Property Management Growth with DoorGrow

DoorGrow | #1 Property Management Growth Experts with Jason & Sarah Hull
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  • Entrepreneurship
  • Updated Weekly

🚀 Struggling to grow your property management business? 🔥 Need more doors but feel stuck? ⚙️ Operations a mess? Welcome to Property Management Growth with DoorGrow! This is THE podcast for property managers who want to scale faster, add more doors, and systemize their operations—without the B.S. Hosted by Jason Hull, marketing expert, entrepreneur coach, and property management growth strategist, we bring you the best strategies, insights, and hacks to help you dominate your market. Learn from top property managers, industry experts, and vendors sharing real-world tactics that actually work. ✅ How to attract more property owners ✅ Fixing broken operations & streamlining processes ✅ Marketing & sales strategies that get you more doors ✅ Eliminating stress & scaling efficiently Join our free community of growth-focused property managers at DoorGrowClub.com and get the best property management marketing & growth strategies at DoorGrow.com. 🎧 Subscribe now and start growing your business today!

  1. 5d ago

    The Wisdom Behind Property Management Growth

    What if the key to building lasting wealth is to pour wisdom? In this episode of the #DoorGrowShow, Jason Hull reflects on timeless lessons from the Book of Proverbs and explores how wisdom shapes every aspect of business, leadership, and personal growth. Inspired by the legacy of mentor Aaron Stokes, Jason shares why entrepreneurs who focus on learning, serving others, and making wise decisions ultimately build stronger businesses and more fulfilling lives. You'll Learn [00:00] Why Jason Started Reading Proverbs [05:02] Stop Chasing Riches, Start Pursuing Wisdom [10:12] Where Real Wisdom Comes From [17:08] Why Business Is Personal Development [23:05] Humility, Service, and Lasting Success [29:18] The Power of Learning From Others [36:04] Why Entrepreneurs Need the Right Room [42:56] Turning Wisdom Into Business Growth Quotables "If you're struggling to get riches and you're seeking riches, maybe you need to shift your attention instead to seeking wisdom." Jason Hull  "The marketplace only rewards you if you provide value." Jason Hull  "One of the greatest gifts to yourself is service." Jason Hull  "We attract who we are."  Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, what's up, everybody?   I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential, third-party, single-family, small, multi-property management entrepreneurs. Enough adjectives? All right. So for over a decade and a half, we have brought innovative strategies and optimization to the property management industry.   At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so today's episode: I've been reading the book of Proverbs. Why?   Well, one of my mentors, Aaron Stokes, who I've talked about on the podcast before, who passed recently, he was a gatherer of wisdom. And so I thought, you know what? Aaron built a really amazing coaching business. He built a really amazing empire. It lives on after him. And I I I wanted to s I was thinking what what   Really made him great. Why did people want to listen to him? Why did people resonate with his message? Why did he have such a well of wisdom to be able to give to other people? And my thought was he was focused on gathering wisdom. And this is something that I've done throughout my life: is I love learning. I love studying books, I love absorbing information, I love putting frameworks together, gathering ideas.   taking all the best ideas and formulating new stuff. I love doing that. And my clients appreciate it greatly. So I've been focused, how can I really, at the core, where is the most timeless wisdom that's been gathered over decades, centuries, maybe even longer? And one of those books is the book of Proverbs. So I've started reading the book of Proverbs and that's been interesting for me.   So one of the themes that I'm noticing a lot in this is the theme of trying to get riches. And God must be using riches as a bait if this book talks this much about riches. because he wants to obviously get a message across, would be my guess. And there's a constant theme of talking about riches in this book, even though a lot of it's really talking about wisdom. And so   I've thought I've thought about this as a business owner. We want to gather wealth. We want to make money. We want and we can tell ourselves it's to do good things, right? We want to be able to take care of our family and do all these noble things. But sometimes it's like we just want a nicer car or we want a nice house or this sort of thing. And so there's always this motivation that's hardwired into man to seek wealth or to seek riches.   And we almost have to like destroy that in some way to not have it. well, money's evil, or I don't want money, or we come up with reasons to not be the person looking for money because we think, that's kind of bad, sick, and wrong to be looking for money. I really believe God wants good people to be rich. And that's really what the the book really seems to say over and over again is that for the righteous, they   They they get riches. For the generous, they get riches. For those that gather wis wisdom, they get riches. But what's interesting that I think is important, because if you want money and you want money and I don't care why you want it, if you want money and you think it's going to do something beneficial for your life, you're not going to get money, according to Proverbs, according to this timeless wisdom that's been around a long time, probably tested quite a bit, probably proven to work well.   it's it's helped a lot of people over time gather wealth. It says not to seek riches. It says not to seek it. If you seek riches, you're going to end up in a bad situation, is basically the message. But it says it talks about wisdom as a lady, as a woman. And this lady wisdom, this this woman that is wisdom, it says in her right hand.   Is long life, and in her left hand is honor and riches, riches and honor. And these are the things that Lady Wisdom brings to you if you keep wisdom by your side. And it talks about how wisdom, this feminine energy or this woman wisdom, was with God when He was creating the world, creating everything. Wisdom was by his side.   And so wisdom has existed before this world was even created, is kind of the idea. Wisdom is timeless, is the idea. Wisdom's always been there. It's foundational. It's what drives things to work and drives outcomes. Wisdom is what works in the practical real world reality. I was hanging out with my barber and I was sharing a little bit about, you know, how I've been reading and this idea of wisdom and   And every man out there, I recommend you find a barber like this. Find a the most intelligent barber you can. I just did a reel on Instagram talking about this. find the most intelligent, healthy barber that you can find because barbers.   Have people sit in their chair constantly, especially if they're a higher-end barber.   So if you're sitting there with a barber, the barber is constantly putting people into his seat and gathering ideas, gathering wisdom, gathering knowledge. And this is men opening up, revealing their trials, their problems because he's curious. He asks questions, he genuinely cares, he wants to know how they're doing. And   You know, he might have a millionaire in his chair, like I'm sitting there giving him wisdom and knowledge. And he might have somebody just, you know, from the street that wants a haircut sitting in in his in his suite. But the lessons that he's able to gather through talking to all these various men that are having real-world experience and real world problems and real issues with their marriage and relationships and their kids.   And business and life. He is able to just gather wisdom. And he has a passion, he even mentioned to me for being able to help others and to facilitate and help men. He's in a position to be able to do so because he's seen what's working and what's not working. He's heard, gotten so much anecdotal feedback from everybody of what works and what doesn't work. And this is practical, grounded real world reality. This is wisdom.   This is what we're the foundation where you find truth. This is not the intellectuals that sit in their lofty towers of intellectualism that have all of their BS ideas that theoretics and stuff they've read where they think everything could be or should be a certain way, but it's not actually connected to reality, what actually works in real life. And a lot of these intellectuals hate capitalism. A lot of these intellectuals hate.   They hate business. They hate capitalism. They don't like that the marketplace rewards what actually works. This is also why a lot of these intellectuals are probably not in super great shape. They're probably not really taking care of themselves in certain ways because they're probably physically lazy and they're focusing so much on this intellectualism that they are not focused on what works in the real world. Real world practical reality.   I notice people that I follow like that have been around for a long time, like Alex Hermozy, he has become kind of this gatherer of wisdom because he's been so focused on business. And you become wise if you do what works in business. You cannot lie, cheat, steal, be unethical, be shady, and have longevity in your business or have long life in your business.   It will be short-lived. Death creeps in very quickly into any situation where there isn't wisdom. And so if you find that you're struggling to get riches and you're seeking riches, maybe you need to shift your attention instead to seeking wisdom. And where do you find wisdom? You find it by being around others that are doing what you want to do.   Like our mastermind is full of people that are winning and succeeding. And I've been kind of the barber with lots and lots, hundreds, thousands really, of property managers sitting in my chair, having conversations to figure out what's actually working out there. I've had a lot of guinea pigs to try stuff out.   So even more than just a barber, I'm able to say, well, here's an idea. Go try this. And then when it works, I get that feedback. Now like Jason, that was awesome. That worked. I'm adding doors. This is going well. I've got a great new hire. Whatever you told me to do, this is awesome. And so I'm constantly getting feedback from some of the best, most innovative people I think on the planet, which are entrepreneurs. Entrepreneurs are willin

