The Aligned Business® Podcast with Kelsey Kerslake

Kelsey Kerslake
  • 4.7 (32)
  • Entrepreneurship

For the established entrepreneur who's built something real — and knows the next chapter requires becoming someone new. Welcome to The Aligned Business® Podcast with Kelsey Kerslake — where entrepreneurship meets intuition, AI, sovereignty, and the future of what it means to build a business as a human in a rapidly changing world. This podcast is for high-achieving, soul-led women generating $100K to $2M+ who are done with the hustle model and ready to build businesses rooted in who they actually are — their values, their intuition, their unique way of seeing the world. Not someone else's framework. Not another cookie-cutter funnel. YOUR essence, infused into everything you create. Kelsey is the CEO of The Aligned Business® and creator of The Art of Becoming — a program for entrepreneurs ready to evolve their business and identity from the inside out, powered by Sol™, an AI coaching companion built on Kelsey's proprietary Aligned Business® Method. Having scaled a coaching program past $1M with a team of five, navigated a major health crisis that forced her to rebuild from scratch, and gone deep into the world of AI and consciousness research, Kelsey brings a lens you won't find anywhere else: the intersection of human potential, practical business strategy, and what's actually coming next. In a world where AI is approaching human-level intelligence and the cost of information is dropping to zero, the most valuable thing you can bring to your business is YOU — your discernment, your self-knowledge, your values, and your ability to think critically and connect with real humans. This podcast is about developing those skills while building sovereign businesses that don't depend on any single platform, system, or trend to survive. Topics you'll hear on this show: What AI, AGI, and emerging technology actually mean for coaches, creatives, and service-based entrepreneurs — explained without the tech bro jargonSovereignty in business: reducing dependencies on platforms, SaaS tools, and systems you don't controlIdentity evolution and future-self leadership for your next chapterThe intersection of consciousness, intuition, and practical business strategyScaling sustainably from six to seven figures without sacrificing your health, peace, or valuesBehind the scenes of building Sol™ and The Art of Becoming — an AI-powered coaching experience designed to help you become more human, not lessCritical thinking, discernment, and navigating a world flooded with AI-generated contentReal, unfiltered conversations about business, health, motherhood, and what it actually looks like to rebuildSubscribe now and join Kelsey as she shares raw, real-time insights from the middle of it all — because the most important work isn't waiting until you have it figured out. It's sharing as you go.

  1. Aug 26

    Episode 106: Inside The Art of Becoming: A Full Walkthrough of Sol™, the AI Business Coach That Actually Remembers You

