The Decision-Making Studio Podcast

Ben Cattaneo

The Decision-Making Studio Podcast (formerly known as the All Things Risk podcast) uses the lenses of decision-making, uncertainty and risk to better understand ourselves and our world. We feature fascinating guests across many fields from sport, the arts, current affairs and others. We have long-form conversations and our guests share insights, stories, tools and tips.

  1. Sep 22

    Ep. 250 - Bruna De Palo: On How Our Brains Decide

    We make decisions constantly — but how much do we really understand about what our brains are doing when we make them? My guest on this episode of The Decision-Making Studio is Bruna De Palo, author of The Brain Instruction Manual for Leaders: What Nobody Told You About Working with Humans. Bruna's book is about neuroscience and leadership, but our conversation ranges much more widely into how the brain shapes judgement, behaviour and decision-making. We talk about why the idea of "taking emotion out of a decision" makes very little sense; how our brains use past experience, habits and mental shortcuts to predict what happens next; and how those same processes can also create biases and constrain the options we see. We explore the brain as a predictive system — one that is constantly trying to anticipate what will happen and allocate our limited energy accordingly. That leads us into Bruna's idea of the "box": the accumulated experiences and assumptions our brains draw upon to make sense of what is happening around us. We also explore why uncertainty is so demanding for the brain and what that means when we ask people to navigate significant change. And we look at what psychological safety actually means when people need to speak up, disagree and challenge decisions. If our brains are continually scanning their environment for threat, creating the conditions in which people genuinely feel able to contribute becomes far more than a nice cultural aspiration. There is some good news too. Neuroplasticity means that deeply ingrained patterns of thought and behaviour are not necessarily permanent. We discuss habits, learning and how new neural pathways develop — and what this might tell us about actually changing behaviour rather than simply knowing what we ought to do. Along the way we get into emotion as data, resistance to change, prediction, bias, stress and flow — including a wonderful example involving Diego Maradona. At its heart, this is a conversation about something I keep coming back to on this podcast: if we want to make better decisions, it helps to understand the human biology, neuroscience and psychology behind them. In this episode (00:00:00) Introduction (00:03:14) Bruna De Palo, neuroscience and understanding human behaviour (00:09:26) The predictive brain, energy and the "box" (00:21:08) Why we can't take emotion out of decision-making (00:33:26) Psychological safety, conflict and speaking up (00:46:49) Change, uncertainty, neuroplasticity and changing behaviour (00:57:45) Diego Maradona, stress and the state of flow Show Notes Bruna De Palo — neuroscience-based executive and team coach, author and advisor. Bruna De Palo – official website The Brain Instruction Manual for Leaders: What Nobody Told You About Working with Humans — Bruna De Palo A practical exploration of how neuroscience can help us understand behaviour, stress, emotion, change, performance and decision-making. The Brain Instruction Manual for Leaders – official book website The Brain Instruction Manual for Leaders – John Murray Press People, books and resources mentioned Lisa Feldman Barrett — How Emotions Are Made: The Secret Life of the Brain Bruna discusses Barrett's work on emotion and the relationship between bodily signals, previous experience, context and the brain's predictions. How Emotions Are Made – Lisa Feldman Barrett Amy C. Edmondson — psychological safety Referenced in our discussion about speaking up, disagreement, interpersonal risk and creating conditions in which people feel able to challenge decisions. Amy C. Edmondson – Psychological Safety Norman Doidge — The Brain That Changes Itself Discussed in relation to neuroplasticity: how experience and repeated behaviour can change neural pathways and established patterns. The Brain That Changes Itself – Penguin The Brain Instruction Manual for Leaders — Extras, links and resources Bruna's companion resource library contains the research, videos and additional material referenced throughout the book. Book Extras & Resources Diego Maradona — Napoli v Bayern Munich, 1989 The famous warm-up discussed near the end of the episode, before Napoli's UEFA Cup semi-final second leg against Bayern Munich. Bruna uses it in discussing pressure, energy and flow. Watch: Diego Maradona warm-up, 1989

