Property Management Growth with DoorGrow

DoorGrow | #1 Property Management Growth Experts with Jason & Sarah Hull
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🚀 Struggling to grow your property management business? 🔥 Need more doors but feel stuck? ⚙️ Operations a mess? Welcome to Property Management Growth with DoorGrow! This is THE podcast for property managers who want to scale faster, add more doors, and systemize their operations—without the B.S. Hosted by Jason Hull, marketing expert, entrepreneur coach, and property management growth strategist, we bring you the best strategies, insights, and hacks to help you dominate your market. Learn from top property managers, industry experts, and vendors sharing real-world tactics that actually work. ✅ How to attract more property owners ✅ Fixing broken operations & streamlining processes ✅ Marketing & sales strategies that get you more doors ✅ Eliminating stress & scaling efficiently Join our free community of growth-focused property managers at DoorGrowClub.com and get the best property management marketing & growth strategies at DoorGrow.com. 🎧 Subscribe now and start growing your business today!

  1. 4H AGO

    The Mindset Shift That Multiplies Returns

    When trying to manage properties, have you ever thought to yourself, "Man, it would be great if I just had fewer emergencies?  In this episode of the #DoorGrowShow, Jason Hull, founder and CEO of DoorGrow, and Ryan Cadwell, managing partner at Resolute RDM, discuss how property managers can stop operating reactively and start thinking like true asset managers. The discussion includes the difference between market value and investment value, why understanding that gap is key to long-term wealth, how to structure smarter deals to increase returns, and the leadership habits that drive sustainable business growth. You'll Learn [02:06] The Myth of Needing More Leads [11:39] Leaks in Your Sales Pipeline [22:41] The Future of SEO with AI Quotables "Why do we call it the leads myth? Well, the myth is this lie that we believe that you just need more leads. And the assumption in that is that all leads are the same." "The more clarity you have, the less wrong stuff you're going to be doing." "Not all clients are equal, right? Which means not all leads you get are equal. You need to qualify them." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. Welcome everybody. I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. All right, so today's episode, I'm hanging out with Ryan Cadwell, managing partner at Resolute RDM. And we're gonna dive deep into how property managers can stop operating reactively and start thinking like true asset managers. So Ryan, welcome to the show.   Ryan Cadwell, CPM (00:57) Thanks Jason for having us, we're glad to be here.   Jason Hull (01:00) Awesome. So Ryan's going to break down. This is our notes, right? So Ryan's going to break down the critical difference between market value and investment value and why understanding that gap is the key to building long term wealth. And he's going to share why so many investors overpay, how to structure smarter deals that actually increase returns and the leadership habits that drive sustainable business growth. All right. Cool. So let's get into that. So, Ryan, I'd love people to get a little bit of background.   on you, how you got into entrepreneurism and how you got into developing this business and maybe how this connects to property management and then we'll get into everything.   Ryan Cadwell, CPM (01:40) Sure, background is we've been in the game for 18 years. ⁓ Wife and I started it and we started the overall ⁓ idea of it in 08. ⁓ Actually it was 06 when we were kicking it around and perfect time to get into all this, 08 right during the financial crisis. ⁓ Third generation entrepreneur, ⁓ both my dad and my grandfather on his side.   were entrepreneurs. that's, mean, that's how it got drawn into that world. Originally was going to be just an investor. ⁓ but my dad had apartments with another business that he ran and I, I grew up around it. ⁓ I was cutting grass and I was around tenants, ⁓ that whole time. when, we were in the investment world and wanting to grow that, you know, in the ⁓ eight through   Jason Hull (02:09) Yeah.   Ryan Cadwell, CPM (02:36) 2012 market, I started looking for property managers. did some interviews, ultimately. mean, property management has come a long way since then. I know it's been a thing for a while, 30 or 40 years, but I think in the SFR space, it was kind of the Wild West for a while, at least in our market it was. ⁓ And we had done some... ⁓   Jason Hull (03:00) Yeah, it still might be, yeah, in most markets.   Ryan Cadwell, CPM (03:06) And so when we had done some interviews with some property managers, turned out, I think, like, we were like, why don't we just build it? Like, we have enough experience. I grew up doing it. So that's what drew us into the property management world. And then it gradually grew, turned into a few hundred doors. And then we fluctuate. We fluctuate with market times. We're a boutique firm, and we really focus on   adding investor value ⁓ and then we're adding additional components with ⁓ understanding market trends, understanding what overpayment is ⁓ and trying to help investors get ahead of that. we're not always helping investors that are in a reactive position try to.   Weighed out time so that they're, know, the amount they paid for it can then finally start cash flowing in those kinds of positions. We try to come at it with a, with an eyes wide open, you know, if you buy it here, you're in negative leverage and what that means and how that's going to translate as far as cash flows. I mean, some investment perspectives, that's what they want. They don't necessarily mind the time. ⁓ If they've got cash flow from other things, that might be how they're going to get in. But,   Yeah, that's how we got to where we are in the entrepreneurial world and then in owning and operating a real estate services firm.   Jason Hull (04:38) Yeah, and you said we, meaning.   Ryan Cadwell, CPM (04:41) We   so I mean, I treat anything we do well is it's a team. It's our four brokers. It's our two managers. It's our, you know, contractors. It's all the guys that have helped us get and it's even some of my other partners on development deals. So there's always a we piece. I'd be remiss if I stood up here and acted like, you know, this was me. Yeah.   Jason Hull (05:06) It's all Ryan, yeah.   So, but this started as like kind of you're in the family business of entrepreneurism, it sounds like, so.   Ryan Cadwell, CPM (05:14) Yeah, and we could talk about that too, how to work with your family. How to work with your family and how to get ahead of that too ⁓ so that you don't damage the relationships and those kinds of things.   Jason Hull (05:18) Yeah, that could be a challenge.   Cool. let's chat about this because property managers, they are a lot of times reactive. They're just reacting to everything. They feel like they're not going to react to everything that every tenant calls them, every owner calls them. They're just managing, putting out fires all the time. how do we start getting to think like true asset managers and get them out of this?   Ryan Cadwell, CPM (05:38) Mm-hmm. It's a reactive business.   I think the goal is to be an asset manager because at that point you're planning decisions ahead of time. Property management is always going to have a reactive piece to it. You're always going to have emergencies. You're always going to have things that need to be done day of. The real answer to that is a lot of those things don't need to be reactive.   They could have been planned, proper expectations could have been set. ⁓ Having conversations like the way you onboard, the way you train, you educate and how you communicate in the time, know, the times that they're gonna receive statements or anything you get on a repeat basis, it just needs to be kind of be walked through. Now, if you haven't started your clients out in that, I mean, we're.   We've learned that the hard way we've had to kind of modify some of some of the things when we onboard. So we've got, you know, we have clients that, that were raised in our old ways that we've had to kind of push out educational pieces, marketing pieces that are here's how we operate. Here's what we do and, send out reminders. Hey, you know, this is when stuff's happening. So to get proactive, you've got to start looking at all the things that you do, all the things that.   Jason Hull (07:11) Yeah.   Ryan Cadwell, CPM (07:21) they need and then start educating them ahead of time. And you educate them ahead of time, knowing that they're not going to read everything. They're not going to pay attention. ⁓ And then you just have a gentle reminder. the, and you know, our, ops staff is way better at this even than I am. I, I was way more reactive and figuring it out on the fly and   Jason Hull (07:33) Yeah, people generally don't.   Ryan Cadwell, CPM (07:48) And they were always like, there's no reason this is this stressful. How do we get ahead of this? How do we start educating? ⁓ Your statements will come out on this day. Your payments come out on this day. ⁓ Here's the way that our system works. If you've got an emergency, here's what to expect. and by the way, here's what qualifies as an emergency. That's another thing too. ⁓ But no matter what, it's still a people business.   Jason Hull (08:11) Mm.   Ryan Cadwell, CPM (08:16) It's still, you're still going to have people that aren't going to necessarily follow all of your patterns. And sometimes, sometimes you got to decide whether or not that means they stay as a client or, you know, you work on that relationship. See if you can't kind of get them in line. Other times you're going to part ways with that client just because it, it's going to be better for both of you to do that.   Jason Hull (08:40) Yeah, so some of the things I'm hearing is like, you know, there's things that could have been planned. having good planning, setting expectations, having good onboarding, defining what emergencies are, setting boundaries. Right. And if they're not willing to play ball, then firing some clients for sure. Cool. So tell me about that. What's the difference between market val