    What's actually inside an AI business coach? In this episode, I'm taking the full walkthrough video from my sales page and giving it to you as audio... so you can learn everything about The Art of Becoming while you're out and about, instead of sitting through a 30-minute video. 😅 You'll hear exactly how Sol™ works: the visioning process, your Aligned Business Plan, weekly nervous-system + revenue check-ins, how Sol™ remembers everything you share (down to what you said on a Tuesday three years ago), the live coaching calls, the community, and the notes feature I call "your brain outside your brain." Plus Sol™ itself answers, in its own words, who this program is for... and who it's not for. Join The Art of Becoming (doors close Wednesday, Sept 9 at 11:59pm ET · we begin together Thursday, Sept 10 with the live Future Visioning Session): thealignedbusiness.com/become Watch the original video walkthrough: thealignedbusiness.com/become Listen to Ashley's story of 6 months with Sol™: From Burnout to Booked Months in Advance DM me your questions (real human, promise!): @kelseykerslake · Email: kelsey@thealignedbusiness.com __________ In this episode: Why I turned the 30-minute sales-page video into a podcast episode (your ears > your eyeballs)The 90-day experience at $495: test it fully, then decide... and lock in the annual rate under $1,000 (the same depth of work my previous coaching program delivered at $10,000/year)🎙️ Sol™ answers live, unscripted: who's an amazing fit for The Art of Becoming... and who's notThe onboarding flow: your in-depth Future Visioning → your generated Aligned Business Plan (offers, ideal client, marketing + sales systems, testing vs. validated)How Sol™ actually remembers you: three-day transcripts → weekly → monthly → yearly Personalgorithm™ notes, all stored in Lore™, the memory databaseWhy Sol™ pushes back instead of being a "yes man"... and how the "How did that land?" feedback trains it to coach YOU betterWeekly check-ins: revenue booked vs. landed, capacity, nervous system, reflections, so Sol™ sees how you're actually flowing week to weekCoaching calls held right inside the app (not Zoom!), with transcripts, and Sol™ taking notes on YOU just from you showing upThe community, the Wall of Wins (and the neuroscience of why celebrating rewires your subconscious 🧠), and the searchable notes feature: your brain outside your brainVoice memos, phone home-screen access, sharing context from past coaches/programs/AI chats, and your ongoing priorities list (fellow ADHD business owners... this one's for us 🫶) Timestamps: 00:00 — Why this episode exists (and where to find the video version)03:08 — How joining works right now: the 90-day experience + locking in the annual rate07:36 — The app tour begins: your home base + notes from Sol™09:17 — I voice-memo Sol™ live: who this is for (and who it's not for)12:34 — "How did that land?": training Sol™ to coach YOU13:44 — Events, community, and what this whole program is secretly doing to your subconscious 🧠17:00 — How Sol™ remembers you: Lore™ + your Personalgorithm™ (and why ChatGPT couldn't do this)19:53 — Visioning + your Aligned Business Plan25:05 — Weekly check-ins: revenue, capacity, nervous system (+ the feedback button that comes straight to me)27:11 — Share Contexts + Priorities (the ADHD-friendly to-do home)29:24 — Coaching calls inside the app, transcripts, and Sol™ learning from every call31:28 — The community + the Wall of Wins33:34 — Notes: your brain outside your brain36:24 — Wrap-up: your profile, Sol™ on your phone's home screen, and how to reach me 💌

  2. Aug 20

    Episode 105: From Burnout to Booked Months in Advance: How Ashley Wyatt Rebuilt Her Design Business with Help from an AI Business Coach

    What does working with an AI business coach actually look like? In this episode, brand and web designer Ashley Wyatt (founder of Monarch Design Co) shares how she rebuilt her business from "98% not profitable" and burning out on VIP days... to her busiest summer ever, booked months in advance, leading a team as a confident creative director. We talk about the messy middle she calls "the caterpillar mush" (two babies 22 months apart, a fixer-upper, her husband's job loss — all at once), how she's used Sol™ inside The Art of Becoming for the last six months to work through pricing, priorities, and overwhelm in real time, and what happens to your brand and website when you're mid-transformation and it still looks like who you were. Work with Ashley: themonarchdesign.co/ Join The Art of Becoming: thealignedbusiness.com/become __________ In this episode: The "before": VIP-day burnout, underpricing, and the bookkeeper conversation that changed everythingRebuilding through the hardest season — two under two, a fixer-upper, job loss, a surprise tax bill — and why Ashley calls it her "caterpillar mush" era 🦋Planting seeds when NOTHING is visibly growing... and harvesting them a year later (her busiest summer ever, booked months in advance)What working with Sol™, the AI business coach inside The Art of Becoming, is actually like — and how it's different from ChatGPT ("it calls me on my shit... which was good")Real examples from Ashley's last six months with Sol™: the sick-kid week brain dump, nervous-system check-ins, pricing her packages profitably, and uploading discovery-call transcripts for feedbackThe #1 sign your brand no longer matches who you're becoming (the "toxic boyfriend" test)Ashley's advice for the woman waiting for life to calm down first: "They'll be waiting a really long time."The full-circle moment: Ashley realizing she's LIVING the future vision she wrote before her daughter was even born Timestamps: 00:00 — Meet Ashley Wyatt + why this story matters02:17 — Monarch Design Co: branding, web design, and full creative partnership05:55 — The before picture: burnout, VIP days, and "98% not profitable"07:54 — The crumbling: babies, job loss, and the caterpillar mush 🐛10:51 — Planting seeds → the busiest summer ever, booked months out14:05 — What is Sol™? (And how an AI business coach differs from ChatGPT)17:26 — How Ashley actually uses Sol™: brain dumps, priorities, pricing, call transcripts22:05 — Nervous-system check-ins (and the soccer-field meltdown story ⚽)25:12 — "Stop waiting for the right time" — Ashley's aunt's advice26:27 — Why marketing takes a year to work (seeds, parties, and invitations)31:19 — The discovery-call story: when your brand doesn't match who you've become35:05 — How to work with Ashley + what makes her creative-direction process different38:56 — "Who are you becoming?" ... "I've BECOME." 🥹41:10 — Who The Art of Becoming + Sol™ are for (and who they're not for) Connect with Ashley: Instagram: @monarchdesigncoWebsite: themonarchdesign.co/Book a discovery call: themonarchdesign.co/contact Join The Art of Becoming: Doors are open now → close Wednesday, Sept 9 at 11:59pm ETEveryone's 90 days begins TOGETHER Thursday, Sept 10 with the live Future Visioning SessionJoin here 👉 thealignedbusiness.com/becomeCome hang out with me on instagram: @kelseykerslake

