Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Allison Hardy
  • 5.0 (95)
  • Entrepreneurship
  • Updated Weekly

Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketingReal-time tests, numbers, and results from my email unnels and my clients’ email funnelsThe honest, behind-the-scenes debriefs that most people never shareThe ah-ha moments that *might* make you rewrite your entire email nurture sequenceOnce a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.

  1. 1d ago

    EP 493 | Everything Works But Not Everything Fits

    Here’s the really freaking annoying thing about marketing: Pretty much everything works. Live launches work. Automated email funnels work. Facebook Ads work. Collaborations work. Social media works. So the question isn’t really does this strategy work?It’s does this strategy work for you? In this episode of the Email Empire Podcast, I’m breaking down the two things every business needs to do — generate leads and sell to those leads — and why I’ve chosen automated email funnels and hosting Bundles as the primary ways I do those two things. BIG TAKEAWAY: Stop asking whether the strategy works. It probably does. Start asking whether the strategy works for you. 🔗 LINKS MENTIONED:   🧲→ The Next 500: Bundle Challenge 💸→ Sell on Autopilot Masterclass 🌎→ Website 📲→ Instagram 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    EP 493 | Everything Works But Not Everything Fits

  2. Sep 28

    EP 492 | How to Launch Without Living in Launch Mode featuring Jordyn Bailey [Empire Exclusive]

    What if launching an offer didn’t require you to spend two weeks living on Instagram, recording Stories between school pickup and dinner, and hoping nobody gets sick at the exact wrong moment? In this Empire Exclusive episode of the Email Empire Podcast, I’m talking with Jordyn Bailey about how she uses email-only launches to test offers, sell spots, and create momentum in her business — without turning her entire life upside down every time she wants to sell something. Jordyn is a mom of six who has spent years working behind the scenes on funnels and launches, and she’s seen just how powerful email can be. After helping clients successfully launch offers through email — including one $100K email-only launch — she started applying the same strategy to her own business. We’re getting into how she warms up her email list before making an offer, why she often tests new ideas with her subscribers before taking them anywhere else, and what she does when a launch doesn’t perform the way she hoped it would. Because one of my favorite parts of this conversation is Jordyn’s approach to data: a disappointing launch isn’t automatically a failed launch. Sometimes it gives you exactly the information you need to make the next one better. BIG TAKEAWAY: Your launch does not have to follow someone else’s rules to work. Know what you want to accomplish, build the strategy backward from that goal, watch what your audience actually responds to, and give yourself room to adjust. Because the real goal is to build a way of selling that can keep getting smarter — and actually fits into the life you’re building your business around. 🤗 CONNECT WITH JORDYN: 📲→ Find Jordyn on Instagram 🎧→ Listen to Jordyn's private podcast, The Inbox Fix 🤝→ Work with Jordyn through her Email Intensive 🔗 LINKS MENTIONED:   🧲→ The Next 500: Bundle Challenge 💵→ The $80,000 Email Template 🌎→ Website 📲→ Instagram 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    EP 492 | How to Launch Without Living in Launch Mode featuring Jordyn Bailey [Empire Exclusive]

  3. Sep 21

    EP 491 | Why I Host Bundles Before I Need Buyers

    If your next launch doesn’t perform the way you hoped, the problem might not be your offer, sales page, or email marketing—it might be that you simply don’t have enough of the right people on your email list yet. In this episode of the Email Empire Podcast, Allison breaks down why hosting a Bundle can be such a powerful email list growth and audience-building strategy for coaches, experts, and online business owners who want to grow faster through collaboration marketing. Allison shares how hosting Bundles has helped her to add hundreds—and sometimes thousands—of new email subscribers while putting her business in front of audiences that other entrepreneurs have already built. She’ll also talk about why the goal isn’t just growing a bigger email list, but attracting right-fit subscribers who make sense for your offers, launches, memberships, and paid programs. And she’ll show you why your Bundle doesn’t have to be the launch—it can be the list-building strategy that grows your audience before your next launch begins. BIG TAKEAWAY: You don’t need to wait until launch week to discover you have an audience-size problem. Grow the email list before you need the buyers. 🔗 LINKS MENTIONED:   🧲→ The Next 500: Bundle Challenge 💵→ The $80,000 Email Template 🌎→ Website 📲→ Instagram 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    EP 491 | Why I Host Bundles Before I Need Buyers

  4. Sep 14

    EP 490 | How I Use Debriefs to Sell Digital Products

    Want to monetize the work you're already doing in your business? In this Email Empire episode, Allison breaks down her Debrief Funnel strategy. She digs into how she turns the work she’s already doing inside her business into email marketing content, email sales funnels, and digital product and course sales.  Allison walks you through the exact behavior-based email automation she uses to move email subscribers from a debrief video into a relevant email Pitch Sequence based on what they clicked and showed interest in. This strategy not only segment's Allison's email list, but has also had a 10% sales conversion rate.  If you’re an online coach, course creator, expert, or entrepreneur who teaches what you actively do in your own business, this episode will show you how to turn your existing work into an evergreen content and email sales system. BIG TAKEAWAY: You don’t always need to create more marketing content to make more sales—document the work you’re already doing, let subscriber behavior reveal what they’re interested in, and use your email funnel to make the next relevant offer. 🔗 LINKS MENTIONED:   💰→ Sell on Autopilot Masterclass 💵→ The $80,000 Email Template 🌎→ Website 📲→ Instagram 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    EP 490 | How I Use Debriefs to Sell Digital Products