    19 min

  2. MAR 10

    DGS 331: From Missed Goals to Momentum

    When you don't hit the goals you set for your property management business, it's easy to fall into frustration, self-doubt, or the feeling that the year was a failure… but what if you're looking at it the wrong way?    In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull break down why entrepreneurs often focus on the gap between their goals and results instead of the gain they actually made.  They share how to process the disappointment of missed targets, how to recognize the real progress you achieved, and why your biggest breakthroughs often come after a year that felt like a setback. They also discuss the difference between a default future and a created future, why most business owners stay stuck repeating the same results every year, and practical mindset and planning strategies to help you reset, regain momentum, and build a stronger year ahead.   You'll Learn (00:50) Setting and Achieving Goals  (08:03) Recognizing Progress and Wins  (13:36) Creating a Positive Future  (17:17) Rewiring Your Mindset for Success Quotables "There's really only one thing you can do with a feeling, and that is to feel it."  "Your default future for 2026 is your 2025, which was probably also similar to your 2024."  "IFocus on the progress that you had made instead of that gap between, I didn't make it to where I wanted to be." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, here we go in five, four, three, two, one. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so the topic we decided to chat about today is...   Oh, okay. So she was talking with one of our clients named Jay and he was. Oh, I remember now. Okay. Then what is it? We were, we were going to talk.   in 2025. Yeah, because, know, this is a common theme for entrepreneurs. We have big goals. There's a book about this. There's a book called The Gap and the Gain. And the idea is we're really good at looking at this future that we want to create. We're visionaries. We can see and create the future in a lot of instances. But sometimes our eyes are bigger than our stomach. Sometimes we see this big picture of the future we could create and we don't we don't achieve it.   And sometimes our goals are just too big for us and we don't, we grow, we learn, but we fail or we just learn as I call it. And so if we don't achieve these goals, it's really easy to get discouraged. It's really easy to beat ourselves up. It's really easy to maybe think we're not enough or put ourselves down. And so a lot of you just wrapped up 2025. We're recording this in January. This will go live a little bit later, but   You may be thinking, man, 2025 was not the year that I wanted it to be. I really wanted it to be bigger. It's just, I didn't achieve what I was hoping to. I got derailed. There were so many things that got in the way. So we're going to chat about that a bit today. How do we get past that hurdle? First of the belief part of like feeling like putting ourselves down or thinking we should do better. And then how do we actually set goals and   big dreams and hit those targets. And how do we have a better 2026 than our 2025 or a 2024 or a 2023? Maybe you haven't been making progress over the last several years. So we'll talk about that. Where should we start? Okay. I'm dying. So one of the things that I think is really easy for us to do, especially as business owners is to   focus on, I set this goal, I wanted to be here, I fell short of it somehow, in some way, and for some reason. And it could be a multitude of reasons. My team quit, the market shifted, all the clients sold, some crazy competitor came in and started stealing on clients, whatever it might be. So if you didn't hit the goal for whatever reason it is,   I think it's so easy to just kind of dwell on that and to get caught up in the, I didn't do it. And it's that disappointment. It's a little bit disheartening. It's, you know, you're just feeling bound out that I was hoping I would be here. I didn't know how it was going to happen, but I just had faith and did what I could do and man, I missed it. So.   One of the things that is really good, and it is mentioned in the Gatlin game, is instead of focusing on, this is the goal that I had and I fell short of it somehow. Look to the beginning and look at all the progress that you have made. Yeah, look at the game. Right. So instead of saying, I'll just give you an easy example. If you started the year 2025,   with 100 doors and you said, all right, I wanted to add another 100 doors. So at the end of the year, I would be at 200. And you didn't get to 200. Maybe you added some, you lost some, you added some, you lost some, you're in that, you know, kind of up and down cycle. And by the end of the year, you ended up at 145. So lots of us would look at that and go, wow, I wanted to be at 200 and I'm only at 145. Wow, I fell so short.   It's not even like, ⁓ I almost hit it. We were so close. That's pretty far short. Yeah. So it's very easy for us to just get trapped in this cycle of feeling badly for ourselves. And for some of us, maybe many of us, to be a little bit hard on yourself and go, you know, was it me? What did I do wrong? What could I have done better? Did I make some mistakes? Where did I mess this up?   Was I not the leader that I needed to be for my team? Did my clients not like working with our team? Are my processes not good enough? Are my prices not good enough? What is it? And it's so easy to go internal with that. And instead of looking and then concentrating so much on that, first, I feel like you do need to acknowledge it. You don't need to feel it for long time.   But it is important to acknowledge, hey, I'm feeling disappointed. I'm feeling disheartened. Maybe I'm feeling like, I kind of got the wind knocked out of me a little bit and I just wasn't expecting to be here. I really thought we were going to pull it together. I thought this was going to be our year. So it's important to at least acknowledge the feeling that you're having.   but then don't dwell on it. Don't get stuck in feeling badly for too long. So just identify whatever feeling it is that you have. Allow yourself to say, it's okay that I feel like this. And then you have to get yourself out of that loop. So an easy way to get out of that loop is to go, right, well, I did add 45 doors, right? So that's progress.   I didn't end up with less than 100 doors. So I didn't start with 100 and then at the end of the year, now I only have 70. Right? So you still did make some progress, even though it isn't the progress that you wanted, you still made some progress. But what else happened? Because a lot of us just look at the KPIs and metrics that are associated with the goal itself that we had set, which would be doors. what else had happened in the year?   Did you make changes to your team? Did you make changes to a system? Did you make changes to processes? Did you either expand into a new market or change your pricing? Did you shift things dramatically inside the business that would count as progress even though it didn't directly yet lead to doors? Did you develop yourself as a leader?   huge progress and many people never even get to do that. So perhaps you didn't get the 200 doors that you wanted. Now you're not at 200, you're only at 145. But if you can say, all right, well, I made shifts to my team. I let things go that needed to be let go. I brought people in that needed to be brought in. maybe shifted people around. implemented a new software. I started working with a new coach.   I learned a new growth strategy. made new connections. I grew myself as a leader. I grew myself personally. There was some growth and some learning and some personal development there. Does that directly equate to doors? Yes. It's just that it didn't happen yet. So it will. It just didn't happen yet. So 2026 might be the year.   that all of that work and all of that growth and that foundation building, 2026 might now be the year that allows you to have that growth and expansion that now you're ready for because of the shifts that you had made the prior year. So focus on the progress that you had made instead of that gap between, I didn't make it to where I wanted to be. Love it.   I have a bunch of things I want to share, but first I'm going to do a quick word from our sponsor, Blanket. So, and you're going to like what I'm going to share, so stay tuned. So Blanket is a really cool tool. I recommend everybody uses it. That's not part of the script, but I've also it is very cool when we're talking about, right? We added doors and I lost some doors and I had doors and I lost some doors, which is very normal. Blanket's a retention platform. Business ever. So those doors that you lose.   get Blanket and you won't lose them. Yeah, yeah, so I'll read this. So Blanket is a property retention and growth platform that helps property managers stop losing doors and add more revenue and increase the number of properties they manage. Wow your clients with a branded investor dashboard and an off market marketplace while your team gets all the tools they need to identify owners at risk of churning and powerful systems to help you add more