  2. Jul 13

    Ep. 249: Bernie Bulkin - On Why Start-Ups Fail

    Why do start-ups fail? And what if more of those failures are avoidable than we think? There is an enormous mythology around start-ups. Perhaps the biggest is the often-repeated claim that 90% of them fail — as if failure is simply the natural, almost inevitable price of trying to build something new. My guest on this episode of The Decision-Making Studio Podcast is Dr Bernard Bulkin OBE. Bernie spent more than two decades in venture capital, investing in Silicon Valley and London. He's been an angel investor, a founder and a company leader, and has served on boards ranging from start-ups to large public companies. He's also an Emeritus Professorial Fellow at the University of Cambridge and has served as a Vice President of the Energy Institute. And, as his biography rather refreshingly points out, he has also founded, led and invested in companies that have failed. His book is Why Start-Ups Fail: Avoiding the Traps on the Path to Commercial Success. And I think it's a rather counter-cultural business book. Bernie's argument is not that start-ups don't fail. Of course they do. It's that many of the reasons they fail are understandable, and, crucially, avoidable. If you're a founder, or thinking about starting a business, Bernie offers something approaching a masterclass here in why start-ups fail and what can be done differently. But this isn't really a business podcast. The Decision-Making Studio is about decisions and uncertainty. And what interested me in Bernie's work is what happens when you look beneath the start-up context. We talk about engineers and the particular ways they can think about businesses. We talk about money, and why most start-ups need more than they think they do. We get into behavioural science, myths and assumptions, and self-awareness: understanding yourself, your own limitations, and the role that plays in the decisions you make. So yes, this is something of a masterclass in start-ups. But it's also a conversation about something much broader: why failure is not always inevitable, how our own thinking can help create it, and whether, by understanding the traps we repeatedly fall into, we might make better decisions. In start-ups, certainly. But well beyond them too. In this episode (00:03:00) Why do start-ups fail? (00:10:00) The 'horrible premise' of a business based on failure (00:21:00) Why start-up failure is not inevitable (00:32:00) Engineers, founders and ways of thinking (00:44:00) Money, investment and the power law (00:56:00) Behavioural science, judgement and the Theranos case (01:09:00) Self-awareness and better decision-making Chapter timings are approximate. Links and resources Bernie Bulkin and Why Start-Ups Fail Why Start-Ups Fail — Bloomsbury Bernie Bulkin — Bloomsbury author profile The Power Law: Venture Capital and the Art of Disruption — Sebastian Mallaby An examination of venture capital and the power-law dynamics that shape the industry. The Power Law — Penguin 7 Powers: The Foundations of Business Strategy — Hamilton Helmer Helmer's framework for understanding the persistent sources of competitive advantage. 7 Powers — official website Theranos and Elizabeth Holmes The Theranos case comes up in our discussion of technology, leadership, governance and the stories that can take hold around start-ups. For a detailed account, see John Carreyrou's Bad Blood: Secrets and Lies in a Silicon Valley Startup. Bad Blood — Penguin Random House More from Bernie Professor Bernie Bulkin — Murray Edwards College, Cambridge

  3. 11/16/2025

    Ep. 248: James Geary - On "The World in a Phrase", the Power of Aphorisms

    Today, we explore the world through phrases. Not just any phrases, but aphorisms – those short sentences with the power to stop us in our tracks, cause us to rethink how we see things, and even make better decisions. I'm joined by James Geary, author of the newly re-released book, The World in a Phrase: A Brief History of the Aphorism. James is a lecturer at Harvard's Kennedy School. James is also a self-confessed 'aphorism addict', and he studied the history of what he calls the world's oldest written art form. As you will hear, aphorisms transcend culture and historical periods. And James's work and this conversation refer to the likes of Lao Tzu, the ancient Greeks, through to Mark Twain, and modern figures like Wynton Marsalis and Brian Eno. From a decision-making lens, aphorisms have potency as heuristics. When we think about modern challenges, James explains that they can help us so very much, particularly as AI is taking over the written word and threatening to reduce our cognitive load to zero. Show notes: James' website The World in a Phrase: A Brief History of the Aphorism James on Instagram James on Blue Sky Stanisław Lec Yogi Berra The I Ching G.K Chesteron Cyril Connolly Brian Eno Wynton Marsalis Clet Abraham Steven Wright Brian Wilson Josh Billings Eric Jarosinski Joseph Joubert _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Like what you heard? Check out: The Decision-Making Studio: https://thedecisionmaking.studio/ The Decision-Making Studio Podcast: https://thedecisionmaking.studio/podcast