  2. Jul 17

    Hidden Profit Leaks Every Property Manager Has

    What if the biggest obstacle to growing your property management business isn't your marketing... but who you're attracting? In this #DoorGrowShow episode, Jason Hull breaks down why traditional marketing advice is keeping property managers stuck competing for price-sensitive owners while overlooking a massive untapped market. Drawing from nearly two decades of coaching hundreds of property management entrepreneurs, he explains why warm, relationship-driven growth consistently outperforms cold digital marketing. Jason also explores the hidden operational costs of attracting the wrong clients, why communication isn't the real reason owners leave, how poor boundaries destroy profitability, and why your business should be built around trust. You'll Learn [00:00] Why Industry Surveys Miss Real Growth Opportunities [04:58] Understanding Cheapos, Normals, and Premium Buyers [10:43] The Blue Ocean Most Property Managers Ignore [16:40] Why Communication Isn't the Real Problem [22:08] Escaping the "Cycle of Suck" [28:18] Setting Better Boundaries with Owners [34:55] Why Offline Marketing Wins [42:06] Building Growth Engines Instead of Buying Leads [50:14] Hidden Profit Leaks Every Property Manager Has Quotables ​​"Where you get your leads dictates the quality of the lead and how much they're willing to spend."  Jason Hull  "They don't even want to buy property management. What they want to buy is a trusted advisor." Jason Hull  "Interruptions are the biggest thief in the property management business of profitability." Jason Hull  Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) Hey everybody, I'm Jason Hull, the founder and CEO of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGro, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get to the show. Okay, so today's episode,   I'm going to share from my anecdotal experience in talking to thousands of property managers and all the feedback that I get, and all the people that are in our mastermind, what we're seeing is working. So here's what a survey can't show: a survey is basically lagging data, it's not showcasing what's   Innovating because you're not even usually asking questions about the latest innovations. So the questions inherent in this survey, my guess, are slightly flawed because they aren't asking some of the things I would ask based on all of the data and information that I get from this weird sort of fly-in-the-wall vantage point that I have in the industry.   we've always pushed this idea of three different types of buyers: cheapos, normals, and premiums.   Most cheapos self-manage. They exclude themselves from the pool of property management buyers. And then there's a small percentage that eventually go through the funnel online, and then you can capture through marketing. And these are this is what most companies base their pricing around, is based around the cheapos that they can get through internet marketing. Well, the best stuff usually comes through word of mouth or   Further out into the blue ocean. And so if you would like to see more about this, you can get my leads training by going to drgrw.com, which is doorgrow.com, or just go to doorgrow.com slash leads. So do the shortened URL or the longer URL slash leads. And you'll see our there is a clarity assessment you can do. There is a free training, and then you can book a call with our team.   And hear about some of the innovative gross strategies and stuff that we're doing with clients. So the thing to realize is that a lot of you know, it's showcasing these boomers as cheapos. And the the other thing though is it's it's saying that like 62% are represented here. And I think that the numbers of people that actually use property management is far lower than the 500 they surveyed. There's probably also a lot of people that   Aren't even aware of property management, even though they need it. There is this massive blue ocean. I think the numbers are probably more, maybe around 40-50% are self-managing versus using a property manager. And there's a lot of available potential business out there. And they're not looking on the internet. So here is some data that's not in the PM Trends report, but it's on trends.google.com. So if you go to trends.google.com.   And I just threw up an article on LinkedIn today before recording this episode. But if you go to this, go to Google Trends, backdate it to 2004 to the present, what and put in property management. And then feel free to add some other keywords like AI would be very telling, because we've seen the rise, meteoric rise lately of AI in terms of awareness and search volume. Put in real estate is another great keyword so you can kind of see.   What you'll notice is property management is such a minuscule amount of search volume, it barely registers compared to these other terms. And it spikes every summer and goes down every winter. If you remove those terms, is what you'll see. Now, in the last year, there's been a little bit of an uptick for the first time in basically two decades, which is amazing, which is awesome. That means market share is starting to maybe start to shift a little bit and grow. But there is this huge blue ocean of people that will never search the internet.   For property management. And that doesn't mean that they like doing it themselves. This survey probably isn't able to touch any of those people. And this, these are some of the people I get my clients to go after the most. Why? Because it's way cheaper. There's a huge blue ocean of people that are not looking on the internet for property management. The people that are looking on the internet are at the end of the sales cycle. These are typically the worst owners in a lot of instances.   Why? Because word of mouth captures the best stuff first and then the s****y stuff that falls off that table, the scraps that fall off the word of mouth table. Those are the people now that don't care about word of mouth or they don't care who people say is great. They think you're a commodity. They're looking for the cheapest company. And so generally there's a much higher percentage of cheapos that you're going to attract by doing digital or internet-based marketing.   YouTube. The challenge is there's a large percentage of owners that are not looking or searching for property management. They're not looking for property management stuff on YouTube. They're not looking for property management stuff on Google. They're not looking at all. They don't care about property management. Most people   That are even property managers are not usually consuming content around property management. Not very often. A lot of them self-identify as more of a real estate brokerage or real estate agent or anything else that they think is cooler. I even had a client I was coaching recently, and he said that he's really had this mental block, this mental block about wanting to tell people that he's a property manager. And I said, Don't tell people that you're a property manager.   Property managers in your market, he was in New York, are basically somebody that sits in a big building that, you know, they they help do leasing. That's kind of people's perception. You are an asset portfolio manager. You are an investment specialist. There's so many other ways you can present yourself. You are the entrepreneur that hires the property manager. I don't want my clients to identify as property managers. I want them to identify as an entrepreneur because identity limits growth.   the second thing that filters, which is perception. There's a really negative perception about property managers among real estate agents, among investors that are aware that most property managers, if I have you in a room and I say by show of hands, how many of you started your business? Because all of the other property managers in your market sucked. Usually almost everybody's hands go up. And then my joke usually is, but not yours, right?   And then they all laugh. So, but nobody wakes up in the morning wanting to start a crappy company.   So you could waste a massive amount of time trying to do a bunch of social media marketing, a bunch of YouTube videos, a bunch of content creation. And it's not generally going to get you the best clients because where you get your leads dictates the quality of the lead and how much they're willing to spend. And what we find is the clients you can connect with offline through warm lead strategies.   through direct outreach, through creating relationships, through networking, and some of the growth engine strategies we teach at DoorGrow, the conversion rate is way higher. The leads are way warmer, and which means the close rate's gonna be way higher. The trust levels higher, so you're able to get more deals on more easily. And it doesn't cost you anything. It costs you time, but it doesn't cost you any marketing or advertising dollars. And the and a lot of people like, well, I'd rather spend money and save time.   It these leads, warmer leads, take less time. They take less time in the sales cycle to convert. Cold leads take way more time because now you're a commodity and you're competing with all the other companies and now you're in this weird race to the bottom and you've attracted cheapos. Here's the other thing you won't see in this report. The other thing, it does not mention the o