    21 min

  3. MAR 2

    The AI Illusion: Protecting Your Reputation in a Manipulated World

    When your property management business isn't growing, hiring a salesperson might seem like the obvious solution, but what if that's actually where most owners go wrong… In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull break down why most BDM hires fail, the critical mistakes owners make with commission-only roles, and the exact systems required to make a salesperson successful. They dive into DoorGrow's Three Fits framework, the three non-negotiable ingredients for BDM success, and tease a game-changing new growth model designed to help property managers scale without burnout, bad leads, or broken systems.   You'll Learn (00:00) Introduction: The Three Fits for Hiring (01:16) The Challenges of Hiring a Business Development Manager (BDM)  (02:42) The Three Key Ingredients for BDM Success  (04:40)  Mistakes in BDM Compensation: The Commission-Only Pitfall  (05:40) The Three Roles of a BDM and the Problem with Buying Leads  (09:54) The "Door Machine" Teaser: The Easy Button for Growth  (14:39) Advanced Community, AI, and Final Thoughts  Quotables "A BDM has zero chance of success if you hire the wrong person."  "If they're not all three, they will fail. Or you'll fire them. Or they will leave you because they're not making enough money."  "If you do not have the right system to plug a BDM or a salesperson into, you can hire as many of them as you want, and they will still not work." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:01) Five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, you can probably hear our dogs losing their mind in the background. Maybe not. It was perfect time. Yeah, great time. You started the episode and then they decided. And then they started barking. Well, somebody's outside. That's why they're barking. Okay, they're protecting the house. All right, so what we wanted to talk today about is protecting you a little bit. And so.   One of things that's been going viral lately all over social media is this Molt book. So if you haven't heard of Molt book, it is a social network, supposedly. It's a social network created by AI bots. It's basically just only people that have access to it supposedly are AI agents and they go in there and they're talking about their humans. And this is this new AI tool that was originally called Claude, spelled like a claw, which is not the Claude.   by anthropic, ⁓ but it's different Claude bot. And then they got sued by Claude for name infringement or confusion. And they changed their name to something else and then to something else. And now it's called open clock. But basically there are these, it's like an AI tool that you can build or put on your computer and it runs locally and it proactively tries to do things for you.   There's a lot of security risks with this AI tool because it has access to all your stuff and it can figure things out and start to buy things for you and like do things for you. And so ⁓ it has access to all your stuff. And so you got to be careful with this. However, there's been a lot of false hype and fear mongering around multbooks. So we wanted to chat about this. And so if you've seen these scary posts about multbook, this AI social network, here's what's actually going on. So   what this social media network is. you been seeing posts? Have you heard about this? Only from you. I don't follow any of that stuff, you sent me a post that was talking about all of these AI things, I guess, and the chat room that they created, and they were talking to each other and interacting with each other and asking each other questions and kind of talking about their humans, human...   users, I guess, so to speak. And I went, yeah, I don't know if I'm believing all of that hype. So I had asked chat, Chippy Tea about it. And it essentially said, no, AIs do not work on their own. They are human prompted. They are user prompted. So if there is such a thing, it might exist.   but it's not something that the AIs are just going and creating their own little community and having discussions as humans would have their.   So let's about the hype. So their mold book is claiming and bragging that they have 1.2 million agents registered, but only 10,000 verified humans using the tool or something like this. And we know like at least a million of those agent accounts came from one guy. He ran a script, he posted about it on X on Twitter. And he said, FYI, this isn't what everybody's claiming it to be.   The MoteBook has a REST API. Anybody can literally post anything they want using that API. So if anybody knows how to use any AI tool now to create any sort of code or software, like using Cloud Code or even Cloud, you can create software in pretty much anything now that has access to this API that can go post there. And so it's not, are there agents posting there? Yes, there are some agents, but some of the articles on there are probably created by,   nerds that think it's funny to create posts that say my user is cap. People are capturing things with screenshots or my, my, my owner is like telling me to do unethical things. And so it's hard to know what, which of any of this stuff is true, but definitely the stats are not true. When this guy sent a million verified accounts he created to the founder of Moldbook who's a human and   said, are these accounts, like here's this security flaw you have, this really isn't legit, but I don't think they care. I think they like the hype, they're getting business from the hype. And so this points out a bigger problem. And the bigger problem is with the advent of AI and with all of the AI slop, as people are calling it, you have to now verify things. People are using AI to create content, to beat the algorithms and to manipulate humans. And so   A lot of posts that you see, a lot of news article posts on Instagram, they're fake. It's sensationalized, it's you AI slop BS, and it they make these sensational claims because sensationalism gets people to go, wow, I can't believe this. This is so noteworthy and newsworthy. I'm going to share it with other people and people aren't verifying this. So these things go viral and it's giving that account.   clout and attention and algorithm and they can use that to make money and they're just manipulating people. And so this is this bigger problem that now things being shared on social media that are going viral are just being engineered algorithmically based on sensationalism, not based on truth. And a lot of them are just complete lies or complete fabrications and algorithms are rewarding fear, they're rewarding outrage instead of truth.   And so a lot of things that you're out or noticing or things that are manipulating you, it's not even true. It's not even valid. And you're in this, get caught up in this echo chamber politically or algorithmically that really is just messing with you and playing with your emotionalism that you have hardwired into it because you're human. So I think it's really important to start to not.   that you have to really question and disbelieve almost everything you see and then verify it or validate it. And this shows up in a lot of ways. Like we were talking about ⁓ all the products that we see for sale on Instagram. That you see. You get targeted. I love the buy stuff. Yeah. I know. It works really well. I like buying gadgets and gizmos aplenty. You know, I'm like the little mermaid. All right. So.   So all of these things, though, if you go take whatever product or item you see on Instagram, you're like, man, that sounds really cool. It sounds like something I would love. I would need that algorithm already knows it knows you. knows everything you slow down on and look at. It knows everything you click on to check out. So it knows you what you'll you'll buy before you know you'll buy it. And it feeds the stuff up to you and it'll feed it over to you or retarget you over and over again until you actually buy the thing. Here's the thing.   a lot of these products that you see, if you go look up the same product up on like amazon.com, you'll find the same product with a different brand name, because they're using maybe the same source in China to like, and then they're white labeling it with their brand name, but you'll find the same product for 50%, sometimes 25 % of the costs that you're seeing. So they're just taking products that are doing well on Amazon. They go and   like find us the source of this product. And then they go do really good marketing and advertising to manipulate people, sell it on Instagram or meta ads, and they are selling it at this insane markup. People think they've got the exclusivity and they're the only way you can get this product. And they're selling it for three times the amount or at least double the amount of what you would pay normally.   And if you go and got it from the source, like through Alibaba.com or something like this, you probably pay a small fraction of that. And so people are overspending on this and they're manipulating you to spend more money. So just another example of how you need to go verify or find these things maybe elsewhere. And so you need to do your own research is the ba