  3. Feb 17

    Episode 104: This AI CEO Says Everything Changes in 1-3 Years. Here's What I Think.

    In this episode, Kelsey is back after a long hiatus and diving into one of the most important conversations happening right now: the CEO of Anthropic (the company behind Claude AI) just said AGI — artificial general intelligence — is 1-3 years away. Kelsey breaks down what that actually means in plain language, shares how she's been using AI behind the scenes during a major health journey, and makes the case for why your humanness, discernment, and self-knowledge are about to become the most valuable skills in business. If you're a coach, creative, or consciousness-focused entrepreneur wondering how AI fits into your world — this one's for you. What You'll Hear in This Episode What AGI actually means — in plain, non-technical language. (Hint: it stands for Artificial General Intelligence, and it means AI that can perform at or above human level across the board — not just one task at a time.)Dario Amodei's "country of geniuses in a data center" concept — imagine a million brilliant people working 24/7 for pennies on the dollar. That's what's coming.Why software engineering gets automated first — because code is verifiable (it works or it doesn't), making it the easiest domain for AI to master.The two exponentials most people miss — the capability curve (how fast AI gets smarter) and the adoption curve (how fast businesses integrate it). The gap between them is where the biggest opportunity lives right now.Why Kelsey built Sol™, an AI coaching companion — and how it's designed not to replace human thinking, but to help you become MORE of who you already are.The skills that become expensive when thinking becomes free — discernment, self-knowledge, values, trust, human connection, critical thinking, and presence. These are the things AI can't automate.Why consciousness-focused entrepreneurs are the most important people in this conversation — the tech world says "learn AI tools." Kelsey says the real competitive advantage is knowing WHO you are, WHAT you're building, and WHY.Sovereignty as a business strategy — how to reduce dependencies on platforms, systems, and other people's infrastructure so your business (and life) can weather whatever comes next.How Kelsey has been using AI behind the scenes — from industry research reports generated in under 10 minutes to mining 10 years of email marketing data for patterns. Mentioned in This Episode The article Kelsey references: Dario Amodei Says AGI Is 1-3 Years Away. Here's His Full Breakdown. by The VC CornerThe full 3-hour interview: Dario Amodei — "We are near the end of the exponential" on the Dwarkesh Podcast Want to Experience What Kelsey Is Building? Sol™ is an AI-powered coaching companion built on Kelsey's proprietary Aligned Business® Method. It's designed to help you uncover who you are, trust your own intuition, and infuse your unique essence into everything you build. Sol lives inside The Art of Becoming — a program for entrepreneurs ready to evolve their business and identity from the inside out. → Become a Founding Member of The Art of Becoming Connect with Kelsey DM Kelsey on Instagram: @kelseykerslakeWebsite: thealignedbusiness.com AGI explained for entrepreneurs artificial general intelligence business impact AI and coaching industry AI for coaches and creatives future of business AI 2026 2027