  3. Jul 15

    The SPRUCTIS Framework for Business Growth

    In this episode of the #DoorGrowShow, Jason Hull sits down with entrepreneur, author, and business strategist Leigh Angman to explore the principles behind building sustainable, profitable businesses. Leigh introduces the SPRUCTIS framework, a system focused on profitability, systems, communication, technology, integrity, and sales. Jason and Leigh discuss why so many business owners operate without knowing their true financial health, the importance of surrounding yourself with people who elevate your business, and how documenting processes protects long-term growth. They also dive into the mindset behind entrepreneurial success, including the power of "delusional optimism," making decisions through the Pleasure Utility Determinant (PUD), and why success often comes down to consistently making slightly more right decisions than wrong ones. You'll Learn [00:00] Introduction to Leigh Angman and the SPRUCTIS Framework [01:29] Leigh's First Entrepreneurial Lesson at Six Years Old [05:07] Why Every Business Owner Should Know Their Profitability [06:22]] Breaking Down the SPRUCTIS Business Framework [15:02 Delusional Optimism and Thinking Beyond Realistic Goals [21:13] The Pleasure Utility Determinant (PUD) Explained [24:13] Better Decision-Making Through Value and Mindset  Quotables "You cannot make intelligent decisions about your business if you don't know what your financial health is." — Leigh Angman " "The only way that I've been able to find success... is to surround myself with people that are smarter than I am." — Leigh Angman ""If you think you can or you cannot, you're absolutely correct." — Leigh Angman Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, I'm Jason Hull, the owner and founder of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. In today's episode, here on the DoorGrow Show, we have Lee Angman, serial entrepreneur, business strategist, author of Spruptus from Insight to Action with over 20 years of experience founding and scaling companies across hospitality, tech, and real estate.   Lee is going to be sharing his practical framework for small to medium-sized business success. And we're going to talk dive into a bunch of topics like mindset, delusional optimism, and the pleasure utility determinant PUD for redef redefining success and the best free technology tools entrepreneurs can leverage to scale smarter. Lee, welcome to the DoorGrow Show.   Leigh Angman (01:12) Thank you so much, Jason. ⁓ it's a pleasure to be here.   Jason Hull (01:15) Great, so where I'd love to start is why don't we dig into your background? I want people to get a feel for who you are and how you sort of arrived where you are right now in life in your entrepreneurial journey. How did your entrepreneurial journey sort of start?   Leigh Angman (01:29) ⁓ I I like to talk about the first taste of entrepreneurialism that I got. I was six years old and I was at a a rodeo in the the north of British Columbia, province of British Columbia. I'm Canadian up here. And I was sitting with my family and watching this is this was, you know, 40 something years ago, ⁓ and watching rodeo events. And my father just kind of leaned over to me and he said,   Hey, take a look around, what do you see? And I saw, of course, a bunch of ⁓ recyclable bottles that the friendly patrons of this rodeo had been consuming during the day. And he said, you know, if you round those up, because they're just at people's feet and you take them back to the point of purchase, they'll give you you know, for X number of bottles that you out, they'll they'll give you a quarter. And I said, You kidding me? He said, No, go ahead. So I started and I excuse me, could I could I get that? Could I get that? Remember, I was only six years old at the time.   So it was very interesting. And I, and I certainly recall thinking about that beautiful sunny day many times, you know, 12, 15 years later when I was working at a at a   you know, a fast food restaurant or a gas station. It was in those days, no matter how hard I worked, I got paid the same. And I much, much preferred that original story of being back and being able to work harder or work smarter. and it and it took several years after working in in restaurants to get into the entrepreneur world. But it's been over 25 years now since I have have been kind of owning and operating businesses. And   Jason Hull (02:36) Yeah.   Leigh Angman (02:59) I like to say that the the worst possible definition of hell that I can imagine is being at a desk on Monday morning at nine o'clock simply because Mr. Johnson tells me that I have to be there.   Jason Hull (03:09) Alright, well let's see if we can all win against Mr. Johnson. So all right, so ⁓ cool. Well let's let's get into the topic topics at hand. where should we start? ⁓ y we could start with the spructus or we could start with ⁓ you know, some of your mindset things, what w we   Leigh Angman (03:26) Sure. They all they   all flow from the book. I took two years and launched last November, two years to write a book. I found myself ⁓ evolving processes that have been applied to various businesses that I have owned and operated, been a part of. and most recently we I I've owned I've owned restaurants and pubs in Vancouver for twenty-three years now, give or take. and   What I like to say, and when I'm speaking to other entrepreneurs and business owners about this, is do you know what your profitability is every two weeks? And if they say yes, then there's not much I could do to help them. But there's you'd be surprised how many entrepreneurs that operate small to medium businesses, and I define that as something that does up to about $15 million in annual revenue. you'd be surprised how many of those people don't know what their profitability is.   Until you know a couple of weeks after their chartered accountant delivers them their financials at the end of the year. And it's a terribly frightening concept for me to absorb that you cannot make intelligent decisions about your business if you don't know what your financial health is. So Spructus, which is the name of the book that I wrote, which stands for systems, processes, redundancy, urgency, communication, technology, integrity, and sales.   Is really a framework that covers a lot of those things that are defined by the individual letters of the word. But but one of the very most important parts of it in there, it clearly defines   a framework   that has been refined over the last 15 or 20 years that allows us complete insight into the business.   ⁓ we know what our profitability is to the penny every eight to fourteen days. And if there's anything that someone takes from that book, it's a very clear roadmap to exactly how to do that with any kind of a ⁓ you know, a self-owned business. So that's the core foundation for the book.   Jason Hull (05:07) Mm-hmm.   Yeah.   You know, I love I love the idea of focusing on profit. I've had Mike McAllowicz on the show and he has booked Profit First. So I don't know if you have any way to connect this to that in any way, positively or negatively, if how you feel about that. But I know that just even a business setting aside a certain amount for profit so that they actually have some profit is a great s like really large baby step that they need to take. So   Leigh Angman (05:27) Okay. Yeah.   Yeah,   absolutely. I I think and one of the things I say to my partners all the time when I deliver them news about you know where we where you sit financially, there's you you don't turn a profit every single period or every single month. We operate on four week periods for various reasons, but just knowing where you are, even if you're in a loss, it's just knowing that that position in which you sit.   that allows you to make those intelligent decisions about how to support the growth and sustaining of your business.   Jason Hull (06:16) Got it. Yeah. Love it. Alright, so ⁓ should we go through the framework? Or   Leigh Angman (06:22) Yeah, quickly I'll go through them. redundancy is not in the way that that people are made redundant and made irrelevant, but it's all always about not siloing your brilliance and being able to ensure that there's not one really smart person in the business that only knows how to do a particular amount of things ⁓ that that nobody else knows. So if they are lost for any particular reason, the business is in in dire need of ⁓   Jason Hull (06:41) Yeah.   Leigh Angman (06:49) Or in in big trouble. one sidebar on that is, you know, I I always say the only way that I've been able to find success in the last 25 years of owning and operating businesses is to surround myself with people that are smarter than I am. and it's not difficult to do. ⁓ but you know, really, I am not aware of any entrepreneur, and maybe AI is changing this, but to date, I'm not aware of any entrepreneur that has created a massively successful business exclusively on their own. So   Jason Hull (07:15) Yeah.   Leigh Angman (07:15) That   idea that there's some very smart people in your business is critical for its success so that they can do things that you're not talented at. Obviously, each person in that equation has

