Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist
  • 4.6 (8)
  • Marketing
  • Updated Weekly

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

  1. How to Find the Money That You're Leaving On the Table

    14h ago

    How to Find the Money That You're Leaving On the Table

    Are you working harder than ever but still feeling like profits aren't where they should be? With rising wages, increasing software subscriptions, higher freight costs, and customers becoming more selective about how they spend their money, many retail and ecommerce business owners are finding themselves squeezed from every direction. The natural reaction is often to focus on getting more customers through the door or driving more traffic to the website. But what if the biggest opportunity for growth isn't outside your business at all? In this episode of the Bringing Business to Retail Podcast, Salena Knight explores the hidden profit opportunities that most retailers overlook. Rather than immediately investing more money into marketing and customer acquisition, she breaks down the four key levers that directly impact revenue and profitability and explains how small improvements in the right areas can create significant financial results. You'll discover why increasing average order value can generate more revenue from your existing customers, how improving conversion rates can dramatically impact sales without increasing traffic, and why protecting your profit margins is more important than ever in today's retail environment. Salena also discusses the true cost of customer acquisition and why many business owners focus on the most expensive growth strategy before fully optimizing the opportunities already available to them. Whether you run a brick-and-mortar store, an ecommerce business, or a hybrid retail brand, this episode will help you identify where money may be leaking from your business and where to focus your efforts for the greatest return. If you've been wondering how to increase retail profits, improve ecommerce profitability, boost average order value, increase conversion rates, or grow your business without constantly spending more on advertising, this episode provides a practical framework for finding the money you're already leaving on the table. Grab the free Profit Calculator here.

    26 min
  2. How to Get Customers to Say Yes

    5d ago

    How to Get Customers to Say Yes

    Why do customers ignore review requests, newsletter signups, and referral programs even when they love your products? In this episode of the Bringing Business to Retail podcast, Salena Knight shares a simple but powerful communication strategy that can help retail and ecommerce businesses increase customer participation without changing their marketing systems or spending more money on advertising. Using examples from both physical stores and online retail, Salena explains why customers are more likely to say yes when requests are framed around helping others rather than helping the business. Whether you're asking customers to leave a review, join your email list, share a photo, or refer a friend, the language you use can dramatically impact the response you receive. You'll learn why traditional review requests often fail, how retail sales associates can generate more customer-created content in-store, and why the most successful brands position customers as contributors rather than consumers. This episode also explores practical ways to improve newsletter signups, increase customer advocacy, and create stronger emotional connections with your audience. If you're looking for simple ways to improve customer engagement, increase loyalty, and generate more social proof for your retail or ecommerce business, this episode will give you actionable ideas you can implement immediately.

    15 min
  3. Do You Feel Guilty When Customers Spend Big?

    Jun 9

    Do You Feel Guilty When Customers Spend Big?

    Do you find yourself feeling guilty when customers spend a significant amount of money in your store? You're not alone. Many retailers feel uncomfortable when customers make large purchases. Instead of celebrating the sale, they worry the customer will change their mind, question the value, or think they've spent too much. In this mini episode, Salena shares the story of her first $1,000 sale and a coaching conversation with retailer Kevin about the tendency to offer discounts customers never asked for. If you've ever second-guessed your prices or felt uncomfortable when customers spend big, this episode will help you shift your perspective and see sales in a whole new light.

    6 min
  4. It Didn't Work - Should I Try Again?

    Jun 4

    It Didn't Work - Should I Try Again?

    Every retailer has done it. You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped for, so you file it away under "that doesn't work for my store." But what if the offer wasn't the problem? In this short episode, Salena Knight shares a coaching conversation with Jill from Stitchery Fabric Store about a challenge many retailers face: knowing when to move on from an offer and when to give it another chance. The truth is that most business owners make decisions based on feelings rather than facts. A campaign feels like it failed, so it becomes the verdict. The problem is that without enough data, you may be abandoning ideas that could have become reliable revenue drivers. Before you create another offer, listen to this episode and make sure you're not leaving money behind by walking away too soon.