  4. 09/09/2025

    Ep. 247: Adam Kahane - On Everyday Habits For Transforming Systems

    The world does not seem to be doing particularly well at the moment. Much needs to change. Most conversations focus on what should change and how. This episode asks a different, and more refreshing, question: 👉 What can we do every day to help make change happen? To explore this, I am joined by Adam Kahane, a leading organiser, designer and facilitator of processes that bring business, government and civil society together to address seemingly intractable problems. Adam was formerly Head of Social, Political, Economic and Technological Scenarios at Shell, and later co-founded the social enterprise Reos Partners. His latest book, Everyday Habits for Transforming Systems: The Catalytic Power of Radical Engagement, offers a practical guide to creating meaningful change. In this conversation, we discuss what these habits are, how to practise them, and why they matter. It is a refreshing, empowering and enjoyable discussion about the everyday actions that can transform the systems around us. Show notes: Adam Kahane –  www.adamkahane.com   Everyday Habits For Transforming Systems – The Catalytic Power of Radical Engagement - https://reospartners.com/everyday-habits-for-transforming-systems Reos Partners - https://reospartners.com/ Trevor Manuel - https://en.wikipedia.org/wiki/Trevor_Manuel Donella Meadows - https://en.wikipedia.org/wiki/Donella_Meadows Dave Snowden - https://en.wikipedia.org/wiki/Dave_Snowden Dave Snowden on The Decision-Making Studio Podcast: https://youtu.be/hSMHFeV54iM?si=BR_DRZZX6t0DeQMN Christiana Figueres - https://en.wikipedia.org/wiki/Christiana_Figueres Juan Manuel Santos - https://en.wikipedia.org/wiki/Juan_Manuel_Santos Dan Davies on The Decision-Making Studio Podcast - https://youtu.be/3pm8_ssLtdQ?si=ZJ5cP3eEqBwDY9pk Robert Capa - https://en.wikipedia.org/wiki/Robert_Capa Báyò Akómoláfé - https://www.bayoakomolafe.net/ Leonard Cohen's Anthem ("ring the bells that still can ring, forget your perfect offering): https://www.youtube.com/watch?v=c8-BT6y_wYg _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Like what you heard? Check out: The Decision-Making Studio: https://thedecisionmaking.studio/ The Decision-Making Studio Podcast: https://thedecisionmaking.studio/podcast

  5. 05/18/2025

    Ep. 246 - Kevin Evers - On the Strategic Genius of Taylor Swift

    This episode is a fun one – and covers a topic we most certainly have not covered before:  the strategic decision-making of Taylor Swift, the most famous pop singer in the world. Taylor Swift may recognised as a pop star, but as you'll hear, her decision-making is pure punk rock. My guest today is Kevin Evers, who wrote as a senior editor at The Harvard Business Review and the author of There's Nothing Like This - The Strategic Genius of Taylor Swift. Kevin breaks down exactly why Taylor has been able to scale her success, why she's been able to reinvent herself time and again, and how she's been able to both manage disruption and be a driving force herself. We'll hear all about that, as well as Taylor's authenticity, her relationship with her fans, and the way in which she makes decisions. Whether or not you're a Swiftie, this one is a fun and fascinating conversation. Show notes: There's Nothing Like This - The Strategic Genius of Taylor Swift - https://www.nothinglikethisbook.com/ Kevin on LinkedIn - https://www.linkedin.com/in/kevin-evers1/ Taylor Swift's discography Olivia Rodrigo Billie Eilish LeAnn Rimes' impact on Taylor Swift Newton's laws of motion (and 3rd law) Max Martin Nathan Chapman Drake-Kendrick Lamar Feud Scott Borchetta Prince's contractual disputes _ _ _ _ _ _ Learn more about The Decision-Making Studio: https://thedecisionmaking.studio/ All our podcast episodes are here: https://thedecisionmaking.studio/podcast  Our latest newsletter: https://us19.campaign-archive.com/?u=f19fc74942b40b513cf66af32&id=cbd8d34efe Get in touch: https://thedecisionmaking.studio/contact-us