  4. Jun 25

    Property Management Transformation Starts In The Room

    In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss why they're reinventing DoorGrow Live and moving away from the traditional "sit and take notes" conference model toward a more immersive, action-oriented experience built for real business transformation. They dive into the problem with most industry events: property managers leave inspired but overwhelmed by pages of ideas they never implement, and explain why execution, in-person collaboration, and human connection are becoming more valuable than ever in today's AI-driven world. Jason and Sarah also unpack the growing impact of AI on business, why human relationships are quickly becoming the true competitive advantage, and how surrounding yourself with growth-minded operators can completely change the trajectory of your property management company. Instead of just learning new strategies, attendees at DoorGrow Live will work directly on their businesses, connect with innovative operators, and leave with momentum, clarity, and real progress already in motion.   You'll Learn [00:01] Introduction to DoorGrow Live [03:10] Why Conferences Often Fail [08:00] AI, Human Connection, and Growth [14:20] Why In-Person Transformation Matters [22:10] What Makes DoorGrow Live Different [31:00] Building Real Relationships in Property Management Quotables "Transformation happens in person, not by watching videos in some sort of platform or going to YouTube." "Your business is gonna be the sum of the five business owners that you are the most connected with, not the sum of the five AI tools that you use the most." "You've got to be around people that are real, that are doing real things in the real world, getting real results." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, hello everybody, I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies. For 17 years plus, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners   and their businesses. want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, Sarah, what are we chatting about today? We're going to talk about Door Grove Live. That is coming up. So go in and change it right now because this is at least the fourth podcast episode in a row that you've done.   with that and I said go in and change it and then you don't and then you read it again the next time. Yeah I don't think the appropriate time to fix your script is during the show. I know. I doubt they want to hang out while I'm making changing the script. think it She hates the phrase decade and a half. think that sounds like a long time but she likes 17 years. She's very particular. It sounds better than decade and a half. like, okay, I don't know. It's ambiguous. There you go. It's   All right, tell them about Dorgor Live. Let's talk about Dorgor Live. So we've got our ⁓ annual, we usually do this as a conference and this year we're making it less conferencey and more workshopy.   Conferency workshoppy Conferency workshoppy so the reason the reason is a lot of times when people go to a conference and we're included in this We'll get to a conference You know, you're listening to the speakers. You're sitting in on the sessions. You're networking with people You're getting a whole bunch of different ideas and a lot of times what we hear From so many people who attend is why I've had so many ideas, you know, I have 32 pages of notes   Well, that's great. How does that translate though? So what you just did is you got 32 pages of notes, all these great ideas, so much great content, and you gave yourself this never ending to-do list. And then you get back to reality, back home, back in your business, and then you go, wow, I have no idea when I'm going to do any of these things. I just don't know. They're all great ideas. I should do them. And also, that's a lot of time.   because there's so many ideas. have 32 pages of notes. That's a ridiculous amount of things to do. So what we decided to do is, all right, what if we just made it so that people can be in the room and take action right then and there? So that by the time you leave the conference, so you'll spend two days at the event, by the time you leave this two-day event, you will already have taken action on things.   So instead of going to a conference and getting a really long to-do list that you may or may not ever implement, you can go, you can be in the room, you can work through things right there with the leaders of the workshops. So what if I can work on my business in the room alongside my peers who are   you know, in the same industry and in the same sector as I am. So that's what we've decided to do this year is make sure that you guys walk away with.   not only a plan, you will of course get a plan, you will get a lot of great ideas, will get, you know, you'll still get a bunch of notes, you're still gonna get all of that. However, you'll be able to walk away saying, hey, at this event, you know, here was what my business was before and I spent two days working on the business and now here are things that are already different because I came to this event. So that was our thought.   And that's what we're going to do for you guys this year. So we already have some of these workshops in mind, how we're going to structure them, who's going to lead them. We've got some really good ones in store for you. ⁓ And some of the sponsors are going to be leading some of these workshops as well so that they can again do the same thing, get you to take action right then and there so that you can walk out of that room with a different business than it was when you walked in. Cool.   And what's the focus? On which workshop? Well, the sponsors with everything else. think there's definitely an AI forward focus that's definitely been very hot. It's definitely the case with the vendors that we have sponsoring. We've got some awesome sponsors already for this event. they're going to be showcasing. We're always showcasing the best tools. And Dorgalive.   And so a lot of our clients are the innovators in the industry that are getting on board with the best tools. ⁓ I hear about every new property management tool, system, software, five-coated piece of garbage, like you name it. Everybody's reaching out telling me, hey, I've got this thing. I want to give it to your audience. So we hear about all this stuff and we bring the best stuff to Door to Live. And ⁓ we also just because we're connected to   hundreds of property management companies, and we're always getting feedback, and we've got 3,000 in our Facebook group, and we're always hearing what's hot in the market, in the industry right now that people are having good results with, and our clients are like a whole bunch of guinea pigs trying stuff out all the time. I think we've got some tech forward kind of movers and shakers in the space, so.   So there's that. And like Sarah was saying, a lot of you, you go to an event, you go to a conference, and you get this massive to-do list or a list of ideas. And then you come back to your team and you pull out your idea grenade of all your stuff and you pull the pin on it with your teeth and you throw it into the middle of the room, say, we're doing all this. And your team are like, great, I don't like you anymore. And I'm not excited about this. And I already have enough work. Thank you, jerk. And now I have even more. And they're not excited about this because you're not.   You're not rolling this stuff out in the right way. And so we're gonna help you walk away with action. The other thing is this in-person is gonna become more and more important. Human connection is gonna become more and more important. So at our events, we're shifting our focus to more and more connection and less and less preach, less and less just somebody talking at you and you writing down ideas.   We're getting you connected with others. You're creating relationships. These relationships can change your life. And we attract really great people at DoorGrow. Our clients are awesome. And so if you want to be in the room, that's where transformation happens is in the room, not on Zoom. Transformation happens in person, not by watching videos in some sort of platform or going to YouTube.   Transformation also doesn't happen just by talking to AI endlessly. AI can only take you so far. how many of you I'm sure listening have been down the rabbit hole I have where you just go deep into the dark hole of AI and you're talking forever and you're like, man, I have all these great ideas and now I'm implementing all this cool stuff. then like two months later, you walk out of that hole and you're like, hey, I'm not any farther ahead.   I've just been having lots of conversation with something that isn't even real, right? You've got to be around people that are real, that are doing real things in the real world, getting real results. And do they use AI? Yes. But you're going to collapse time significantly. You can't just be talking to AI because AI is manipulative. AI will give you, make you sound like you're amazing and make you think you're amazing. And everybody else's stuff sounds like it's amazing too.   The only stuff you know is real, like you might have this really amazing ⁓ SEO report from some sort of AI coaching thing for property managers. And it could be com