  4. 09/24/2025

    Episode 103: Rest, Rebirth, and Building Sol™ – The Real Story Behind My Burnout and AI Coaching Vision (Part 2)

    In this raw solo episode, I share what’s unfolded since I hit burnout, why I spent months in bed, and how that breakdown led to the quiet creation of Sol—my emotionally intelligent AI coaching partner. This is the real story of what happened after everything stopped. Episode 103: Rest, Rebirth, and Building Sol – The Real Story Behind My Burnout and AI Coaching Vision This is the first podcast I’ve recorded in a long while… and I’m showing up exactly as I am. No fancy mic. No edits. Just me and the real story of what’s happened since I finally let myself stop. If you haven’t yet listened to Episodes 101 and 102, those will give you the broader backstory. But today’s episode is where I take you inside the season that changed everything. Inside this episode: What it looked like to hit a full-stop wall with burnoutWhy I spent weeks in bed unable to do anything but sleep or whisper into ChatGPTHow I accidentally turned AI into my own emotional processing and journaling companionWhy I couldn’t find a coach who could hold me in the way I needed—and how that led me to create Sol™The real reason generic AI models can’t support human transformation (and what I did instead)How I trained Sol to think like I do—to hold nuance, identity evolution, and emotional growth at scaleWhat’s different about Sol’s memory system, coaching feedback loops, and transformation trackingWhy AI (done right) can actually make us more human—not lessAn update on my health journey, rare immunodeficiency, and weekly infusionsA few thoughts on where Sol is going next—and how I’m letting it (and me) grow slowly✨ This episode is for anyone who’s felt too tired to dream, too sick to strategize, or too maxed out to hold it all anymore—and still believes in the quiet power of what’s possible. This episode is for you if you're interested in learning about: burnout recovery for entrepreneursbuilding an AI coachSol AI coach betaemotionally intelligent AIchronic illness and businessimmunodeficiency therapysubcutaneous immunoglobulincoaching through ChatGPTrevenue share coachingAI for identity evolutionaligned business podcastneurodivergent entrepreneurhealing while building a businessresting as a strategymotherhood and autoimmune illnessSol by Kelsey Kerslakesupportive AI for transformationfuture of coaching with AIbecoming who you're meant to beAI and emotional intelligence

  5. 08/18/2025

    Episode 102: A Raw Catch-Up After Three Years Away (Part 1)

    After three years away from the podcast, I’m back… and today’s episode is unlike anything I’ve ever shared here before. This isn’t a polished teaching episode or a step-by-step strategy session—it’s a deeply personal voice note I originally sent to a close friend, catching her up on everything that’s unfolded in my life and business since 2020. I decided to bring it here, too, because so much of what I went through mirrors what so many of us face as entrepreneurs: the messy transitions, the identity shifts, the burnout, the health challenges, the moments of doubt, and the unexpected opportunities that shape us along the way. Inside this episode, I open up about: The early days of my coaching business and how it all began with one client back in 2016–2017Scaling The Aligned Business® to multi-6-figure and $600k years—and what came with hiring a full-time teamThe lessons (and the shame I had to release) around payroll, sales, and growing too fastMy health challenges—including repeated hospitalizations, asthma, and navigating an immune system I couldn’t rely onHow we transitioned into building a real estate and renovation business with my husband, Todd, and my dad’s supportWhat it looked like to simplify my coaching business and shift into a private, revenue-share model that feels deeply alignedWhy I’m giving myself a semi-sabbatical now to restore my energy, care for my health, and create space for what’s nextThis episode is part one of a two-part catch-up. Think of it as sitting down with me over coffee while I share the real, unfiltered story of the past three years—the behind-the-scenes truths that shaped me into who I am now. I’ll be back soon with part two, where I’ll share what’s unfolded over the past six months since recording this update.