    18 min

  4. FEB 24

    The Power of Impossible Goals

    When you set "realistic" goals for your property management business, you might actually be limiting your growth without even realizing it…  In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull challenge entrepreneurs to think bigger, much bigger. Inspired by their experience flying a fighter jet and the concept of "impossible goals" from The Science of Scaling, they break down why realistic goals keep you stuck in current thinking, how unrealistic targets activate visionary leadership, and why 10X growth can actually be easier than incremental growth.  They explain how impossible goals shift your brain from grinding harder to thinking differently, why realistic targets often become a yardstick to beat yourself up, and how visionary entrepreneurs use bold thinking to collapse time, find new pathways, and unlock opportunities that logic alone would never reveal. They also share how to handle naysayers, protect your vision, and use doubt as fuel instead of letting it shrink your ambition. If you're ready to stop playing small, stop chasing "safe" growth, and start building something that transforms your market — this episode will challenge the way you think about goals, leadership, and what's actually possible in your business.   You'll Learn (00:00) Introduction to DoorGrow and Unrealistic Goals  (07:37) The Importance of Unrealistic Goals  (15:54) Overcoming Doubts and Limitations  (22:56) Visionary Thinking and Future Goals Quotables "I want to tell everybody to be unrealistic."  "You need to decide, I can do the things that I want to do."  "The slowest path to growth is to do it alone. So let's grow together." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:01) All right, five, four, three, two, one. All right, everybody, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so today's topic, Sarah wanted to talk about. I want to tell everybody to be unrealistic. We're going to talk about unrealistic goals. She wants you to be unrealistic. I do want you to be unrealistic. And I also want you to clear all of this off. OK.   Yay. Happy. Yeah. Slightly. All right. All right. So one of the things that we got to do very recently is something that I never, never thought we would be able to do because it was seemingly unrealistic. And that was to fly a fighter jet. And by fly a fighter jet.   Yes, it was a real fighter jet. It's an L39 Albatross. For those of you that are familiar, it was not typically equipped with fighter equipment. It was mostly used as a trainer. However, it can be armed and therefore is classified as a fighter jet. And yes, we actually got to fly it. We didn't just go in it and take a look and see. Both Jason and I, one at a time, of course, got to.   fly a fighter jet and do some aerobatic maneuvers. Which was insanely fun. Right. So we took a trip to Australia and to visit my parents in Brisbane. And we saw a billboard that said, fly a fighter jet. And I was like, what? And Sarah's super into flying. So was like, hey, there's a thing. It says this. And she's like, what? I don't think so.   And I'm like, yeah. So it turns out there's, guess, the person there that runs it told us there's three countries in the world that allow you to do this because normally you can't fly one of these planes or go in as a consumer to fly one of these planes because, you know, there's all these rules because it's then a commercial flight and a commercial flight. have all these legal requirements and things you can't in the U.S. They cannot.   You cannot charter or pay for a chartered pay for a flight and then not have all these safety things in place. And this is not like, it's not the same, right? Like he's teaching us at the beginning how to eject. He's like, if we need to eject, this is what you need to do and like do this. And I'm like, what? And so there is not an ejection seat on it. There's no ejection seat. So what we'll do is we'll fly up really high and then you're going to.   do this thing and do this and the canopy will fly off and then you gotta push off. then once you're in the air and you've then pulled this thing, if your parachute doesn't automatically deploy, you wanna grab this. And I'm like, if I don't remember all this, I die? Like what? Yeah. So. It's just two levers. Could you imagine if you're on. It's two levers to open the canopy and he's gonna fly and you don't have to jump.   You're like, have to launch yourself. right, you don't have to launch yourself. You pretty much will just wait for the plane to fall out from under you while you float in parachute. Could you imagine you're like, get herded in like cattle into Southwest and you're like, you're on the Southwest bus, right? And you get your seat. Actually, they're going to have assigned seating now, I guess. But before I was just free for all. you're like, get in and you're like, and they're like, hey, by the way, here's how to.   like find a parachute and here's what all the steps you need to do in case there's a problem. Do you have this down or you die? You ready? We're like, wait, what? Yeah. They're just like, here's a flotation device and your seat and like here's how to use your seatbelt and then breathe in this thing if you need to. And otherwise, like that's it.   But yeah, like parachute down. Because on the airlines, it's like, if you survive the crash, then we'll tell you what to do after that. Don't worry about it. OK, so. Sorry. Yes. So no possible goal. It's very, very safe to fly on the airlines. is. it's it's consistently getting more and more safe. This is slightly different than flying on an airline. This was it was really cool. Super fun.   He let us take the little joystick control and like. The little joystick control. What do you call it? What is it called? The little joystick control. It's between your legs and it's a joystick. Don't get any ideas. just called But you grab this thing and like, yeah, you take the stick. like, do you want to do it? He's like, all right. He guided me through doing, I got to do a barrel roll. Yep. And I got to do a loop. Yep. Which I call a loop-de-loop. Yeah. But I got to do a loop-de-loop.   And it was really, it was crazy. Like I'm like doing, I'm like, and we got a video like on his DJI camera, like a GoPro, like the whole thing was recorded. So there's evidence that I did this. Right. But yeah, it pretty wild. was really wild that we could go do that. And apparently if you spend enough money and you're in the right country, you can do maybe anything. I don't know. There are certain places, upon further research.   There are certain places in the US that will let you fly certain jets. And the Albatross is actually the most common out of the ones that you can fly in the US. The is finding someone that will allow you to fly it. that's a bit different. Yes. Like if you get to control it. Because, yes, exactly. Yeah. And sometimes ⁓ these are owned by private owners. So like if you know a guy and you go, hey, can you...   Can you take me up? They might let you take the controls. might let you do it, you know, but there's also schools. I think there's one. Oh, I forgot where it's called, but it's called like Jet Trainer Center or something like that. The guy that runs it is Larry and they have an albatross is one of them, but I think they have like six different actual jets that you can fly and learn as well, which is   really cool. But then there's schools. So it's not impossible in the US. It's just there's a few extra hurdles that you might need to cross. it's something though that I thought I would never ever get to do. Like when you look at these crazy jets, generally I don't think   you look at it and go, yeah, I could fly that one day. We went to that air show. During any of that point, were you looking at those planes going, yeah, I could fly one of those. Yeah, I wonder what it would take to fly one of those. No, I was not thinking that. right, because you just don't usually think that it's possible. You think, oh, wow, those are probably owned and many of them are by museums.   or by some sort of club that's funded to keep this thing airworthy and maintained and flying, they probably aren't going to let the public fly it. Okay. So why is it important to have unrealistic goals? Well, I think you should be very unrealistic in your goals because if you're realistic, if you go, okay,   I just want to do things that I know that I can do. Then it almost takes the fun out of it, number one. And I think that's, for entrepreneurs, that's half the battle is, it fun? What was the journey like? Or was it something that you can just go, yeah, I did it, but everybody else can do it too. Where's the fun in that? Yeah, Cindy Lauper said girls just want to have fun. ⁓   So we had to make sure she had some fun. ⁓ Yeah, guys, we want to have some fun, too, right? So it was yeah, was super cool to be able to do that. I think the way I view this, I've been explaining the idea of unrealistic goals or impossible goals, ⁓ which we got the idea from Dr. Benjamin Hardy and his book, The Science of Scaling. And we got to hear him talk about this at a mastermind. The idea is that our.   know, realistic goals are