  5. Jun 18

    Property Management Beyond AI Slop

    In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss how AI is rapidly changing business, marketing, and communication, along with the growing problem of "AI slop" and why authentic human connection is becoming more valuable than ever. They break down the secondary effects of AI, why in-person relationships and masterminds are becoming a competitive advantage, and how property management business owners can stand out in a world flooded with automated content, fake interactions, and digital overload. You'll Learn [00:00] The Rise of AI Slop [06:20] Why Human Connection Still Matters [12:10] The COVID Parallel and Isolation [20:00] Why In-Person Transformation Works [31:30] AI, Trust, and Real Relationships [43:40] The Future of Property Management Growth Quotables "The secret to creating a scalable business is to do the unscalable actions." "Transformation happens in the room, not on Zoom." "If you can make it easily, so can anybody else." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) we live in a world of the next stage I'm calling AI Slop. AI Slop, we're in the world of AI Sloppy Sloppiness. I just got a letter, no offense, NARPM, but I got a letter from y'all You wrote this using ChatGPT.   This is the problem with Narpum 2.0. We're not just talking about the future of our association, We're actively building it. it's not A, it's B, dead giveaway. And there's lots of other dead giveaways. And some of you are starting to hear this AI voice and you're starting to recognize this AI voice. And so we're now in the world of ASLOP where nobody is writing anything.   All right, hello everybody. I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market,   and help the best property management entrepreneurs win. All right, now let's get into the show. All right, so in today's episode, we're gonna be chatting. Just change that right now, because every week I tell you, stop saying a decade and a half. So just go ahead and change it right now. Okay, for, she doesn't like that I say a decade It drives me For 17 years. For over 17 years, yeah. That's how long it's been.   for over years. I'm like decade, decade sounds like a long time, but all right, we're changing it. Cause the life wants to change. 17 years space week. There we go. right. Updated real time. Yeah. Done. That's how we get stuff done. Okay, cool. What are we talking about today, Sarah? talk about how AI is starting to change things. Okay. Let's do it. All right, so.   One of the things we've been talking a lot about is the secondary effects of AI, because everybody's talking about AI. And I think we started in phase one was the AI revolution. Everybody's starting to use chat GPT. Now people are starting to use Clod for business and people are learning prompting. now people starting, some of you are starting to vibe code. And some of you are making videos. Some of you started making images with AI and   Now we live in a world of the next stage I'm calling AI Slop. AI Slop, we're in the world of AI Sloppy Sloppiness. I just got a letter, no offense, NARPOM, but I got a letter from y'all and I can tell you wrote this. You wrote this using ChatGPT. It's like, I mean, the big giveaway phrases and some of you have heard stuff like this. It's like, and we love NARPOM. Thanks for NARPOM for sending us a letter, but.   This is the problem with Narpum 2.0. We're not just talking about the future of our association, M-Dash. We're actively building it. So with blank, it's not A, it's B, dead giveaway. And there's lots of other dead giveaways. And some of you are starting to hear this AI voice and you're starting to recognize this AI voice. And so we're now in the world of ASLOP where nobody is writing anything.   And the people that do write original content, like I've done a couple of Facebook posts just recently, totally handwritten, I wrote the whole thing. And I really enjoy writing. The challenge is, is some people don't recognize how to get their voice into AI. And so anyway, we've got this whole world of AI slop now. Anything can be created by anyone instantly. You can create images, video, text, and so...   You've probably heard me talk about fake internet theory. Have you ever heard of this idea? I have, but just for anyone who hasn't. So the fake internet theory has been around probably since the, you know, once the internet went mainstream. And the fake internet theory is this idea that the majority, at least half in the past, of all the content, all of the traffic that was on the internet, was bots.   It could be like Google crawling sites. It could be a lot of different things, but at least half of all the traffic was bots. Well now with AI, this is even worse. Perplexity is doing research. All these different AI tools are doing research. People are not crawling stuff or crawling websites a lot of times. They're just talking to AI and AI is doing all this. And so the internet now, all the content isn't even, if even this letter probably was not written.   by D.D. Garzone, the Narfim president, 2026. It was probably written by AI, which saved her time. And it's not a bad letter. The challenge is people read this, see this, and we're starting to recognize what's AI and what's not. And we're kind of developing, there's kind of this feel, this voice that you're like, oh, that's AI. And so what am I doing? I just discount stuff. I read and go, oh, AI wrote this. I probably don't even need to read the rest.   So we just skim stuff, we stop reading things. And so this is the challenge is that people want reality, people want humanity. And so the secondary effect, we're in phase two, AI slot, phase three, I believe, is going to be a return to in-person. It's gonna be human interaction. The secondary effect of AI is that human interaction is going to be significantly more important.   And this is where things are going to be shifting to in-person. Things are going to be shifting away from digital marketing. Things are going to be shifting away from anything that you can tell AI to do quickly and easily. And I've always said to our clients, the secret ingredient to scaling your business is depth. The secret to creating a scalable business is to do the unscalable actions. That's depth. And so we're going to talk about today the importance of in-person.   Yeah. So do you guys remember in COVID when everything shut down? Yeah, good And then you couldn't leave your house? Yeah, was great. Yeah, because you might die. So that was great for a little bit, right? Everyone was like, we don't have to go to the office. I don't have to go to work. This is like, would just hang out in my house in my pajamas all day and eat some chips. And like, no, I don't know. It'll be amazing.   And that was a really fun thing. What voice is this? What is this voice? I don't know. Who speaks like this? I'm just letting you know it's not me. I'm gonna be lazy. I'm gonna do my pajamas. Today I got some pajamas on. Are they southern? Now they are. You don't know. They're all over the place. I can't do it in New York. Anyway, so it was a really fun time for like   I don't know, two weeks. The first week was awesome. It was like when you have a substitute teacher and then they put on a movie and you go, this is great. We don't have to do anything today. This is amazing. This is gonna be so cool. And the first week- thought it was awesome. I think for the first, yeah, I think a lot of people really thought it was really great for the first week because they were like, oh, this is great. Like we don't have to go into the office. I a lot of workers, think employers, business owners were freaking out. Yes, exactly. Business owners were-   Although they liked, let's be honest for a second, property managers were real happy about getting a vacation. And it was a vacation that you were forced to take. Right? You couldn't go and do things you normally do. And if you decided to not do showings or decided to not go to the office or decided to, know, like, hey guys, we're all going to work from home. No one was going to fault you. It was going to be totally fine because everybody else was doing it. So it would have been totally fine if you were like, hey, we're not doing.   Showings or hey, you know, we're gonna slow down on inspections or you know, hey, we're you know, we're not gonna come into the office We're all gonna, you know stay from home and then at some point we'll go back to the office for a little bit I think people welcomed that they were like, oh, this is great. This is fun And that maybe lasted a week maybe two maybe even three weeks for some people and then after that they were like what? When can I leave? I what do you mean? Like I'm stuck in my house. I'm I can't   get out, can't go anywhere. When my kids are here, they were all stuck together and no one knows what to do and we're all bored out of our minds and they were starving for human interaction. everything, Zoom, look at the Zoom stock in 2020, skyrocketed because everything moved to remote. Everything moved to Zoom. It was like.   we can't meet in person, but we still kind of have to do things. How do we do it? We are going to do Zoom. And then even remember when a lot of like commercial real estate, it it tanked because people were like, we can't go