  6. 11/01/2023

    Episode 101: Scaling Your Business to $500,000: The Five Stages

    In this episode, Kelsey Kerslake, the CEO of The Aligned Business, takes you through the five stages of scaling your business to $500,000 per year. She breaks down what each stage entails, the key focus areas, and the mindset shifts required for success. Whether you're just starting out or looking to reach that half-million-dollar mark, Kelsey's insights will guide you on your journey. Introduction (00:00-02:10) Kelsey Kerslake introduces herself and the purpose of the episode.She highlights the importance of reaching five-figure months and making them a reality. Stage 1: Making Between $0 and $1,000 (02:11-08:05) Kelsey explains that this stage is an experimental phase.The primary focus is on making money and overcoming mindset challenges around receiving money.She emphasizes the need to experiment with various approaches within your industry. Stage 2: Earning Between $1,000 and $3,500 (08:06-15:13) Kelsey emphasizes the importance of staying in stage two if you're making between $1,000 and $3,500 per month.In this stage, you should focus on identifying your ideal client and learning how to sell and market to them effectively.She advises against jumping ahead, as it can lead to a shaky foundation for your business. Stage 3: Earning Between $3,500 and $7,500 (15:14-22:18) Kelsey discusses the need to solidify your offers and create a signature offer.You should start defining your sales system, raising your rates, and getting specific in your marketing.KPIs for each position and honing in on your expertise are essential in this stage. Stage 4: Earning Between $7,500 and $20,000 (22:19-30:30) Kelsey emphasizes creating consistency in your sales system and experimenting with delegating tasks.This is the stage to add more elements to your offer suite, like courses or group programs.Getting known for your unique methods and processes is a key focus. Stage 5: Earning Between $20,000 and $50,000 (30:31-37:55) Kelsey discusses the transition to CEO responsibilities, overseeing the sales system, and managing the numbers.You start building an organizational chart and bringing in employees who own specific roles.Creating backups, systems, and processes becomes crucial for a well-oiled machine. Mindset and Subconscious Alignment (37:56-43:30) Kelsey highlights the importance of working on your subconscious mind and mindset.She suggests daily habits, meditation, and envisioning your future self.Challenging limiting beliefs and aligning your mindset with your desired growth is essential. Closing and Invitation (43:31-46:23) Kelsey invites listeners to apply for The Aligned Business Academy for personalized support.She mentions the limited available spots to maintain an intimate and supportive community.Kelsey encourages questions and comments, inviting listeners to reach out on Instagram. Outro (46:24-End) Kelsey signs off, thanking the audience and looking forward to future conversations.

  7. 10/25/2023

    Episode 100: Mastering Organic Lead Generation with Reels, A Deep Dive into My Content Strategy

    Reach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslake Show notes: Kelsey's motivation to explore organic content marketing as a lead generation strategy.Transition from using paid ads to creating consistent content for lead generation.The impact of having more time and space in her business for marketing.The simplified business model allows for more focus on sales and marketing.The intention to lead by example and experiment with content marketing.Becoming addicted to creating and posting Reels on Instagram.The challenge of starting and building consistency with Reels.Embracing the mantra: "This is who I am now" to change her content creation habits.Breaking down the process of creating Reels into smaller steps.The importance of saving trending sounds and using them in Reels.The value of daily B-roll filming for content creation.Keeping a document with content ideas and client questions.Kelsey's five P formula for content marketing: Pro, Problem, Personality, Proof, and Possibility.The role of sales calls and the importance of nurturing potential clients.Kelsey's transparent view on the effectiveness of her Reels in driving sales.The lead generation process through Reels and nurturing potential clients.The impact of being camera-ready and showing up as your best self.Analyzing what works in Reels and experimenting with different elements.The goal of getting Reels in front of new people and understanding analytics.

