inside the strategy room: first, she shares what the Miracle Hour launch taught her about the power of radical focus, the clarity that led her to walk away from scaling a business most people would kill for, and then opens up her full 19-point playbook for the Sacred Art of Selling launch, including the goal she admits her team might kill her for saying out loud. If you've ever written a book, want to, or just want to watch a master strategist map a campaign in real time, pull up a chair. What's inside: Why focus on one offer, one message, and one launch beats everything else The clarity moment that made Kelly choose not to scale Her 19 pillars for selling 100,000 copies Why a launch should be the kickoff of a movement, not a one-time event TIMESTAMPS: 02:00 — How one message took the business from 7 to 8 figures 03:30 — The Miracle Hour launch timeline and the objectives behind it 05:00 — Our goal through Q1: one focus, one offer 06:15 — Engineering the celebrity of the system 07:30 — Community-led growth and the path to 8,000 customers 09:00 — How Sacred Art of Selling and Miracle Hour both feed VBS 11:00 — Why the VBS model wins (and the staff-of-50 contrast) 13:00 — The clarity moment: choosing not to scale high-ticket 15:30 — Giving yourself permission to change directions 16:30 — The big goal: selling 100,000 copies of Sacred Art of Selling 17:30 — The 19-point plan begins (podcasts, teaching sessions, street team) 20:00 — Influencer boxes, corporate bulk buys, the TED Talk, and PR 22:00 — Substack, weekly webinars, leading with bulk buys, book clubs 24:00 — Amazon ads, TV placements, the in-person pre-order event, and the book tour 25:00 — Close: treat your launch as a movement (and the USA Today + agency wins) Resources & Mentions Subsribe on Substack for behind-the-scenes content from The Sacred Art of Selling, Kelly's forthcoming book: https://kellyroachofficial.substack.com/subscribe  Grab your copy of The Miracle Hour: https://a.co/d/01MDFtYT  Learn more about the Virtual Business School (VBS): https://www.virtualbusinessschool.com/virtual-business-school  Follow Kelly on IG: https://www.instagram.com/kellyroachofficial

    26 min

  7. Jun 26

    1155. The Tool That's Disrupting Bookkeeping for Solopreneurs

    Smart, competent business owners tend to lose IQ points the second the conversation turns to their finances. Heidi DeCoux built something to fix exactly that. In this episode, Kelly sits down with Heidi, the founder of Cashflowy.AI to talk about why so many solopreneurs freeze around their numbers, the brutal co-founder situation Heidi had to fight her way out of before she could bring the tool to life (and the three lessons that saved her), and how an AI CFO named Clara is making "how much can I safely pay myself this month?" a question you can finally answer. If your books are a source of dread, this one's permission to stop being afraid. What's inside: Why understanding your numbers is the thing that actually sets you free The partnership red flags Heidi ignored, and what she'd do differently What makes bookkeeping built for one type of business so much smarter Where AI is about to take the entire accounting industry Timestamps 01:42 — From rural Minnesota to four businesses and three exits 03:14 — The unsolved pain she set out to fix: solopreneurs frozen around their numbers 04:47 — The co-founder she had to legally remove 05:33 — Three hard lessons (move slower, don't skimp on legal, understand the tech) 08:05 — The right co-founder, the test project, and divine timing 09:22 — Why your partner is the biggest defining factor of your success 10:01 — Kelly's own partnership lesson learned 10:52 — How Cashfowy.ai works and who it's built for 11:23 — Why QuickBooks, FreshBooks, and Wave miss the mark for solopreneurs 13:11 — One plan, $39/month, everything included 13:54 — Meet Clara, the built-in AI CFO 14:37 — From recordkeeping to real decision-making 15:52 — The dashboard features users love most (safe pay, tax estimator) 17:58 — Where the accounting industry is heading with AI 18:15 — AI tax returns and the future of the CPA 22:38 — How fast you can get set up (6 minutes, 33 seconds) Resources & Mentions Follow Heidi on Instagram: https://www.instagram.com/heididecoux/  Get your free trial at: https://cashflowy.ai/sales?via=kelly-roach  Register for Kelly's FREE AI for Sales training: https://accelerator.virtualbusinessschool.com/ai-for-sales-register

    26 min

  8. Jun 23

    1154. Bonus Episode: Scaling VBS From 7 to 8 Figures, Why Acquisition Without Retention Creates Chaos, and The Pivot That Was 1000x More Painful Than I Expected

    In this behind-the-scenes BONUS episode, Kelly is pulling back the curtain on exactly what she's building right now, in real time. She walks through the company she's chosen to plant her roots in for the next decade, the brutal pivot that turned out to be the best decision of her career, and the counterintuitive move she's making first as she scales, the one almost no one in online marketing will tell you the truth about. If you've ever wanted to learn the scale process by watching it happen from the inside, this is your seat at the table. What's inside: The two-step vision process every scale starts with Why she's working on retention before pouring in a single new member The shift from selling a product to building a movement What she's deliberately saying no to for the next nine months Resources:  Register for the LIVE Miracle Hour Experience hapening Wednesday, June 24th, from 10am to5pm EST: Kelly's free full-day live training: https://www.themiraclehourbook.com/miracle-hour-june-24-experience-social  Upgrade to VIP for access to our custom sales GPT, lifetime recording access, and bonus Q+A: https://accelerator.virtualbusinessschool.com/vip-upgrade-june-24th  Join us this Summer for The Legacy Leaders Mastermind: Kelly's year-11 mastermind for multi-seven and eight-figure leaders: https://join.thebusinessadvisory.com/2026-rsvp   Subscribe to Kelly's Substack, The Sacred Art of Selling: https://kellyroachofficial.substack.com/subscribe  Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school  Join us in-person for the Called to Lead Event happening October 1st: https://www.sandiglandt.com/called-to-lead

    27 min
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4.9
out of 5
919 Ratings

About

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

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