  6. Jun 11

    Property Management Growth Without Hiring Headaches

    In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss the launch of the Door Machine, DoorGrow's new growth-focused program designed to help property management companies scale faster by handling the hiring, training, support, and systems behind business development and sales. Breaking down why most property management companies struggle to grow, the biggest mistakes owners make when hiring salespeople, and how having the right systems, accountability, targeting, pricing, and support can completely transform a property management business.   You'll Learn [00:01] Introduction to the Door Machine  [03:20] Why Most Sales Hires Fail  [08:10] The Systems Behind Property Management Growth  [14:40] The Three Keys to BDM Success [21:30] Fixing Targeting, Pricing, and Offers  [31:20] How the Door Machine Partnership Works Quotables "If you have a system that's working, you really don't have a problem." "If you take a good salesperson and plug them into a broken system, it's going to break." "At best, if you're running a company and you are the salesperson, you will always be a s****y part-time salesperson at best." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management businesses, the business owners and their businesses. We want to transform the industry   eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so in today's episode, we're gonna be chatting a little bit about the new offer. I think we mentioned it previously, I don't know, on an episode, but we're gonna be talking about the door machine. It's evolved a little bit since then, but we're gonna talk about the door machine, our new offer, our new program for property management business owners that want to grow.   So we had teased in the previous episode, we chatted briefly about it, we never really dug into details. And now we're ready to do that because the door machine is officially live. So if you are interested in growing your property management business and you want growth to just magically happen for you, if you ever think   Jeez, it'd be so nice if I could just miraculously get to like 500 doors, 800 doors, 1200 doors, whatever that number is in your head, and you wanna get there, it would be awesome if it would just like poof and happen. You know the magic wand? Like if you had a magic wand, you could just snap your fingers and have the business of your dreams at whatever size or count that's going to be, then this is for you.   This is going to be for you. Cool. So basically the simple idea of the door machine is we are looking for businesses to basically partner with that we can help grow and scale their business. We will add the doors, you manage them. It's that simple. And we will also help you to be able to keep up with the growth by giving you access to our super system level of our mastermind as part of this deal. So   So the way this works is if you're one of our clients that's gone through the process of cleanup and the rapid revamp and all that then you're probably meet the prerequisites. You've got healthy branding, you've got a healthy website, you've got the right pricing model, we have a very innovative three-tier hybrid pricing model that we install in clients' businesses. You've got maybe financial health going in the business, profit first. ⁓ Some of these, there's some prerequisite basics.   If you do not have all that, you have not been part of our program, we will come out for two days. Two days? we will come in, on how messy your business is, but we'll come out for two days and we will basically rehab your business. We will help redo your branding. We will redo your pricing. We will redo your website. We will redo your, like the whole front end of the business so that we have a really good   program and offer to sell if we're selling people on your property management business. And so we have this launch intensive that we will come out and do. It is not inexpensive, but it is, I believe, ridiculously cheap for the value that we offer at the present because we're because it pays for itself as well. Easily pay for itself. So we will come out and do the process that a lot of our clients do over the first quarter with us. We will do it.   rapidly with you and you need to be open to making changes if you're the right fit for this, but we will come out and do this launch intensive with you at your location. and I will come out. After we get that done, we will then build out the hiring mechanism and we will get a salesperson and the salesperson is going to work for DoorGrow. We will train, coach, support this person in your local market.   and help them to be able to build their own sort of little business, growing your business. And so this is kind of, it's a win-win-win for all three parties. It's a win for this person that's going to build this sort of business, creating growth for your business. It's going to be door grow, being able to manage this relationship and maintain the quality level with this business development manager, this BDM or salesperson and the business owner.   we will coach and support the business owner yourself in making sure that the business can remain scalable as we start adding 100, 200, 300 doors a year to your business so that you don't break. Because this is a big challenge and we've helped a lot of people with this. So how does this work? Well, normally, if you're gonna hire a salesperson, how would this look? So if you do it the right way, then usually you start with creating a...   you create your RDoC, is just a fancy word for job description. You will do some sort of job post somewhere, indeed LinkedIn, wherever that ends up going. Then you start getting applications and you start screening applications. Well, let's skip to the financials because we don't need to tell them the whole process of what we'll do. We're going to. Okay. All right. Here, continue. Then you get to do a bunch of interviews.   and then you bring someone on, you onboard them, you train them, and then you continuously and every single day support them. And that's where, well, in all of that, at various stages, most people fail. Yeah, somewhere. So sometimes they never even create their company culture documents, and then they wonder why they can't hire the right person. Yeah. Sometimes they don't create the right job description, and they wonder why they can't hire the right person.   They don't know how to properly interview and screen candidates. Or when they have the right person and everything has worked out and then they hire this person, then they just kind of throw them in the fire and they go, all right, go do sales. I hope you can figure it out. And there's a little bit of training, but there's really not a system that you can just plug this person into. This salesperson has to figure out and go build a system.   and most of times they don't know how to do that. And then it's not working out and the business owner is upset and the person that got hired is upset because no one is winning and no one is making money. Both parties are frustrated usually with the other one. The person who got hired is upset because they're like you like have nothing. This is a whole   guessing game and nothing is working and I don't know what to do and you also don't know what to tell me to do. And then the sales person or the ⁓ business owner is upset with the sales person because they're going, well, geez, I hired you to be able to figure all of this out and you didn't figure it out. And now I wasted a whole bunch of time and money. And that's why usually it fails. So you can do that. You can absolutely figure it all out yourself. Everything is figured out.   if you learn enough and know enough and figure out, know, if you, if you waste enough time, you can figure it all out eventually. Absolutely. Yeah. Yes. You certainly can. Yeah. Most people don't really have a good system for hiring and definitely not for training because we've seen it again and again where people will hire someone who is great for a sales position and then it doesn't work out.   And then they go, this isn't working. I think I to let this person go. How do I have that conversation? Like, what should this look like? And when should I do that? And why, you know, do I, what do I tell them? Like, why am I making this decision? And usually that's the end result that they get. And then they kind of get to go back to the beginning and they get to reassess and they go, okay, should I try this whole thing all over again?   Or should I just do something different so you can absolutely do that if you know how to do this by all means go do it or You can just push the easy button and let us handle all of that for you including the training and including the support and that's where a lot of people they Just don't want to do it. They don't have a system. That's already built to put a salesperson into   they bring on that salesperson and expect them to build the system. And most salespeople aren't good at building systems. They're good at selling, but they're not good at building a sales system. So if you take a good salesperson and plug them into a broken system, it's going to break. But there's a big disconnect there. So we build the system. We