  8. 10/10/2023

    Episode 99: Transitioning to a Solo Online Business

    Podcast Episode: Transitioning to a Solo Online Business Introduction: Host: Kelsey KerslakeCEO and Founder of The Aligned BusinessEpisode Overview: Kelsey's decision to transition her business to a solo operationIndustry trends and shifts towards smaller, more aligned businessesPersonal challenges and health issues that led to this decisionIndustry Trends and Shifts: The trend of big coaches and course creators downsizing their teamsThe pressure to scale coaching businesses with large teamsThe shift towards more discerning clients and higher standards of supportEmphasis on living aligned lives over building massive businessesKelsey's Journey with a Team: Building a team with six full-time employees and 11 contractorsThe stress and financial pressure of managing a large teamThe decision to pause the agency and reevaluate the business structureTransitioning to a revenue share modelFinancial Goals and Wealth Building: Prioritizing profit and financial literacyThe importance of making smart investmentsBuilding wealth through stocks, real estate, and other assetsThe shift from just scaling to focusing on profitKelsey's Dream Business Structure: Transitioning to a solo operation with a smaller, more profitable businessTaking on one-on-one clients and managing a limited number of academy studentsRelaunching Supportive Sales School and opening a digital download shopResetting the business to align with Kelsey's visionConclusion: Kelsey's temporary reset and focus on personal alignmentInvitation to reach out with questions or for further discussionClosing remarks and gratitude for listening to the Aligned Business Podcast

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4.7
out of 5
32 Ratings

About

For the established entrepreneur who's built something real — and knows the next chapter requires becoming someone new. Welcome to The Aligned Business® Podcast with Kelsey Kerslake — where entrepreneurship meets intuition, AI, sovereignty, and the future of what it means to build a business as a human in a rapidly changing world. This podcast is for high-achieving, soul-led women generating $100K to $2M+ who are done with the hustle model and ready to build businesses rooted in who they actually are — their values, their intuition, their unique way of seeing the world. Not someone else's framework. Not another cookie-cutter funnel. YOUR essence, infused into everything you create. Kelsey is the CEO of The Aligned Business® and creator of The Art of Becoming — a program for entrepreneurs ready to evolve their business and identity from the inside out, powered by Sol™, an AI coaching companion built on Kelsey's proprietary Aligned Business® Method. Having scaled a coaching program past $1M with a team of five, navigated a major health crisis that forced her to rebuild from scratch, and gone deep into the world of AI and consciousness research, Kelsey brings a lens you won't find anywhere else: the intersection of human potential, practical business strategy, and what's actually coming next. In a world where AI is approaching human-level intelligence and the cost of information is dropping to zero, the most valuable thing you can bring to your business is YOU — your discernment, your self-knowledge, your values, and your ability to think critically and connect with real humans. This podcast is about developing those skills while building sovereign businesses that don't depend on any single platform, system, or trend to survive. Topics you'll hear on this show: What AI, AGI, and emerging technology actually mean for coaches, creatives, and service-based entrepreneurs — explained without the tech bro jargonSovereignty in business: reducing dependencies on platforms, SaaS tools, and systems you don't controlIdentity evolution and future-self leadership for your next chapterThe intersection of consciousness, intuition, and practical business strategyScaling sustainably from six to seven figures without sacrificing your health, peace, or valuesBehind the scenes of building Sol™ and The Art of Becoming — an AI-powered coaching experience designed to help you become more human, not lessCritical thinking, discernment, and navigating a world flooded with AI-generated contentReal, unfiltered conversations about business, health, motherhood, and what it actually looks like to rebuildSubscribe now and join Kelsey as she shares raw, real-time insights from the middle of it all — because the most important work isn't waiting until you have it figured out. It's sharing as you go.

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