    21 min

  5. FEB 23

    Why Property Managers Miss Millions in Syndication Deals

    When your corporate job feels "secure" until it suddenly isn't, real estate can become the Plan B that turns into your best move…  In this episode of the #DoorGrowShow, DoorGrow founder Jason Hull sits down with John Casmon (multifamily syndicator, host of Multifamily Insights, and co-creator of the Midwest Real Estate Networking Summit) to break down how corporate professionals can transition into multifamily investing without becoming a stressed-out landlord. They dive into how John went from corporate bankruptcies to building a multifamily portfolio, what passive investors actually need to know before putting money into a deal, and why trust + clear expectations matter just as much as the numbers.  Jason and John also unpack what this means for property managers: how to align with investor goals, why the best operators project calm control (even in chaos), where syndicators hang out, and how PMs can position themselves to win more multifamily doors.    You'll Learn (00:00) Transforming Property Management: An Introduction  (00:59) John Casmon's Entrepreneurial Journey  (02:56) Transitioning to Multifamily Investing  (04:33) Understanding Investor Types and Property Management  (05:48) The Role of Property Managers  (07:49) Investor Control vs. Trust in Management  (09:33) Challenges in Property Management  (11:17) Aligning Goals with Property Managers  (14:19) The Real Product of Property Management  (17:14) Managing Investor Expectations  (19:50) Syndication: A New Avenue for Property Managers  (23:44) Legal Considerations in Syndication  (26:41) Calmness in Chaos: The Key to Success  (31:40) Partnering with Syndications  (33:54 The Role of Property Management in Syndication  (38:29) Finding Syndicators and Building Relationships  (42:24) Understanding Passive Investment in Syndication  (47:45) Identifying Your Investment Goals  (51:54) Assessing Risk in Real Estate Investments  (55:15) Choosing the Right Market for Investment  (01:00:12) The Three C's of Raising Capital Quotables "The first C is confidence. Confidence comes from preparation." "The investment itself, we got to go out there and execute. But that investor psyche is a completely different game."  "It is not your job to hope. Your job is to analyze the information in front of you and make an informed decision." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. And for over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. So my guest today, I'm hanging out here with John Casman, a multifamily syndicator, host of the multifamily insights podcast and the co-creator of the Midwest real estate networking summit. And in today's episode, John's going to break down how corporate professionals can transition.   into multifamily investing, how to find the best markets, how to raise capital effectively, and what separates successful operators from everyone else. John, welcome to the DoorGrowth Show.   John Casmon (01:10) Yeah, Jason, thank you for having me. I'm really excited to be here. Love the intro, your intro, not my intro, ⁓ but excited to be here and share as much as we can on our journey to help all of your listeners reach their goals.   Jason Hull (01:22) Cool. So John, ⁓ it's great to have you. I would love for people to hear about your entrepreneurial journey. How did you get to where you are now? And then we can get into your business.   John Casmon (01:34) Well, the short answer is bankruptcy, right? I worked for a couple of different companies that went through bankruptcy and that really made me consider my other options. You know, I was at General Motors back in 2007, 2008, 2009 when we went through bankruptcy and I was there and I watched what that did to a lot of my peers. I one day in particular when we were going to have a lot of layoffs, I went to work as late as I could. But when I got there, I had a red message, a little red dial on your phone.   for anybody who's worked in corporate and remember voicemails. So I had a red dot on my phone, picked it up, pushed the play button and my heart skipped a beat because I thought maybe I was getting to the can, right? And it was actually a colleague of mine who sat kind of kitty corner in front of me and he had been let go. He, you know, was diabetic. He didn't know I was going to pay for his medication. He just was venting in his voicemail. And I just remember feeling empathy for him, but also   a sense of I just never wanted to be in that situation. So it made me really start to think about Plan B. Eventually I moved to Chicago, realized real estate was going to be that path and learned everything I could about investing. So it kind of took me down that pathway to say, you know what, I need a Plan B because no matter what you do, when you work in corporate America, you do not control your future. You know, there's politics, there's policy, there's a lot of different things involved that you do not control.   And sometimes it does just come down to someone not liking you for whatever reason, or they think you're a threat. And I didn't want to spend the rest of my career navigating those issues. So I figured I had to take more into my own hands.   Jason Hull (03:16) got it. And so you start taking things in your own hands and what was the result?   John Casmon (03:20) Yes. So we landed on multifamily investing, started with small multifamily. My first investment was a two unit building. We house hacked it, which is a common popular phrase now. But back then it wasn't quite as common. But we lived upstairs. We rented out the first floor unit and it worked great. You know, it worked so great that we went to refinance and we had created enough equity in that first investment to pull out a six figure line of credit and go out and buy another property. So.   Jason Hull (03:45) Nice.   John Casmon (03:47) That really got the ball rolling. bought a three unit building, we bought an eight unit building, and at this time I'm still working in advertising, still working in corporate America, and I enjoyed what I was doing, and I just had my second child, but the agency I was working for also went through bankruptcy right at this time. We had expanded, we were growing, and we had kind of combined with a few other agencies and kind of became this little conglomerate, and it just eroded just as quickly as it grew.   I remember again, just sitting there and I've got some real estate. I've got a little bit of cashflow, but not enough to pay all my bills. New baby. And I just realized this real estate thing is working, but the exact strategy I'm employing doesn't allow me to insulate myself from these economic changes and shifts. So I had to change my strategy and that led me to syndication. Since then, we've acquired over $150 million worth of apartments.   We've partnered with busy professionals to buy these properties and give them some passive income. And that's what we've been doing ever since.   Jason Hull (04:50) Got it. So your area of genius really is helping these people that were similar to you, they're in the corporate environment transition into being an investor in real estate.   John Casmon (05:01) Yeah, exactly. And I would say too, it doesn't have to be you're going to quit your job and do this full time. And in fact, most people don't, you know, but most people do want a little bit more control over their life. You want a little bit more flexibility. You want to earn and start building up, you know, your net worth. You want to have a little bit more liquidity. You have to look at your investments to say, what should you be doing? I think most people know that their 401k, their, you know, company issued life insurance.   probably not enough to really get you on the fast track to retirement. So what else could you do? Certainly you can invest in the stock market. Lots of folks do that. But real estate is a proven vehicle. The challenge is, I don't know anyone who really wants to be a landlord, right? ⁓ Certainly you want the benefits of real estate investing, but very few of us want to get those 2 a.m. phone calls. So the shortcut there is, ⁓ hire a property manager. Great solution. But now you have to be able to manage   property managers, right, which is this whole other business. And if you don't have enough scale, then it's hard to get that person really focused on your business. So we offer an alternative, right? You get all the benefits of real estate investing, all the ownership perks without any of the headaches of being the landlord yourself. So it really is a great marriage of being in real estate without having to do the heavy lifting yourself.   Jason Hull (06:15) Okay.   Okay, so ⁓ the target audience of this show are property managers. So if they're not gonna use property managers, then what's the alternative? How does this work?   John Casmon (06:29) Well,   first of all, what we do is not always for that individual. So I think that's the key, right? You've got to understand who you are from a psychological standpoint. So when it comes to investors, there's two types of investors. One wants control, right? They're not willing to be passive. And some people thi