  6. 04/18/2025

    Ep. 245: Michael Posner: On "Conscience Incorporated"

    Today, we tackle some big-picture questions about the role of business in society when it comes to protecting human rights and democracy. And of course, this is very topical. I am honour to welcome Michael Posner to the show. Michael is the director of the Centre for Business and Human Rights at New York University's Stern School of Business. He is a human rights lawyer, and he was Assistant Secretary of State for Democracy, Human Rights, and Labour under the Obama administration. He is the author of a new book, Conscience Incorporated: Pursue Profits While Protecting Human Rights, which, given the state of things in the world and the United States, is pretty timely and important. Michael covers a ton of ground here, from the primacy of shareholder capitalism, how to make decisions in a world comprised of competing expectations and trade-offs, the tensions associated with decisions around human rights and environmental concerns, when CEOs should speak up, and his thoughts on the Trump administration and what's happening with regard to the United States' role in the world and to democracy and human rights. Show notes: Michael Posner - https://bhr.stern.nyu.edu/author/michaelposner/ Conscience Incorporated: Pursue Profits While Protecting Human Rights - https://bhr.stern.nyu.edu/publication/conscience-incorporated/ Centre for Business and Human Rights at New York University's Stern School of Business - https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/business-and-human-rights/center-business-and-human-rights Fair Labour Association - https://www.fairlabor.org/ Xinjiang, forced labour, and solar panels - https://www.bbc.co.uk/news/world-asia-china-57124636 _ _ _ _ _ _ _ Learn more about The Decision-Making Studio: https://thedecisionmaking.studio/ All our podcast episodes are here: https://thedecisionmaking.studio/podcast  Our latest newsletter: https://us19.campaign-archive.com/?u=f19fc74942b40b513cf66af32&id=cbd8d34efe Get in touch: https://thedecisionmaking.studio/contact-us

  7. 03/21/2025

    Ep. 243: Geoff Marlow - On "Future Fit" Organisational Cultures

    Today, we delve into the world of organizations and what my guest calls a "future-fit" organisational culture. My guest is Geoff Marlow and he has over three decades of experience around the world helping organisations create these future-fit cultures. That term caught my attention because around here, we're interested in the future and uncertainty. For part of his career, Geoff spent time on the leadership team of the Society for Organisational Learning,  which included the legendary Dr. Peter Senge - a renowned or was a renowned management guru and Arie de Geus, a scenario thinker who was the head of Shell's strategic planning group.  Geoff helps leaders understand why organisations fail or succeed. And we tackle all of that in this conversation. We get into Geoff's three aspects of a future-fit culture, which are sense-making, decision-making, and action-taking. We also talk about leadership, change, and so much more. Show notes: Geoff's substack: https://geoffmarlow.substack.com/ Geoff on LinkedIn: https://www.linkedin.com/in/geoffreymarlow/ Peter Senge: https://en.wikipedia.org/wiki/Peter_Senge The Fifth Discipline by Peter Senge Mike Jackson and Critical Systems Thinking The Dance of Change by Peter Senge Geoff's "The Five Fatal Habits" The Big Con by Mariana Mazzucato and Rosie Collington Intentional Revolutions by Nevis, Lancourt and Vassallo Eric Weinstein's DISC – "Distributed Idea Suppression Complex" _ _ _ _ _ _ _ Learn more about The Decision-Making Studio: https://thedecisionmaking.studio/ All our podcast episodes are here: https://thedecisionmaking.studio/podcast  Our latest newsletter: https://us19.campaign-archive.com/?u=f19fc74942b40b513cf66af32&id=cbd8d34efe Get in touch: https://thedecisionmaking.studio/contact-us

4.4
out of 5
13 Ratings

About

The Decision-Making Studio Podcast (formerly known as the All Things Risk podcast) uses the lenses of decision-making, uncertainty and risk to better understand ourselves and our world. We feature fascinating guests across many fields from sport, the arts, current affairs and others. We have long-form conversations and our guests share insights, stories, tools and tips.

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