Sales Funnel Radio

Steve J Larsen
  • 4.9 (237)
  • Entrepreneurship
  • Semiweekly

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

  1. Oct 24

    My Newest Funnel: How a $19 book creates an $81 buyer (AT LEAST)

    I haven’t had a funnel crush this hard in years. Our $19 book now averages an $81 cart, and almost every buyer chooses the version that includes a sales call. In this episode, Steve J Larsen explains where he’s been: writing a book three times, filming books on stage, and turning it all into Pursuit of Profit Publishing. He also shows the exact funnel tricks behind the numbers. In this episode: Why the order form isn’t on page one anymore, and the pop-up offer that floods the pipeline with leadsThe value decoy: the same offer twice, at the same price, with a call added to oneWhy two choices beat a yes-or-no question (84% picked the call version in a 2019 test)51% order bump, 27% first upsell, $81 average cart on a $19 bookWhy it costs about $70 to sell a $20 book with Facebook ads, and why that’s fine nowPlatform thinking vs. product thinking: every product hands the buyer a new problemTimestamps:00:00 Intro00:40 Where I’ve been01:00 Writing my first book three times02:30 Using our stage to test book material04:15 The StageBook model: speeches structured like chapters07:15 Ryan Lee: 4,000 copies in week one08:00 Marrying a sales funnel to a sales pipeline11:00 Don’t put the order form on page one12:00 The pop-up offer14:30 The value decoy: the same offer twice18:00 84% chose the call19:45 The same product twice on an upsell21:15 51% bump, 27% upsell, $81 cart22:30 $70 to sell a $20 book with ads25:30 Prediction Machines and platform thinking29:00 Follow-up problems33:00 Co-create your products34:30 The Wealthy Author Links:See the funnel live: https://stagebookbook.comFollow The Wealthy Author on Apple: https://podcasts.apple.com/us/podcast/the-wealthy-author/id6826312147Pursuit of Profit Publishing: https://pursuitofprofitpublishing.com

  2. 06/18/2025

    ...I'm Selling Tickets To My Wedding

    yup. and here's why (hear me out for a minute) Advertising Inquiries: https://redcircle.com/brands

  3. 06/05/2025

    (Stage Replay) How To Co-Author A Book With Me...

    this is not for everyone... Advertising Inquiries: https://redcircle.com/brands

  4. 06/03/2025

    My New StageBook Business Model

    This has been on my mind for 12 months. Feels good to finally begin unveiling it... Advertising Inquiries: https://redcircle.com/brands

  5. 05/29/2025

    How To Handle Massive Change In Your Business

    You're the most important asset in your business, until you have dedicated systems. Here's some tricks to keeping my head while there's so much change at the beginning of a business... Advertising Inquiries: https://redcircle.com/brands

  6. 05/27/2025

    The 2 Types Of Revenue Funnels

    There's only two "CLASSES" of funnels, but most people never build the 2nd kind (which is actually more dependable) Advertising Inquiries: https://redcircle.com/brands

  7. 05/22/2025

    The #1 Mistake Funnel Builders Are Making In The Last 12 Months

    Why are so many funnel builders THINKING that 'this' is how to build a funnel?? Advertising Inquiries: https://redcircle.com/brands

  8. 05/20/2025

    How We TRIPLED Booked Called During A Launch

    One simple tweak more than tripled our conversions... Advertising Inquiries: https://redcircle.com/brands

See All (412)

4.9
out of 5
237 Ratings

About

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

Information

  • Creator
    Steve J Larsen
  • Years Active
    2016 - 2026
  • Episodes
    412
  • Rating
    Clean
  • Copyright
    © 2016+ All Rights Reserved
  • Show Website
    Sales Funnel Radio

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