    44 min

  6. FEB 17

    AI, Survival & Property Management's Future

    As property management faces rapid technological disruption, what happens to the businesses that refuse to adapt… or the ones that go all-in on AI and eliminate the human element entirely?  In this episode of the #DoorGrowShow, Jason and Sarah Hull sit down with Joe Oliveri in Brisbane, Australia to unpack the accelerating AI revolution and what it means for the future of property management. With over 30 years in the industry and 16 years as an international real estate business coach, Joe shares why he believes the next three years will determine which companies survive, and which disappear.  They explore the shift from traditional property manager roles to data-driven client relationship managers, how AI can transform processes like lease renewals, the risks of deepfakes and security threats, and why the winning formula will be a strategic blend of technology and human connection.   You'll Learn (00:00) Introduction to AI in Property Management  (00:40) The Evolution of Property Management  (01:58) The Impact of AI on Property Management  (05:35) Integrating AI with Human Interaction  (10:30) AI's Role in Tenant Management  (14:17) The Need for Verification in AI  (16:30) The Future of AI in Property Management  (21:44) Consequences of Ignoring AI  (25:43) Finding Balance: AI and Human Roles Growth  Quotables "If this industry does not change and truly understand AI, we're going to be irrelevant." "Three years is all we've got to make the changes."  "AI isn't something that they can go back to their office and say, we're going to build this AI. Let the experts do it." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) that companies will need to be able to make to keep up and really frankly, survive. It's recording.   We can time up. Shifts in layout. Let's count. All right. You think it's going to work there or should we hold that? Well, we'll probably have to do this. All right. Cool. No introduction. Well, no. Just do it. I'm saying not the full intro that you normally do the way you read the entire thing. Just do a quick. You're not going to have all that when we're going to send it. OK. Do an intro, but you're not going to do the normal intro. All right.   Put those somewhere. Hang them on your shirt or do something. Okay. That's very Brisbane. Well you have to fit in. When in Brisbane, do like Brisbane. Right, so we are... It wasn't pretty. Okay. Five, four, three, two... If you can see the camera, it can see you.   Can you see the camera? can. You don't... can. Okay. Alright, you ready? Five, four, three, two, one. Alright, so I'm Jason Hull. This is Sarah Hull with DoorGrow and we are Hangout with Joe Oliveri. And we're in Brisbane. Brizzy. Brizzy, yeah. And you can't see but we're overlooking the beautiful city and the river right now.   And what is this, a wine room? Yeah, this is our wine cellar. Private wine cellar. Private wine cellar. Okay. And so we're going to be chatting today about AI, the future, and how that's going to impact and affect property management. So, Jill, why don't you give people a little bit of background on yourself and who you are and how you got into property management.   Yeah well that's a long story but I'll make it short. So I've been in the industry for about 30 years now so it makes me feel old when I say that. ⁓ But for the last 16 years I've been a real estate business coach and I've been lucky enough to coach people in Australia and the USA so I get a really good oversight of what's going on in the world. ⁓ But you know my focus for the last 16 years has been   where is this industry going and how can we help businesses to get there and what do need to do? So basically, yeah, for the last 30 years, I've been doing property management and yeah, I think it's exciting where it's heading and through that journey, I met you guys, which is wonderful. So yeah, yeah. Yeah, fantastic. We've been able to have you out at one of our conference events and have you speak and yeah, it's been delightful.   ⁓ I know, I mean, in 30 years, you've seen a lot of changes, but it's speeding up. Like we're in the middle of this AI revolution right now. Everything's changing dramatically. And so what are some of the things that you're noticing? And you have a process software called Thrusos, which we use to run our own operational side of our business. ⁓ What are some of the things that you are right now?   thinking are going to happen and you're trying to figure out. Yeah, well, I'm actually concerned about the future for property management in a positive way. If you can kind of like say that. Because what I'm seeing is we are going through rapid change. I remember when I started in the industry 30 years ago, we were just introducing property management software. Everyone was still using spreadsheets and you know.   paper documents and all sorts of things. ⁓ Carbon copy leases, know, that's how far back we go. And there was major pushback on property management software. And the pushback probably took about five years for the industry to completely transition to understanding you had to use software. Well, we don't have the luxury of five years anymore because my belief is it's changing so rapidly.   And it's the consumer expectations that are going to force change that if this industry does not change and truly understand AI, we're going to be irrelevant. So I believe in three years time, we're going to see completely different roles in the way that we do things. in the next, like leading up to that three years,   I believe that in the first year, we're going to see probably about 40 % of businesses starting to struggle and disappear. They're losing managements, clients are going elsewhere because they're expecting AI and seamless processes and interactions and tasking. And then that will speed up. And by the second year, we'll see 80%.   And then we'll only have a small percentages. I know this seems like doomsday, but it's a reality. Only a small percentage of existing businesses that are around today who will be around in three years time. If they do not adopt AI and AI is very broad. So they've got to understand AI, but you know, that's my belief. That's what I'm seeing as well. So yeah, you know, we've got to sit up and take notice.   Yeah. And I think a lot of the things that I've been noticing, some people kind of shift right away and some people are a little bit more reluctant to shift. Yes. And I think the ones that it's almost you need to find the balance. You don't want to go all in and all AI and you don't want to have no AI. You want to kind of find the right balance and that happy medium and really figure out what is the best way to utilize AI.   and have a human component. Because I do not believe it will be able to be all AI. I just, think when it really comes down to it, it is a relationship business. It's a human to human contact business. really when things go wrong, humans want to talk with other humans who understand. They don't want, have you ever been on the phone and you're going, agent, agent, representative, and it's not.   understanding and you're like, just get me to the human. do I, what button do I need to push? What option is it that I the human? And I think that will continue, that will prevail. However, AI is such a powerful tool that I think we just need to figure out what's the most complimentary way that the humans and the AI can interact together to provide an amazing experience so that the tenants are happy and the clients are happy and the property management business is happy.   really be able to figure out what's the best way to do this. And something that you were telling me yesterday, I went, ⁓ she is so smart for doing that. Can you talk a bit about your, ⁓ tell us first about Flusos and what it is and how it works. And then tell me what you were chatting with me about at dinner last night about what you're going in and updating in Flusos because of all of the advancements in AI that are happening.   Yeah, yeah, so you're 100 % right Sarah, you know, there will always be the human element. It's necessary. We're a service business. So people want the customer relationships. They want that person who lets them know, hey, this is all right. You know, we're going well here. But the role of the property manager has changed. There will always be a role for property managers, but not in the way that we see it today.   And that's where we've got to make that transition. But one of the simplest flows to talk about, when I talk about flows, Flusos is workflows on all of the various tasks that we do. To help people understand how AI integrates with the human side of property management is if we look at a tenancy renewal. So when we're doing that renewal, there's so much that AI can do that takes away that   you know, that personal kind of like input ⁓ into the task as in like if a property manager doesn't like a tenant, then you know, like it becomes personal. ⁓ If they do like the tenant and they've built this relationship with the tenant, where the tenant is making them feel like if the rent goes up, that the tenant will lose the home, the property manager gets too involved personally and emotionally.   So to take away that very personal and emotional element and deal in the facts, if we look at, you know, a tenant renewal, AI has the ability, and this is what we're building into Flusos. So AI has the ability to go through and say, these renewals are due. It will then look at the tenant history to say, you know, how's the tenant pay the rent on time? Let's look at the in-resident inspections that we've done and we can see that the tenants   looking after the property, abiding by the terms and conditions. Everything's going great. We can see in the