  5. Sep 7

    EP 489 | The Summer My Business Had to Run Without Me

    What happens to your online business when life gets messy and you can’t show up the way you normally do? In this episode of the Email Empire Podcast, I’m sharing how my automated email funnel, evergreen email marketing strategy, and consistent lead generation kept my business running during a summer filled with moving, black mold, cockroaches, travel, baseball, and a whole lot of unexpected chaos. I’ll break down why I focused almost exclusively on email list growth through collaborations, lead magnet swaps, and Bundles—and then let my 12-month automated email sales funnel nurture those new subscribers and make offers for me. We’re also talking about the difference between building a business that makes less when you work less and building a business that completely stops making money when you stop showing up. If you want to create an online business that relies less on constant launches, social media content, and live selling, this episode will show you why evergreen email funnels and automated email marketing systems matter. BIG TAKEAWAY: Build your email marketing systems for the season when you won’t be able to give your business everything—because eventually, life will require your attention somewhere else. 🔗 LINKS MENTIONED:   💰→ Sell on Autopilot Masterclass 💵→ The $80,000 Email Template 🌎→ Website 📲→ Instagram 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    EP 489 | The Summer My Business Had to Run Without Me

  6. Jul 6

    EP 488 | The Buyer Type Who Buys the Possibility [7 Buyer Types Series]

    Some buyers aren’t purchasing because they’re desperate to escape a problem, they’re purchasing because they can finally see what’s possible on the other side of it. In this episode, Allison breaks down the transformational buyer and shows you why simply listing what your offer includes isn’t enough to move this person toward a decision. You’ll learn how to connect the work inside your offer to the meaningful outcomes your audience actually wants, without relying on vague, fluffy promises. Because your potential buyers shouldn’t have to figure out why your offer matters; your sales emails need to make that connection for them. TAKEAWAYS Learn how the Transformational Buyer differs from the Pain Point Buyer, even when both are experiencing the exact same problem.Use grounded aspirational language to help your audience picture a desirable future that still feels specific, believable, and connected to your offer.Add “so that” language to your sales copy to clearly connect the work your buyer will do with the outcome they want to experience.Review your offer’s features and ask what each one changes, creates, or makes possible for your buyer.Stop ending your sales copy at “you’ll learn how” and start showing your audience why that knowledge actually matters.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. If today’s episode made you realize that your Email Pitch Sequence needs to focus on the transformation made possible through solving a specific pain point, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase. Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here. Or how about the episode that talks about the Details Buyer? You can listen in here. Or maybe the episode about the Skeptical Buyer? You can listen in here. Or how about the episode abou the Relational Buyer? You can listen in here. Or how about the episode about the Invitational Buyer? You can listen in here. Or how about the episode about the Pain Point Buyer? You can listen in here. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    EP 488 | The Buyer Type Who Buys the Possibility [7 Buyer Types Series]

  7. Jun 29

    EP 487 | How to Create an Email Newsletter People Actually Want to Read featuring Megan Yelaney [Empire Exclusive]

    In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she’s using email to create real connection, build demand, and make her newsletter something people actually look forward to reading. Megan's approach to her newsletter doesn't involve cramming every email with “mind-blowing value”. Instead, Megan shares the simple three-part format behind her weekly newsletter, The Weekly Edge, and how she blends personal life, behind-the-scenes business content, and client wins in a way that feels both strategic and genuinely human.  TAKEAWAYS: Your newsletter doesn’t have to be packed with constant education to be valuable; connection, transparency, and behind-the-scenes context can be just as powerful.Megan’s three-part newsletter format makes email easier to write by giving each issue a simple structure: life, business, and client stories.Behind-the-scenes content is working because people want to see how you actually operate, make decisions, solve problems, and balance real life with business.Client wins become more compelling when you give context, not just screenshots, so your audience can understand the transformation and see what’s possible for them.A weekly newsletter can become a repurposing engine for your content instead of another one-off task that disappears after you hit send.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here. Attract dream clients with your unique origin story with Megan's Business Story Blueprint CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    EP 487 | How to Create an Email Newsletter People Actually Want to Read featuring Megan Yelaney [Empire Exclusive]

  8. Jun 22

    EP 486 | The Buyer Type Who Knows They Have a Problem [7 Buyer Types Series]

    Some buyers on your email list don’t need you to convince them they have a problem—they already know. They’re living it, they can name it, and they’ve probably tried to solve it before. In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution—without the gross, shame-y marketing tactics. Because yes, you can sell by naming what’s not working, without making your people feel terrible about themselves. TAKEAWAYS The Pain Point Buyer already knows they have the problem your offer solves, so your job is not to manufacture pain—it’s to make them feel seen, understood, and supported.Not everyone with a problem is ready to solve it, which means this email is best used later in your Email Pitch Sequence when your buyer is more aware and closer to making a decision.Strong pain point messaging names the real frustration beneath the surface-level problem.You can acknowledge what’s not working without using fear, shame, or overly dramatic copy to push someone into buying.An email speaking directly to the Pain Point Buyer should clearly connect the buyer’s existing frustration to the transformation your offer helps them create.LINKS YOU MIGHT FIND HELPFUL:  Check out the blog post that accompanies this podcast episode for more details and resources. If today’s episode made you realize that your Email Pitch Sequence needs to call out the pain points your auidence are experiencing, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase. Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here. Or how about the episode that talks about the Details Buyer? You can listen in here. Or maybe the episode about the Skeptical Buyer? You can listen in here. Or how about the episode abou the Relational Buyer? You can listen in here. Or how about the episode about the Invitational Buyer? You can listen in here. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.  Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

    EP 486 | The Buyer Type Who Knows They Have a Problem [7 Buyer Types Series]
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About

Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketingReal-time tests, numbers, and results from my email unnels and my clients’ email funnelsThe honest, behind-the-scenes debriefs that most people never shareThe ah-ha moments that *might* make you rewrite your entire email nurture sequenceOnce a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales. If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.

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