  7. May 13

    Breaking the Cycle of Suck in Property Management

    Recently, one of our clients, Derek Morton, shared an incredible story from a networking event where he transformed his booth into a blackjack table to illustrate that property owners shouldn't "gamble" with their rentals. When a prospect tried to pressure Derek into matching a competitor's price by a mere half-percent, Derek firmly refused, explaining that he refuses to build a portfolio around owners willing to jump ship over such tiny margins.12 In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the vital importance of being selective about who you serve and why taking on "bad" owners creates a "cycle of suck" that destroys profitability and personal happiness.  Jason and Sarah explore the foundational mistake of targeting everyone, explaining that identifying exactly who you want to serve is the first step in building a business. They apply the "Pumpkin Plan" principle of clearing rot from a business to prevent bad clients from spreading negativity throughout an entire operation.345 The discussion also highlights how poor client filtering leads to a "cycle of suck" featuring bad properties, bad tenants, and bad reviews, which ultimately traps owners in a "race to the bottom" on price. By being picky, business owners can significantly lower operational costs and achieve elite profit margins, sometimes reaching 60% to 90%. Finally, the hosts introduce a three-day initiative designed to help entrepreneurs diagnose why their growth has stalled and how to pivot toward attracting "good" clients rather than just "any" clients. You'll Learn [01:08] - The Blackjack Table Lesson: A story about a client using a blackjack-themed booth to teach owners not to "gamble" with rentals and why he refuses price-shoppers. [05:50] - The Pumpkin Plan & The Cycle of Suck: Applying Mike Michalowicz's "Pumpkin Plan" to clear out "rot" and avoid the downward spiral of bad properties and tenants. [07:46] - Maximizing Profit Margins through Selectivity: How being picky lowers operational costs and enables elite profit margins between 50% and 90%.4 08:30 - Diagnosing Stagnant Growth: Introducing a new three-day team-led initiative to help stalled businesses identify why they are stuck and create a fix. [11:34] - Avoiding the "Property Management" Product Trap: Why selling "property management" is the wrong approach and the importance of a unique offer for your target audience. Quotables "If we took on every owner and if we took on the wrong owners, we would no longer be happy, and we would no longer love what we do. And this would become a real pain in the ass." "If you target everyone, you are guaranteed to be miserable in your own business." "You can only have a ridiculously good margin in your business if you're picky about your clients." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) Alright, five, four, three, two, Alright.   What was that? Something broke. Five, four, three, two, one. Hans goes, smash. All right, Hans, out of here. We have a dog in, two dogs in here. All right, we're going to try that over again. Five, four, three, two, one. All right, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, the COO of DoorGrow, co-owner. And we're the world's leading and most comprehensive coaching and consulting firm for long-term residential.   property management entrepreneurs on the planet. We're the best on the planet. So for over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to build the industry, transform it. There's a dog walking around on my feet right now. Change perception, expand the market, and help the best property management.   entrepreneurs when now let's get into the show. is awesome. I love when she brings the dogs in right before the show. He's like running into stuff like cables are falling down. I don't even know what I I'm gonna have to find what he did and try to fix it. I don't even know. Good times. All right. So what are we chatting about today? Sarah? I was going to share some good news that one of our clients   was messaging back and forth with me on the weekend. Derek Morton, he's out in Utah and he was at an event over this weekend and it was a really cool event. I wish I could have been there, but he, like everybody gets their booth, right? You get your booth and you have your setup and everybody hopefully comes over and you get some leads. That's not how Derek does things.   at all. So Derek gets a booth and turns it into, I think it was Blackjack. And there, I mean, he had the the dice and the table set up and he got a, ⁓ a, a card dealer and he had the chips, but the chips were like customized with his brand name. And the whole thing looks amazing. It was, it was really awesome.   And the theme was, don't gamble with your rentals. Right? So obviously... Very cute, very clever. Yeah. One of the way more interesting booths at an event. Yeah. Come play blackjack. Now, it's not gambling. That's not legal, but they did have blackjack, so you can come play hand, but it wasn't gambling. And there was a lot of interest at the booth. There was a lot of excitement at the booth, which is great.   And there was a property owner that was at their booth, Derek was there, and the guy was saying, yeah, you know, I've got five units and I work with this other property manager now. Derek said, yeah, that's great. It's awesome. Like, how are things going? And he's like, yeah, things are going well. Like, I like the property manager. That's great. And I guess he was expecting to be sold too, because then he was kind of like, and so, you know, what would you do for me then? And Derek said, well,   Like, you know, this is kind of what we do. This is what we offer. And the guy was like, all right, well, how much do you charge? And he, you know, was telling him, hey, you know, we've got some plans you can kind of choose from. And the guy said, well, you know, my current property manager, they charge, I think it was like 7%, whatever it was, who knows. Let's call it 10 % because that's really common in the industry. So, all right, well, my property manager charges 10%. And essentially it was, you know, what are you going to do for me? And.   Derek goes, yeah, this is where we sit. And the guy goes, you're not going to try to beat it. He's like, no, no, we're not. He goes, let me ask you something. If you're at 10 % right now, if we charged, if we did like 9 and 1 percent, would you switch over to us? And the guy said, yeah, yeah, I would do that. I switch over. And he goes, for 9 and 1 half percent, yeah, I'll switch over. Yeah. And Derek said, yeah, and that's exactly the type of owner that we don't take on.   Okay. The guy was flabbergasted, not expecting that at all. He said, well, you know, listen, with all due respect, you know, I just met you. We're having a conversation. You're at my booth. You know, you're playing some blackjack. That's great. If you're ready and willing to dump the property manager that you work with over half of a percentage, which ends up being like five bucks in a 20 minute conversation, then where is that going to lead me?   So pretty much anyone that undercuts that price, you're just going to jump ship. didn't even try to do anything and you're already ready to jump ship over half of a percent. He said, yeah, we don't take on owners like that. That's not when we build our portfolio around. And that was such a cool message for me to get. I love that. ⁓ And I was really excited that that's just Derek.   A lot of people would be like, well, you we don't really do that. Derek is like, yeah, that's exactly the type of owner that we don't take on. He's so, he's not like, doesn't, yeah, he doesn't, he pull punches at all, which is great. That's why we like him. But really, he said to me, you know, one of the things that we've done really well, and they're a sizable company. And he said, but we, we're happy. We love what we do.   And really that's a testament to the owners that we work with. And if we took on every owner, and if we took on the wrong owners, we would no longer be happy and we would no longer love what we do. And this would become a real pain in the ass. And that's just not what I'm looking for. Because I love what we do. And part of that is being able to say no to the people who aren't a fit. Yeah, I love it. I mean, before you start a business, the very first thing you need to figure out is who do I actually want to work   Who do I want to serve? That's the foundation of the business and a lot of times people are like everyone. And if you target everyone you are guaranteed to be miserable in your own business. That means you're not going to filter out anyone. You're going to just let everybody in. Really good book on the subject is The Pumpkin Plan by Mike McCallewitz and he talks about this principle. He's been on my podcast twice. Our podcast now.   So, but he's been on here twice. And he's also spoken at our DoorGrowth live conference and sharing this principle is basically, you know, if you allow everything to be in your business, then your business is gonna be full of rot and rot spreads. It compares it to a pumpkin patch. You have to clear out the moldy crows pumpkins or the rot spreads. And ⁓ Derek, you know, he's smart because...   he probably at some point had some of that in his business, was like, this isn't worth it, this isn't the type of people I wanna deal with, they're not treating my team and my staff appropriately or kind. some people that's not the business they wanna run, if you're one of our clients, that's what we coach you, is get really clear on who you wann