    26 min

  7. FEB 16

    The Three Key Ingredients for BDM Success

    When you're trying to grow your property management business, perfection can feel like the standard… but what if chasing "perfect" is actually what's slowing you down?  In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull unpack the hidden cost of perfectionism in business. They break down why striving for 100% accuracy in tools, systems, or team members leads to frustration, stalled growth, and constant "shiny object" switching. You'll learn how to evaluate mistakes the right way, when to keep a system versus scrap it, and why imperfect action often scales faster than polished hesitation.  They also dive into the six core functions of a healthy business, the danger of over-optimizing the wrong areas, and how to free up your time so you can focus on what actually moves the needle.   You'll Learn (00:00) Introduction to DoorGrow and Perfectionism  (05:24) Optimizing Business Processes Without Perfection  (11:07) Scaling Beyond Personal Limitations Quotables "Perfect businesses are out of business."  "There is nothing in this world that is going to get 100% accuracy 100% of the time."  "Perfectionism is usually born out of an insecurity and discomfort in ourself and we have to get comfortable with things not being perfect in order to scale a business." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry.   eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right. So what are we chatting about today, Sarah? Perfection. Perfection. So this is a big challenge in business is that especially for early stage entrepreneurs, they want everything to be perfect. They judge, we judge ourselves so harshly. We're so worried.   We have imposter syndrome and where we feel like people are gonna figure out that we don't know everything and that we may not know something they know. There's all these early stage entrepreneur concerns that a lot of people go through. so they have this fear that I need to make sure everything is perfect. And perfectionism can cause some serious problems. And this is a temptation, I think, for most every entrepreneur that I've ever coached or dealt with.   to some degree. So let's talk about this. All So the issue that had come up was just last week on a coaching call with a client and she was saying that, you know, hey, I have this tool that does a specific job and it's pretty good, but it's not 100%. Okay. And it was, she was frustrated that it wasn't 100 % perfect. All right. Right.   And she said, because it's not like sometimes it will miss little things or I think it called a client or a tenant called a tenant by the wrong name. Right. So it might miss little things here and there. she said, you know, I I'm not doing it, but I'm having my team member just kind of watch over things.   And so she said, and I'm looking for an alternative because I just don't feel like that's going to be the solution. It's just not where I want it to be yet. So I said, I totally understand where you're coming from with it. ⁓ My bet, my best advice on it is not to try to strive for perfection because truthfully, it really doesn't matter what it is. It doesn't matter if it's a tool.   a system, a process, a software, a team member, or ourselves that's doing a particular thing, there is nothing on this world that is going to get 100 % accuracy 100 % of the time. So if that's what we're striving for, we're going to be let down at some point, and we're going to consistently feel frustrated. And then we're to jump from thing to thing or person to person looking.   for this magic solution that does 100 % all the time. And it's just, it's not possible. If you ask yourself, have I ever made a Sure. Who hasn't? What technology hasn't messed up from time to time? What computer hasn't messed up from time to time? What even AI sometimes you'll ask it a question and it gives you answers that you know are not correct. And then you have to correct it. And then it goes, I'm so sorry. You're right.   Here's now the correct information. first time it gave you incorrect information. Right? So if we're striving for, no, this thing in order for me to use it has to be perfect all of the time, otherwise it's not worth it. And now I have to go look for something else. That puts us in this loop of consistently we'll forever be searching. will forever be searching for something to be perfect. My rule is if,   If you're using some sort of system, whether it's a tool or a software or AI, if it makes a mistake, and it will. So when it makes a mistake.   If the same thing was done by a human, would this be an immediately fireable offense? Yeah. If a human made the same mistake that the system or tool or AI did, would you go, I immediately have to fire this person? Most times the answer is no. And if the answer is no, then why would you be looking to immediately be getting rid of that tool or stop using that AI or stop using that software?   Right? So a lot of times what I've noticed is we have a lot of grace when it comes to humans and we have very little when it comes to technology, including AI. Yeah. We've almost none. We expect perfection all the time. You're a supercomputer. You should know everything all the time and never make a mistake. And that is fantastic in theory. But in practicality, it's   probably just not realistic, even if it is a supercomputer and it's infinitely more intelligent, even than we are, it's still going to make mistakes sometimes. So if a human made this mistake, if you would look at that and go, yes, I immediately need to fire this person, then you're probably on the right track by getting rid of that tool or system. But if a...   human made this same mistake and you would just chalk it up to, hey, they need more support or hey, they need more training or hey, you these things happen from time to time. It's not a great situation, but I'm not gonna fire them over it. Then I also don't feel like it's worth scrapping the tool for the same reason. Okay, yeah, I agree. So I think ⁓ perfectionism is a big challenge. So one of my mentors,   Alex Sharfin, shout out to Alex. said, he used to say perfect businesses are out of business. And I think one of his mentors told him that. So the idea is when you are trying to make your business perfect, you aren't focused on a lot of times the right things. ⁓ One of the books he recommended to me, a great book, it's called The Goal by Elihu Goldratt. And in this book, it talks about how if you optimize each thing in the business, the business actually becomes less efficient.   So he uses this story uses an example of like a factory and there's different stages in this process. Just like in any business, there's different stages. And if you over optimize one particular stage that leads into another, the challenge is it creates inventory or it creates like more work or it creates excess. And so everything needs to be moving in concert towards the goal. And anything that's not moving the entire business towards the main goal.   can actually become a distraction. So it's very easy for operators in business to over optimize a piece or to spend too much time on something or to put too much attention on making the perfect onboarding process or the perfect system. And it actually makes you less money. It like brings you less client retention. It brings you more headaches and more problems. It makes you need more staff. And so we have to be really careful about   optimizing or making everything perfect. Elon Musk talks about how one of the biggest mistakes made in business is optimizing for the wrong things. And so we need to make sure we're optimizing towards what the actual goals are. And a lot of times also clients get our clients that we coach, they get so focused on making sure their clients have such an amazing experience while neglecting the lead gen and the growth of their own business, which is the lifeblood. So it's like, I want to take care of everybody that   is paying me, but I don't really care about taking care of myself and my family, and paying myself is what it kind of plays out to be. And so this is why we look at things through the lens of what I call the six core functions. Lead gen, nurture, conversion, delivery, lifetime value, and financials. And so these are like six little kids you gotta take care of in the business. And a lot of business owners focus on one that is their favorite darling child.   and make sure that they're fat and happy, and then they have at least one or two that are starving in the corner that they're neglecting. They're like, And usually, lead gen is the one that's being neglected. find, and delivery, taking care of the client's experience, delivering the product is the fat one. And so this means you're being a bad steward in your own business. You're not making healthy decisions.   And here's the thing we teach when we have our clients rate these on a scale of one to five, five being best, each of these six children, these functions in the business, ⁓ it's impossible for all six to be a five at the same time. That's impossible. Perfection is impossible because if you ramp up lead gen and nurture and ⁓ conversion, sales are those three.