    6 min
  5. How Your Generosity Can Attract The Wrong Customers

    May 26

    How Your Generosity Can Attract The Wrong Customers

    In this episode, Salena coaches Cathy, the owner of an online gifting business, through one of the most common struggles in retail and ecommerce - spending too much time and money on customers who may never become profitable. Cathy shares how she has been sending free gifts with purchase to customers in an effort to get people to try her products, along with the challenges she faces when corporate customers continually negotiate on price. Salena unpacks why customer experience strategies need to be backed by real data and ROI, and why retailers need to stop making decisions based on emotion alone. The conversation dives into the difference between B2C and corporate customer strategies, why customer qualification matters, and how low-value leads can quietly drain time, energy, and profit from a business. Salena explains the importance of understanding customer value, protecting profit margins, and focusing on the customers who are most likely to generate long-term growth. If you've ever felt busy but not profitable, struggled with discount shoppers, or found yourself saying yes to customers who drain your time, this episode will help you rethink where your attention and energy should really go.

    16 min
  6. Could Your Business Survive a Cancer Diagnosis?

    May 19

    Could Your Business Survive a Cancer Diagnosis?

    What would happen to your business if you couldn't show up tomorrow? It's a question most entrepreneurs avoid asking, until life asks it for them. In this deeply personal episode, Salena Knight opens up about the terrifying moment she was told she was likely facing cancer and how that experience forced her to confront a reality many business owners quietly fear: has the business been built to survive without you? This episode is not just about health. It's about leadership, dependency, burnout, systems, priorities, and the emotional weight so many founders carry behind the scenes. You'll hear the lessons that came from stepping back, re-evaluating what truly matters, and recognising the risks of building a business that depends entirely on one person to keep everything moving. If you've ever felt like your business couldn't function without you, this conversation will challenge the way you think about growth, success, and sustainability. If this episode hit close to home and you realised your business relies too heavily on you to survive, then it's time to build a business that can grow sustainably. Register for the Million Dollar Store Blueprint here.

    23 min
  7. Your Competitors Are Keeping You Stuck

    May 13

    Your Competitors Are Keeping You Stuck

    If you've ever left a networking event wondering whether your business is behind everyone else's, this episode is for you. Salena Knight breaks down the dangerous comparison cycle that many retail and ecommerce store owners fall into without even realising it. From hearing someone talk about record-breaking sales to another retailer struggling with foot traffic, it's easy to start mentally measuring your business against everyone around you. But those comparisons rarely tell the full story. In this episode, Salena shares why benchmarking against other businesses can keep you stuck, distracted, and focused on the wrong things. More importantly, she explains what you should be measuring instead if you want to build a profitable, sustainable, and scalable business. You'll also hear more about Salena's Million Dollar Store Blueprint training and how to identify what actually needs to change inside your business to reach your next level of growth. Register for the Million Dollar Store Blueprint here.

    17 min
  8. This Simple Marketing Mistake Cost Me $200,000

    May 5

    This Simple Marketing Mistake Cost Me $200,000

    Most retailers assume that when customers are already buying, there's no need to market harder. In this episode, Salena shares the costly lesson she learned after treating busy seasons like "business as usual" instead of strategically maximizing every customer interaction. From missed upsell opportunities to poor inventory planning and passive selling, she reveals how retailers unknowingly leave money on the table during their busiest periods. You'll learn how to increase average order value, create strategic gift bundles, improve customer experience, and turn seasonal shoppers into long-term customers - without relying on heavy discounting. If you want your next busy season to be your most profitable yet, this episode will change how you think about promotions, planning, and customer buying behaviour. Ready to make your marketing work? Join the Marketing That Works Bootcamp here

    22 min
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4.6
out of 5
8 Ratings

About

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

Information

  • Creator
    Salena Knight | Retail & Ecommerce Growth Strategist
  • Years Active
    2016 - 2026
  • Episodes
    622
  • Rating
    Explicit
  • Copyright
    © The Retail Strategists
  • Show Website
    Bringing Business to Retail

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