  8. May 6

    Why the Right Room Changes Everything

    Today, Jason and Sarah Hull attended a high-level mastermind in Boise, Idaho, where they were surrounded by top entrepreneurs, learning firsthand how proximity to the right people can completely shift your mindset and business trajectory.  In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss the power of in-person masterminds, why one insight from the right room can change everything, and how stepping out of your environment is essential for real transformation and business growth. You'll Learn [00:01] Introduction and Purpose of the Episode [03:10] Inside the Boise Mastermind Experience [06:00] Why the Right Room Changes Everything [10:20] The Power of In-Person Transformation [20:30] The Problem With Growing Behind a Screen [32:20] Thinking Bigger and Expanding Vision [44:10] Invitation to Join the DoorGrow Mastermind Quotables "You don't need that much, you need one thing from the right person, and that is really enough to pay for the whole year of the program, which is incredible." " "Transformation comes by getting you in person and changing the business owner." "If you don't change your environment, that's the challenge is you if you if you're always in your office, you're always behind a screen, you're always on your phone, whatever, that environment is the environment you're already in, you have to change the environment in order to change the person." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) Five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Okay, so in today's episode, we are gonna be chatting about what, Sarah? We just went to...   weird place to go, but we voluntarily went to Boise, Idaho. What? Boise is a cool place. Boise is a cool place. It's but chilly temperature wise. Okay. Affirmative. It's better than... I'm not going to start ripping on places. This is not a good precedent to set. All of your places, if you're listening, are awesome, including... I think Boise is super cool. It's a beautiful area. Beautiful area.   Okay, Sarah is not a fan of Boise apparently, but I like Boise. So my two favorite places that I was thinking of living were Boise and Austin, and we ended up in Boise. We did not end up in Boise. mean, we ended up in Austin. That's what I meant. We ended up in Austin. All right, can we move forward? so we went to an event in Boise. Russell Brunson. Cool, Russell Brunson's headquarters is in Boise.   So we went there and we are part of his inner circle, which is a $50,000 a year mastermind. And we're always trying to learn from the best. think he is probably the most savvy internet marketer on the face of the earth right now, or at least one of the top. And he's quite brilliant. And he's just a really good human and he attracts really, really cool entrepreneur, entrepreneurial people, like the people that he curates.   So the people in the mastermind make it way cooler. Like as one of the ladies said when we were there, she's like, I thought Russell's cool, but you're all cooler. yeah. She said, I joined for Russell. I She said, I only joined for Russell, but you know what? You guys are like so awesome. Like you guys make this way better than I even thought. And she said, don't tell Russell I said that. But I'm kind of here for you guys now. Yeah. All right.   Cool, so, and we got to hang out and they split us up into rooms and they put kind of a, I don't know, like a leader or a coach over each room. And we had Annie Grace who had been in a previous mastermind with me with Alex Sharpen. And she wrote a really awesome book called This Naked Mind, built this empire helping people get free from the addiction of alcohol and doing something very different than what's typically done that's been very, very effective.   And she's been very close to Russell and learned a lot of really cool stuff and she scaled her business very large. And so it was great to have her leading the room. So first we had this badass, Annie Grace leading the room. And then in our room, we also had Myron Golden, which if any of you have ever followed any of his stuff, like this guy helps people, tenets their businesses just by helping them shift their money mindset, help them shift their thing about fees and stuff. He doesn't target property management business owners.   We haven't even paid money to Myron yet, but we got to hang out in the room with him and he does some extremely high ticket coaching. And so it was really cool to have him in the room, give feedback. And we also, who else do we have in the room? Dr. Benjamin Hardy. Awesome guy, right? Yeah. So Ben Hardy. So if you ever heard of the book 10 X is easier than two X or who not how, or all these, he's written a lot of books.   Science of scaling his latest one really awesome time as a tool He was in the room giving hanging out with us as well. We were hanging out with Richmond din he is and runs an eight figure coaching bit or business to helping people with tiny challenges and like there's just there was so many there's another guy that has a VA company I think he said he told me he's doing 50 million a year. So we were hanging out in the room with cool people   and we got to present and share and then we got to get feedback from others, which was really awesome. So it was just really cool. So what do we want to tell them about this? So one of the things that we have known for a really long time is being in rooms like that is just so powerful and it's really it's invaluable. Yeah. Because one little thing that you can take away, just one, you don't need a list, you don't need, you know, notebooks.   You don't need all this. Oh, I know what to do and I've got 15 things That I'm gonna do this week and then after that I've got the next 98 on my list like that's probably too much You don't need that much you need one thing from the right person and that is really enough to pay for the whole year of Program which is incredible. Yeah   It's connected us with such amazing incredible growth minded very outward focused People who are looking to change the world and have an impact and do amazing things. They're not you know, just in it because They want to be they're not just in it because they go, you know, I guess I can make some money Yeah, like they're they're looking to really have an impact and make it   tremendous change in this world and being connected with people like that at events like this is so incredible and every single time that we go to one of these events I never know what we're going to get out of it before we go. I just know that it's going to be amazing. So I don't go into it   Looking for a specific thing. I don't go into it thinking okay I need to figure out how to do this or I need this answer or I need to do this thing or talk to this person or get this you know answer to this question or you know this Strategy that I'm looking for I never go into it with anything most of the events that we've gone to We go into it Sometimes not even feeling like we need anything Yeah, lot of times we just go   And we go, I don't really think I need anything. think we're pretty solid. Let's just be in the room. And even when you go into it with that mindset, man, you still get stuck. You still, you still, go, man, I didn't even know that I needed that. And I'm so glad that we were there. I'm so glad that we got it. And sometimes it's just being around people who think the same way that you do or think even bigger.   than you do because if you think, hey, you know, I've made it, right? Like we all have that moment in life where we go, I'm like, made it, I'm good, I make this much, I can take care of my family, I can, you know, do the things that I want and have the things that I want and, you know, have this lifestyle that maybe is even better than you had ever imagined. And sometimes we go, okay, I've arrived, I'm here, I've made it. And then you get into a room like that and you go, wow, there's so much more.   There's so much more that I can do and there's so much more that I can give and there's so much more that I can be. Yes. Amazing. So good. Yeah. So I've been in a lot of different masterminds. and I together have been in several and yeah, being around the right people is what it takes to level up. Your business is the sum of the five entrepreneurs or   business owners that you spend the most time with basically. And you need to be in the right room. And so we've decided, know, we recently, one of our mentors, Aaron Stokes, was, he founded ShopFix Academy, he coaches auto repair shops. He was very generous and we worked with him and he taught us a lot of stuff. He recently passed and he crashed his plane, which was really sad. I really had a hard time kind of.   coming to grips with that and being in Boise was helpful for that. I got to share with everybody some of the stuff with our group that I had learned from Aaron, which was awesome because Aaron's stuff was really great. I shared about the importance of believing in people and hope and how that actually affects your clients more than your tactics and how I rarely end a coaching call without telling the person, hey, I believe in you, you can do this. And that's from Aaron.

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About

🚀 Struggling to grow your property management business? 🔥 Need more doors but feel stuck? ⚙️ Operations a mess? Welcome to Property Management Growth with DoorGrow! This is THE podcast for property managers who want to scale faster, add more doors, and systemize their operations—without the B.S. Hosted by Jason Hull, marketing expert, entrepreneur coach, and property management growth strategist, we bring you the best strategies, insights, and hacks to help you dominate your market. Learn from top property managers, industry experts, and vendors sharing real-world tactics that actually work. ✅ How to attract more property owners ✅ Fixing broken operations & streamlining processes ✅ Marketing & sales strategies that get you more doors ✅ Eliminating stress & scaling efficiently Join our free community of growth-focused property managers at DoorGrowClub.com and get the best property management marketing & growth strategies at DoorGrow.com. 🎧 Subscribe now and start growing your business today!

Information

  • Creator
    DoorGrow | #1 Property Management Growth Experts with Jason & Sarah Hull
  • Years Active
    2016 - 2026
  • Episodes
    346
  • Rating
    Explicit
  • Copyright
    © 2024 DoorGrow, Inc. All Rights Reserved.
  • Show Website
    Property Management Growth with DoorGrow