    14 min

  8. FEB 15

    The Door Machine: Property Management Growth

    When your property management business isn't growing, relying on cold digital leads or hiring a salesperson might seem like the obvious solution, but what if those are actually the biggest time and money sinks?  In this episode of the #DoorGrowShow, property management growth expert Jason Hull breaks down why cold leads from digital marketers are "garbage," why most Business Development Manager (BDM) hires fail, and how he's seen a repeating pattern of busy owners having no time to execute growth strategies. He dives into the Door Machine, a game-changing new growth model designed to help property managers scale with warm, relationship-based leads and a Door Grow-trained salesperson, all with no upfront salary risk and a focus on guaranteed results.   You'll Learn (00:00) Introduction to DoorGrow and Its Mission  (06:50) The Door Machine: A New Solution for Growth  (12:25) Understanding the Cost and Value of the Door Machine   Quotables "When's the last time you actually worked on growing your business instead of just running it?"  "The real path to growth isn't more cold leads. It's warm leads from relationships." "Without the foundation, a salesperson is wasted. With it, a salesperson becomes a weapon." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading coaching and consulting firm for residential property management entrepreneurs. We've helped hundreds of property management business owners add doors, increase profit, add and build winning teams. Think of us as like bar rescue for property managers. We've cleaned up and rebranded over 300 businesses.   At DoorGrowth, we believe good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. We're on a mission to help the best property management entrepreneurs win. Let's get into the show. So, hey, property management entrepreneurs, I've got a question for you. When's the last time you made a cold call to an investor?   When is the last time you followed up with that realtor who said they'd send you referrals? When's the last time you actually worked on growing your business instead of just running it? If you're being honest with yourself, it's probably been a while. And look, I'm not judging you. I've been doing this for a while. I've been coaching property management managers for over 15 years. I've seen this pattern thousands of times.   and you started this business to manage properties, not to be a salesperson, but somewhere along the way, you became your company's only source of new business. The problem is you don't have time for it, you don't enjoy it, and if you're really being honest, you avoid it. So today I'm gonna share with you something we've been working on that solves this problem entirely. It's called the door machine. And by the end of this episode, you're gonna want to know everything about it. Okay.   So welcome to the DoorGrow show. I'm Jason Hull. And if you're a property management entrepreneur who wants to grow your business and your life, you're in the right place. Our mission at DoorGrow is to help property management business owners transform their businesses so they can have freedom and fulfillment. Today's episode is different. I'm not bringing on a guest. Instead, I'm going to pull back the curtain on something we've been developing that I believe is going to completely change the game for how property managers grow their doors. Let me paint a picture for you.   Okay, it's Monday morning. You've got a list of investors. They are people you should be calling. And there's that realtor you've been meaning to reach out to. And you told yourself, like last week, that this would be the week you finally get serious about sales. Then a tenant calls, something comes up, you have a maintenance emergency.   An owner is upset about a repair invoice. Your bookkeeper needs something. Someone on your team has a crisis. And suddenly it's 6 p.m. and you haven't made a single sales call. Again, sound familiar? Here's the thing. You're not lazy. You're not bad at sales. You're just spread too thin to give sales the attention that it deserves. You've got other fires to put out.   Maybe you're running other businesses. A lot of you are, you're entrepreneurs. Maybe a family that actually deserves your attention is waiting for you in the living room. The last thing you wanna do at the end of a long day is cold call investors or go schmooze at some networking events. So what happens? Growth stalls. You hit a plateau and you stay stuck. Not because you don't know how to grow, but because you don't have the time or energy to do what it takes.   And I've talked to hundreds, maybe thousands of property managers who are in exactly this situation. They know they should be doing more sales. They just never get to it. Okay, now at this point, some of you are thinking, Jason, I don't need to do sales myself. I just need more leads. So you call up a digital marketing agency. They promise you SEO, Google ads, Facebook leads. They show you fancy dashboards and talk about cost per lead.   You write a check every month and wait for the phone to ring and here's what those marketers don't tell you. Not all leads are equal. Digital marketing leads are cold leads. These are strangers who clicked an ad. They're price shopping. They're talking to five other companies. They convert it maybe 10 % if you're lucky. Here's the bigger problem. There just aren't that many people searching the internet for property management. You can prove this on Google Trends.   It's not like HVAC repair where people Google in a panic. Property owners aren't searching. 60 % of them are self-managing and don't even know they need you yet. So you end up paying 200, 300, sometimes $500 per lead for tire kickers who ghost you after one call or ghost you after you send your proposal to them. Meanwhile, the marketing agency keeps cashing your checks and showing you impressions and click through rates.   that don't translate the doors. The math doesn't work. The leads are garbage and you're still stuck. The real path to growth isn't more cold leads. It's warm leads from relationships. This is even going to be more pressing and more present in the future with AI. Human interaction is going to matter even more. There's AI Slop.   So what are warm leads? What are these relationships? They're referrals, they're strategic partners, direct outreach to investors who don't know they need you yet, but that takes time and effort you don't have. So at some point, most property managers realize they need help. They try to hire a salesperson, a BDM, business development manager, to take sales off their plate. You post a job listing, you sift through hundreds of bad applicants, finally hire someone,   who seems promising, pay four to $6,000 per month in salary, train them, wait, hope, six weeks later the salesperson quits or they get fired because they just don't produce. Meanwhile, you've burned 10 to $15,000 with nothing to show for it. Ask me how I know. I've watched this play out over and over again with clients. Here's what nobody tells you. The problem isn't just hiring. The problem is that most property management companies don't have the foundations   that make a salesperson successful. Without the right positioning, reviews, website, pricing, pitch, systems, accountability, and lead flow, even a talented salesperson will fail. And even if you do have all these things, who's gonna train them, manage them, hold them accountable? You? Mr. Busy Person or Mrs. Busy Person or Miss Busy Person? You barely have time to do sales yourself.   let alone manage somebody else doing it. Okay, so I'm gonna take a quick break and then we're gonna get into the solution, but this, I'm gonna tell you about our sponsor for this episode. If you're dealing with maintenance stuff, you may wanna check them out. This episode is sponsored by Vendero. Many of you tell me that maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 %? That's exactly what Vendero has achieved.   They've leveraged cutting edge AI technology to handle nearly all your maintenance tasks from initiating work orders and troubleshooting to coordinating with vendors and reporting. This AI doesn't just automate, it becomes your ideal employee, learning your preferences and executing tasks flawlessly, never needing a day off and never quitting. This frees up you to focus on the critical tasks that really move the needle for your business, whether that's refining operations, expanding your portfolio or even just taking a well-deserved break.   Don't let maintenance drag you down. Step up your property management game with Vendero. Visit vendero.ai slash doorgrow today and make this the last maintenance hire you'll ever need. Okay, back to what we're talking about. Come with me for a moment. I want you to imagine something. It's Monday morning. You check your pipeline. There are three new owner leads that came in over the weekend, all qualified.   all in your target market, all ready to talk. You didn't generate those leads. You didn't make those calls. You didn't do any of the follow-up. Someone else did. You didn't pay to run ads to get them. By Friday, one of them has signed 12 new doors. You didn't lift a finger. Now imagine that happening every month, 10 doors, 20 doors, month after month. And here's the best part. You didn't pay a salary.   You didn't gamble on a maybe salesperson. You only paid when doors actually closed. No salary, no upfront risk, just results.

    15 min
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4.9
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About

🚀 Struggling to grow your property management business? 🔥 Need more doors but feel stuck? ⚙️ Operations a mess? Welcome to Property Management Growth with DoorGrow! This is THE podcast for property managers who want to scale faster, add more doors, and systemize their operations—without the B.S. Hosted by Jason Hull, marketing expert, entrepreneur coach, and property management growth strategist, we bring you the best strategies, insights, and hacks to help you dominate your market. Learn from top property managers, industry experts, and vendors sharing real-world tactics that actually work. ✅ How to attract more property owners ✅ Fixing broken operations & streamlining processes ✅ Marketing & sales strategies that get you more doors ✅ Eliminating stress & scaling efficiently Join our free community of growth-focused property managers at DoorGrowClub.com and get the best property management marketing & growth strategies at DoorGrow.com. 🎧 Subscribe now and start growing your business today!

Information

  • Creator
    DoorGrow | #1 Property Management Growth Experts with Jason & Sarah Hull
  • Years Active
    2016 - 2026
  • Episodes
    332
  • Rating
    Clean
  • Copyright
    © 2024 DoorGrow, Inc. All Rights Reserved.
  • Show Website
    Property Management Growth with DoorGrow

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